ASSIGNMENT BRIEF

QUALIFICATION UNIT NUMBER AND TITLE

PEARSON BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS 04. MANAGEMENT & OPERATIONS (LEVEL 4)
(RQF)
INTERNAL VERIFIER UNIT TUTOR

MUHAMMAD ALI IQBAL RAJA

DATE ISSUED SUBMISSION DATE RESUBMISSION DATE

16TH APRIL 2019 24TH MAY 2019

ASSIGNMENT TITLE LEADERSHIP & MANAGEMENT CONCEPTS

LEARNING OUTCOME AND ASSESSMENT CRITERIA

PASS MERIT DISTINCTION
LO1 DIFFERENTIATE BETWEEN THE ROLE OF A LEADER AND THE FUNCTION OF A
MANAGER
M1 ANALYSE AND DIFFERENTIATE
P1 DEFINE AND COMPARE THE DIFFERENT BETWEEN THE ROLE OF A LEADER AND
ROLES AND CHARACTERISTICS OF A FUNCTION OF A MANAGER BY EFFECTIVELY
LEADER AND A MANAGER. APPLYING A RANGE OF THEORIES AND
CONCEPTS.
LO1 & 2
LO2 APPLY THE ROLE OF A LEADER AND THE FUNCTION OF A MANAGER IN GIVEN
CONTEXTS
D1 CRITICALLY ANALYSE AND EVALUATE

P2 EXAMINE EXAMPLES OF HOW THE ROLE THE DIFFERENT THEORIES AND

OF A APPROACHES TO
LEADER AND THE FUNCTION OF A
MANAGER APPLY LEADERSHIP IN GIVEN CONTEXTS.
IN DIFFERENT SITUATIONAL CONTEXTS. M2 ASSESS THE STRENGTHS AND
WEAKNESSES OF DIFFERENT APPROACHES
P3 APPLY DIFFERENT THEORIES AND TO SITUATIONS WITHIN THE WORK
MODELS OF APPROACH, INCLUDING ENVIRONMENT.
SITUATIONAL LEADERSHIP,
SYSTEMS LEADERSHIP AND CONTINGENCY.
LO3 DEMONSTRATE AN APPRECIATION OF THE ROLE LEADERS AND MANAGERS PLAY IN
THE OPERATIONS FUNCTION OF AN ORGANISATION

P4 EXPLAIN THE KEY APPROACHES TO

OPERATIONS MANAGEMENT AND THE ROLE
THAT LEADERS AND MANAGERS PLAY. M3 EVALUATE HOW LEADERS AND
MANAGERS CAN IMPROVE EFFICIENCIES OF
P5 EXPLAIN THE IMPORTANCE AND VALUE OPERATIONAL MANAGEMENT TO
SUCCESSFULLY MEET BUSINESS
OF OPERATIONS MANAGEMENT IN LO3 & 4
OBJECTIVES.
ACHIEVING D2 CRITICALLY EVALUATE APPLICATION
OF OPERATIONS MANAGEMENT AND
BUSINESS OBJECTIVES. FACTORS THAT IMPACT ON THE WIDER
LO4 DEMONSTRATE AN UNDERSTANDING OF THE RELATIONSHIP BETWEEN LEADERSHIP BUSINESS ENVIRONMENT.
AND
MANAGEMENT IN A CONTEMPORARY BUSINESS ENVIRONMENT
P6 ASSESS THE FACTORS WITHIN THE
BUSINESS ENVIRONMENT THAT IMPACT M4 ANALYSE HOW THESE DIFFERENT
UPON OPERATIONAL MANAGEMENT AND FACTORS AFFECT THE BUSINESS
DECISION-MAKING BY ENVIRONMENT AND WIDER COMMUNITY.

LEADERS AND MANAGERS.

SUBMISSION FORMAT
THE SUBMISSION IS IN THE FORM OF A 10-MINUTE INDIVIDUAL POWERPOINT PRESENTATION AND 5 MINUTES ALLOCATED FOR
QUESTIONS; AND A REPORT.

THE REPORTS SHOULD BE WRITTEN IN A CONCISE, FORMAL BUSINESS STYLE USING SINGLE SPACING AND FONT STYLE CALIBRI AND SIZE
11. YOU ARE REQUIRED TO MAKE USE OF HEADINGS, PARAGRAPHS AND SUBSECTIONS AS APPROPRIATE, AND ALL WORK MUST BE
SUPPORTED WITH RESEARCH AND REFERENCED USING
THE HARVARD REFERENCING SYSTEM. PLEASE ALSO PROVIDE A BIBLIOGRAPHY USING THE HARVARD REFERENCING SYSTEM. THE
RECOMMENDED WORD LIMIT IS 2500 WORDS.

