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PROFESSIONAL SUCCESS
STUDY MATERIAL
SECOND SEMESTER
COMMON COURSE : ENG2 A03
For
BA/BSc/BCom
(2017 ADMISSION ONWARDS)
UNIVERSITY OF CALICUT
SCHOOL OF DISTANCE EDUCATION
Calicut University P.O, Malappuram, Kerala, India 673 635
503A
School of Distance Education
UNIVERSITY OF CALICUT
SCHOOL OF DISTANCE EDUCATION
STUDY MATERIAL
SECOND SEMESTER
BA/BSc/BCom
(2017 ADMISSION ONWARDS)
COMMON COURSE :
ENG2 A03 : WRITING FOR ACADEMIC AND PROFESSIONAL SUCCESS
Prepared by:
Scrutinized by:
Dr. Abida Farooqui,
Asst. Professor,
PTM Govt. College, Perinthalmanna
To develop writing skills to learn to integrate writing and thought and to apply the
To acquire the correct sense of format, syntax, grammar, punctuation and spelling.
To acquire the concepts, principles and vocabulary of reasoning and argumentation and
UNIT 1
INTRODUCTION TO ACADEMIC WRITING
Points to Remember
Writing skill expectations change as a student moves from school to college.
Academic writing skill is needed for success in higher education.
Only through constant and deliberate practice one can master academic writing.
Academic writers are not expected to make subjective judgments, categorical remarks and
use information from unreliable sources.
Writing tasks assigned to students at college/university is referred to as academic writing.
Academic writing is formal and follows a well defined pattern.
Non academic writing is informal and without any predictable pattern.
Students, teachers and researchers who engage in academic writing at college or university
are called ‘scholars’ or ‘academicians’.
Papers sent for publication in a scholarly journal undergo peer reviewing and evaluation.
Academicians are expected to adhere to certain basic ethics, and they have to conduct
themselves in a responsible manner.
Answer the following questions
1. Differentiate between the skills expectation in school and college with focus on writing.
A. Skill expectations change significantly as you move from school to college. College students
are expected to write a range of written works as a part of their studies and developing written
communication is essential for studies at the tertiary level. School students often write in
informal, simple and non technical language. There is a chance for creative writing (the writers
personal feelings and self expression). Writing skills expected at the college level mainly
involves the ability to write clearly and logically following certain techniques, conventions and
styles.
2. What are the prerequisites for learning academic writing?
A. Academic writing is to be understood as higher order of writing skill. It is apparent that to
learn academic writing one should possess basic skills to use writing for communication. The
following are the prerequisites for learning academic writing.
1. Start free writing: Write continuously without worrying about the correctness, grammar
mistakes, or logical order. You need to encourage yourself to write something.
2. Keep a journal: Make it a habit to write something in a notebook specifically meant for the
purpose. Keeping a personal journal can be used as a practice for developing academic writing
as well.
3. Reading and writing: Reading is an important prerequisite for aspiring writers. If you take into
account others’ opinions and findings it will help you to improve your writing skill.
4. Think critically: It is a process of inspecting something closely and reflecting on it. Writing
and thinking are complementing each other; that is, thinking will refine your writings and
writing will strengthen your thoughts.
5. Develop research skills: Developing research skills will help you to find out and make use of
the sources of information.
6. Learn language of your discipline: To write on your discipline you need to get a systematic
initiation into the fundamentals of your discipline. The fundamentals include the key words and
phrases frequently used in that discipline.
A. Academic writing generally refers to all writing tasks assigned to students for the purpose of
study at the college level. It is a formal way of writing. It is different from creative writing and
various other informal and fictional writings.
A. Plagiarism is an act of stealing others’ material as one’s own. It is an unethical act, a serious
offence, and is treated as a breach of academic integrity.
A. Plagiarism is an act of stealing others’ material as one’s own. It is an unethical act, a serious
offence, and is treated as a breach of academic integrity. The easiest way to avoid plagiarism is
to distinguish your ideas from the ideas of others in your paper. That is, every idea borrowed
from others need to be acknowledged in the text of your paper by separating them using
quotation marks and providing the details of the sources.
A. Writer of an academic paper is expected to adhere to certain basic ethics and they have to
conduct themselves in a responsible manner. Some universities make it mandatory for all
students to sign an agreement called ‘honor code’ at the time of enrolling for academic
programmes. Honor code is like a pledge taken by students to the effect that they will uphold
academic integrity and ethical behaviour and will not engage in any kind of cheating, stealing
and misrepresentation.
UNIT II
GENRES AND TYPES OF ACADEMIC WRITING
Points to Remember
The genres of academic writing include essays, research papers, case study, literature
review, project report, proposals and dissertation/ thesis.
An academic essay is written to answer a question, or to defend an argument or opinion on
a topic with supporting evidence.
A research paper provides detailed information on a topic through different sections like
literature review, methodology, discussion and conclusion.
The most popular documentation style in subjects under Humanities MLA (Modern
Language Association) style; whereas in Social Sciences research scholars usually follow
APA (American Psychology Association) style.
The word ‘case’ in case study refers to an individual situation.
A review of literature attempts to look at previous writings with a critical eye, often
finding out the methodological and other shortcomings of a work reviewed.
The words dissertation and thesis are often used interchangeably to refer to the mandatory
final projects in certain academic programmes.
There are different approaches to academic writing. They are expository, descriptive,
persuasive, analytical, critical/ evaluative and narrative/ reflective.
A. The genres of academic writing include essays, research papers, book review, textual
analysis, literature review, project report, proposals, dissertation/ thesis and case study. Most
academies use essays to assess students’ progress. An academic essay is written to answer a
question or to defend an argument or opinion on a topic supporting evidence. A research paper
provides detailed information on a topic through different sections like literature review,
methodology, discussion and conclusion. A proposal is what you present to explain objectives,
purpose, methodology, and detailed plan for a proposal. Literature review is the summary of
relevant previous writings on the topic under discussion. The main purpose of review of
literature as an academic writing activity is to display your knowledge of the subject.
Dissertation / thesis are often used as interchangeably to refer to the mandatory final projects in
certain academic projects. Case study is widely used in Social Science and Science subjects like
Medicine.
