Report On Summer Training Conducted In

SCMforyou
Submitted in partial fulfillment of the requirements
for the award of the degree of

Master of Business Administration (MBA-IB)

To
Guru Gobind Singh Indraprastha University, Delhi

Guide Submitted by

Dr. SNEHA CHAUDHRY SIDDHARTH SHARMA

Assistant Professor 03019114317

Gitarattan International Business School)

New Delhi -110085

Batch 2017-19
 CERTIFICATE

I, Mr SIDDHARTH SHARMA, Enrolment No. 03019114317 certify that the

Summer Training Report (Paper Code MIB-201) entitled ‘REPORT OF SUMMER

TRAINING CONDUCT AT SCMFORYOU’ is done by me and it is an authentic

work carried out by me at SCMFORYOU, GURUGRAM. The matter embodied in

this Report has not been submitted earlier for the award of any degree or diploma to

the best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Summer Training Report (Paper Code MIB-201) entitled

‘REPORT OF SUMMER TRAINING CONDUCT AT SCMFORYOU’ done by

Mr Siddharth Sharma, Roll No. 03019114317 is completed under my guidance.

Signature of the Guide

Date:

Dr.Sneha Chaudhry

Assistant Professor

Countersigned
Director/Summer Training Coordinator

i
 ACKNOWLEDGEMENTS

I would like to extend my sincere gratitude to my mentor Ms. Pankaj Som for giving

me guidance and direction during my research. He supported me immensely

throughout the project through discussion and by always showing me the right course

to pursue. The information and suggestions provided by him proved to be without his

invaluable le contribution; this project report would not have been possible.

I am also indebted to number of people who, through their unwavering support and

resourcefulness, ensured I was able to successfully complete this report. I also

acknowledge the assertiveness and professionalism of all our peers and supervisors

within the organization which has helped me realize to yet be tapped potential and

certainly put me on course to bring the best out of me.

My sincere thanks to Dr. Sneha chaudhry (project coordinator) for their valuable

input and suggestion throughout the project and for patiently reviewing my work and

for her full support in the project.

I also take this opportunity to express my profound gratitude to my institute Gitarattan

International Business School, Rohini.

Best Regards,

SIDDHARTH SHARMA

03019114317

ii
 CONTENTS

S.No. Title Page No.

1 Certificate i

2 Acknowledgement ii

3 List of Tables iii

4 List of Figures iv

5 List of Symbols v

6 List of Abbreviations vi

7 Directives vii-x

8 Executive Summary xi-xii

9 Chapter-1:Profile Of The Firm/Company 1-14

10 Chapter-2:Environmental Analysis 15-22

11 Chapter-3:Data Presentation & Analysis 23-41

12 Chapter-4: Summary & Conclusion 42-45

13 References/Bibliography 46
 LIST OF TABLES

Table No. Title Page No.

3.1 Present Leadership (SCMforyou) 9

3.2 Present Leadership (Amazon) 9

3.3 Net Working Capital 34

3.4 Current Ratio 35

3.5 Working Capital Ratio 36

3.6 Debt Equity Ratio 37

3.7 Capital Turnover Ratio 38

3.8 Capital Structure 39

iii
 LIST OF FIGURES

Figure No. Title Page No.

4.1 Process Flow Chart (Amazon and SCMforyou) 5

4.2 Organizational Structure Of The Company 8

Promotional Strategy 25
4.3

4.4 CRM Policy 26

iv
 LIST OF SYMBOLS

S. No. Symbol Nomenclature & Meaning

5.1 % Percentage

5.2 / Division slash and normal slash

5.3 - Dash

5.4 BTS Back To Station

5.5 @ At The Rate

5.6 HA Alternative Hypothesis

5.7 $ Dollar

v
 LIST OF ABBREBIATIONS

S. No. Abbreviated Name Full Name

6.1 SCM Supply Chain Management

6.2 E Commerce Electronic Commerce

6.3 CEO Chief Executive Officer

6.4 HR Human Resource

6.5 ASST Assistant

6.6 AI Artificial Intelligence

6.7 BTS Back To Station

vi
 Gitarattan International Business School, New Delhi

15th May, 2018

SUMMER TRAINING DIRECTIVES

FOR MBA(IB) SEMESTER-2 BATCH 2017-19

Objectives

1) Students of MBA(IB) are to constructively engage themselves in summer training

as part of curriculum at the end of their Semester-2. The summer training is to be

carried out in a firm or company. The objectives of summer training are to:

(a) Work & gain knowledge of real business environment & corporate culture,

(b) Analyse application of management concepts in real business situations-

degree to which applied/not applied,

(c) Understand a business entity from management perspective in different

functional areas,

(d) Develop skills in technical report writing through data collection, data

analysis, data presentation and draw lessons cogently vis-à-vis a given firm or

company, and

(e) Enhance analytical abilities of students.

2) Students are to note that the objectives of the firm/company, where they are

deployed for summer internship, may be different or limited. But students are to

achieve above academic objectives along with job assigned by the External

Supervisor.

University Scheme for Summer Training

vii
3) As per the syllabi of MBA(IB) (Paper No MIB-201 with four credits) students of

Semester II are to carry out summer training in a firm or company for the duration

of Six Weeks and to submit a report within Four Weeks of the commencement

of Third Semester. The evaluation of report has two components, viz.

(a) External : 60 Marks; it involves external viva.

(b) Internal : 40 Marks; phase wise evaluation.

4) Each student shall be provided an internal faculty guide. Students are required to

remain in continuous touch with his/her guide during the summer training period.

Besides internal faculty guide an external supervisor under whom the student has

completed summer training shall assess his/her work as per the prescribed

Performa.

Scope of Summer Training

5) The scope of summer training shall be in accordance with the objectives as laid

down above. The detailed Chapter-wise Plan along with contents to be included is

laid down in Academic Circular 4/2014 (Revised). Students are required to

adhere to this Plan.

6) Each student is required to carry out the work independently and submit the

Summer Training Report individually fulfilling the laid down objectives.

7) It is mandatory for each student to get the approval of the name of firm/company

from the Summer Training Coordinator prior to commencement of training. Once

the name of firm/company is approved, it cannot be changed.

ANY PREVIOUS WORK OR BORROWED REPORT WILL BE REJECTED AND IN ALL CASES OF

REJECTION THE WORK IS TO BE REPEATED AS FRESH.

