ESCUELA SUPERIOR POLITÉCNICA AGROPECUARIA DE MANABÍ

MANUEL FÉLIX LÓPEZ

CARRERA COMPUTACIÓN

SEMESTRE NOVENO PERIODO ABR. – SEP./2018

TRABAJO DE MARKETING

TEMA:
MARKETING STRATEGY

AUTORA:

PAOLA V. GUAMÁN BRAVO

FACILITADOR:

ING. LUIS A. ORTEGA ARCIA

CALCETA, JUNIO 2018

 EXERCISE 2: FACTORS THAT INFLUENCE THE
PURCHASE DECISION OF VTM

LEVEL SOCIAL IMPACT

At the top of the pyramid, we’re delivering value not to the individual but to the
world at large.

 SELF-TRANSCENDENCE: Helping other people or society more broadly

LEVEL LIFE CHANGING

 SELF-ACTUALIZATION: Providing a sense of personal accomplishment
or improvement.
 MOTIVATION: Spurring people to achieve their goals.
 HEIRLOOM: A good investment for future generations.
LEVEL EMOTIONAL
 REDUCES ANXIETY: Helping people worry less and feel more secure.
 REWARDS ME: Providing benefits for being a loyal customer.
 NOSTALGIA: Reminding people of something positive in the past.
 DESIGN / AESTHETICS: Providing an appealing form or design.
 BADGE VALUE: Representing achieved status or aspirations.
 FUN / ENTERTAINMENT: Offering fun or entertainment.

LEVEL FUNCTIONAL
 SAVES TIMES: Saving time in tasks or transactions.
 SIMPLIFIES: Reducing complexity and simplifying.
 MAKES MONEY: Helping to make money.
 ORGANIZES: Becoming more organized.
 INTEGRATES: Integrating different aspects of life.
 REDUCES EFFORT: Getting things done with less effort.
 QUALITY: Providing high-quality goods or services.
 VARIETY: Providing a variety of things to choose from.
 INFORMS: Providing reliable and trusted information about a topic.
 HOMEWORK

GENERAL CONSUMPTION OF PIZZA IN FIVE COUNTRIES

Pizza consumption appears to be linked to total economic output per head of
population. Morgan Stanley noted in an analysis of the international expansion
plans that, broadly speaking, the richer a country is relative to its population size,
the more people spend on pizza. Here’s a breakdown:

Pizza consumption per capita (US$)

140

120
123

100

80 86

60

52
40
42

20
13
0
Canada Spain Germany Belgium Japan

Some countries with high levels of GDP per capita such as Belgium and Germany
seem to be eating less pizza than other countries, implying there is room to grow
the market.

PIZZA HUT - AVERAGE SALES PER UNIT IN THE UNITED

STATES FROM 2006 TO 2016 (IN THOUSAND U.S. DOLLARS)
This statistic shows the average sale per unit of Pizza Hut in the United States
from 2006 to 2016. In 2016, Pizza Hut's average sales per unit reached 740
thousand U.S. dollars. In 2016, Pizza Hut was the leading pizza restaurant chain
in the United States in terms of sales.
 BIBLIOGRAPHY

https://www.businessinsider.com.au/chart-what-people-spend-on-pizza-in-
different-countries-2016-4

https://www.statista.com/statistics/205797/pizza-hut-sales-per-system-unit-
since-2006/