A. Case study is widely used in Social Science and Science subjects like Medicine. The main
skills involved in case study are problem solving, critical thinking and writing. Case study uses
the method of analyzing sample cases- real or imaginary crises, hypothetical situations- to
demonstrate how they are handled or resolved. The steps involved in writing the case study
include describing the situation, identifying the issues to be resolved, analyzing the case using
theories and approaches relevant to the discipline and giving recommendations or suggesting a
series of steps to solve the problem in the best possible way.
A. Dissertation / thesis are often used as interchangeably to refer to the mandatory final projects
in certain academic projects. In the universities of United States a thesis is the final project of
Masters Degree and dissertation is submitted for a doctoral degree, whereas in the United
Kingdom a thesis is submitted for a doctoral degree and dissertation for a Masters degree. The
structure followed in both is similar, although there are differences in the number of pages. A
doctoral thesis/ dissertation is usually lengthier compared to a masters project. Dissertation/
thesis are reports of research work carried out by scholars.
A. Literature review is the summary of relevant previous writings on the topic under discussion.
The main objective of review of literature as an academic writing activity is to display your
knowledge of the subject. Another objective of reviewing others’ works is to establish the
distinctiveness of your work and sometimes to justify the gap existing in the subject.
A. There are various approaches to academic writing. They are expository, descriptive,
persuasive, analytical, critical/evaluative and narrative/reflective. The key feature of explanatory
approach is to explain, inform, define or describe a subject. In descriptive approach the writer
uses visual words and descriptions. Persuasive approach aims to convince readers to accept the
writer’s point of view. Analytical approach mainly contains elements of exposition, persuasion
and description. Critical/evaluative approach aims at evaluating the merits of an existing work
and provides alternatives. In narrative or reflective approach the writer presents a story, personal
experience and ideas through narration.
A.
Rhetorical modes Key functions
Narration Recounting events
Description To describe/ portray people, things and places.
Illustration or exemplification Explaining with illustrations/ examples.
Division and classification To explain categories and parts.
Process analysis To explain how something works and to show
how something can be done.
Comparison and contrast To show similarities and differences.
Cause and effect To explain using reasons and results.
Definition To explain what you mean by something
Argumentation and persuasion To make claims and substantiate them
convincingly.
A. The most popular style guide in subjects under Humanities is MLA (Modern Language
Association) style, whereas in Social Sciences, research scholars usually follow APA (American
Psychological Association) style. Chicago manual of style is another style guide in use. Some
institutions including Universities like Oxford, Cambridge and Harvard insist on following their
own style for scholars writing for their publications.
UNIT III
THE PROCESS OF WRITING
Points to Remember
The most delineating features of academic writing can be described in three words: formal,
objective and technical.
Answers to the question, ‘who is writing and why’ are implicit in all academic writing.
The educational level of the audience, their predispositions, on the topic, their age, ethnic
identity and gender may also influence your writing style and content.
An academic essay is typically structured in three types of paragraphs: an introductory
paragraph, a minimum of three body paragraphs and a concluding paragraph.
There are three major processes preceding the submission of an academic assignment.
They are Pre- writing, Writing and Revising.
Brainstorming is a group activity conducted at the beginning of a project to generate ideas.
Thesis statement holds together the different sections in an essay. Usually introduced in the
opening paragraph, a thesis statement allows the reader to know what the essay is about.
In order to maintain academic style you are expected to avoid highly judgmental, vague,
broad, dogmatic, categorical and overstated statements as your thesis statements.
A simple and direct introduction paragraph invites the attention of the reader, gives vital
background information, presents the thesis statement and provides outline statements.
The purpose of a paragraph is to present one idea. Usually there are three types of
sentences in a body paragraph.
Conclusion paragraph restates the thesis statement, summarizes the main points/ premises
and gives a concluding paragraph.
Answer the following questions
1. Briefly discuss the step by step process of writing an academic assignment.
A. There are three major processes preceding the submission of an academic assignment. They
are prewriting, writing and revising. Each of these processes involves certain steps to be
followed.
i) Decide on what you want to study: The first step involves choosing a subject, find out an
aspect or area within the subject to focus; and narrow down to formulate your topic. Understand
the purpose and audience of your proposed work.
ii) Collect information or expert sources: The second step is to identify the sources of
information, take down notes and prepare a working bibliography or list of works to be
consulted or quoted.
Writing for Academic and Professional Success Page 11
School of Distance Education
iii) Prepare a frame work or structure to work on: The third step comprises finalizing the basic
premises, key points, the organizational pattern of the work and grouping of points for
paragraphs.
iv) Start writing: Drafting begins as a fourth step. Here preparing the first draft, going through
the draft to ensure there are no structural and thematic inconsistencies, editing and revising the
paper are the major steps involved. Language errors and use of taboo/ informal/ discriminatory
words and expression are to be checked as a part of editing.
v) Prepare the final draft and submit: It is always better to keep a checklist to verify if anything
important is left out, before submitting.
2. Discuss the importance of audience analysis in academic writing.
A. Audience analysis is an important prerequisite for effective communication. Academic
writing is not different in this respect. Before venturing into an academic writing assignment,
you need to have a clear idea about your audience. Ask yourself:
Who am I writing for?
What do I expect my readers to know about my topic?
What do I want my readers to think about my topic?
What do my readers know about my topic?
A clear idea about your reader and your purpose will make your writing understandable to your
audience and help to satisfy their expectations. Depending on your audience, you may write to
inform, justify your stand on a topic, and educate the audience on a subject or to persuade your
audience think or act in the way you want them to think or act.
3. Bring out the purpose of an academic work.
A. ‘Purpose’ in academic writing refers to your reason for writing. Although the stated reason of
an academic assignment is purely academic/educational, it serves certain social, rhetorical and
career related purpose as well. The rhetorical purpose of an academic writing assignment is to
persuade the audience to think the way you want them to think.
