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BA7203- MARKETING MANAGEMENT
1
Dr.K.Sentamil Selvan AP(SG) & Mr.K.Ganesan@Kanagaraj AP(OG) Department of Management Studies
www.Vidyarthiplus.com
www.Vidyarthiplus.com
BA7203- MARKETING MANAGEMENT
2
Dr.K.Sentamil Selvan AP(SG) & Mr.K.Ganesan@Kanagaraj AP(OG) Department of Management Studies
www.Vidyarthiplus.com
www.Vidyarthiplus.com
BA7203- MARKETING MANAGEMENT
UNIT-II
Part-A (2 Marks)
1) What is environmental scanning?
2) Define marketing strategy.
3) How does marketing strategy differ in respect of consumer goods and industrial goods?
4) What do you mean by market segmentation?
5) What are the challenges the present day marketer is facing? Give an Example?
6) What is difference between consumer and industrial markets?
7) Define Strategy.
8) How can globalization affects domestic market?
9) What do you understand by SWOT analysis?
10) Why is strategy planning done in marketing?
11) What is services marketing?
12) What is internal marketing?
13) What is consumer marketing?
14) What is strategic marketing?
15) What is strategy group?
16) What is Industrial Product?
17) What do you mean by assembling marketing mix?
18) What is Generic Marketing Strategy?
19) What is Competitive Advantage?
20) Definition of Marketing Plan?
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Dr.K.Sentamil Selvan AP(SG) & Mr.K.Ganesan@Kanagaraj AP(OG) Department of Management Studies
www.Vidyarthiplus.com
www.Vidyarthiplus.com
BA7203- MARKETING MANAGEMENT
4
Dr.K.Sentamil Selvan AP(SG) & Mr.K.Ganesan@Kanagaraj AP(OG) Department of Management Studies
www.Vidyarthiplus.com
www.Vidyarthiplus.com
BA7203- MARKETING MANAGEMENT
UNIT-III
Part A (2 marks)
1) What do you mean by market segmentation?
2) What do you understand by product positioning?
3) Define pricing.
4) Explain the term “product life cycle”?
5) What are the factors that influence consumer behavior?
6) Lists the steps in new product development.
7) When can companies practice geographic segmentation?
8) What are the factors considered for market segmentation?
9) What is channel management?
10) What is customer acquisition?
11) How can customer satisfaction be measured?
12) What do you mean by product marketing?
13) What is product positioning?
14) What do you mean by targeting?
15) Define marketing mix.
16) What are the purposes of marketing segmentations?
17) Product Item Vs Product Line?
18) Why most of the companies is involved in promotional activities?
19) What is Branding?
20) Write any 2 advantages of branding?
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Dr.K.Sentamil Selvan AP(SG) & Mr.K.Ganesan@Kanagaraj AP(OG) Department of Management Studies
www.Vidyarthiplus.com
www.Vidyarthiplus.com
BA7203- MARKETING MANAGEMENT
7) Explain the different types of pricing methods? What are the factors to be considered before the
setting of prices?
8) What are the tasks involved in Positioning?
9) What is Sales Promotion? How develop the sales promotion programs?
10) Define advertising? Why it is Important?
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Dr.K.Sentamil Selvan AP(SG) & Mr.K.Ganesan@Kanagaraj AP(OG) Department of Management Studies
www.Vidyarthiplus.com
www.Vidyarthiplus.com
BA7203- MARKETING MANAGEMENT
UNIT-IV
Part A (2 marks)
1) What is Marketing Research?
2) What is Retail Research?
3) What are the objectives of advertising
4) Explain online consumer behavior and how it differs from general consumer behavior?
5) What is meant by non-price competition?
6) What are the limitations of demographics in assessing buyer behavior?
7) What is the realistic goal of relationship marketing?
8) What is advertising?
9) How can companies increase customer loyalty?
10) What is focus group research?
11) What are the ways of doing post advertising research?
12) What are buying motives?
13) What is Nicosia Model?
14) What are the determinants of CRM?
15) Write Functions of CRM?
16) What are the tools are used to measure customer satisfaction?
17) How company is attracting new customers?
18) What is simple retention market?
19) What do you understand by customer database?
20) Explain Buying Motives?
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Dr.K.Sentamil Selvan AP(SG) & Mr.K.Ganesan@Kanagaraj AP(OG) Department of Management Studies
www.Vidyarthiplus.com
www.Vidyarthiplus.com
BA7203- MARKETING MANAGEMENT
9) What are the ways and means of building and measuring customer satisfaction with suitable
illustrations?
10) Explain the following terms
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Dr.K.Sentamil Selvan AP(SG) & Mr.K.Ganesan@Kanagaraj AP(OG) Department of Management Studies
www.Vidyarthiplus.com
www.Vidyarthiplus.com
BA7203- MARKETING MANAGEMENT
UNIT-V
Part A (2 marks)
1) What is ethics in marketing?
2) Explain about the trends in online marketing?
3) What is the purpose of forecasting sales?
4) What is meant by media selection?
5) What is cause related marketing?
6) What are the elements of a marketing information system?
7) Write any two advantages of marketing research.
8) Marketing Research Vs MIS
9) Define MIS.
10) Write any two objectives of retail marketing.
11) Define E-Commerce.
12) E-Business Vs E-Marketing.
13) What is Customer Driven Organizations?
14) Write benefits of cause related marketing
15) What are the elements of online marketing?
16) Define Research.
17) Describe the scope and role of marketing research.
18) List out types of marketing research.
19) Discuss the nature of retail marketing.
20) Write the importance of marketing in retailing.
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Dr.K.Sentamil Selvan AP(SG) & Mr.K.Ganesan@Kanagaraj AP(OG) Department of Management Studies
www.Vidyarthiplus.com
www.Vidyarthiplus.com
BA7203- MARKETING MANAGEMENT
5) What is meant by marketing information system? What are its advantages and disadvantages?
Explain its importance in present corporate organizations.
6) Explain about the research process in advertising with reference to one product of your choice.
7) Discuss the various sources of data for conducting marketing research?
8) What do you mean by ethics in marketing? Explain with suitable illustrations taking Indian
marketing system.
9) Discuss how information technology enable to integrate markets, marketers and marketing.
10) Write notes on
i. Brand personification iii. Interactive advertisements
ii. ECRM iv. Diffusion Process
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Dr.K.Sentamil Selvan AP(SG) & Mr.K.Ganesan@Kanagaraj AP(OG) Department of Management Studies
www.Vidyarthiplus.com