Tasneen Zafar Padiath Date of Birth: Jan 5, 1978

Female, Single email: 9tasneen@pgplan.iimahd.ernet.in

Academic Qualifications
1999-2001 Indian Institute of Management, Ahmedabad Post Graduate Diploma in Management.
(IIMA) CGPA: 2.76/4.33 (First Year)
1995-1999 Regional Engineering College, Calicut B.Tech Civil Engineering with Honours
(CREC) Aggregate: 76%
1995 Chinmaya Vidyalaya, Ernakulam AISSCE, 90.2% (All Grade A's)
1993 Chinmaya Vidyalaya, Ernakulam AISSE, 87.2% (All Grade A's)

Summer Internships
April-May 2000 Hongkong and Shanghai Banking Corporation, Chennai
Competitor Analysis and Marketing Strategy for Personal Loans:
ð Studied the market, competitor offerings and methods of marketing for this product in Chennai.
ð Suggested improvements for the product and its sales practices.
ð Successfully implemented promotional activities for HSBC Personal Loans by negotiating tie-ups
with various travel agencies like Travel Corporation of India.
ð Helped set up the Direct Sales Agents and train the sales personnel.
Marketing Strategy for Liability Products:
ð Studied the products offered by competition and methods of distribution used by them.
ð Identified the most successful practices in the market and suggested improvements.
I have received a pre-placement offer for full time employment with HSBC.
May-June 1998 W.B. Poojara, Engineers & Contractors, Pune
ð Worked as part of the team which was planning designs of residential complexes for middle
income group customers. Helped prepare information packages for marketing the same.
May-June 1997 Modarch Consultants Pvt. Ltd., Cochin
Participated in design planning of high - rise buildings.

Projects Undertaken
ð Entry Strategy for IntraComm, Singapore: Assignment for a Singapore based venture capitalist
to gauge the feasibility and attractiveness of partnering Intracomm, an international e business
service and solutions provider in its entry into India.
ð Market Survey and Entry Strategy for HSBC, Ahmedabad: The project involved indepth
quantitative and qualitative market research and analysis in order to formulate an entry strategy for
HSBC in Ahmedabad.
ð Design and Testing of Internet Based Product Offerings: An Independent Project, which
involved the study of consumer behaviour and preferences on the Internet. It aimed at developing
viable product offerings and involved design of concept web sites and in-depth market research.
ð Issues in and Recommendations for Dotcom Valuation: Currently working on this Independent
Project which involves critiquing various valuation methods and making recommendations for a
more robust and effective approach to the same.

Scholastic Achievements
ð National Talent Search Examination Scholarship (1993), a merit scholarship offered by the
Government of India , valid till PhD level, offered to 700 students across India, each year.
ð Ranked 2 nd in department on completion of B.Tech with Honours (1999,CREC).
ð Proficiency Award for consistently high marks up to 6th Semester. (1999, CREC).
ð P.K.Thressia Memorial Endowment Award for being the topper amongst the lady students in
the 1st year of engineering. (1996, CREC).
ð P.M.Foundation Endowment Award for distinction in Class 12 with an annual grant (1995-98).
ð Certificate of Merit for all Grade A's in Class 12 (1995, Association of District Schools).
ð Certificate of Merit in lieu of Scholarship for being amongst the top 0.8% of the students in India
in Std.12 (1995, Government of India).
ð Certificate of Merit for all Grade A's in Class 10 (1993, Association of District Schools).

Key Co-Curricular Achievements

ð Kotak Mahindra Case Contest (2000, IIMA) - First Prize Winner: The case involved
suggestion of a takeover defence strategy to an abrasives major.
ð Accenture Case Contest – Finalist: The contest was a simulation of a consulting assignment that
involved recommendation of an e-strategy to a bricks and mortar music chain.
ð Confluence - The International Business School Meet (2000, IIMA): Was part of the team that
was placed overall 2nd at the meet which included participants from MIT, Sloan and Columbia.
ð Insight - The Marketing Fair (1999, IIMA) - Best Project: Conducted a project for Nestle,
India which involved qualitative market research to identify the reasons for dropping sales of
Dessert Mix "Milkmaid" in order to recommend a strategy to overcome this.

Extra Curricular Activities

ð Actively involved in theatrical productions: Member of a theatre group called Little Theatre at
Cochin. Acted in major roles in 2 public productions by them. Also acted in two plays at REC
Calicut and a play at IIMA produced by IIMACTS, the drama association.
ð Participated in various debates, public speaking contests, creative writing contests, dances,
singing contests etc at college and inter college levels. Have won several certificates and trophies
for the same.
ð Participated and won prizes in sports like high jump, cricket, basketball and throwball from junior
school to college level.
ð Have helped organise and compere several events and inter college competitions including
Raagam, Debutante and India Quest at CREC and Confluence and Chaos at IIMA.

Key Positions of Responsibility held

ð Organising Member - Marketing Fair Core Committee, IIMA, 2000-01.
ð Co-Organiser – Debate and JAM, Chaos (All India Cultural Festival), IIMA, 2000.
ð Organising Member - Media Cell, Confluence (Academic Festival), IIMA, 1999.
ð Elected Lady Representative, CREC, 1998-99.
ð Treasurer, Literary & Debating Club, CREC, 1997-98.
ð Executive, Civil Engineering Association, CREC, 1995-98.
ð Member, Editorial Board of College Magazine, CREC, 1997-98.
ð Senior Head Girl, Chinmaya Vidyalaya, 1994-95.
ð Member, Editorial Board of School Magazine, Chinmaya Vidyalaya, 1994-95.

Additional Information
Languages known: English, Hindi and Malayalam. Rudimentary knowledge of Tamil and Arabic.
Interests: I love reading, especially Indian authors. I listen to music of all kinds and have taken lessons
in Indian Classical Music. I am an avid roller skater and have also trekked through parts of Kerala
State. As an executive of the National Service Scheme I have also been involved in several social
service initiatives. I enjoy travelling and meeting people and have travelled to and stayed in various
parts of India and abroad.