4. Examine the importance of ‘voice’ in an academic work.
A. There is a widespread belief that academic writers should maintain objectivity in their
approaches and perspectives, what rings at the core your work is your own distinct voice. That is
if you are writing a persuasive piece there is a consistent attempt throughout your work to
convince the reader that your views are worth considering. Still you normally do not use such
expressions as ‘I think’, ‘In my opinion’ and ‘I found out that’. In order to make your writings
more inclusive, it is better to write without reinforcing your stake in the work. So it is always
better to sound neutral. Whatever is the voice in the text one thing is crucial: your voice in
academic assignments should sound educated or well informed, sophisticated and rational. And
convey your ideas in more directly and clearly.
5. Illustrate the structure of an academic essay.
A. The major parts of an essay include introductory paragraph, body paragraph and concluding
paragraph. The introductory paragraph is the first paragraph of your essay. Introduction aims at
grabbing the attention of your reader and makes a few statements on background, the main ideas
and outline of your essay.
Body paragraph is the main paragraph of an essay. Each paragraph in an essay works like a links
in a chain, contributing to the wholeness of the work. However paragraphs are to be written in
such a way as to make them stand independent of the totality of the essay.
Concluding paragraph is the last paragraph of the essay. You are expected to restate your thesis
statement given in the introduction, summarize the points through which you explained your
thesis statement in the body paragraphs and finish your essay with a concluding remark.
6. List the main steps in planning an essay.
A. Pre-writing, writing and revising are the major steps in planning an essay.
1. Pre-writing
Pre-writing activities are the preliminary steps before starting to write your essay.
Understanding the question/topic, purpose and audience.
Use pre- writing techniques like brainstorming, clustering/mind-mapping to list and
organize your ideas.
If your instructor has given you a question convert the question into a topic. If the topic
is given by the instructor convert the topic into a question. If only a key word is given,
you are required to frame topic as well as the question.
Identify the sources and gather relevant materials.
Prepare an outline; decide the logical ordering of ideas/cluster ideas for paragraphs.
Identify the thesis statement.
2. Writing
Frame the thesis statement and list the main points.
Draft the introductory paragraph.
Draft each body paragraphs with supporting points, substitution and transition.
Drafts the concluding paragraph.
3. Revising
Edit and revise your essay: check for inconsistencies, tone, use of taboo words and
expressions, grammar, spelling, punctuation and referencing.
UNIT IV
ELEMENTS OF WRITING
Points to Remember
The terms rhetoric and rhetorical refers to the ways you can adopt to communicate
effectively. Rhetorical modes are your strategies to reach your audience.
A narrative is a rhetorical mode suitable for relating a sequence of events or thoughts.
Narratives can be classified as fictional and non-fictional.
Description involves presenting information in a manner appealing to the senses-sight,
sound, smell, taste and touch. And creating an impression in the reader or listener.
Illustration is a rhetorical mode aimed at explaining something with examples.
Argumentative writing is also called persuasive writing because one of the foremost
objectives of argumentative writing is to persuade the reader to think in the way the
writer wants to think.
An argumentative essay consists of a set of debatable statements. These statements can
be classified into two: premises and conclusion. In a typical argument there is one
conclusion and a minimum of one premise. The premises are assertions that lead to a
conclusion.
A cause and effect essays deal with i) causes ii) effects or iii) both causes and effects of
an issue, a phenomenon, or an event.
A process analysis may be for explaining how something happens or works; or how to do
something. The former is called informational process analysis and the latter, directional
process analysis.
The general purpose of classification and division is to break broad subjects into smaller
parts. In academic writing a classification or division essay analyzes people, things or
ideas categorizing them into groups and classes.
A. Palakkad is one of the fourteenth districts in Kerala. It is the gateway to Kerala due to
presence of Palakkad Gap, in the Western Ghats. The largest Malampuzha dam is situated in
Palakkad. It has a tropical wet and dry climate. The famous National Park Silent Valley is in
Palakkad district. Palakkad fort is an old fort situated in the heart of Palakkad town. Here is a
large ground between the fort and Palakkad Town hall, known as Kota Maidanam.
A. Illustrative writing does not have a well defined pattern. The ‘exemplification’ is sometimes
used to refer to illustrative writing. When you write essays using exemplification/illustration,
you make statements and give examples for each statement. An illustrative essay presents a
controlling idea or thesis the illustration of which is done using examples. Examples serve as
evidence for your statements and claims.
A. First apply for passport through online mode. Give your personal details and submit
application. The submitted documents are verified at Passport Seva Kendra. Then you receive
updates on your file number through SMS to your registered mobile number. Then Police
verification is initiated. They verify the details and enquire with your neighbours. Then make it
clear that there is no criminal offence against the person. Police submits a clear report. After
passport verification is complete then starts the process of printing passports. The passport
printed will be sent through speed post.
A. While writing an academic paper you may be required to find out similarities and difference
between two subjects. The rhetorical mode that comes to your rescue during such situations is
compare and contract. A compare and contrast essay may examine two subjects by either
comparing them, contrasting them or both. The main objective of compare and contrast essay is
to analyze subjects that can be analyzed using comparison or contrast in a meaningful way.
A. In a definition essay, the thesis statement is the term and its definition. Part of developing
your thesis revolves around writing an effective definition. There are multiple approaches to
defining your selected item.
A. The general purpose of classification or division is to divide subjects into smaller parts. In
academic writing classification/division essay analyses people, things/ideas categorizing them
into groups and classes. Classification would enable you to approach a subject in a more
satisfactory manner. Through classification it becomes more understandable.
The items to be classified should share some common characteristics. Usually generic
nouns (nouns that refer to all members of a class or group) are taken for classification.
Decide the criterion or scheme of classification: At the prewriting stage you need to
decide which properties of your subject is taken into account for categorizing. All
classification in an essay needs to be based on one principle.
Examples and explanations are to be given to each category.
Mention what you are planning to classify in the introduction: Your statement on what is
classified in the essay and the criterion for classification serves as the thesis statement of
the essay.
Transition words like ‘the first type/kind/class’, ‘the second type/kind/class’, ‘the third
type/kind/class’ are to be used to sequence your classification.
UNIT V
VOCABULARY AND GRAMMAR FOR ACADEMIC WRITING
Introduction
This unit 'Vocabulary and Grammar for Academic writing' helps you to understand the
important points to remember while you are writing for academic purposes. It includes an
Academic Words List (AWL) you are advised to familiarise with the words enlisted in order to
attain the vocabulary preferred in academic writings. The chapter introduces you to the sentence
structure, discourse markers and grammar of formal writing. So in short, you will be well
equipped with all the details and information of formal writing.
