HERBALIFE BRAND

HERBALIFE INDEPENDENT DISTRIBUTOR

STYLE GUIDE
 HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Rules of Authorization 1
Circle Leaf Logos and Assets 1
Transportation Assets 2
Introduction 3
General Guidelines 4
Usage Guidelines 5
Corporate Use Guidelines 5
Active Use Guidelines 5
Herbalife Independent Distributor Corporate Use Logo Lockup 6
Horizontal Use 6
Stacked Use 6
Usage Principles – Corporate Horizontal Lockup 7
Transparency 7
One-Color Options 7
Corporate Horizontal Use – Proper Usage 8
Corporate Stacked Use – Proper Usage 9
Herbalife Independent Distributor Active Use Logo Lockup 10
Horizontal Use 10
Stacked Use 10
Active Lockup Horizontal Use – Proper Usage 11
Active Lockup Stacked Use – Proper Usage 12
Font Usage 13
Helvetica Neue 14
Trade Gothic 15
Arial 15
Color Palettes – Product Categories 16
TA B L E O F C O N T E N T S

Core Program, Business Opportunity and Science 16

Weight Management 16
Targeted Nutrition 16
Energy & Fitness 17
Personal Care | Outer Nutrition 17
i

© 2008 Herbalife International, Inc. All rights reser ved. # 63284-UN-00 03/08
 HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Rules of Authorization
Circle Leaf Logos and Assets

As independent businesspersons, you cannot use the

company’s logos, including the circle leaf logos, without
also identifying yourselves as Herbalife Independent
Distributors. Failure to properly identify yourselves
causes confusion in the marketplace.

Traditionally, the company has required that its Independent

Distributors seek permission, in writing and in advance,
to use any Herbalife names or logos. In the case of the
assets provided at MyHerbalife.com and through Distributor
Relations, you do not need to seek permission; it is granted
to you automatically, subject to the following conditions:
• You may obtain the logos by download or in hard copy from the
company, but you may not obtain them from any other source.
• You may not alter the logos in any way, except to resize them
as necessary to fit the specific tools and materials you create.
Removal of the “Independent Distributor” wording is absolutely
prohibited–no exceptions! R U L E S O F A U T H O R I Z AT I O N

• You are permitted to personalize assets that include a designated white

space for you to insert your name, phone number, e-mail and/or web
address. No other information, slogans, taglines or text can be added.
• You must always use the logos in a manner that is compliant with
the law and all Herbalife Rules (including the Rules of Conduct and
Distributor Policies, the Supplemental Rules of Conduct, and the
Nutrition Club Rules).

 HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Rules of Authorization ( continued )

Transportation Assets

Transportation assets include vehicle wraps, door panels

and back window decals. Each is a specific application of
the “Herbalife Independent Distributor”, horizontal use or
stacked use logos. The same general conditions apply (as
set forth on p. 1), as well as the following:
• You may not use a wrapped vehicle as a billboard or any other form of
non-mobile signage (for example, by parking it in your driveway or on
the street for extended periods of time).
• You may not use a wrapped vehicle as a retail store (for example, by
placing a large number of products on the inside and clearly visible to
pedestrians and motorists).
• Because the wraps cover vehicles in their entirety and no alterations
are permitted, you may not co-brand by featuring other logos on your
vehicle, whether or not they are related to Herbalife (of course, this
excludes the logos belonging to the vehicle’s manufacturer).

R U L E S O F A U T H O R I Z AT I O N ( C O N T I N U E D )
• You are permitted to personalize transportation assets that include a
designated white space for you to insert your name, phone number,
e-mail and/or web address. No other information, slogans, taglines or
text can be added. 
 HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Introduction

Herbalife is a multi-billion dollar company with Herbalife

Independent Distributors all around the world. As a
Distributor, you are a brand ambassador, and you have
the advantage of putting the power of our global brand
behind your marketing efforts.
The benefits of following these style guidelines are threefold:

• You are drawing on the power of this respected global brand to

make your marketing efforts more impactful and relevant.
• You are helping to establish a level of credibility through
consistent brand messaging.
• You are helping to support the brand and contribute to its stature as
a highly regarded, international brand through the world-class graphic
appeal of your marketing material.
This guide provides:

• Style parameters for the logos, fonts, colors and image usage
• General rules and direction you will need to create your own materials
that leverage the Herbalife brand for your independent business and
ensure Herbalife brand consistency
Please take the time to look through the entire guide, and refer to it
whenever you develop branded materials.
INTRODUCTION

 HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE

General Guidelines

Our logo is the symbol which most readily identifies the

Herbalife brand. The Herbalife Independent Distributor logo
is the primary way we provide to you to communicate your
identity as an Independent Distributor to the public.

