Debra Scotti

707 Honeybee Court

Henderson, Nevada 89002
Cell: 213.272.4504
debraannscotti@gmail.com

SENIOR DEVELOPMENT & MARKETING / SALES PROFESSIONAL

Team spirited, motivated professional. 23+ years' experience demonstrating consistent achievements of business goals
in a highly competitive market – during good and challenging economic times. Expert in building long-term relationships,
and creating environments that inspire customer loyalty and employee commitment to achieve organizational result in
sales, stock control, training, buying, planning and client service.
Highly effective executive with a proven record in identifying opportunities and developing businesses by leading
with competence, commitment, concern and consistency. Extremely motivated self-starter able to work autonomously.

Core Competencies Include:

Strategic Planning & Change Management Sales, Marketing, Branding & Merchandising
Risk Management & Audits Inventory Management & Internal Controls
Public Relations & Client Relations Educate and Inspire
Leadership & Staff Development Deliver outstanding service

PROFESSIONAL EXPERIENCE

Nordstrom, The Grove, Los Angeles, California

Crème De La Mer
Business Manager April 2010-2017

Oversee the overall management and operations of a Luxury Brand Business, sales, customer retention and cultivation, real-estate and
inventory management.
Monitored and achieved all monthly key performance indicators including sales, UPT, ATV and set the standard for email capture compliance.
Responsible for providing excellent customer service, employee development, coaching, scheduling, receiving and monitoring of inventory.
• Awarded Nordstrom ALLSTAR status 2014.
• Achieved and surpassed Sales Plans, Achieved # 1 business in cosmetics department 2010-14.
• Achieved operational excellence - Consistently maintained and grew % of return customers, # 1 in Cosmetics Department, #3 in Store.
• Created proven successful e-mail and outreach marketing strategies which are recognized and implemented by Estee Lauder Corporate as e-mail -
outreach standard.
• Consistently achieved company compliance threshold in bi-annual shrinkage assessments.
• Recruit, hire, coach and develop staff to reach and exceed individual and counter goals providing optimum brand service, image, visual
merchandising, selling and CRM standards.
• Flawless execution, of store business opportunities \ programs as directed by sales, marketing or education.

Chanel, Yves Saint Laurent, Givenchy, Rilistel, Burberry, Sephora, CO. Bigelow
2006-2010 Independent Beauty Adviser / Certified Fragrance Specialist
NYC, Westchester, Connecticut, S Florida, Los Angeles

Partnered with several luxury high end retailers and lead the way in implementing successful events through
creativity and innovation and had a proven track record for exceeding goals & increasing revenue.

Neiman Marcus, The Westchester, White Plains, NY

2002 - 2005 Business Manager / Yves Saint Laurent Beauté / Fragrance

Oversee the overall counter management and operations, staffing, coaching, sales, customer retention and cultivation, real-estate and
inventory management.
• Achieved and exceeded Sales Plans 2002-2005
• Effectively manage inventory and collateral.
• Built and optimized intersell relationships and results tracking with all store Sales Associates.
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 • Flawless execution, of store business opportunities \ programs as directed by sales, marketing or education.
• Effectively execute outreach mail campaigns.
• Coach & Develop staff and stylists to reach and exceed individual & counter goals and to reflect the optimum brand service, image,
visual merchandising, selling and CRM standards.

Neiman Marcus, The Westchester, White Plains, NY

2000 - 2002 Business Manager Bobbi Brown Cosmetics / Fragrance

Counter staff 7 / $1,000,000 annual sales
Oversee the overall counter management and operations, staffing, coaching, sales, customer retention and cultivation, real-estate and
inventory management.

2001 & 2002 Breast Cancer Alliance, Greenwich, CT

Organized / Managed / Staffed & Produced Makeup for 20 Runway Models on
behalf of Neiman Marcus / Bobbi Brown Cosmetics / Collaboration with Evelyn Lauder

Produced, coordinated and managed outreach programs for Bobbi Brown's Tween Education program in NY Metro area, staffing, reported
directly to Bobbi Brown 2001-2002.
• Awarded Neiman Marcus Entrepreneur of the year 2000.
• Effectively execute, staff, set up, manage 3 day Mega Artist events 12 artists / 100 appointments per day.
• Worked directly with Bobbi Brown.

Bloomingdales, White Plains, NY

1998 - 2000 Business Manager, Yves Saint Laurent Beauté / Fragrance

Oversee the overall counter management and operations, staffing, coaching, sales, customer retention and cultivation, real-estate and
inventory management.
• Achieved business growth to #9 from #27 in the Bloomingdales chain in 1 year.
• Effectively designed and executed mail outreach campaigns.

Bloomingdales
1995 - 1998 Business Manager, Lauren by Ralph Lauren

Oversee the overall department, staffing, coaching, sales, customer retention and cultivation, real-estate and inventory management,
merchandising, department goals, promotion and provide excellent customer service.
• Surpassed 250k launch goal achieving 1.5m in 1st year.
• Golden B Award recipient 1996
• Awarded Lauren by Ralph Lauren #1 Selling Specialist of the Year, in the U.S.A 1996.

Education

Fashion Institute of Technology

AAS -Textile Engineering

The Fragrance Foundation

Certified Fragrance Specialist 2013

Computer Literacy
Fluent in Windows & Macintosh, Android & IOS Platforms.
Fluent in Excel, Word, Power Point, Thunderbird, Outlook, CRM, All Social Media platforms, Adobe Photoshop,
Adobe Acrobat, Shopify, Weebly, commerce platforms, WordPress, SEO

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