5;1 Revision
A written work creates a permanent impression about your quality of education.
Therefore, you have to be careful about every single sentence you write for an academic
purpose. After writing, every formal written work needs revision and editing before its
submission. Revision helps you to realise your mistakes and while editing you can improve the
words and sentences and remove unnecessary words and expressions to make the writing clear
and effective.
In order to make your writings effective; you have to,
Ensure that your vocabulary is suitable for the purpose
Avoid using colloquial style, slang expressions, non-standard diction and conversational
style in your writing.
Diversify your sentences
Remove redundant expressions and avoid wordy sentences
Use parallelism
Maintain the tense
Remove weak phrases use strong verbs instead
5:2 Vocabulary
In order to maintain the formal nature of your academic writing, you have to be careful
about the words you choose for the text. Your text has to be precise and clear. Avoid
unnecessary words and informal expressions. The text should communicate the idea properly to
the readers. There are a few suggestions to improve the quality of your vocabulary:
Familiarise yourself with the words listed in Academic Words List (AWL). It will help
you to pick the right words while you are writing.
Avoid informal words and expressions.
Use discourse markers to link your ideas and to signal transition.
Make your writings less wordy
5: 3 Academic Words List (AWL)
The high frequency words in academic works in English language are referred to as
Academic Words List. The AWL includes a main list and sub list, learning the words in the list
will enable you to understand academic text as well. The important prerequisite to learn
academic words list is the ability to use the most elementary words in English. The list includes
words often using in different academic disciplines. You have to familiarise yourself with these
words to make your writing more effective with suitable vocabulary. Averil coxhead from
Victoria university of Wellington, NewZealand was among the earliest compilers of AWL. After
examining papers from different disciplines, she came up with 570 headwords.
5:4 Words and Phrases to be avoided in Academic Writing
You need to check the suitability of your language while writing for different purposes
and in different occasions. You are not expected to use, the words you make use of in everyday
conversations in your academic writing. There are certain categories to be avoided in your
writing; however there is no strict ban for anything. If the word or expression is suitable for the
situation, you can go on with the same. Nevertheless, be careful while using words and phrases
used in expressing doubt. Such expressions are called qualifiers. Eg: appears, suggests, may,
might, usually, probably, possibly etc.
You have to check these qualifiers if you are doubtful about the accuracy of your writings.
5:5 samples for alternative expressions
5:6 Discourse markers
‘Discourse is a unit of language longer than a sentence’. it maybe one or two sentences
or a lengthy piece of writing. Discourse markers are those words or phrases which are used to
connect one discourse to another. Eg: anyway, right, okay, to begin with. We use them to
connect, organise and manage our writings or conversation. Discourse markers connect one
discourse to another. They are also called sentence connectors, linking words, linking phrases,
and transition signals.
Some of the discourse markers are used in informal conversations eg: actually, let me
see, I think, I suppose, as I was saying, you know etc. There are formal discourses markers,
which you can make, use of in your academic writings. Eg: as a result, however, in other words,
therefore, to begin with etc.
Formal/ informal (Table)
Uses of discourse markers in academic writing
Balance contrasting points
Introduce a new idea
Present a counter argument
Adding
Changing of subject
Clarifying points
Summing up
writing consistent use of past tense is appropriate while present tense is preferred when you are
writing an analysis of some writers and their works.
5:12 parallelism: Parallelism is the use of components in a sentence that are grammatically the
same. Or similar in their construction, sound and meaning. Because of the repetition the idea is
conveyed deeply and properly. And also it adds the flow of the text.
Eg: the poem is lyrical, long, interesting and meaningful.
It will improve the readability of your work .
5:13 wordiness
“Brevity is the soul”
– William Shakespeare
Wordiness is one of the most common mistakes in academic writings. In formal writing
‘wordiness’ refers to the imperfection caused by the use of more words than the meaning
demands. Wordiness is one of the barriers of communication.
5:14 How to eliminate wordiness
You can eliminate wordiness while revising and editing your work. it is better to make
another person read your work to trace out the errors. In order to improve the quality of your
work , use the language of your discipline.
Replace stock phrases with one-word equivalents.
Eg: The phrase ‘is aware of the fact that’ can be replaced with the word ‘knows’.
Avoid redundant expressions
Avoid sentence openers like ‘it’, ‘there is’ etc.
Avoid weak and wordy verbs.
Reduce the use of ‘that’ and ‘which’.
Eliminate the unnecessary qualifiers and intensifiers.
Avoid words like ‘very’, ‘quite’ and ‘just’.
Simplify your sentence structures.
Questions
1. What are independent and dependent clauses? Give examples.
2. What are the word categories to be excluded in academic writing?
3. How can we eliminate wordiness in writing?
4. Define and explain AWL?
5. What are discourse markers? Give examples.
6. Define sentence.
7. What are the different types of sentences?
8. What are the basic rules of subject verb agreement
9. Define parallelism.
10. What is a fragment? Give examples for sentence fragments.
UNIT-- VI
MECHANICS AND CONVENTIONS OF WRITING
Introduction:
Punctuation and documentation are two significant aspects of academic writing. If
academic writing depends on putting forward a convincing argument and that in turn depends on
making meaning clear, then appropriate use of punctuation and documentation are vital to
getting your meaning across. Academic writing is something that you can learn with diligent
attention and practice. This unit will sum up the major points to keep in mind while using
punctuation marks and the various documentation styles for academic writing. It also highlights
the key concerns in maintaining academic integrity.
Objectives:
To examine the two major conventions of academic writing: Punctuation and
documentation styles.
To understand why punctuation is important in academic writing .
To understand the rules of using punctuation .
To examine the essential punctuation marks commonly employed in academic writing.
To explore the use of style guides in academic writing.
To know the importance of maintaining academic integrity while writing.
Semicolon (;)
Use a semicolon to separate two sentences when there is no coordinating conjunction
such as and, but, or, nor, for .