THE PRESENTATION SLIDES AND SPEAKER NOTES SHOULD BE SUBMITTED AS ONE COPY . YOU ARE REQUIRED TO MAKE EFFECTIVE USE OF
POWERPOINT HEADINGS, BULLET POINTS AND SUBSECTIONS AS APPROPRIATE. YOUR RESEARCH SHOULD BE REFERENCED USING THE
HARVARD REFERENCING SYSTEM . PLEASE ALSO PROVIDE A BIBLIOGRAPHY USING THE HARVARD REFERENCING SYSTEM. THE
RECOMMENDED WORD LIMIT IS 1500 WORDS, INCLUDING SPEAKER NOTES.

ASSIGNMENT SCENARIO AND GUIDANCE

SCENARIO

A COMPANY’S SUCCESS IN THE INDUSTRY IS NOT ONLY MEASURED BY ITS MARKET SHARE BUT ALSO THE
LOYALTY OF ITS
EMPLOYEES. SINCE LAST 12 YEARS, TELENOR STANDS TALL AS PAKISTAN FAVOURITE EMPLOYER IN THE
TELECOM SECTOR.
TELENOR WON THE AWARD FOR “BEST PLACE TO WORK IN TELECOM” BY ENGAGE CONSULTING AND
PSHRM IN 2010,
WAS DECLARED THE “MOST PREFERRED EMPLOYER” BY ROZEE.PK IN 2009 AND ALSO WON THE HR
EXCELLENCE AWARD
BY PSHRM IN 2008. ALL THESE DISTINCTIONS SPEAK VOLUMES OF TELENOR’S ENABLING AND
INCLUSIVE WORKPLACE
CULTURE, INNOVATIVE APPROACH TO WORK AND EFFECTIVE MENTORSHIP . MOREOVER, TELENOR IS
KNOWN TO PROVIDE AN ENVIRONMENT OF OPENNESS, EQUALITY AND INDEPENDENCE FOR DYNAMIC
INDIVIDUALS TO HELP THEM RECOGNIZE THEIR TRUE POTENTIAL.

TASK 1 -
(LO 1: P1, M1, D1) (LO2: P2, P3, M2, D1) (LO4: P6, M4, D2)

You have been hired as a team leader in the Marketing Department in an organization which is Telenor’s
competitor in Telecom industry in Pakistan. The First Line Manager requires you to submit a report in
which you have to analyse the Management skills and Leadership styles applied by managers at Telenor
which gives them an edge as a distinctive employer in the Telecom industry in Pakistan. You must choose
a major competitor on the basis of your research; also justify the choice of your chosen organization.

• Write an essay to analyse and differentiate between the role of a leader and functions of a
manager. Critically evaluate the leadership traits and skills that are applied by the managers in
Telenor. Give suitable recommendations that can be useful for your organization in order to uplift
its image as an employer.

• Different management styles are suited to different situations. Analyse the application of
Transformational and Transactional Leadership Styles. Critically evaluate the implementation and
application of these leadership styles by Telenor and your own organization.

• Explain the value and importance of the theories of Operations Management

(Situational, System & Contingency) in achieving business objectives. Which theory of
management do you think is most effective? Critically analyse the application of these theories by
Telenor and its outcomes on the wider business environment.

• Discuss the importance of management functions: Planning, Organising, Controlling and

Directing. Critically evaluate the application of these functions by Telenor and the organization
where you work.

• Analyse the relationship of Telenor with its stakeholders in the context of developing and
sustaining entrepreneurship and intrapreneurship.

TASK 2 -
(LO3: P4, P5 M3, D2) (LO4: P6, M4, D2) (LO2: M2, D2)

• Conduct interviews with 5 managers from different corporate organizations; select managers from
both profit and non profit organizations from different sectors- banking, healthcare, industrial, telecom
etc. Frame questions in order to carry out a qualitative analysis that would effectively help you in
evaluating their responses about the following management skills:

i. Effectiveness and Application of Total Quality Management, Just in time inventory and

Continuous Improvement (Kaizen) ii. Importance of Action-Centred Leadership iii.

Application of Hard and Soft Management Skills iv. Chaos Theory and Management by

Objectives

v. Challenges in management due to Globalization and Turbulent Forces.

vi. Relationship of leadership and management in the context of Corporate Social

Responsibility: culture, values, ethics and sustainability.

vii. Variables that effect logistic and inventory management?

• Choose one manager who you think is both an effective leader and a successful manager. Justify your
choice with evidence from an incident narrated by the manager in which he handled a difficult
situation and simultaneously provided support to his employees as well.

• Based on your analysis of the interviews, comment on the importance of adaptability and flexibility of
leadership styles in different situations.

EVIDENCE CHECKLIST SUMMARY OF EVIDENCE REQUIRED BY STUDENT

TASK 1 Report

TASK 2 Report