Our rules for usage are very specific:

• No adaptations or versions of the Herbalife Independent Distributor
logos other than what the company has provided to you may be used.
This includes any and all previous versions of the Herbalife logo.
• You must follow the usage guidelines exactly in order to maintain
the integrity of the Herbalife brand.
• A logo is a unit, and all elements within a logo must be scaled or
resized, proportionately as a group. This applies to all logos.

When a logo and one or more additional design elements (e.g., a tagline,
a graphic, etc.) are teamed together to make up a single design element
or unit, the grouping is known as a logo “lockup.”

GENERAL GUIDELINES

 HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Usage Guidelines

• Knowing how to use the Herbalife Independent Distributor logos

is fundamental to developing consistency within our Independent
Distributor identity system.
• There are two (2) logo categories for the Herbalife
Independent Distributor logos: Corporate use and Active use.
-These are the only logos approved for your use.
-Each of these logo categories have two approved configurations
of the logo elements: horizontal and stacked
• A logo is a unit, and all elements within a logo must be scaled or
resized, proportionately as a group. This applies to all logos.

Corporate Use Guidelines

• The background behind the logo on the Corporate use logo must be
transparent, showing through to the background color or image (see p.7).
• The Herbalife Independent Distributor logo is only to appear in
two (2) colors (PMS 364/CMYK or RGB conversions, and black)
(see p. 6), or in one (1) of the approved one-color versions (see p. 7) .

Active Use Guidelines

• The Herbalife Independent Distributor logo is only to appear in

three (3) colors, plus a tint/percentage (PMS 375, 70% of PMS 375,
white and black) (see p. 10) .

On the following pages you will see examples of proper usage.

USAGE GUIDELINES

 HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Herbalife Independent Distributor

Corporate Use Logo Lockup
Our logo consists of three basic elements: 1) the circle leaf;
2) the Herbalife name; and 3) the Independent Distributor text.

Herbalife name
Circle leaf

PMS 364 Independent Distributor text

Process:
65c,0m,100y,42k
Web 387C2B Black
RGB: 56r,124g,43b Process:
0c,0m,0y,100k
Web 000000
RGB: 0r,0g,0b

There are two approved configurations of the logo elements.

Horizontal Use
This is the preferred use to represent the brand.

Stacked Use C O R P O R AT E U S E L O G O L O C K U P

In this use, the logo is in a stacked configuration. It is used when the

piece being designed has square proportions and/or does not allow
for horizontal use.

 HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Usage Principles – Co r p o r a t e H o r i z o n t a l L o c k u p
Transparency
The area inside the circle leaf and behind the Herbalife name must
be transparent so any background behind the logo shows through.

One-Color Options
When printing the logo in one color, the only permissible colors
to select from are below:

PMS 364
Process:
65c,0m,100y,42k

U S A G E P R I N C I P L E S - C O R P O R AT E H O R I Z O N TA L L O C K U P
Web 387C2B
PMS 364 logo on a white/clear background White logo on PMS 364 background RGB: 56r,124g,43b

PMS 375
Process:
41c,0m,78y,0k
Web A0CE67
PMS 375 logo on a white/clear background PMS 375 logo on a black background RGB: 160r,206g,103b

Black
Process:
0c,0m,0y,100k
Web 000000
Black logo on a white/clear background Black logo on PMS 375 background RGB: 0r,0g,0b

White
Process:
0c,0m,0y,0k
Web FFFFFF
White logo on black background RGB: 255r,255g,255b

 HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Corporate Horizontal U s e – P ro p e r U s a g e
DO DON’T

Herbalife International logo Herbalife logo and

for Corporate use only registration mark no longer in use

Circle leaf at an angle Circle leaf omitted

Circle leaf line too thick Stretched logo

Independent Distributor on top

Circle leaf and letters Logo in unacceptable color

not scaled as a unit

C O R P O R AT E H O R I Z O N TA L U S E - P R O P E R U S A G E
Ring around Circle leaf and Visual transparency
Logo letters in an wrong color behind leaves omitted

Visual transparency
behind leaves omitted

Circle leaf and name

facing different directions

 HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Corporate Stacked Us e – P ro p e r U s a g e
DO DON’T

Herbalife International logo Visual transparency

for Corporate use only behind leaves omitted

Independent Distributor

Independent Distributor

Circle leaf at an angle, Circle leaf missing

circle line too thick;
“Independent Distributor”
name in wrong location

Independent Distributor

C O R P O R AT E S TA C K E D U S E - P R O P E R U S A G E
Independent Distributor

Stretched logo Stacked components

in wrong order

Independent Distributor Independent Distributor

Circle leaf and letters Logo in unacceptable color

not scaled as a unit

Independent Distributor

Ring around circle leaf and Visual transparency

logo letters in an wrong color behind leaves omitted

 ACTIVE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Herbalife Independent Distributor Active Use Logo Lockup

The Active lockup of the Herbalife Independent Distributor logo consists of
five elements: 1) the Herbalife name; 2) the Independent Distributor name;
3) the circle leaf; 4) the ellipse; and 5) the swerves.