If the two sentences are joined by a conjunctive adverb, such as however, consequently,
therefore, or moreover, use a semicolon before the conjunctive adverb and a comma after
it
Use a semicolon to separate two sentences joined with a coordinating conjunction when
commas are contained within either of the sentences.
Use a semicolon to separate items in a series if there are commas within the items.
A semicolon can also be used to replace a period
Colon (:)
To introduce a series of items in a list.
To introduce explanations.
To begin or introduce a quotation.
To separate two independent clauses where the first introduces or explains the second.
Apostrophe ( ' )
To show contractions and possession.
Use an apostrophe to show omissions.
Contractions are not common in academic writing.
Dash (---)
It is also known as 'em dash'.
It is slightly different from en dash, and the hyphen.
Dash is three times longer than a hyphen.
A comma, colon, and parenthesis can be replaced by a dash.
It is used to indicate a break in a sentence and also to give some additional information .
A dash is also used to indicate inclusive page numbers and dates.
Hyphen (-)
Put the hyphen between two parts of a compound word
Insert a hyphen before a suffix or after the prefix.
Compound numbers less than 100 are split with a hyphen.
Period ( .)
Use a period at the end of a statement.
Use a period after an abbreviation
Sentences ending with question marks(?) or exclamation marks(!) do not require periods
In sentences ending with parenthesis the period is placed outside parenthesis. If
parenthesis contains a full sentence the period is placed inside parenthesis.
Capitalisation
Capitalise the title of a book.
Capitalise the initial letters of the words in the title of an article or essay, chapters of a
book , and titles of journals.
Prepositions and coordinating conjunctions are not capitalised unless they are the first
word in a title.
Capitalise the first word after a period or a full-stop.
Capitalise proper nouns and adjectives derived from proper nouns.
Capitalise days of the week and months of the year, brand names, historical events, name
of institutions, nicknames, races, nationalities, and religions.
MLA style and APA are two documentation styles guides commonly
followed in academic writing.
Different disciplines use different documentation styles.
Parenthetical or in-text citation and work cited or bibliography or references are the two
kinds of documentation employed in writing academic works.
Both in MLA and APA, there are specific guidelines on putting spacing, margins, page
numbers and page headers.
In in-text citation, MLA uses author-page citation and APA uses author-date citation.
6.7 Proofreading
The process of reading your drafts repeatedly for mistakes after you finish writing.
In this process of editing and rewriting certain words can be added or omitted, if necessary.
In proofreading grammar, vocabulary, spelling, sentence structure and format of the text
are all thoroughly examined.
Model Questions
1. Explain the importance of punctuation in academic writing.
2. What are the uses of style guides in writing an article?
3. Discuss the major rules of using a semicolon.
4. Write the differences between the use of double quotation mark and single quotation
mark
5. What is Parenthetical citation?
6. What is capitalization?
7. Punctuate the following sentence:
8. The word ecology derives from the Greek oikos meaning househols or place to live
9. How do you explain academic integrity?
10. What is plagiarism?
11. What is MLA?
UNIT VII
WRITING FOR PROFESSIONAL PURPOSES 1
WRITING REVIEWS
7.1 Introduction
A Review is an article that represents a critical evaluation of a text, performance, or
production. For example a book, movie, concert, video game or a product. It helps the reader to
get a clear picture of the reviewed item. The review is often creative and interesting. It is a form
of entertainment in itself that quite often reflects the age and helps the reader to gain view on his
time period in history. This chapter helps you to develop the ability to objectively and
subjectively criticize books, movies, products etc. Moreover it will give an idea about correct
vocabulary and expressions to write the positive and negative aspects of books, products or
movies.
7.2 Book Review
Book Review is a special form of academic writing that gives a student the opportunity
to critically examine a topic in details. Book reviews play an important role in academic
communication. If you are going to review a book, you should;
read the book carefully
Write down your impression
Research the author and his other works
Reviews should give a balanced , critical evaluation of the text
Evaluate the contribution of the text
Set the work in a larger , broader context
Identifies the strengths and weakness of the arguments
Involves the reader in the discussion.
Make sure that your review contains
The title, the author(s), the publisher ,the publication date, the format, the price, the number
of pages, edition and the ISBN number
The review is actually a report and will have an introduction, a logical description, your
findings, conclusion and recommendation. Your review should be direct and personal and
your main purpose is to give a clear overview and evaluation of the work.
7.3 Film Review
The film review is a popular way for critics to assess a film’s overall quality. It will help the
public to decide whether they should watch the movie or not. A good film review should contain
both negative and positive aspects of the film.
Film review should contain;
The title of the film in the introductory paragraph
Genre (drama, romance, fantasy, thriller or comedy etc)
Summary of the film
Context or background information about the movie
The director and his contributions to the film industry
Creative elements in the movie (cinematography, camera, light and sound, music,
choreography, costume designing, editing and art direction etc.)
Actors and their performance
Overall impression of the movie
7.4 Product Review
A product review is a report written by a customer on a product to help people decide if they
want to buy it. The most common reasons why people look for product reviews are;
To learn the pros and cons of a given product
To find out if the product is meant for them
To find out if the product is of high quality and easy to use
To find out other user’s experience with the product
Before writing a review of any product you should,
Research about the product
Read the manufacture’s website
Get the product
Use the product
Know what readers are looking for
List out the pros and cons of the product
Common questions readers wish to see answered in a review are,
Is the product convenient to use?
Is it of a high quality?
Is it suitable for someone like me?
Have others had a good experience with the product?
What are the pros and cons of the product?
What alternatives are available, and how do they measure up?
Is the product worthwhile?
7.4.1 Stages of writing a product review
Introduction: A good review introduction will not only catch the attention of the reader, but
also provide a clear picture of the attractive features of the product.
Target group: Include information on who are the beneficiaries o the product, and why they
want to use it. Teaching new customers about the product is an important aspect of a product
review.
The main benefit: there are always some benefits a product has to offer, and listing them
properly in the review will help the customer to make better use of it.
Be balanced: Talk about what you liked and disliked about the product. Compare the similar
products available to buyers, analyse the pros and cons of the each.
Practical details: cover things like price, where to get the product, about the guarantee, delivery
time and so on.
Conclusion: summarize the benefits and the flaws of the product and evaluate whether the
product’s quality is up to company’s marketing.
