Business Model Canvas
Key partners
- Content creators
- Complementary local
service platforms, e.g.:
- Grubhub
- Nowait
- Turnstyle
- Other tech companies
Other partners:
- Search engines
- Government agencies
- Legislator
Cost structure (2Q’17)
- Sales and marketing: 55%
- Total headcount: 4,600
- Sales headcount: 2,750 (~60%)
- Product development: 19%
Key activities
- Manage network effects
- Customer experience
- Sell ads & products
- Grow the platform:
- partnerships
- acquisitions
- new products
Key resources
- High quality content
- Vibrant communities
- Brand
- Data & insights
- Platform technology
- Skilled employees
- Partnerships
- General & admin: 14%
- Executives, management
- External consulting, etc
- Cost of revenue: 9%
- Infrastructure operation & salaries
- Depreciation & amortisation: 5%
Value proposition Customer relationships Customer segments
For small businesses: - Pro-active communication Local businesses:
- Additional revenues - Responsiveness to issues Segmentation by:
- Listings & promotion - Manage legal cases - location:
- Special offers, gift - Provide transparency - category
vouchers, loyalty offers - Manage brand image - price category
- Transaction: delivery, - Build on community - by opening hours
reservation, quotes, etc
- meal type
For content creators: - features
- Engagement & fun Channels - vertical
- Social exchange &
- Yelp app
recognition Users:
- Webpages (by segment)
Segmentation by:
- Facebook pages (by city)
For users: - demographics
- Emails, notifications
- Discovery - frequent locations
- Experimental channels: car
- More choices @ lower - interests
navi, wearables, virtual
risk
home assistants - spending profile
Revenues (2Q’17) By vertical:
Home & local: 31%
By product: Restaurants: 14%
From ads: $186.6m (=89.7%) Beauty & fitness: 13%
From transaction: $18.4m (~9%) Health: 11%; Shopping: 9%
Other: $3.8m (~2%) Other 22%
More on: www.innovationtactics.com/business-model-canvas/