70% PMS 375

Process:
29c,0m,55y,0k
RGB: 188r, 219g,147b
Web BCDB93

Herbalife name

PMS 375
Process:
41c,0m,78y,0k
RGB: 160r,206g,103b
Web A0CE67
Black
Circle leaf Swerves Independent Process:
Distributor name 0c, 0m,0y,100k
RGB: 0r,0g,0b
Web 000000

There are two approved configurations of the logo elements.

Horizontal Use
The Active horizontal use is preferred to represent the brand.

Stacked Use
ACTIVE USE LOGO LOCKUP

The Active stacked use includes a stacked

Herbalife Independent Distributor logo within the
double-green and black swerves at the top and
bottom with green gradient glow background.
The Active stacked use works best when the piece
being designed has square proportions and/or
does not allow for horizontal use.
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 ACTIVE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Active Lockup Horizon t a l U s e – P ro p e r U s a g e

DO DON’T

Herbalife International logo

for Corporate use only

Leaves in wrong color for Active use

A C T I V E H O R I Z O N TA L U S E - P R O P E R U S A G E
Typeface in wrong color

Ellipse line is too thick

Swerves and leaves in wrong color

for Active use
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 ACTIVE INDEPENDENT DISTRIBUTOR STYLE GUIDE

Active Lockup Stacked U s e – P ro p e r U s a g e

DO DON’T

Herbalife International logo Typeface and leaves

for Corporate use only in wrong color

Swerves are too thick Swerves and leaves in

wrong color green

A C T I V E S TA C K E D U S E - P R O P E R U S A G E
Black in swerves omitted Leaves in wrong color
for Active use
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 G U I D E F O R D E V E L O P I N G Y O U R M AT E R I A L S

Font Usage
Two fonts (typefaces) are primarily used when creating Herbalife materials:
Helvetica Neue and Trade Gothic. These are sans serif typefaces (do not
have the small features called “serifs” at the end of strokes).

Helvetica Neue
Helvetica Neue is a clean, modern font that offers an exceptionally wide range of weights and styles.
It should be used for corporate materials and catalogs.

Trade Gothic
Trade Gothic has impactful bold and condensed variations. Trade Gothic is primarily used for Active and
sporting event materials and packaging.

If your language is not available in these fonts, choose a similar, simple yet informal font.

Font Used for Web/PC:

The Arial font is primarily used when creating Herbalife materials for the
Internet or when using a PC that does not have the fonts stated above.
This is a sans serif typeface.

Arial
Arial is a very versatile, contemporary font with a softer and fuller treatment of curves than is found
in most industrial-style sans serif faces, giving it a less mechanical appearance.

If your language is not available in these fonts, choose a similar, simple yet informal font.
FONT USAGE
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 G U I D E F O R D E V E L O P I N G Y O U R M AT E R I A L S

Helveti ca Neue

Helvetica Neue Ultra Light Helvetica Neue Bold Condensed Oblique

Helvetica Neue Ultra Light Italic Helvetica Neue Heavy Condensed

Helvetica Neue Thin Helvetica Neue Heavy Condensed Oblique

Helvetica Neue Thin Italic Helvetica Neue Black Condensed

Helvetica Neue Light Helvetica Neue Black Condensed Oblique

Helvetica Neue Light Italic Helvetica Neue Extra Black Condensed

Helvetica Neue Roman Helvetica Neue Extra Black Condensed Oblique

Helvetica Neue Italic Helvetica Neue Ultra Light Extended

Helvetica Neue Medium Helvetica Neue Ultra Light Extended Oblique

Helvetica Neue Medium Italic Helvetica Neue Thin Extended

Helvetica Neue Bold Helvetica Neue Thin Extended Oblique

Helvetica Neue Bold Italic Helvetica Neue Light Extended

Helvetica Neue Ultra Light Condensed Helvetica Neue Light Extended Oblique

Helvetica Neue Ultra Light Condensed Oblique Helvetica Neue Extended

Helvetica Neue Thin Condensed Helvetica Neue Extended Oblique

Helvetica Neue Light Condensed Helvetica Neue Medium Extended

Helvetica Neue Thin Condensed Oblique Helvetica Neue Medium Extended Oblique

F O N T U S A G E – H E L V E T I C A N E U E F A M I LY
Helvetica Neue Light Condensed Oblique Helvetica Neue Bold Extended