7.5 Writing Case Studies
Writing for Academic and Professional Success Page 28
School of Distance Education
Summary: there needs to be a summary of the major points, conclusions and recommendations.
It needs to be short as it is a general review of the report.
Introduction: the first page of the report needs to have an introduction. You will have to
explain the problem and show the reader why the report is being made.
Body: This is the main section of the report. There should be several sections with each having
subtitles. Information is usually arranged in the order of importance.
Conclusion: This is where everything comes together. In the conclusion, you should highlight
the central issues or findings.
Recommendations: this is what needs to be done. In other words in this part, you should
explain your recommendations, putting them in the order of priority.
Appendices: This includes all the supporting information you have used that is not published.
This might include tables, graphs, questionnaires, surveys or transcripts.
References/Bibliography/glossary of technical terms
7.6.3 Types of reports
There are many types of report writing for organizations used for various purposes. We can
broadly divide them as formal and informal. The formal report is the collection and
interpretation of data and information. It is complex and used as an official level. It can be
categorized as:
Informational report
Analytical report
Recommendation report
The informal reports help to inform, analyse and recommend. It is written according to
organization style and review. Examples are;
Progress report
Financial report
Feasibility report
Credit report etc.
Let us look into some of the reports from both formal and informal types
7.6.4 What is a Recommendation Report?
A recommendation report is a paper that compares two or more products or solutions and makes
a recommendation about which one is the best option. The purpose of this kind of report is to
recommend a course of action. All recommendation reports address a real and important
problem. To justify the options you recommend, you must first understand the specific needs of
the business, organization or stakeholders you are writing for. Then you describe a set number of
possible ideas for solving the problem cited at the beginning of your report. A recommendation
report contains ;
A cohesive and comprehensive overview of the recommended options.
Information about how this option answers the need cited at the beginning of your report
Specific details about how the idea could be implemented and provide justifications for
its implementation.
After describing and evaluating your options, you will recommend the one you think is best and
provide a discussion of the reason why you recommend it.
7.6.5 Evaluation report
The evaluation report is the key product of the evaluation process. It compares individual
products, plans, programmes, properties, organizations , etc. against requirements and makes an
evaluative judgment, whether it met its expectations or whether it is good or useful.
7.6.6 Feasibility Report: is a paper that examines a proposed solution and evaluate whether it
is possible, given certain constraints. This type of report studies a situation and plan for doing
something about it and then determines whether that plan is feasible.
7.6.7 Progressive report
A progressive report is an assessment that takes place during a project or process, that conveys
details such as what sub- goals have been accomplished, what resources have been expected,
what problems have been encountered, and whether the project or process is expected to be
completed on time and within budget. In the progress report, you explain any or all of the
following:
How much of the work is complete
What part of the work is currently in progress
What work remains to be done
What problems or unexpected things, if any, have arisen
How the project is going in general
important functions of Progress Report:
Reassure recipients that you are making progress, that the project is going smoothly, and
that it will be complete by the expected date.
Provide recipients with a brief look at some of the findings or some of the work of the
project.
Give recipients a chance to evaluate your work on the project and to request changes.
Give you a chance to discuss problems in the project and thus to forewarn recipients.
Force you to establish a work schedule so that you’ll complete the project on time.
Project a sense of professionalism to your work and your organization.
Types of Progressive report
In a year-long project, there are customarily three progress reports, one after three, six, and nine
months. Depending on the size of the progress report, the length and importance of the project,
and the recipient, the progress report can take the following forms:
Memo—A short, informal report to someone within your organization
Letter—A short, informal report sent to someone outside your organization
Formal report—A formal report sent to someone outside your organization
Structure of a progressive report
In your progress memo or report, you also need to include the following sections: (a) an
introduction that reviews the purpose and scope of the project, (b) a detailed description of your
project and its history, and (c) an overall appraisal of the project to date, which usually acts as
the conclusion.
Opening paragraph introducing the purpose of the memo and a reminder about the
project topic
Summary of the project
Specific objectives of the project
Scope, or limits, of the project
Research gathered
Overall assessment or appraisal of the project at this time
7.7 Surveys
Survey is a method of collecting information by asking questions. Sometimes interviews are
done face to face with people at home, in school or at work. Other times, questions are sent in
the mail for people to answer and mails back. Increasingly surveys are conducted by telephone.
There are many instruments are to conduct surveys. Questionnaires are one of the main tools to
collect information
7.7.1 What is a questionnaire?
A Questionnaire is a research instrument consisting of a series of questions for a purpose of
gathering information from respondents. It can be thought of as a kind of written interview.
There are two kind of questions are used in questionnaires.
Open ended questions: these are the types of questions that are used to allow the respondents
to express their views in a free flowing manner.
Closed ended questions: multiple choice questions comes under this category. The user is
restricted to answer their opinions through the options that is set by the surveyor.
When designing a questionnaire you should keep mind;
Limit the number of questions
Keep questions clear and simple and not too personal
Balance open questions and closed questions.
Collect necessary informations
7.7.2 Advantages of Questionnaires
1. Questionnaires are really inexpensive when they are handled properly. They can be cheaper
than taking surveys which requires a lot of time and money.
2. Questionnaires can be of different types, written, postal, telephone and many other methods.
3. A single question or a topic can be asked to many at the same time without any kind of delay.
Unlike surveys they don’t have to go to each and everyone to get an opinion.
4. It is an effective method to get an opinion from a large number of people.
5. Large number of respondents can be possible varying in age, sex, occupation etc.
6. Question responses can be highly defined and specific, depending upon the type of questions
asked in the questionnaire.
UNIT VIII
WRITING FOR PROFESSIONAL PURPOSES II
WRITING CVS
Introduction
This unit focuses on professional writing. There are five topics that will be discussed in
this unit: writing CVs, letter writing, writing memos, blog writing and etiquette/netiquette in
writing. It provides an overview of approaches to professional writing and online writing. The
goal of this unit is to provide students with practical techniques, suggestions and advice that can
be immediately applied to improve skills in these areas.
What is a Curriculum Vitae?
