A STUDY ON CONSUMER BEHAVIOUR IN

FOOD INDUSTRY WITH RESPECT TO

MEGHANA FOODS, BANGALORE.
Project report submitted in partial fulfilment of the
requirements of Masters of Business Administration (MBA),
Presidency University, Bangalore.
Submitted by:
Sughra Fatima
Bhagat Singh

UNDER THE GUIDANCE OF

PROF.DR.PRATIKA MISHRA

PRESIDENCY UNIVERSITY
BANGALORE
2018
 ACKNOWLEDGEMENT

At the outset, we would like to express our gratitude to entire

management of Meghana Foods, Bangalore, Residency Road,
for co-operating with us in order to complete our project. We
would also like to thank the staff members who extended their
complete support.

It is a genuine pleasure to express our deep sense of thanks

and gratitude to our guide PROF.DR.PRATIKA MISHRA,
for her willingness to give me valuable advice and direction.

Our greatest gratitude to all the team members who have

contributed and have been cordial throughout the preparation
of this project report.

Last but not the least, we would like to thank customers of

Meghana Foods for their valuable time and support.
 INTRODUCTION

Meghana, meaning rain, is a restaurant that was started in the

year 2006, at Koramangala, Bengaluru with the intention of
serving authentic Andhra style food, using quality ingredients
and the pure passion and love for what we do. Since its
humble opening a decade back, Meghana is honoured to have
spread across five branches in the city and is raring to cover
all corners in the years to come. Meghana is proud to be a
favourite among all kinds of masses which range from
corporate people and college going students in the afternoons
to families and singletons at dinner time.
Since we believe in innovation and not stopping at anything,
Meghana’s newest entry to the family is our brand new
centralized kitchen where we aim to fulfill the needs of our
other branches with uniformity and perfection, thereby cutting
time and labor and ensuring that we extend ourselves beyond
hospitality and cater to other areas where we hold a place. We
welcome you to be a part of our proudest endeavor Meghana
and together let’s bring in the RAINS!!!
Buying Behaviour is the decision processes Consumer Buying
Behaviour refers to the acts of people involved in buying and buying
behaviour of the ultimate consumer using products. Need to
understand the Many factors, specificities and concept is
characteristics influence the individual in what he is and the consumer
in his decision.
 LEARNINGS FROM THE SURVEY

 Majority of the customers are fine with beef being

included in the menu.

 Halal cut does matter to majority of the customers.

 Festivities attract many customers to the restaurant when

compared to other days.

 There is a high percentage of friends being the

influencing factors to the restaurant.

 Quality is the major factor that attracts the customers to

frequently visit the restaurant.

 Disassociation factor is almost at equilibrium.

 Majority of the customers felt disassociation due to poor

service rendered at the restaurant.

 Majority of the customers that visit the restaurant are

above the age group of 24 years.

 Majority of the customers that visit the restaurant are

working professionals.

 Apart from festivals, majority of the customers visit

Meghana Foods twice a month.
 ANNEXURE

QUESTIONNAIRE:-

Name: ______________________
Age: ________________________
Gender:
o Male
o Female
Will you entertain beef in the menu?
o Yes
o No
o Maybe
Does halal cut matter?
o Yes
o No
o Maybe
How often do you visit Meghana Foods?
o Once a month
o Twice a month
o Festival time
o Quite regular
Who referred you to Meghana’s for the first time?
o Friends
o Family
o Others
What motivates you to prefer Meghana Foods over others?
o Taste
o Quality
o Wide Varieties
o Service
Did you ever feel disassociation with Meghana foods ever?
o Yes
o No
If yes, due to?
o Consistency in taste
o Poor service
o Quality of food