Warrenton-Presentation - v2 Model B

Let’s
build things
together.
WARRENTON: DEVELOPMENT,
INVESTMENT, AND GROWTH
M O D E L
Why are
we here.
PAGE 2
MODEL B | WARRENTON: DEVELOPMENT, INVESTMENT, AND GROWTH
Working session Mission:

To increase awareness of Warrenton’s
on improving amenities, restaurants, and services to
Warrenton’s stimulate economic growth and draw in
future residents from DC, Maryland, and
economic state. Northern Virginia.
PAGE 3
Increase the wealth of the town.

Want to use technology to accomplish this.
PAGE 4
1 Redirecting foot traffic

How will we
do this? 2 Building the amenities
PAGE 5
We read the market studies that had been done for

the town for the past 10 years.
PAGE 6
Warrenton has a great opportunity for development,

investment, and growth. It needs to capitalize on its
strengths to draw additional residence from varying
demographics with disposable income to help increase
the movement of commerce throughout the town. ”
PAGE 7
How and Why
it will work.
PAGE 8
◃ Present Warrenton as a place that

HOW IT WILL WORK is interesting and compelling
What it looks like
Make Warrenton What it feels like
a place that people What it sounds like
want to visit. ◃ Present information to
targeted audiences
◃ Create a marketing funnel
PAGE 9
WHAT DOES IT LOOK

LIKE TODAY
Disjointed, material is
not interesting, lacking a
“Why Warrenton”.
PAGE 10
◃ Warrenton is uniquely positioned

WHY IT WILL WORK to capitalize on existing traffic from
the DMV.
Existing audience ◃ Take advantage of the steady
and proximity. stream of people visiting during
peak outdoors seasons and the
multiple major events that happen
within Warrenton’s proximity.
PAGE 11
What we’ve done.
PAGE 12
We have met with:

Business owners
Stakeholder
■
■ Local businesses
Interviews ■ Town members
■ Council members
■ Mayor
■ Former and current administrators
PAGE 13
Message
House
PAGE 14
■ Target Market & Consumers Profile

■ Brand Positioning
Service Offering
Go-To-Market
■
■ Marketing Strategy
Strategy ■ Marketing Channels
■ Budget Model
■ Marketing Tactics
■ Expected Results from Marketing Tactics
PAGE 15
Logo
Development
PAGE 16
Logo
Revision
PAGE 17
Our Brand Our Brand
BRAND TYPOGRAPHY
PRIMARY COLORS
COLORS Cadet
Blue
Fern
Green
perience Warrenton has BODONI 72 OLDSTYLE - BOOK ITALIC
SYSTEM FONT ALTERNATIVE: Times New Roman Italic
CMYK: 70 14 0 0 CMYK: 70 14 0 0 three standardi ed typefaces in
The Warrenton color palette is RGB: 36 171 226 RGB: 36 171 226 Bodoni 72 Oldstyle Book Italic is a small supporting line of text that goes above the headline.
Hex: #24abe2 Hex: #24abe2
its brand identity. These three
generated from colors in the
typefaces should be used in
primary logo. LATO - BLACK
70% 50% 15% 70% 50% 15% all printed and online forms of
SYSTEM FONT ALTERNATIVE: Arial Bold or Arial Black
communication.
Use these colors consistently in
all visual communications and SECONDARY
LATO BLACK IS OUR PRIMARY
n circumstances where these
across various media types and
fonts are not available please
HEADLINE TYPEFACE. USE FOR MAIN
materials. Consistent use of the Slate Gravel
brand colors will strenghten Gray Gray
use rial and Times ew oman HEADINGS AND ALWAYS ALL CAPS.
system fonts instead.
the brand and increase brand
LATO - REGULAR
Branding &
recognition. CMYK: 70 14 0 0 CMYK: 70 14 0 0
SYSTEM FONT ALTERNATIVE: Arial Regular
RGB: 36 171 226 RGB: 36 171 226
Hex: #24abe2 Hex: #24abe2 ato egular is for body copy. ou can use other weights of this font in the body copy
as well for visual emphasis on certain words and or sentances. f ato is not available
70% 50% 15% 70% 50% 15%
subsitute with rial for use in ce and other font limited applications.
EXPERIENCE WARRENTON BRAND GUIDE 2019 6 EXPERIENCE WARRENTON BRAND GUIDE 2019 7
Recognition Application
SIGNAGE
Brand Application
STATIONERY
ignage aids in directing locating This is an e ample of how
identifying and informing. The to apply the brand in a
signage color and design should stationary set.
align with the colors and design of
the brand.
EXPERIENCE WARRENTON BRAND GUIDE 2019 14 EXPERIENCE WARRENTON BRAND GUIDE 2019 9
PAGE 18
What’s next?
PAGE 19
Power of digital advertising .
PAGE 20
Thank You.
M O D E L

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Let’s

Working session Mission:

Increase the wealth of the town.

1 Redirecting foot traffic

We read the market studies that had been done for

Warrenton has a great opportunity for development,

◃ Present Warrenton as a place that

WHAT DOES IT LOOK

◃ Warrenton is uniquely positioned

We have met with:

■ Target Market & Consumers Profile

Our Brand Our Brand

Power of digital advertising .

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