Schedule of Submissions

viii
Students are required to strictly follow the schedule given below:

To be Completed Marks
Activity Remarks
by Date Allotted

22-24th May 2018 Summer Training Workshop - -

Finalisation of Firm/Company’s Name

1st June 2018 where the student intends doing summer - -

training

5th June 2018 Commencement of Summer Training - -

As per

Mid-term Review: Submission of work Academic

Between 9-14th
done in first four weeks-complete 10 Circular
July 2018
Chapter-1 & 2 06/2013

(Revised)

Submission of complete Draft Report to

16th August 2018 the respective guides along with Appraisal 10+5 -do-

of External Supervisor

21-25th August Discussion with Guides and Return of

-
2018 Corrected Report

03-08th Viva/Presentation to the Internal

10
September 2018 Committee

ix
 Submission of Final Report (One hard copy
th
By 18 September
& CD) to the respective guides along with 05
2018
one extra Executive Summary

As notified by the External presentation & Viva before the

60
University external examiner

Total Marks 100

8) Each student is to carry a letter for External Supervisor along with Assessment

Performa and ensure dully filled Performa is returned to the Coordinator IIPC by

due date.

9) Faculty Guides and company allotted to each student shall be notified separately

and be displayed on notice board.

Prof S Chaturvedi

Director General

x
 EXECUTIVE SUMMARY

This project report has been written keeping in mind the Indian Logistics industry

in particular SCMforyou. It’s a Supply Chain Management, Logistics,

Warehousing, & E-Commerce Company which has a nationwide reach and

ample infrastructure; I got this auspicious opportunity to work with the company

nd
as an intern, for 6 weeks Summer Internship Program commenced from 2 June

th
2018 to 14 July 2018.

I was assigned in “Amazon Reverse Logistics”. Through which company

wanted me to learn about the Trading Process which include Loading and De-

loading of products and even maintaining supply of products as a part of daily

process. ‘Warehouse Management’ was also part of my internship practice. We

receive shipment every night and then those shipments were segmented as per

pin codes and further classified as per retailer’s volume individually. Amazon

Reverse Logistics plays an important role as here in Logistics Industry the

shipments are not delivered up to 100% the cause could be anonymous.

Therefore Reverse Logistics make sure that those shipments are delivered back to

the retailers as it was dispatched when the order was placed by the customer. It

mainly caters B2B businesses and provides services with respect to getting

packets delivered as well as warehousing of the same.

The project’s purpose was to learn about the latest advancements in the field of

Logistics and Warehousing. I worked on “Amazon Reverse Logistics as well as

Warehousing”, [OPERATIONS] -

xi
This internship was quite a learning experience for me in order to go through the

entire daily process which was commenced. The project is divided into 4 chapters

highlights are given below:

Chapter-1: The first chapter tells about the profile of the company. It contains

full detail about the company; it gives brief information about the company, its

business spread around the world. The chapter tells about nature, vision, mission

of the company, the wide range of products the company is providing and its

organizational structure.

The chapter tells about the market share of the company and its condition in the

Indian market. It also tells the size of the company, finally, the chapter has

information about company’s current leaders.

Chapter-2: This includes the SWOT analysis of the company. I came to know

what are positive and strong points of SCMforyou. On the basis of which SWOT

Analysis (STRENGTH, WEAKNESS, OPPERTUNITIES, and THREATS) is

done. It also includes best practices and the deviations followed by the company.

Chapter-3: The third chapter contains methodology i.e. sources for data

collection, analyzing and interpretation. In this, data is analyzed and

interpretation is given and data is collected in key functional areas i.e. HR,

Marketing, Finance, International Business, Production and Operations.

Chapter-4: The fourth chapter contains findings and conclusion. The chapter is

comprised of findings of the study which I have studied in the company, the

lessons learnt during the internship period, suggestions and conclusion about

company.

xii
 CHAPTER 1

PROFILE OF THE COMPANY

1
1.1 BREIF NARRATIVE OF THE COMPANY

SCMforyou are pioneers in Comprehensive Logistics Services with Long-

Standing experience in creating sustainable strategies for supply chain

optimization. They have efficient, experienced and enthusiastic team, with

strength of over 300, is headed by Mr. Rakesh Sharma.

Mr. Rakesh Sharma was enlisted in the Indian Navy and served the nation for

more than 10 years before applying his leadership acumen to management and

logistics. He has worked with leading corporate brands like Glaxo Smithkline,

Barista, Ballarpur Industries, bestylish.com, 99 labels and next.co.in, for over a

decade. SCMforyou bears the unique stamp of his military background and

corporate savvy. Under Mr. Rakesh Sharma guidance, SCMforyou has forged a

culture that is focused on meticulous planning, paying attention to detail, and

strict adherence to timelines, accountability and complete professionalism.

Their target driven approach has led them to foster successful working

relationships with more than 20+ clients. SCMforyou strive to provide all their

customers with sustainable, transformative changes that help their business scale

new heights. SCMforyou provide world-class supply chain solutions that are

tailor made to suit business needs. They got wide established network of

integrated logistics services which gives the capability to handle all the logistic

requirements, right from the stage of production till it reach the end customer, and

even beyond that. SCMforyou is a 3PL and also provides E-commerce services to

its clients. SCM has its warehouse’s in India’s major states like Delhi, Haryana,

Mumbai, Bihar, Hyderabad, Rajasthan, and Karnataka. SCM has its hub

warehouse in HassanPur which dispatches cargo to other feeder warehouses

2
(Retailer). SCM also provides services like air freight, intermodal transportation

and multimodal transportation. SCM for you strive to provide all our customers

with sustainable, transformative changes that help their business scale new

heights. The annual turnover of company is 10cr for the financial year 2016-17.

Company has been constantly upgrading its infrastructure in order to match up

with other competitors. The single-minded focus is to help the customer succeed

with the most intelligent, innovative and effective logistics strategies by creating

user-friendly, state-of-the-art online web portals, mobile apps and services that

offer an unprecedented, unparalleled flexibility, comfort and control to the

connected customers.

The major focus on an outcome driven approach which provide:

1) Tailor-made logistics solution for your business, including the provision

of 3PL services.

2) Access to a team of professionals who can assist in designing and

implementing a supply chain strategy that suits your needs.

3) Focused training for workforce, resulting in reduced seasonal pressure and

ensuring superior customer service.

4) The most competitive distribution costs, which may vary with demand without

compromising service levels.

5) Flexible storage facilities that allow customers the freedom to increase or

reduce stock levels as necessary.

6) E-Commerce and Retail services that use advanced technology to increase the

ease-of-use, comfort and flexibility of online shopping for superior customer

satisfaction.

