ANALISIS PESTLE

Political 1. Political stability and importance of Recreational Vehicles sector

in the country's economy.
2. Risk of military invasion
3. Level of corruption - especially levels of regulation in Consumer
Goods sector.
4. Bureaucracy and interference in Recreational Vehicles industry by
government.
5. Legal framework for contract enforcement
6. Intellectual property protection
7. Trade regulations & tariffs related to Consumer Goods
8. Favored trading partners
9. Anti-trust laws related to Recreational Vehicles
10. Pricing regulations – Are there any pricing regulatory mechanism
for Consumer Goods
11. Taxation - tax rates and incentives
12. Wage legislation - minimum wage and overtime
13. Work week regulations in Recreational Vehicles
14. Mandatory employee benefits
15. Industrial safety regulations in the Consumer Goods sector.
16. Product labeling and other requirements in Recreational Vehicles

Economic 1. Type of economic system in countries of operation – what type of

economic system there is and how stable it is.
2. Government intervention in the free market and related Consumer
Goods
3. Exchange rates & stability of host country currency.
4. Efficiency of financial markets – Does Harley-Davidson, Inc.
needs to raise capital in local market?
5. Infrastructure quality in Recreational Vehicles industry
6. Comparative advantages of host country and Consumer Goods
sector in the particular country.
7. Skill level of workforce in Recreational Vehicles industry.
8. Education level in the economy
9. Labor costs and productivity in the economy
10. Business cycle stage (e.g. prosperity, recession, recovery)
11. Economic growth rate
12. Discretionary income
13. Unemployment rate
14. Inflation rate
15. Interest rates

Social culture 1. Demographics and skill level of the population

2. Class structure, hierarchy and power structure in the society.
3. Education level as well as education standard in the Harley-
Davidson, Inc. ’s industry
 4. Culture (gender roles, social conventions etc.)
5. Entrepreneurial spirit and broader nature of the society. Some
societies encourage entrepreneurship while some don’t.
6. Attitudes (health, environmental consciousness, etc.)
7. Leisure interests

Technological 1. Recent technological developments by Harley-Davidson, Inc.

competitors
2. Technology's impact on product offering
3. Impact on cost structure in Recreational Vehicles industry
4. Impact on value chain structure in Consumer Goods sector
5. Rate of technological diffusion

Environment 1. Weather
2. Climate change
3. Laws regulating environment pollution
4. Air and water pollution regulations in Recreational Vehicles
industry
5. Recycling
6. Waste management in Consumer Goods sector
7. Attitudes toward “green” or ecological products
8. Endangered species
9. Attitudes toward and support for renewable energy

Legal 1. Anti-trust law in Recreational Vehicles industry and overall in the

country.
2. Discrimination law
3. Copyright, patents / Intellectual property law
4. Consumer protection and e-commerce
5. Employment law
6. Health and safety law
7. Data Protection