Joanna Alden

joannaalden17@gmail.com | 847-847-8969 | LinkedIn

EDUCATION
University of Southern California Graduated May 2017
Annenberg School for Communication and Journalism Los Angeles, California
B.A. in Public Relations; Minor in Marketing
Baseball Beat Reporter, Daily Trojan (Sports)
Staff Writer, Neon Tommy (Entertainment)

WORK EXPERIENCE
FOX Corporation November 2017 – Present
Assistant to the SVP of Distribution & VP of Broadcast Distribution and Marketing Los Angeles, CA

• Manages program schedules, alerts and all communications with Program Directors for the FOX Owned &
Operated, Lockwood and American Spirit (Gray) stations
• Acts as liaison between the stations and the Sports, News and Entertainment divisions of FOX Corp.
• Writes entertainment and sports programming memos that are distributed to all 208 markets
• Tracks preemptions and schedule changes for the 32 markets I oversee
• Executive support –calendar, travel, expense reports, rolling calls (including back-up to the President of
Distribution)

FOX Digital Consumer Group September 2016 – May 2017

Marketing Strategy & Research Intern Los Angeles, CA

• Conducted competitive analysis comparing FOX’s digital platforms to those of the other major networks and
streaming services
• Collaborated with the content acquisition team as well as product innovation team to ensure quality and
timely delivery of the networks’ app updates, improved features and additional content
• Compiled research reports regarding market trends in the television industry
• Prepared an in-depth research report and presentation analyzing the content, UI / UX and overall success of
the original DirecTV Now platform

Trailer Park, Inc. June 2015 – August 2015

Corporate Communications Intern Los Angeles, CA

• Prepared a research report regarding consumers’ preferred female character archetypes and storylines on
primetime television programs
• Assisted in organizing and developing talking points for the agency’s Comic Con Panel
• Wrote copy for the agency’s website, social pages and internal blog

Event Credentials LLC January 2014 & 2015

Production Assistant, Screen Actors Guild Awards & Golden Globes Awards Los Angeles, CA

• Scanned press badges and tickets for red carpet access

• Worked in credentials office, security tent and backstage during the awards to ensure smooth transitions
and security for presenters and recipients

SKILLS
• Research, Strategic Analysis, Journalistic Writing, Biographies, Statistics, Editing
• Microsoft Office (Microsoft Excel, PowerPoint, Word); Zoom, Skype, Slack, Quip
• Concur, Coupa, Okta, Salesforce, HRG Travel, Rolling Calls