3
1.2 OBJECTIVES OF STUDY

As per the guidelines given by Gitarattan International Business School for the

completion of the Summer Training the main objectives was to get organizational

experience as well as learning the various aspects of the organization such as

culture of the organization and the forces which drive the organization to be

successful.

1.2.1 Other objectives of the summer internship are as follows:

1) Work & gain knowledge of Real Business Environment & Corporate Culture.

2) Analyze application of Management Concepts in real business situations-degree to

which Applied/Not Applied.

3) Understand a business entity from Management Perspective In Different

Functional Areas.

4) Develop skills in Technical Report Writing through data collection, data analysis,

data presentation and draw lessons of a given firm or company.

5) Enhance Analytical Abilities of students.

1.3 PROFILE OF THE COMPANY

1.3.1 NATURE OF THE ORGANISATION

SCMforyou is a Logistics based company offering services to a variety of

industries such as GRAND, THE MAN COMPANY, LIGHTINING

SCIENCE, FABFURNISH, ROSEMOOR etc. And have some the

industry leaders such as AMAZON, KOOVS, TRADUS, VICTORINOX,

NEXT, ASK ME BAZAAR, etc as their clients.

4
 Process Flow Chart: (For Amazon)

Amazon APP Order Placed Retailer

Packing
(Customer)

Warehousing Segmenting Transportation

Dispatch to Customer Customer Return

Request/Not
Delivered

Re-Packing Return to Collection

Warehouse

Bagging of shipment at Loading of Transportation

Amazon hub Baggage

Warehousing Segmentation De-Loading

of Baggage

Sorting Scanning Out For

Delivery

Fig No– 4.1: Process Flow Chart (Amazon and SCMforyou)

5
1.3.2 COMPANY’S VISION AND MISSION

a) VISION: SCMforyou believe that if they take care of the little things

and minute details, the big picture will take care of itself. They treat

Time, Money and Manpower as precious resources that must be

utilized fruitfully, in a way that yields maximum returns for your

business. Their mission is to reduce Time Lags, Avoid Overlaps,

Increase Savings and Decrease Costs, which may slow down a

business holding the path to success.

SCMforyou take pride in providing their customers with strategic

solutions to help them:

1) Maximize Profits.

2) Improve Productivity.

3) Drive Growth.

4) Enhance Customer Satisfaction.

5) Meet Targets.

b) MISSION: To enable & accelerate their client’s business by

modernizing the pattern of Transportation & Warehouse Keeping.

And then maximizing the profits by fetching more and more clients

whom could be serviced.

1.3.3 PRODUCT/SERVICES RANGE OF THE COMPANY

SCMforyou offers a large range of services to various clients some of

these services are:

1) Transportation

6
 2) Project Management

3) Warehousing

4) Technology

5) Imports & Exports

6) Training

7) E Commerce

1.3.4 SIZE OF THE ORGANISATION

When talking about size of SCMforyou, there are various aspects that are

need to be covered to determine the size of the employees.

1) Employee Count: number of employees as of April 2018 is approximately 370.

2) Revenue: As per account team the revenue is estimated to be around $1.2

Million.

3) Profit: profit of the organization is estimated to be around 12% of the revenue.

1.3.5 MARKET SHARE AND POSITION OF THE COMPANY

SCMforyou are pioneers in Comprehensive Logistics Services with Long-

Standing experience in creating sustainable strategies for supply chain

optimization. Their target driven approach has led them to foster

successful working relationships with more than 20+ clients.

SCMforyou provide world-class supply chain solutions that are tailor

made to suit business needs. They got wide established network of

integrated logistics services which gives the capability to handle all the

logistic requirements, right from the stage of production till it reach the

end customer, and even beyond that. The annual turnover of company is

10cr for the financial year 2016-17. The single-minded focus is to help the

7
 customer succeed with the most intelligent, innovative and effective

logistics strategies by creating user-friendly, state-of-the-art online web

portals, mobile apps and services that offer an unprecedented, unparalleled

flexibility, comfort and control to the connected customers. SCMforyou is

an Logistics based company offering services to a variety of industries

such as GRAND, THE MAN COMPANY, LIGHTINING SCIENCE,

FAB FURNISH, ROSEMOOR etc. and have some the industry leaders

such as AMAZON, KOOVS, TRADUS, VICTORINOX, NEXT, ASK

ME BAZAAR, etc as their clients.

1.3.6 ORGANISATIONAL STRUCTURE OF THE COMPANY

Branch In-
Charge
Assistant
Manager
(Operations)
Manager
Assistant
Manager
(Transportation)
MD HR

Customer Care
Assistant
Manager
(Finance)

Fig No– 4.2: Organizational Structure of the Company

1.3.7 PRESENT LEADERSHIP AT THE COMPANY

(a) Current leadership in SCMforyou is as follows:

8
 SCMforyou

Mr Rakesh Sharma CEO

Ms Prerna Khanduri Asst Manager (Marketing)

Mr Avinash Asst Manager

(Transporation)

Mr Sandeep Asst Manager

(Transporation)

Mr Chanchal Asst Manager (Operations)

Mr Vikas Manager (Operations)

Mr Pankaj Som Branch Incharge (Hasanpur)

Ms Smriti HR

Mr Faraz Asst Manager (Accountant)

Ms Somya Customer Care

(coordinator)

Mr Rahul Customer Care

(coordinator)

Table No-3.1: Present Leadership (SCMforyou)

(b) Current leadership in Amazon is as follows:

Amazon
Mr Roop Kaul Amazon GM (Client)

Mr Mohit Chaudhry Amazon HUB Incharge

Mr Divyanshu Amazon Transpion Head

Mr Balram Amazon Cargo Incharge

Table No-3.2: Present Leadership (Amazon)