Curriculum Vitae (commonly abbreviated to CV) is a Latin term that translates as “the
course of one’s life”. It is a summary of your academic and work history. A well formatted CV
could dramatically improve an individual’s chance to successfully obtain a desirable position.
CV, bio-data and resume
While a CV, bio- data and resume are roughly equivalent documents, there are important
differences in its usage and content. Biodata, the short form of biographical data emphasis on
personal particulars like date of birth, sex, nationality, marital status and so on. It has a specific
format whereas Resume is an advertising tool for selling oneself as the most qualified
candidate. It is typically used in business and there is no specific format for a resume. The most
basic difference between CV and resume is in its length. A CV is used primarily when applying
for fellowships and grants and it is static.
Components of a CV
A CV will have the following sections:
Personal Details: It is vital that the reader can spot , at a glance, not only your name but also
precisely how to get in contact with you. Your CV should be headed with your name – boldly
and clearly before any other details. Then you can add your address, phone number, email
address, date of birth, sex, marital status, religion, aadhar number etc.
Professional Profile: Professional profile is a brief statement at the very beginning of a CV
which conveys the reader an overall impression of your key personal and professional
characteristics. This part includes your academic or personal experiences and your abilities
which are crucial for the job.
Objectives: The task of the objective section is to explain your preferred career direction and
details on what you hope to achieve from your future career. While writing an objective
Statement you should write down the types of positions, types of organizations or settings, and
specific skills you want to use or develop in your next job.
Educations and Qualifications: This part includes,
Descriptions of your qualifications.
The dates you received your qualifications
What grades/class/marks/ you achieved
The names of the institutions
Special certifications, licenses, additional vocational trainings etc
Hannah Singh
1 Any Road, Anytown AN1 1CV
Telephone: 07700 900 389
Email: hannahsingh@example.com
Professional profile
A highly qualified MBA student with a unique combination of skills and capabilities acquired
during studies and work experience. Able to demonstrate strong customer focus combined with
a proven commitment to the achievement of targets and business objectives. Works effectively
on own initiative with the organization and time management required to complete assignments
on time and to the required quality standard. Enjoys being part of a successful and productive
team and thrives in highly pressurized and challenging working environments.
Objective
Currently looking to secure a marketing internship within a forward thinking organization, one
that will make best use of existing skills and experience while enabling further personal and
professional development.
Education and qualifications
MBA: Masters in Business Administration (Graduate October 2009)
MASTA London School of Business (accredited by University of Scotland)
MSc.: Biotechnology (2007)
Paramedical College, Whalgar University, Calcutta, India
BSc: Biotechnology, Chemistry and Zoology (2005)
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Further skills
I.T. Proficiency: Word, Excel, C++, Internet and Email
Languages: Fluent English and Hindi; currently learning French
Work experience
2007–2009 Customer Care Officer, Pensions R Us Ltd
o Providing information and advice to employees of several major US hotel chains
regarding
their pensions plans
o Advising on the availability of suitable pension plans and assisting with the transfer of
plans
from one fund to another
Interests and activities
Currently include: Photography, Drawing, Reading (autobiographies and science journals),
Swimming, Football and Badminton
Letter Writing
Introduction
Letter writing is an essential communication skill. In today’s internet and email driven society,
the need to write a letter arises less often than in the past. However, it is still necessary to present
a formal letter to obtain information, to apply for a job, to write a complaint letter or simply to
express your opinion in an effective manner. Before writing a letter you have to draw up certain
things such as ;
Decide the topic.
Think about the receiver.
Identify the purpose of writing
Gather information you need and do additional research, if it is required.
Make a simple outline of the points you need to cover.
Types of letters
Generally there are two types of letters; formal and informal or personal.
Informal letters have one or more of the following purposes;
To think, to give news, to apologize, to invite to reply another letter.
General format of an informal letter.
Write your address and the date at the top right hand corner of the page.
Begin with a salutation or greeting like ‘Dear….’
Set the main purpose of your letter in the beginning itself.
No need to follow punctuation rules
Use the last paragraph to send good wishes and mention your future meeting and so on.
Finish letter with a farewell message like, love, best wishes, regards, see you soon, all
my love etc.
The structure of a Formal letter
All the lines aligned towards the left margin
The first information you put on a formal letter is your name, address and the date.
Then type the recipient’s address. Use their full name and include their title (Mr., Mrs.,
Dr. etc. ) If you don’t know the person, begin with the position of the person
Skip a line and write your salutation( Dear Sir,/madam/ Dear Manager etc)
Begin the letter with the purpose and reference if any
Keep to the point, be brief and give all the necessary information
Conclude the letter with ‘Yours Sincerely’ or Sincerely.
After the complimentary close , skip three lines and write your full name
Cover letters
A cover letter is a one- page document that, along with your CV, is sent with your job
application. A strong cover letter makes your application stand out.
The basic format of a cover letter
Every cover letter should be included;
Your contact information and date
Employer’s contact information.
Paragraph 1: - reason of writing –
Paragraph2: your offers to them
Paragraph 3: What happened next
Closing.
On writing Email
Email is short for ‘Electronic Mail’, similar to a letter and is widely used in all but most formal
business situations. It is quick and the recipient can easily receive your mail as soon as they go
online. Moreover it is more secure and low cost. You can attach photos, documents and other
files to an Email, so that more information can be shared.
Format of an Email
An Email has:
To
Cc (Carbon Copy)
Subject line: if the mail is a reply, there is a default subject line “Re”
Salutation – optional
Reason for writing
Main point
Developing of point – optional
Additional Points – Optional
Closing – optional
Guidelines for writing emails
It should be brief and clear.
Avoid mistakes and edit carefully before sending
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Writing memos
A memo, short for ‘memorandum’, is normally used for communicating policies, procedures, or
related official business within an organization. A memo’s purpose is to inform others about
new or changed policy, procedures, organizational details, but it occasionally includes an
element of persuasion. Here are some uses of memos;
• To announce meetings, events, changes
• To present decisions, directives, proposals, briefings
• To transmit documents (internal)
Memo Format
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Blogger (noun) – a person who keeps a blog – e.g. Bloggers are revolutionizing the way news is
shared.
Blog (verb) – to write a blog – e.g. I am going to blog before breakfast this morning.
