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ELABORADO POR:
LEIDY RAMIREZ
PRESENTADO A:
JAVIER GUTIERREZ
The packaging is very important because it is the first impact when buying a
product, because as everything enters through the eyes, we wanted to create the
need to see better stored and packed the Christmas products.
On the other hand, they innovate in the market, since most of the adornments are
sold and packaged in a simple bag, from there the good impact that is given to the
product depends on all the market management that is offered to them. this.
This Christmas project will have as a mark of representation a Santa Claus and
within the image goes the name of the brand Creaciones Martines, Naturally
Creative. It is a type of simple and somewhat sober brand that seeks to give a
touch of elegance to our products with its brand and design. Taking into account
that our products are finishes and very delicate details we want to represent that in
the brand and its colors, so the image is seen with pastel colors and red that can
not be missing because it identifies the symbol of Christmas . Regarding the name
as they are products designed both of existing products and innovative products,
their name creations refers to all kinds of products created by ourselves,
additionally refers to that we are naturally creative with exclusive designs that
make our brand a plus in front of the other companies.
These products are made with high quality materials that guarantee that the
product is designed for a long useful life thanks to the quality of our products so
that its cleaning and care does not interfere in the finishes, since customers with
the vast majority of Christmas products are limited to their cleaning avoiding
damage to their finish, that is why our brand guarantees that its quality and finishes
will not interfere with its cleaning.
It is a mar that with time and thanks to its quality of work will be recognized starting
with promotional bases of voice to voice among relatives and close friends that is
why this is our main focus in terms of advertising and promotion concerned,
additionally taking into account the rise of technology at this time, the advertising
that is handled is through social networks, since they help us to make advertising
spend very economical and in turn to many people see it and recommend it.
Phase 4: Characterization of the phases of the life cycle of your product or service
Review the study material "Characteristics of the life cycle of the product and the
service", identify and analyze each of the phases of the life cycle of the product or
service of the chosen training project. Fill in the summary table. It must contain the
following information:
In how many times the life cycle of our products is reflected by the taking of orders,
our products are manufactured according to the demand of the purchase, that is to
say they are all elaborated according to the previous orders to avoid an
overproduction of products, additionally we have Consider the measures that the
client requests.
As for the definition, it is a product that improves and beautifies the interior space
of the house and the most important for everyone, since it is the meeting and food
center where for many staff it is the main space where they meet and share with
the family, that is why this space is our main source of creativity to produce
products according to each occasion and especially the Christmas season that
everyone, children, young people or adults enjoy.
As Christmas products are the main color in the development of these is red and
white, are characteristic colors of this date, in addition to them is played with
different colors, textures and designs that agree, enhance and give a different
touch as a product finished.
Perhaps the biggest disadvantage is that for almost the entire year you work
without receiving any reward, because as I said before the sales are open to the
public at the end of the year and that is why they work hard during these dates to
make more sales. The main advantage is that it can be made from the comfort of
the house for some housewives who want it. It takes imagination and a lot of
creativity to make these articles. The good thing is that the reward is the amounts
of sales that are made for these dates, because as I said before the vast majority
of customers always seek to renew their decoration or at least add new details to
their homes.