1.3.8 COMPANY’S CONTACT INFORMATION

GURGAON CORPORATE OFFICE

9
127,1st Floor, Vipul Agora Mall, MG Road,

Gurgaon, Haryana, India, 122006

Email: support@SCMforyou.com

Mobile: + 91 9821184932

GURUGRAM

Khasra No. 7256/2787, Opp. Sector 5, Behind Bharat Petrol Pump,

Sheetla Mata Mandir Road, Gurugram 122006

Email: support@SCMforyou.com

Mobile: +91 98718 40312

DWARKA

C-12, Patel Garden, Old Palam Road, Sector 13, Dwarka

Email: support@SCMforyou.com

Mobile: +91 99710 72335

AZADPUR

R-118, Kawal Park, Near SDM office, Delhi 110033

Email: support@SCMforyou.com

Mobile: +91 79822 48212

OKHLA

B-176/2, Okhla Phase I, Palam Road, Delhi 110020

10
Mobile: +91 9871 333 980

PATPARGANJ

6B Ground Floor, Hasanpur, I.P.Extention, Gopalkrishna hotel

carter Delhi 110092

Email: support@SCMforyou.com

Mobile: +91 98101 52896

JAIPUR

Shop No. 1, Mahant Colony, Chand Bihari Nagar, Khatipura, Jaipur

Email: support@SCMforyou.com

Mobile: +91 8946 961 936

BORIVALI

Room no. 03, Mangal Murty Chawl near Gopalkrishna hotel carter

road no. 03 Borivali East Mumbai 400066

Email: support@SCMforyou.com

Mobile: +91 97685 39691

CHINCHPOKLI

1/8 Jataka House, Sane Guruji Marg, Arthur Road Naka,

Chinchpokli, Mumbai

Email: support@SCMforyou.com

11
Mobile: +91 82867 23968

ANDHERI

D-1, Jafferbhoy Industrial Estate, Andheri (E), Mumbai

Email: support@SCMforyou.com

Mobile: +91 88983 65684

BANGALORE

No. 2, Shanthi Priya Layout, Devarachikkanahalli Road, Behind

High School, Begur, Bangalore

Email: support@SCMforyou.com

Mobile: +91 9964 997 141

PUNE

Shop No. 1, Dayalaxmi Niwas, Jaydeep Chowk, Warje Malwadi,

Pune

Email: support@SCMforyou.com

Mobile: +91 954 5082 858

HYDERABAD

House No. 1-10-27/11, Prakash Nagar, Begumpet, Hyderabad

Email: support@SCMforyou.com

Mobile: +91 9490 411 647

12
 CHANDIGARH

Hallo majra main market, House no 478 citco industry chandigarh

160002

Email: support@SCMforyou.com

Mobile: +91 783 758 2752

TECHNICAL SUPPORT

E: support@SCMforyou.com

M: + 91 7840 000 999

1.4 ORGANISATIONAL CULTURE

1.4.1 Informal: Informal Culture values more egalitarian organization with

smaller difference in status and power unlike formal culture. Informality is

all about status equality where in hierarchy is absent addressing each other

in a casual manner.

The culture at SCMforyou is unique as it uses an informal hierarchy in the

organization which helps the top management to easily evaluate their

employees and also gives confidence to employees to talk directly to the

top management without going through a process or scalar chain. Also

without using sir or ma’am like address so that conclude could be

evaluated.

1.4.2 Employee satisfaction: Employee satisfaction is the terminology used to

describe whether employees are happy and contented and fulfilling their

desires and needs at work. Many measures support that employee

13
 satisfaction is a factor in employee motivation, employee goal

achievement, and positive employee morale in the workplace. Willing of

employees to work comes from the quality of work life of the employee

within the organization which results to the behavior of the employee

towards the organization, colleagues and the work itself. Where in

SCMforyou the employees working in the organization are having good

quality of work life which helps the employee to work more efficiently.

Benefit to employees:

1) Regular team building exercises are done and training are

provided to all the employee’s.

2) Yearly trips are organized by the company as a team building

exercise.

3) Availability of tea and coffee vending machines.

4) Air-conditioned and controlled environment.

5) Monthly star performer scheme.

1.4.3 Team building & coordination: Team building and coordination are

closely related as they both have a common goal to make the goal to be

achieved efficiently and effectively. At SCMforyou every employee is part

of a team and every team works on a project together helps creating a sense

of belongingness to the employees in addition to create coordination

between employees and teams within the organization.

14
 CHAPTER 2

ENVIORMENTAL ANALYSIS

15
2.1 Internal Environment Analysis of the company
SWOT analysis was conducted to analysis the internal environment of the
company

2.1.1 Strengths
Strengths are what makes a company strong and knowing about those

strengths contributes in healthy decision making and market succession.

Some of the strengths are as follows:

1) Employees: The employees are self-motivated and also act as

major strengths for company when so ever required.

2) Revenue: This Company is a developing company increasing

their revenue year over year which help them to achieve their

future plans easily.

3) Technology: In terms of Technology the SCMforyou is always

using one of those which help in reducing human efforts and

making the work flow go easier. Recent developments in AI

had made it easier for the Logistics to read the package and

segment it using set of tools.

2.1.2 Weakness

Weakness could be a drawback for the company which may act as a huddle

to achieve goals easily this may also be always helpful to any organizations

as it helps in identifying the aspects of the organizations which lacks in

performance and hence giving opportunity to improve.

1) Due to lack of innovation in technology sector in the country it

becomes an expensive and difficult task to implement.

16
 2) Declining investment in thought leadership is also a weakness for

SCMforyou.

3) Increase in chance of theft is a draw back as it breakup the security

and even make a hole through the entire system which even might

leak-up the valuable credentials.

2.1.3 Opportunity

Opportunities can also be marked as a fruit which can either be very costly

if fetched on time. Opportunities are the thing which makes an organization

successful. Quick decision making and leadership is the key to benefiting

from all the opportunities which come in way.

2.1.4 Threats

Threats are what motivate an organization to be better to overcome those

threats and use this to their benefits as an opportunity.

1) Competition: Competition in the industry is always a threat and

an industry as large as Logistics in India have a large no. of

competitors which acts as a threat to SCMforyou.

2) Government: Government also acts as a threat to the Logistics

Industry as change in policies and regulations can be beneficial

but also can have negative impacts on the organization and

hence are a threat.

2.2 External Environment Analysis of the company

PESTEL analysis was conducted to analyze the external environment of the

company

17
 P = Political Factor

E = Economic Factor

S = Social Factor

T = Technological Factor

L = Legal Factor

E = Environmental Factor

2.2.1 Political Factors

There are certain political factors which are affecting the logistic sector in

good as well as bad way. Such factors are like:

1) Diesel de-regulation

2) Big thrust on highways build-up

3) Carriage of goods by road act, 2007

4) Dedicated freight corridor

5) Goods and Services Tax

6) Make in India

2.2.2 Economic Factors

There are several market conditions that affect the transportation industry.

Specific market trends, such as seasonality have a large impact on the

industry. During the fourth quarter, October through December, we see an

increase in demand of transportation services. This is logical, as many

companies prepare for Black Friday and the holiday shopping season. Also,

it is important to note that transportation made up 9.5% of GDP in 2017.

