Contents

I. BACKGROUND ...................................................................................................................................... 2
II. TIME CONTEXT .................................................................................................................................. 2
HOSPITAL POINTOF VIEW................................................................ Error! Bookmark not defined.
PATIENTS POINT OF VIEW ............................................................... Error! Bookmark not defined.
IV. PROBLEM STATEMENT .................................................................................................................. 2
IMMEDIATE ........................................................................................... Error! Bookmark not defined.
INTERMEDIATE .................................................................................... Error! Bookmark not defined.
ROOT....................................................................................................................................................... 3
V. OBJECTIVES ........................................................................................................................................ 3
GENERAL ............................................................................................................................................... 3
VI. AREAS TO CONSIDER ...................................................................................................................... 3
STRENGTHS .......................................................................................................................................... 3
WEAKNESS ............................................................................................................................................ 3
OPPORTUNITIES ................................................................................................................................. 4
THREATS ............................................................................................................................................... 4
VII. ALTERNATIVE COURSES OF ACTION ...................................................................................... 4

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I. BACKGROUND

China’s foreign direct investment made numerous companies enter and tried to establish

operations and sell their products in Chinese marketplace. Its strong potential in purchasing power

for virtually products and services caused them to be the biggest- and fastest-growing consumer

market in 2010. .Investment from foreign companies had been the largest driver of China’s

economic growth that was seen from 2000 to 2010. With this growth, China overtook Japan to

become the second largest economy in the world. However, many companies lacks success due to

cultural issues and differences.

II. TIME CONTEXT

The time period in which the event is presumed to have occurred was most probably

somewhere between the years 2000-2010.

III. VIEWPOINT

IV. PROBLEM STATEMENT

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ROOT

V. OBJECTIVES

GENERAL

VI. AREAS TO CONSIDER

STRENGTHS

1. Brand name recognition

2. Strong market presence and wide consumer base provides competitive advantage

3. Market Expertise

4.

WEAKNESS

1. Lack of cultural knowledge

2. Pressure of expectation

3. Lack of an understanding of issues (local demands, buying habits, consumption

values and Chinese customers personal beliefs)

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 4.

OPPORTUNITIES

1. Increase in internet usage

2.

THREATS

1. Increase in domestic competition

2. Technological trends
3. Political, legal and regulatory trends

VII. ALTERNATIVE COURSES OF ACTION

Strength Weakness

#1 Strength and #1 #1 Weakness and #1

Opportunities Opportunities Opportunities

Threats #1 Strength and #1 Threat #1 Weakness and #1 Threat

SO – The Expatriate might able to see how sufficient they pay the radiologist in the USA; that

might open an opportunity to refer radiologists in the country and the problem of shortage of

radiologist might be solved.

Pros: The USA won’t have a hard time to find a radiologist anymore

Con: The USA will be paying higher rate for the radiologist in their country because at outsourcing

they only pay a low rate.

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WO- Even though the USA is experiencing shortage of radiologist they pay high for them. The

Expatriate will see that and they will refer it to the company they work with and the shortage for

radiologist might be solved.

Pros: USA’s shortage for radiologist might be solved.

Con: The Expatriate’s opinion might not be heard so the problem for shortage might be left

unsolved

ST- Even though the USA is paying radiologist higher, they also have a high rate for giving

services that need radiologists or specialists, so people are going outside the country which has

lower rate and yet effective. USA might consider giving the cure at lower rate, but with the

shortage of radiologists and specialist they might not able to do that.

WT- USA doesn’t have radiologists, but they outsource from the other country and pay at the

lower rate. Even though they pay the radiologist at the lower rate they have a high rate for their

services so people prefer to go to other country that has lower rate for their services, and make the

other country earn profit for that.