Blogging (verb) – the action of writing a blog – e.g. Blogging is my way of sharing my
passions with the world.
Blog structure
The appearance of blogs has been changing over time, and nowadays blogs include different
items. But most of the blogs follow some standard features and structure. Here are common
features that a typical blog will include:
Header with the menu or navigation bar
Main content area with highlighted or latest blog posts
Sidebar with social profiles, favorite content, or call-to-action
Footer with relevant links like a disclaimer, privacy policy, contact page, etc.
In today’s world a blog may contain many other elements, such as a display of recent
posts, a plugin that automatically sends a new post details to Twitter or Facebook, image
galleries and the ability to turn the post into an easy to print document.
Blog characteristics
There are some specialties which are common to blogs:
Archives
You may look at the front page of a blog and overlook its appearance. In most cases, they have
few recent articles or links to other blog posts. But, much more is hidden below the surface.
When you post a new article on your blog, it appears on the first page. The more content you
post, it begins going down the list. Eventually, it will move to the next page (archive) of your
blog.
Bells and widgets
Widgets are essentially on- screen tools that allow you to add extra functions with little efforts.
Some of the most common widgets you will see on a basic, free blog site include:
A counter displays visitor traffic on your blog
A Search box that enables visitors to search your blog
A list of categories that allows visitors to view your posts related to certain topics of
interest.
A list of key words that allow you to share direct links to your favourite websites and
blogs
Comments
Feedback from visitors is critical to any blogger who writes and posts content online.
Conversational posts encourage interaction with blog guests. At the end of every blog article,
readers can share their different opinions via comments.
Go online and read few blog posts that are of your interest and share your opinion.
Create your Blog
The first thing you do when starting your blog is to purchase or use a domain or platform. There
are some sites that offer free blogging include:
Wordpress.com
Blogger.com
MySpace.com
If you purchase a blog you can freely use your name or whatever online address you like. They
offer you more storage space and allow you to customize the look and functions of your page.
e-mail address or name, include a simple reminder of who you are in relation to the person you
are reaching out to.
Be clear in your subject line: With inboxes being clogged by hundreds of e-mails a day, it's
crucial that your subject line gets to the point. It should be reasonably simple and descriptive of
what you have written about.
Don't "e-mail angrily.": E-mailing with bad news, firing a client or vendor, expressing anger,
reprimanding someone, disparaging other people in e-mails are all major no-no's.
Avoid using shortcuts to real words, emoticons, jargon, or slang: Words from grown,
business people using shortcuts such as "4 u" (instead of "for you"), "Gr8" (for great) in
business-related e-mail is not acceptable.
You wouldn't put a smiley face or emoticon on your business correspondence, you shouldn't put
it in an e-mail message.
Your e-mail is a reflection of you: Every e-mail you send adds to, or detracts from your
reputation. If your e-mail is scattered, disorganized, and filled with mistakes, the recipient will
be inclined to think of you as a scattered, careless and irresponsible person.
Fax transmissions
Always remember faxing documents is a business process. As such, keep in mind these basic
guidelines:
Always include a cover page, free of any unnecessary information or artwork. Include on
the cover sheet your name and contact information, the number of pages (including the
fax cover sheet), the intended recipient and any other pertinent information.
After transmitting your fax, make a follow up call to the recipient. This does not require
an in-depth discussion on what the fax contained. You are simply confirming the fax was
received.
Use discretion when faxing sensitive or confidential information. If you are sending
personal information, let the individual know you are sending the fax beforehand. One
way to avoid this type of issue is to use an online faxing service. These services send
faxes directly to a personal computer.
Keep a copy of fax transmissions in case they are needed to confirm that they were sent
Respect the privacy of confidential faxes received. Don't share personal information with
your coworkers.
If you receive a fax in error, let the sender know by giving them a call. Usually, it is
requested that you destroy any faxes received in error.
Business Card Etiquette
Business cards are the staple of business success. Here are ten basic rules to follow for the
profitable and productive exchange of business cards.
1. Never leave your home or office without your cards and have plenty of them. There is
nothing more unprofessional than the business person who has to say, “Oh, I’m sorry.
I just gave out my last card.” or ” I’m sorry. I didn’t bring any with me.”
2. Keep your cards in a business card case or in something that protects them from wear
and tear. A crumpled business card makes a poor first impression.
3. Know where your business cards are at all times. The person who has to go through
every jacket and pants pocket or every nook and cranny of a briefcase to find those
business cards loses credibility immediately.
4. Hand them out with discretion. Those people who believe in doling them out in multiples
of 12 send a message that their cards aren’t worth much.
5. Always make a comment about a card when you receive it. Note the logo, the business
name or some other piece of information. This places value on the card.
6. Keep your business cards up to date. When any of your contact information changes,
add the new one immediately.
Suggested reading;
John Langan, College Writing Skills with Reading. (Seventh Edition) Boston: McGraw –Hill
Higher Education (2008)
Greenlaw, Raymond, Technical Writing, Presentation Skills and Online Presentation. .USA:
Information Science Reference, (2012)
KathleenT.Mcwhorter. Successful College Writing: Skills, Strategies, Learning Styles. Boston:
Bedford, (2010)
Dr. Jacob George, Dr. Anwar Sadath : Writing for Academic and Professional Success, Calicut
University Edition, 2017.
Web Resources
http://lydiaramsey.com/business-card-etiquette/ https://www.inc.com/guides/2010/06/email-
etiquette.html
https://thewritelife.com/how-to-start-a-blog/
https://websitesetup.org/start-a-blog/
Writing Resources, http://writing.colostate.edu/learn.cfm
Writing the case study, http://student.unsw.edu.au/writing- case-study
Model Questions
1. Difference between CV and Resume.
2. What are the components of a CV?
3. Prepare a cover letter and CV for the post of Research Assistant in Department of
Commerce, Calicut University.
4. Write a formal letter to your local municipal authorities inviting their attention to the
problems regarding stray dogs.
5. Write down the basic format of an Email.
6. What is a summary?
7. What are the procedures of writing a summary?
8. What is a memo?
9. Write a review of the latest movie you saw for posting on your blog.
10. What are the important elements of email etiquette?
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