This is a large share and could be used as an estimate of the direction of the

transportation industry. Unfortunately, even with the high percentage of

18
 GDP, the transportation industry struggles from a driver shortage. Within

the next five years, the majority of the ‘baby boomers’ will be ready to

retire, if they haven’t done so already. That means many quality drivers

will be retiring, no longer offering their expertise to their clients. The

transportation industry is having trouble finding new talent to fill these

positions. While this problem is one that many industries face, it has

affected transportation greatly.

2.2.3 Social Factors

Should Industry be concern with the issue of global warming? Yes, it is

affected by many government laws regarding it like in china, where

company with great amount of carbon emission are charge great amount of

tax. Likewise, being a major player in the global logistic market DHL has

introduces measure to help in the reduction of carbon emission by trying to

reduce its GAS consumption, and using vehicles powered by electricity,

making no carbon emission and partnering with other companies in

troubleshooting this global dilemma.

2.2.4 Technological Factors

In developing countries like India, the development in logistics is quite

different from other countries. Technological innovations and

advancements are currently the governing mechanism for selecting supply

chain partners, coordinating and monitoring the end to end process

delivery. Technology has brought several innovations into logistics. There

are several recent technologies such as the internet of things, mobile,

augmented realty, social media, cloud storage, big data analytics and

19
computing which improve the efficiency of the logistics operations. All the

relevant changes in technology are being fast adopted by new generation

tech logistics companies which have helped in transforming these

organizations through electronic means like collecting, moving, storing,

and analyzing data, information and knowledge. It also helped to develop

competitive edge with greater ability to deliver customer-configured

products and value added services faster than competition. In India, most

of the startup action has been in the long-haul freight segment with startups

aiming to enable faster transactions, better truck utilization, providing

supply chain visibility to customers and vendors, efficient spot pricing,

standardized service levels and agent dis-intermediation. Ever-increasing

internet and mobile penetration in India has meant that businesses can

continuously leverage technologies to capture new demand and supply and

build a highly scalable network. Startups are also deploying innovations

like sensor technology but there is a need for a focused plan for skill

development in the wider Indian logistics landscape. At the firm level,

companies are focusing on moving towards reducing cycle times in order

to add value to their customers. More than 75% of the trucking industry is

unorganized and saddled with inefficiencies like lack of visibility of return

load, multi-level intermediaries, & low quality of information flow leading

to truck running less than 5000 billable km/month (apart from this non-

billable or dry-run where truck moves from point A to B without cargo)

and having only 14-15 days of actual run in a month while waiting for

cargo on other days. This can change and is changing with tech-enabled

logistics – visibility of return load, incentive structure for drivers and

20
 quality systems to root-out inefficiencies is already bearing fruits and

trucks having billable kms in excess of 10,000 km/ month.

Fusing Technology with Logistics

The addressable market for a logistic company is of US$40 bn. India needs

more than 10 companies to scale up to more than USD 1 billion in

revenues in this space (inter-city full truck load) to make Indian Logistics

Industry efficient.

2.2.5 Legal Factors

Legally it’s been implemented here in India to follow the norm of GST

instead of all the old taxation policies. The implementation of GST is to

push organized logistics industry and also improve cost structure for the

industry. E Commerce continues to drive need for high industry growth.

Due to these advancements, Investments have been seen in this sector.

Recently, Warburg’s investment in Rivigo; Carlyle & Fosun’s investment

in Delhi very, etc. are clear examples of the growth of foreign capital

recognizing the need and potential of this particular sector in India.

It is expected that in 18 months or so, these companies may start getting

endorsed by large public market investors also once they get on to IPO

bandwagon. It is of interest to note that many traditional logistics players

took decades to reach a turnover of over Rs. 800 crores, which some of

these start-ups have achieved in 3-5 years time. Industry experts suggest

that some of these may scale up to Rs. 6000 crore in next 2-3 years.

21
2.2.6 Environmental Factors
Environmental conservation and protection is an issue which has gained

prominence because of deteriorating environmental balance which is

threatening the sustainability of life and nature. Largely, business is also

held responsible for such situations as emissions from industries polluting

the air, excessive chemical affluent drained out in water making it

poisonous and unfit for use, usage of bio non-degradable resources

affecting the bio-chain adversely and exposure of employees to hazardous

radiations bring their life in danger. All these have been taken very

seriously by different stakeholders in the society including the government

and legislations and movements are creating pressure for an environment

friendly business. These have far reaching implications for business

ranging from the kind of business, the product being manufactured, how it

is manufactured and how friendly it is for mankind and nature.

Energy Efficient Process and Equipments:

Companies are focusing on reducing the carbon footprints, energy

utilization; water consumption etc. Talking about “SCMforyou’’ had also

installed solar panels at each and every warehouse so that the solar power

could be converted into electricity for consumption which had also helped

the company to bring down its electricity consumption bill by keeping the

same level of consumption.

22
 CHAPTER 3

DATA ANALYSIS AND PRESENTATION

23
A. DATA COLLECTION

3.1 Sources of Data Collection:

3.1.1 Primary data:

Primary data is collected from a first-hand experience and is reliable and

authentic. During this summer internship, I have collected different data

from different sources. Some of them are through observation from other

employees of the organization, through the feedback of the customers and

some of them are interview of the employees of the company.

3.1.2 Secondary Data

Secondary data are second hand information. So they may be relatively

less accurate than the primary data. The data has been collected from the

company‘s website, articles and annual report of SCMforyou. The data

regarding the project was collected through vivid resources and different

means. Along with the collection of data from various issues of above

mentioned magazines I collected the data from the various sources of

internet. The secondary data used in the project are:

1) Website of the company (www.scmforyou.com).

2) Annual report of the company.

3) From the newspaper.

3.2 FUNCTIONAL ANALYSIS

3.2.1 Marketing

Business marketing is a marketing practice of individuals or organizations.

It allows them to sell products or services to other companies or

24
organizations that resell them, use them in their products or services or use

them to support their works. In other words Marketing is everything a

company does to gain customers and maintain relationships with them.

Even the small tasks like writing thank-you letters, playing golf with a

prospective client, returning calls promptly and meeting with a past client

for coffee are marketing. The goal of marketing is to match a company's

products and services to the people who need and want them to

ensure profitability.

