MARKETING PLAN

A PLAN IN MARKETING THE FINISHED PAROL

This parol aims to promote the wealthiness of farmers for their hardwork in harvesting
domesticated crops and to take care the mother nature.
 Star of Farmers

MARKETING This is the name of the

parol: “Star of

PLAN Farmers” which means

that this parol is a

A PLAN IN MARKETING THE symbol of hope and

FINISHED PAROL joy for them since the

parol is mainly made

I. OBJECTIVE
by domesticated
 This parol aims to advocate that farmers play
crops. Truly, farmers
an important role in the society and that is to
provide food for everyone. are very important in

 To promote the products of the farmers to the the community for they
society by making a parol.
bring food to eat by

everyone.
 To help mother nature in reducing plastics and
non-biodegradable materials.

II. MARKETING STRATEGY

To introduce the Star of Farmers to the locality. The group

will use different promotion styles considering the 7P’s of
Marketing to come up the most effective and efficient way of
promoting the business. Furthermore, the group will also utilize its
resources to interact to the people outskirts, rather outside the
country to introduce the parol. Thus, making the parol known in
the locality. To make this possible, various channels will be used
specifically:

1
a. World Wide Web.
 Internet has been considered as the overused technology, which means that the
group will design its own user friendly and easily accessible website in the long run for
the information of everybody. This will be used as a major tool in posting the parol. In
line with this, internet users are given the privilege to acquire information about the parol.
Apparently, this will increase the awareness of the people about the parol, thus making it
more visible to the customers.

b. Social Media.
The group will be active on different social media platforms, specifically Twitter,
YouTube, Snapchat, Instagram and Facebook to further increase awareness and
visibility to the younger generation particularly the millennial.

c. Location.
Since the group are composed of students and all are studying at Ilocos Sus
National High School. This means that it may attract more customers especially high
salary garde teachers.

III. FEATURES AND BENEFITS

The Star of Farmers have a number of competitive features that will be used to its
advantage to achieve market penetration.

a) Spectrum of Domesticated Products.

Customers are offered numerous parol with authentic, splendid products along
with the monotous chrismas light together with the main attraction of the parol which is
the advent candles. This will make them feel the true essence of christmas.

b) Affordability of the Parol.

Even at times of crisis, people can buy the Star of farmers at a convincing low
cost. It being inexpensive domistcated products the buyer to have a taste of lux at a
reasonable price.

c) Eco-Friendly.
Plastics are not allowed in the parol except for the lightings. This means that the
parol does not import any plastic materials in order to form this parol yet it was only
purely made by domesticated products.

d) Uniqueness.
The star of farmers does not follow the typical form of a parol. The star of farmers 2
is a circular in form with 5 cicular platter. This indicates that the parol portrays
 uniqueness to other parols and because ot its uniqueness many people may tent to be
attracted first to the parol than to the other parols.

IV. PRODUCT

Our parol is a ring-shaped made of a twisted polished root of a tree with 5 bamboo
platter that formed a star shaped alternated with coconut shell. The center of the parol is
inspired by the season of advent. Within the advent wreath that is made of a twisted
polished root of a tree knotted with the banana leaf sheath are the four candles made of a
hard paper that is wrapped with tobacco sock. The star of farmers is purely made of
biodegardabke material except for he lightings aspect. Along with this, the parol is an eco-
friendly parol which promotes the wealthy of a farmer with such care for the nature.
Our parol named “Star of Farmers” is designed to promote the beauty of crops and to
show the Christmas cultures of Filipino. The ring-shaped twisted polished root of a tree
signifies the strong relationship of filipino during christmas. Friends and families living
kilometers away from one another meet up despite the aberrations. Christmas parties are
held here and there. But what every Filipino looks forward to is the noche buena, a
Philippine tradition where families gather to sit down for dinner on Christmas Eve and enjoy
food specifically made for the evening. It is a day of family closeness, everyone wishing
good cheers and glad tidings, and when they give and open presents. The 5 bamboo platter
and coconut shell represents the 5 events surrounding the birth of Jesus Christ. 1st The
proclamation of the sheperd. 2nd The babe in the manger. 3rd Jesus' dedication and
presentation in the temple. 4th The star and the Magi and 5th The flight to Egypt and the
second return to Nazareth. The center of the Parol is the advent season which is the
preparation for the birth of Jesus Christ. Three candles are purple or blue and one is rose
or pink. The first candle represents hope. The second candle peace. The pink candle,
generally lit on the third Sunday of Advent, represents joy

V. PRICE
Table 1
Expenses

Materials Cost
Bilao (10 pcs) Php 350.00
Christmas Lights Php 170.00
Coconut husk (20 pcs)
Twigs (1 bundle)
Php 30.00
Php 25.00 3
 Glue Stick Php 30.00
Varnish Php 20.00
Total Php 625.00

It can be seen in the table that the group spent an amount of Php 625.00 for the
making of the parol. The other material were provided by the members.

Considering the money that was spent for the making of the parol, the Star of
Farmers will cost 1,000 to 1, 500 php.

VI. Name of the group Members (12-Machiavelli):

CARL JUSTIN A. BALLERTA
JESSALYN VELASCO
THRISHA AHNN ARQUELADA
JUSTICE SAPLAN
NIKKI COLLEN GARCIA
GHISELLE PIGAO
MICHAEL MIR RUBIO