Class: B.B.

A 4th Semester
BBA-401-Business Ethics
COURSE OBJECTIVE: Business ethics the study of business situations, activities, and decisions
where issues of morally right and morally wrong are addressed.

Course Learning Objectives:

The objective of this course is
1. Understand what is business ethics
2. Appreciate the global nature of business ethics
3. Be aware of the prevalence of unethical behavior around the world
4. Appreciate the benefits of ethical companies
5. Understand the types of business ethics issues
6. Understand the stakeholder approach discussed in this book

Course Outcomes:
At the end of this course, the students will be able to
1. Understand the development of corporate social responsibility during the last few
decades.
2. Learn for how to run business with ethical manner.
3. Understand the types of business ethics issues.
4. Understand the arguments that support more social responsive businesses than those that
counter this position.
5. Become aware of the basic models of corporate social responsibility.
UNIT 1 The Concept: Abiding Values is Universal, Intuition Vs Reason, Human Values
and Economic Prosperity: Reconciliation via Indian Insight.

UNIT 2 Group Ethics- Ethical Attitudes of Indian Managers, Managers Facing Unethical
Management, Discussion: Groupthink and Unethical Behavior.
UNIT 3 Marketing Ethics- Discussion: Bluffing in Indian Marketing Practices, Ethical
Issues in Advertisements.

UNIT 4 Ethics in Finance: Ethics in Tax Planning and Financial Statements. Discussion:
Speculation and Insider Trading.

UNIT 5 Ethics & the Organization: Unity: The Basis of Ethics, Science & Ethics,
 Technology & Ethics, Subjective Ethics in an Objective Age, Business Ethics,
Managing Ethics, Cooperative Ethics, Indian Ethos for Management. Role and
relevance of Gita in management.

Essential Reading:
1. Thakur and Mishra, International Business.
2. J. M. Diwan and K. N. Sudarshan, International Business Management.
Reference books:
1. R. D. Robinson, International Business Management a guide to decision making
2. Ramu Shiva, International Business
3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian
perspective, Sultan Chand & Sons, New Delhi
BBA-405- HUMAN RIGHTS AND VALUES
COURSE OBJECTIVE:Human rights and value this course is designed to develop
fundamental values are respect for human dignity and human rights, freedom, democracy,
equality and the rule of law.
Course Learning Objectives:
The objective of this course is
At the end of this course, the students will be able to
1. Students will ultimately be assessed on their ability to demonstrate a commitment to
professionalism, rights, ethical behavior, service, and, as appropriate, leadership.
2. Students will ultimately be assessed on their knowledge of the legal system and legal
doctrine. Students will graduate with a broad knowledge of foundational and other core
areas human rights , specialized knowledge in areas of interest, and experience with
advanced study.
3. Students will ultimately be assessed on the development of legal analysis, legal
communication, and legal research.
4. Course Outcomes:
After completed course students able to

1. Apply effective written and oral communication skills to business and legal
situations.
2. Analyze the global legal environment.
3. Students will graduate with the ability to analyze complex problems, find and deploy
a variety of legal authorities, and communicate effectively in a variety of settings.
4. Use critical thinking skills in business situations.
5. Apply an ethical understanding and perspective to business situations.

UNIT-1 Concept of Human Rights, Indian and international perspectives of Human

Rights, Evolution of Human Rights, Human Rights Movements in India,
Classification of Human Rights and Relevant Constitutional Provisions to
Right to Life, Liberty and Dignity, Right to Equality,Right against
Exploitation, Cultural and Educational Rights, Economic Rights, Political
 Rights and Social Rights.
UNIT-2 Deprivation of Human Rights – Core Issues: Poverty, overpopulation,
illiteracy; Problems of
Unsustainable Development; Disadvantaged Groups – (a) Women (b)
Children (c) Scheduled
Castes and Scheduled Tribes (d) Homeless and Slum Dwellers (e) Physically
and Mentally
Handicapped f. Refugees and Internally Displaced Persons.
UNIT-3 Redressal Mechanisms for Human Rights Violations: Violation of Human
Rights by State.
Violation of Human Rights by individuals and groups, Nuclear weapons and
terrorism.
Government systems for Redressal, Judiciary, National Human Rights
Commission and other
Statutory Commissions, Media Advocacy, Creation of Human Rights
Literacy and Awareness.
UNIT-4 Concept of Human Values: Aim of education and value education; Evolution
of value
oriented education; Concept of Human values; Types of values; Components
of value
education. Character Formation Towards Positive Personality - Truthfulness,
Sacrifice,
Sincerity, Self-Control, Altruism, Tolerance, Scientific Vision; Value
Education towards
National and Global Development, National Integration and International
understanding.
Suggested Readings:
1. Alam, Aftab ed., Human Rights in India: Issues and Challenges (New Delhi: Raj Publications,
1999)
2. Bajwa, G.S. and D.K. Bajwa, Human Rights in India: Implementation and Violations (New
Delhi : D.K.
Publishers, 1996)
3. Grose. D. N – “A text book of Value Education’ New Delhi (2005) Dominant Publishers and
Distributors
4. Mani, V.S., Human Rights in India: An Overview (New Delhi: Institute for the World
Congress on Human
Rights, 1998)
5. NHRC, Know Your Rights Series (2005)
6. NHRC, Human Rights Education for Beginners (2005)
7. NHRC, Discrimination Based on Sex, Caste, Religion and Disability (2004)
8. Ruhela S. P – “Human Value and Education” New Delhi – Sterling publishers
9. Singh, B.P. and Sehgal, (ed.) Human Rights in India: Problems and Perspectives (New Delhi:
Deep and
Deep, 1999)
10. Yogesh Kumar Singh and RuchikaNath – „Value Education” New Delhi (2005) A. P. H
Publishing Corporation