Helvetica Neue Condensed Helvetica Neue Bold Extended Oblique

Helvetica Neue Condensed Oblique Helvetica Neue Heavy Extended

Helvetica Neue Medium Condensed Helvetica Neue Heavy Extended Oblique

Helvetica Neue Medium Condensed Helvetica Neue Heavy Extended Oblique

Helvetica Neue Medium Condensed Oblique Helvetica Neue Black Extended

Helvetica Neue Bold Condensed Helvetica Neue Black Extended Oblique

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 G U I D E F O R D E V E L O P I N G Y O U R M AT E R I A L S

Trade Gothic Arial

Trade Gothic Light Arial

Trade Gothic Light Oblique Arial Italic

Trade Gothic Medium Arial Bold

Trade Gothic Medium Oblique Arial Bold Italic

Trade Gothic Bold Arial Black

Trade Gothic Bold Oblique Arial Narrow

Trade Gothic Bold No. 2 Arial Narrow Italic

Trade Gothic Bold No. 2 Oblique Arial Narrow Bold

Trade Gothic Condensed Arial Narrow Bold Italic

Trade Gothic Condensed Oblique

Trade Gothic Bold Condensed No. 20

Trade Gothic Condensed No. 20 Oblique

F O N T U S A G E – T R A D E G O T H I C A N D A R I A L FA M I L I E S
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 G U I D E F O R D E V E L O P I N G Y O U R M AT E R I A L S

Color Palettes – Produ c t C a t e g o r i e s

The product categories, the products within those categories and the
key elements of the business (Business Opportunity and Science) are
associated with specific color palettes. Use the range of colors within
each of these palettes to design your own materials.

Core Program, Business Opportunity and Science

PMS 360 PMS 361 PMS 375 PMS 376 PMS 364
Process: Process: Process: Process: Process:
58c,0m,80y,0k 69c,0m,100y,0k 41c,0m,78y,0k 50c,0m,100y,0k 65c,0m,100y,42k
Web 73C167 Web 54B948 Web A0CE67 Web 8CC63F Web 387C2B
RGB: RGB: RGB: RGB: RGB:
115r,193g,167b 84r,185g,72b 160r,206g,103b 140r,198g,64b 56r,124g,43b

Weight Management

PMS 278 PMS 279 PMS 2935 PMS 2955

C O L O R PA L E T T E S – P R O D U C T C AT E G O R I E S
Process: Process: Process: Process:
39c,14m,0y,0k 68c,34m,0y,0k 100c,46m,0y,0k 100c,45m,0y,37k
Web 96C0E6 Web 5190CD Web 0076BF Web 005288
RGB: RGB: RGB: RGB:
150r,192g,230b 81r,144g,205b 0r,118g,191b 0r,82g,136b

Targeted Nutrition

PMS 178 PMS 185 PMS 186 PMS 187

Process: Process: Process: Process:
0c,59m,56y,0k 0c,91m,76y,0k 0c,100m,81y,4k 0c,100m,79y,20k
Web F5866B Web EF3E42 Web E31836 Web C41230
RGB: RGB: RGB: RGB:
245r,134g,107b 239r,62g,66b 227r,24g,54b 196r,18g,48b
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 G U I D E F O R D E V E L O P I N G Y O U R M AT E R I A L S

Color Palettes – Produ c t C a t e g o r i e s ( C o n t i n u e d )

Energy & Fitness

PMS 151 PMS 166 PMS 1665 PMS 167

Process: Process: Process: Process:
0c,48m,95y,0k 0c,64m,100y,0k 0c,68m,100y,0k 0c,60m,100y,17k
Web F89828 Web F47B20 Web F37421 Web D06F1A
RGB: RGB: RGB: RGB:
248r,152g,40b 224r,123g,32b 243r,116g,33b 208r,111g,26b

Personal Care | Outer Nutrition

PMS 2655 PMS 2705 PMS 273 PMS 2725

C O L O R PA L E T T E S – P R O D U C T C AT E G O R I E S ( C O N T I N U E D )
Process: Process: Process: Process:
54c,49m,0y,0k 40c,30m,0y,0k 100c,96m,0y,8k 77c,68m,0y,0k
Web 7E81BE Web 98A6D4 Web 27318B Web 5261AC
RGB: RGB: RGB: RGB:
126r,129g,190b 152r,166g,212b 39r,49g,139b 82r,97g,172b

17