(a) Product Planning Process

This is the toughest thing to be made sure while deciding the product

to be taken for the shipment but where as SCMforyou is a logistic

company which deals in transporting wide variety of goods no matter

in which form they are in solid or liquid. SCMforyou plays a wide role

in transportation as well as warehousing.

(b) Pricing Policies/Strategies

A separate department is setup so that they could focus primarily on

developing and executing strategies for the promotion and distribution

of services been given by SCMforyou. While going for the pricing

technique the SCMforyou follows a set of instructions such like

distance of the package to be delivered, state of package, sometimes

the product is to be carried that means the product type and many more

other factors which takes part in transportation. After which the pricing

is been done.

25
(c) Promotional Policies & their effect on sales

A set of rules and guidelines set forth by a company or organization

that outlines how employees are to interact with potential customers

in the promotion of a good or service. In marketing, promotion refers

to any type of marketing communication used to inform or persuade

target audiences of the relative merits of a product and service. The

promotion policy helps the company keep control of the message it is

sending about the good or service, as well as to dictate the

appropriate actions that employees can take when dealing with

outside personnel.

SCMforyou is well connected on social platform so that the major

contracts could be fetched after fishing it from the internet market.

They even use bidding techniques so that the contract could be

fetched in bulk orders for a motive to have a permanent client.

SCMFORYOU

SOCIAL- DIGITAL-
ADVERTISEMENTS
PLATFORM MARKETING

FACEBOOK BANNERS ONLINE -

MARKETING

LINKDIN HOARDINGS

POSTERS

Fig No– 4.3: Promotion Strategy

26
 Effects from promotion strategy in fetching business

Effects from promotion strategy

12%
Facebook
27%
Linkdin
Banners
26%
Hoardings

14% Posters
Online marketing
9%
12%

Interpretation-The above pie chart shows the percentage of

business fetched using social platforms in today’s IT era.

(d) CRM Policies

SET A DESTINATION

PRIORITIZE YOUR
CUSTOMER

COMMUNICATE WITH
YOUR EMPLOYEES

STAGGER YOUR
CHANGES

TRACKING CUSTOMER
BEFORE FIRST CONTACT

SYNC WITH YOUR CRM

EVALUATE AND
IMPROVE

Fig No– 4.4: CRM Policies

27
3.2.2 Human Resource Management

It’s a process of hiring and developing employees so that they become

more valuable to the organization. Human Resource Management includes

conducting job analyses, planning personnel needs, recruiting the right

people for the job, orienting and training, managing wages and salaries,

providing benefits and incentives, evaluating performance, resolving

disputes, and communicating with all employees at all levels. Examples of

core qualities of HR management are extensive knowledge of the industry,

leadership, and effective negotiation skills. HRM is the management

function that helps the mangers to recruit, select, train and develop the

organizational members for the purpose of achieving the stated

organizational goals.

(a) HR Planning

The term Human resource planning, or HRP, is the ongoing,

continuous process of systematic planning to achieve optimum use of

an organization's most valuable asset that is human resources. The

objective of human resource planning is to ensure the best fit between

employees and jobs while avoiding manpower shortages or surpluses.

The four key steps of the human resources planning process are

analyzing present labor supply, forecasting labor demand, balancing

projected labor demand with supply and supporting organizational

goals.

(b) HRM functions

1) Human Resources Planning.

2) Recruitment, selection and placement.

28
 3) Orientation, Training and Development.

4) Job Analysis and Design.

5) Role Analysis and role Development.

6) Career Planning and Career Development.

7) Motivation and Communication.

8) Performance Appraisal.

9) Human Relations.

10) Safety and Health.

11) Wage and Salary Administration.

12) Compensation and Reward.

13) Grievance Redressal.

14) Quality of work Life and Employee Welfare.

15) Organizational Change and Development.

(c) Recruitment

Recruitment refers to the overall process of attracting, short listing,

selecting and appointing suitable candidates for jobs within an

organization. Here in SCMforyou that was done very clearly as it’s a

rising company and if the recruitment was not done on its best the

company might suffer a lot. Therefore the company came up with an

idea to maintain an hierarchy such like recruitment of labor (man

power) was outsourced with ‘’HR passion’’ one of the most leading

company in providing man power. And rest recruitment of other levels

other that labor was done by HR its self of the company. This also

helped them to make a bit less stressful work for HR of the company

as now the labor recruitment was not their work it was outsourced.

29
(d) Selection & Induction Processes

Recruitment, selection and induction are part of the human resources

process to find, hire and train new employees. The talent pool in

today's global market is often very big and very competitive. Without a

strategic process in place, human resource leaders might not bring the

most appropriate talent into the company.

Major factors kept in mind for selecting candidates were:-

1) The first step in any recruiting process is to identify the needs

of the company. By identifying the needs of the position, a

recruiting post or ad can be generated to attract candidates who

possess specific experience levels, skills and education

standards.

2) Having a systematic process to interview and select new hires

is very important to get things right for two reasons. The first is

a legal reason. If everyone is put through the same process, no

one can claim they weren't hired because of favouritism or

discrimination. The second is to not rely on gut reactions and

"good feelings" about someone.

3) Once you have made the selection and the new hire is starting,

don't just throw them to the wolves. Take the time to onboard

them. On boarding is a process of dealing with standard human

resources and payroll paperwork necessary for legal and

financial compliance.

30
(e) Training

Training is teaching, or developing in oneself or others, any skills and

knowledge that relate to specific useful competencies. Training has

specific goals of improving one's capability, capacity, productivity and

performance.

(f) Performance Appraisal & Recognition Systems

Employee reward systems refer to programs set up by a company to

reward performance and motivate employees on individual or group

levels. They are normally considered separate from salary but may be

monetary in nature or otherwise have a cost to the company. Same is

done here in SCMforyou the employees who perform good get certain

monitory and non monitory benefits totally depending on their

performance. The scheme is for both the labor of the company as well

as for the upper level employees. The basic motto behind this is to

motivate them in the entire situation so that they could have a good

face towards the company as well as they love their job.

(g) Life at SCMforyou

A career at SCMforyou means an opportunity for ample learning &

growth. It offers avenues to work across the globe alongside the finest

minds. The company offers a challenging assignment, a world class

working environment, professional management, and competitive

salaries along with exceptional rewards. which also include handsome

salary along with good opportunity for the one who perform

extraordinarily.

31
 (h) Salary and Benefits at SCMforyou

Salaries and other benefits in SCMforyou are comparable with the best

in the industry and one can expect to be rewarded highly if the

performance is consistently outstanding. Group Life Insurance,

Medical Insurance is few examples of the benefits that the company

used to provide to their employees. Further it dependents on the role of

an employee’s playing in the company as benefits differ as per the

position in the company.

