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uy Cecil [] Sent: Monday, January 21, 2008 3:51 PM To: Adam J. Parkhomenko; Patti Solis Doyle; Mike Henry; Mark J. Penn; Mandy Grunwald; Howard Wolfson; Neera Tanden; Harold Ickes2; Kim Molstre; Phil Singer; Mo Elleithee; Minyon Moore3; Minyon Moore3; Capricia Penavic Marshall; Kiki McLean; Maggie Willams; Doug Sosnik1 Ce: Ali Rubin; Robert Kellman; Beth Lester; Amy Leveton; Caitlin Williams; Caroline Adler; Haley ‘Stevens;;; Alex Hombrook; Janna Paschal; Anna Gohmann; Evelyn S. Lieberman; Dara Postar Subject: RE: New Meeting/Call starting Monday Al, have attached a revised copy of the targeting memo which includes the delegate projection spreadhseet. We have made some slight modifications based on further review and additional discussion with a number of our supporters and State Directors. Please note that the Arizona tate Party is meeting this weekend fo discuss moving a delegate from one CD to another. We will send out a revised media targeting spreadhseet shortly Please do not forward these documents to others, ‘Thanks everyone, Contributions to Hillary Clinton for President are not deductible for federal income tax purposes. Paid for by Hillary Clinton for President ‘The information, and any attachments contained in this email may contain confidential and/or privileged information and is intended solely for the use of the intended named recipient(s). Any disclosure or dissemination in whatever form, by another other than the intended recipient is strictly prohibited. If you have received this transmission in error, please contact the sender and destroy this message and any attachments. Thank you. MEMORANDUM To: Interested Parties From: Guy Cecil Re: February 5"" Primary State Targeting Date: January 19, 2008 On February 5", there are 1681 delegates at stake. Roughly 65% of these delegates will bbe determined by the results in each Congressional District. The balance will be determined by statewide results. This memo outlines our targets for the February 5" primary states, excluding NY. In order to end the day with a majority of the delegates, we must focus on two things. 1. Target the $1 Congressional Districts where we can pick up delegates, essentially netting an additional 102 delegates to the convention, 2. Target the 23 Congressional Districts in our 12 base and battleground states where we can have an impact on the statewide results and, hence, the number of at-large delegates we are allocated, CONGRESSIONAL DISTRICT TARGETS We have identified 51 Congressional Districts in the February 5" primary states where we have an opportunity to gain an additional delegate. These targets fall into one of three categories 1. Competitive CDs with an odd number of delegates. Winning these districts will result in an additional delegate. There are 29 of these districts. ALS MO 2, 4, 6,9 AZ1-3,5 NI10 CA 1, 7, 24, 28, 29 OK 1-5 CT 1, 3-4 TN 1 (even), 4 GAIL UTI MA 4,10 2. Strong HRC CDs where we should try to gamer 59% of the vote, which would trigger an additional delegate, These are largely Hispanic CDs or CDs with a mix of Hispanic and downscale Anglo voters. There are 16 of these districts. ALG CA 18, 19, 21, 23, 31-32, 34, 38-39, 43, 45, 51 AZT NJ 16-17 3. Strong BHO CDs where we want to prevent BHO from garnering 59% of the vote which would trigger an additional delegate. There are 6 of these districts AL 1-2 TNS GA3-5 In addition to these 54, we need to focus on increasing our vote share in Arkansas, These four districts should be targeted with auto calls, live calls, and visits from WJC, HRC, and CVC. ‘The plan for these districts is comprised of 7 components: 1. An aggressive volunteer phone program targeting our base and swing voters. The targets will vary by CD. For example, many of our California CD targets will be Hispanic voters with a mid to high turnout history. Meanwhile, in Oklahoma, where Edwards is currently in 2™ place, we will target white men and women who make less than $50,000. 2. A paid GOTV call program targeting our base voters. These voters are typically white women over 50 and Hispanic voters. 3. 2-4 automated calls, depending on the CD and target. 4, 2-3 pieces of mail, depending on the CD and target, 5. Mail and phone program targeting African American women over 50 who are in strong BHO districts. 6. Eamed media focused on these CDs 7. Visibility activities (honk and waves, ete) BATTLEGROUND STATES Roughly 588 of the 1681 delegates will be determined by statewide results, and will be apportioned by the percentage of the vote each candidate who exceeds threshold re Its critical that we focus on increasing turnout among the HRC base vote in order to drive up our statewide count. ‘The more efficient way for us to increase turnout in battleground states is to target base voters in our non-targeted CDs with a mail and phone program. These CDs will also be on the target list for earned media and visibility activities. We have now categorized each state into one of three categories, HRC Base, Battleground, and BHO Base, We are waiting on the TN poll to make a final decision on its classification