Nurturing Customer Relationships Using Mobile Marketing Tactics

Only a handful of big businesses have figured out that life cycle marketing is an
effective tool to market to existing customers, based on a current developed
relationship. That high quality relationship is more relevant than potential
customers, who will only continue to subscribe or connect to the business if they
truly enjoy what is being done for them through the process.
What this means for the marketer, is that they are hurting themselves that they
stop adding value to their existing customers once they have signed up and began
paying for the service. The effort to make the relationship between the customer
and the company its most beneficial requires extensive communication.

However, it is important to understand that a customer who is potentially about to

leave, should be handled differently than a loyal one. There are six effective
mobile tactics that work in keeping connected with a loyal customer, in an effort
to maintain that loyalty over time. These include:
Sending Text Reminders

Part of the strategy for mobile marketing should include sending out specific text
to loyal customers in an effort to keep the company brand in the front of their
mind. The text should be used as a spur to gain access to a special promotional or
information about new product updates and additional information.

Taking Polls and Surveys

Offering polls and taking surveys is an ideal way to garner feedback from your
loyal customers. You can quickly send them a poll, or allow them to respond
instantly using their smart phones and cell phones. Additionally, these types of
actions allow you to get to know your customers much better. In the end, they will
feel appreciated that you are asking specifically for their unique feedback. Again,
this helps support the company brand while building highly effective rapport with
loyal customers.

Offering Sweepstakes

Everybody enjoys getting something for nothing. Recognize that a sweepstakes is an

ideal chance for your loyal customers to when something significant value. It might
be having a first look of a product preview, or something behind the scenes that is
exclusive just for them. It provides the ideal avenue for telling the company story
in a unique way.

Pushing Notifications

Utilize geo-location technology of your customer base smart phones to send or push
notifications based on their location. When the system understands that the
customer is close to your store, and ready to make a purchase, push the
notification that they get a free coupon, or discount and are only steps away from
the sale.
Social Integration

Take full advantage of all the major social networks when developing an effective
mobile campaign. Through social integration, you can allow your loyal base to
discuss their relationship and experience with the business, in a variety of ways
including sharing, posting and tweeting.

Maintaining records on how many loyal customers respond to the sent messages, and
exactly how much they are spending on average will help determine the best return
on investment of a mobile strategy.