3.2.3 Production & Operations

(a) Supply Chain Management such as Vendor Development

Supply chain management is the combination of art and science that

goes into improving the way your company finds the raw components

it needs to make a product or service, manufactures that product or

service and delivers it to customers.

The following are five basic components for supply chain

management:-

1) Plan

2) Source

3) Make

4) Deliver

5) Return

32
 Whereas Vendor development is one of the popular techniques of

strategic sourcing, which improves the value we receive from

suppliers. Vendor Development can be defined as any activity that a

Buying Firm undertakes to improve a Supplier's performance and

capabilities to meet the Buying Firms' supply needs.

(b) Logistics

Logistics is used more broadly to refer to the process of coordinating

and moving resources people, materials, inventory, and equipment

from one location to storage at the desired destination. The term

logistics originated in the military, referring to the movement of

equipment and supplies to troops in the field.

(c) Inventory Management

Inventory management is the process of ensuring that a company

always has the products it needs on hand and that it keeps costs as

low as possible. Successful inventory management involves creating

a purchasing plan to ensure that items are available when they are

needed — but that neither too much nor too little is purchased and

keeping track of existing inventory and its use.

3.2.4 Finance

Financial analysis is an important activity for any organization not only for

identification of its present performance but its strategic & futuristic

decisions too. The focus of financial analysis is on key figures in the

33
 financial statements and the significant relationships that exist between

them. The analysis of financial statement is a purpose of evaluating

relationship between component parts of financial statements to obtain a

better understanding of the firm's position and performance. The first task

of the financial analyst is to select the information contained in the

financial statements. The second step involved in financial analysis is to

arrange the information in a way to highlight significant relationship. The

final step is interpretation and drawing of inferences and conclusions. In

brief, financial analysis is the process of selections, relation and evaluation.

However, it is to be noticed that there is a basic limitation of the traditional

financial statement comprising the balance sheet and the profit and loss

account i.e., they do not give all the information regarding financial

operation of the firm. Accordingly ratios not only indicate the present

position, they also indicate the causes leading up to the large extent. For

instance accounts ratio may indicate not only the financial position and

precautions but also the past policies and actions they have caused.

(a) Net Working Capital

In accounting, a current asset is any asset which can reasonably be

expected to be sold, consumed, or exhausted through the normal

operations of a business within the current fiscal year or operating

cycle.

[Net Working Capital = Current Assets - Current Liabilities]

Particulars 2016 2017

Current Assets 18,25,00,000 20,17,00,000

34
 Current Liabilities 57,90,000 68,00,000

Net Working Capital 17,67,10,000 19,49,00,000

Table No-3.3: Net Working Capital

Interpretation- In the above table, the working capital of year 2016

is positive which shows that the operations of the business is

producing enough to support the business current debts as compare

the year 2017 in which the working capital has rise up and stands

positive which shows that the company is in a state to generate

enough from operations to pay for its current obligations with

current assets and make good profits.

(b) Current Ratio

The current ratio is a liquidity ratio that measures a company's

ability to pay short term and long-term obligations. To gauge this

ability, the current ratio considers the current total assets of a

company (both liquid and illiquid) relative to that company's current

total liabilities.. The ideal ratio for current ratio 2:1

[Current Ratio = Current assets / Current liabilities]

Particular 2016 2017

Current Assets 18,25,00,000 20,17,00,000

Current Liabilities 57,90,000 68,00,000

Current Ratio 31.51 29.66

Table No-3.4: Current Ratio

35
 Interpretation: As shown in the above table the current ratio has

been decreased in the current year as compared to the previous year.

A higher current ratio is always more favorable than a lower current

ratio because it shows the company can more easily make current

debt payments, but the current ratio of the company in the year 2016

was 31.51 which decreased to 29.66 in the year 2017 which means

that the company is in the unfavorable situation.

(c) Working Capital ratio

The working capital ratio is the same as the current ratio. It is the

relative proportion of an entity's current assets to its current

liabilities, and is intended to show the ability of a business to pay for

its current liabilities with its current assets.

[Working Capital Ratio = Net sales / Working capital]

Particulars 2016 2017

Net Sales 5,98,23,764 8,96,90,030

Working Capital 17,67,10,000 19,49,00,000

Working Capital Ratio 0.338 0.046

Table No-3.5: Working Capital Ratio

36
 Interpretation: As shown in the above table the working capital

ratio in the year 2016 is which 0.338 has been decreased 0.046 in the

year 2017 which means that the current assets are more as compare

of current liability.

(d) Debt Equity Ratio

Debt Equity Ratio is a long term solvency ratio that indicates the

soundness of long term financial policies of a company. It shows

the relation between the portion of assets financed by creditors

and the portion of assets financed by stockholders. The ideal

debt equity ratio is considered as 2:1.

[Debt Equity Ratio = Total liabilities / Total equity]

Particulars 2016 2017

Debt 57,90,000 68,00,000

Equity 81,32,000 81,32,000

Debt -Equity Ratio 0.712 0.836

Table No-3.6: Debt Equity Ratio

Interpretation: As shown in the above figure Debt Equity Ratio of

the company has decreased by 0.836 in year 2017 to 0.712 in year

2016 which shows that the organization is in less debt to equity ratio.

This is considered to be the good option for the creditors and the

investors to invest in.

37
 (e) Capital Turnover Ratio

A ratio of how effectively a publically traded company manages the

capital invested in it to produce revenues. It is calculated by taking

the total of the company's annual sales and dividing it by the average

stockholder equity, which is the average amount of money invested

in the company. A high ratio indicates that the company is using its

capital well, while a low ratio indicates the opposite. It is also called

equity turnover.

[Capital Turnover Ratio = Sales / Capital Employed]

Particulars 2016 2017

Sales 5,98,23,764 8,96,90,030

Capital Employed 3,23,14,903 4,46,12,162

Capital Turnover Ratio 1.851 2.010

Table No-3.7: Capital Turnover Ratio

Interpretation: As the capital Turnover ratio is increasing in year

by year which shows in the above table reflects greater efficiency

which means that company‘s operation is running in a very

smoothly manner and the company should limits the fund for

additional funding in the future.

(f) Capital Structure

The capital structure is all about to financing business activities

through a combination of equities and liabilities. Capital Structure of

38
 a company refers to the make-up of its capitalization and it includes

all long-term capital resources via loans, reserves, shares and bonds.

Particulars 2016 2017

Shareholder’s Fund 10132000 1032000

Borrowings 8873284 8873284

Table No-3.8: Capital Structure

3.5 INTERNATIONAL BUSINESS

International business comprises all commercial transactions (private and

governmental, sales, investments, logistics, and transportation) that take place

between two or more regions, countries and nations beyond their political

boundaries. Usually, private companies undertake transactions for profit;

governments undertake them for profit and for political reasons.

The term "international business" refers to all those business activities which

involve cross-border transactions of goods, services, and resources between two or

more nations. Transactions of economic resources include capital, skills, people

etc. for the purpose of the international production of physical goods and services

such as finance, banking, insurance, construction .The conduct of international

operations depends on a company's objectives and the means with which they

carry them out.

Types of operations

1) Imports of products.

2) Service exports.

39
 3) Merchandise exports: goods exported, not including services.

4) Merchandise imports: The import goods are the ones brought into a

country.

5) Service exports and imports are not product purchasing. It is only

about services.

6) Services exports and imports can be divided into three most

important categories "Tourism and transportation, service

performance, asset use".

7) Exports and Imports of products, goods or services are usually a

country’s most important international economic transactions.

8) Entry modes: Export/import, wholly owned subsidiary, merger or

acquisition,

9) Modes: importing and exporting, tourism and transportation,

licensing and franchising, turnkey operations, management

contracts, direct investment and portfolio investments.

10) Functions: marketing, global manufacturing and supply chain

management, accounting, finance, human resources

11) Overlaying alternatives: choice of countries, organization and

control mechanisms International Business

3.5.1 International Business in SCMforyou

The International Business standards focus on the following:-

1) Raising awareness of the interrelatedness of one country's political

policies and economic practices on another;

40
2) Learning to improve international business relations through

appropriate communication strategies the global business

environment that is the interconnectedness of cultural, political,

legal, economic, and ethical systems marketing, and trade relations

and basic concepts underlying international finance management.

3) Identifying forms of business ownership and international business

opportunities.

4) By focusing on these, students will gain a better understanding of

Political economy.

5) These are tools that would help future business people bridge the

economical and political gap between countries.

6) There is an increasing amount of demand for business people with

an education in International Business. A survey conducted by

Thomas Patrick from University of Notre Dame concluded that

Bachelor's degree holders and Master's degree holders felt that the

training received through education were very practical in the

working environment. Business people with an education in

International Business also had a significantly higher chance of

being sent abroad to work under the international operations of a

firm.

SCMforyou have various international business functions but it totally

depends upon to the client need which is the carried forward as per

requirements like done for TRADUS, VICTORINOX, and other famous

brands.

41
 CHAPTER 4

SUMMARY & CONCLUSIONS

42
4.1 FINDINGS

1) SCMforyou performance on marketing platform has been outstanding.

2) It might have served the purpose today but it is even fruitful for achieving

long term objectives.

3) SCMforyou continuous study the need of customer through marketing

research.

4) Techniques used for manufacturing need to be upgraded.

5) Transparent management policies.

6) Work culture is lively and everyone is passionate about doing the work.

7) Providing high quality of product at minimum cost.

4.2 CONCLUSION

In conclusion it can be said that employees in SCMforyou are satisfied with the

communication with their superiors. They are satisfied with their interest of job.

They are satisfied with holidays provided to them. They are also satisfied with

their working hour of their job. Employees are not so much satisfy with their

training and development program provided to them. They are satisfied with the

authority and responsibility given to them. Employees in SCMforyou are satisfied

with the safety measures used in the organization. They are also satisfied with the

co-operation from co-workers. They are also satisfied with the action taken by

their seniors for employee grievances. Employees are not satisfied with their

reward and recognition system. The canteen facility is found missing. Employees

are not so much satisfied with their salary. They are also not much satisfied with

their workplace and promotion policy.

43
4.2 LESSON LEARNT

My Internship in SCMforyou started in 2nd of JUNE 2018. I grabbed the

opportunity to meet different people from diverse backgrounds and occupations to

discuss on Logistic and Supply Chain related topics. Working on cases has helped

me to gain lots of experience in this field.

The main contribution of an employee to its organization is to perform its

responsibilities given with 100% effort and honesty. My major responsibility was

to ensure the consignment receiving and delivery along with warehousing along

with analyzing the performance of the employees by comparing the portfolio

performance for the organization as I was working for Amazon process. For the

goodwill of the company I was always honest to ensure that the right volume of

receiving and delivery data is maintained and presented always. Once I was in

warehouse at sharp 9am my work was to account the consignment volume

received at warehouse that night and then entitle the duty to the delivery boys to

make the consignment delivered as per pin code. After which my other work was

even to scan the AWB also known as Air Way Bill number the barcode consisting

12 to 16 digits for its unique and easy identification and maintaining it on excel as

proof to prevent it from theft. The company is performing very well and company

is able to provide good returns to the vendor. I am very much satisfied with the

level of work I have done for the company. I have also flab information about how

to deal with juniors, Superiors & Clients. This will help me through my

professional carrier ahead. Various functional areas are also seen by me and how

they work accordingly.

44
4.3 SUGGESTIONS/ RECOMMENDATIONS

a) Promotion practices should be well defined.

b) Adequate rewards must be given to the employee either rewards may in the

form of monitory & non-monitory.

c) Employees must be recognized by their potential or efforts apply in their jobs.

d) Salary must be provided to the employees according to their potential.

e) Adequate welfare activities should be adopted by company in regular

intervals.

f) Grievance should equally with the entire employee working in the

organization.

g) Plans made should be strictly implemented.

4.4 LIMITATIONS

a) Sample size does not exactly represent the total population.

b) Language problem while interacting with few south Indian employees.

c) Response from respondents may be different from actual view. Respondents

might not disclose actual views.

d) As the study was conducted at one branch (group) only, result involving may

not be true at zone level.

45
 REFERENCE/BIBLIOGRAPHY

Website

a) Profile of the company retrieved from

http://scmforyou.com/

b) Financial Statements retrieved from

http://scmforyou.com/un/financialstatement/17-2018

c) Competitor’s information retrieved from

https://www.google.co.in/

d) Client information

https://www.amazonlogistics.in/ap/

https://www.koovs.com/info/contact?utm_source=Topnav

https://www.tradus.com/en/about

https://www.crunchbase.com/organization/fabfurnish

http://support.askmebazaar.com/support/

https://www.dogspot.in/

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