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SAP Solution Brief

SAP BusinessObjects Business


Intelligence Solutions

Revenue Recognition Analytics For high-tech companies


engaged in complex sales
Improve Your Bottom Line and
and service deals, accurate
Increase Business Performance revenue recognition has
never been more important.
SAP® BusinessObjects™
busi­ness intelligence solu­
tions can help you gain
At a time of economic uncertainty and To deal with these challenges, many
historically low levels of liquidity, high- organizations have established auto­
insight into revenue data so
tech companies everywhere face intense mated revenue-recognition processes that you can capitalize on
pressure to optimize cash flow by such as those supported by SAP®
recog­­nizing revenue wherever feasible. software. After all, a failure to recognize
available revenue and im­
In a market like the one we’re facing revenue accurately can lead to catas­ prove business performance.
today, the last thing you want to do is trophic restatements that often trigger
leave revenue on the table when it could dramatic shifts in stock value.
directly help your balance sheet.
From a business perspective, however,
But as you know, recognizing revenue such processes and applications are
in the high-tech industry is seldom as only part of the solution. In addition,
simple as adding up your cash receipts you need insight and actionable informa­
at the close of business. A long list of tion based on the revenue data you’ve
regulations and accounting practices – collected. The problem is that relevant
many subject to interpretation and data is often scattered across various
change – govern how revenue can be silos throughout the organization –
recognized across a diverse array of making it difficult for managers and front­­
scenarios. Particularly complicated are line workers to make quick, informed,
multielement arrangements that include data-driven decisions that improve busi­
software, hardware, implementation, ness performance. This is where reve­
and software as a service (SaaS). For nue recognition analytics supported by
such deals, companies must comply with SAP BusinessObjects™ business intelli­
a wide range of arcane statement of gence (BI) solutions can help.
position rules, determine vendor-specific
objective evidence, and accurately Real-Time Revenue Data
estimate residual values. While GAAP at Your Fingertips
offers some guidance, a multitude of
applicable standards make compliance Can you accurately forecast future
particularly challenging. revenues based on deals in process?
Do you understand time-dependent
Of course, this situation is not limited revenue potential per customer or
to the high-tech sector. Contract manu­ region? Can you access this information
fac­tur­ing in the aerospace and defense in a timely manner to support critical
industry, ongoing projects for profes­ business decisions? Now you can –
sional services firms, and collaborative with SAP BusinessObjects BI solutions,
research agreements between biotech which provide up-to-the-minute visibility
and pharmaceutical companies – into revenue-related key performance
the list goes on across a wide range indicators (KPIs). By combining data
of industries. from the SAP ERP application or
non-SAP sources and delivering it users can quickly access revenue data
where and when it is needed, you can and KPIs through role-specific dash­
opti­mize business performance across boards (see figure). These dashboards
key areas of the enterprise. This helps can be embedded in SAP ERP and a
you close the gap between defined wide range of other environments to
busi­n­ess strategy and day-to-day exe­ improve worker productivity.
cution activities carried out by your
workers on the front lines. And because Revenue data can be drawn through
you can depend on the accuracy of the a secure, live connection via SAP
infor­­mation provided, it also helps mini­ BusinessObjects Enterprise software
Timely Answers to Your mize your business risk by supporting and delivered in a customizable format
Revenue-Related Questions deci­sions based on validated revenue- that users define. You can also extend
recognition data. the offering to meet specific needs.
Revenue questions come up For example, you can connect to a wide
constantly during the course of any Dashboard Simplicity range of SAP or non-SAP data sources
business day: With point-and-click data visualization to gain the insight you desire or drill down
• How does the revenue look against supported by SAP BusinessObjects into SAP ERP and other reporting envi­
the budget? Xcelsius® Enterprise software, business ronments for more detailed information.
• What regions are generating the
most and least revenue?
• How does the revenue forecast
look in the near future?
• Do we have any revenue that can
be recognized today?
• Which customers have the most
unrecognized revenue?

With SAP® Business Objects™


business intelligence solutions, you
can use reve­nue recognition analytics
to ask these questions with full
confidence that you’ll get accurate,
timely answers. From executives to
line-of-business man­agers to frontline
workers, your people will be able to
make informed decisions that can
help your company thrive.

Example of How to Drill Down for More Detailed Information


To facilitate collaboration and the shar­ing Recognizing Revenue, Realizing Find Out More
of information, dashboard visualiza­tions Business Benefits To learn more about how SAP
are fully portable. Business users can BusinessObjects BI solutions can help
capture them as documents (Microsoft With revenue recognition analytics, your your organization improve revenue
Office, Adobe PDF); share them over organization can quickly access reve­ recognition processes, capture more
the Web; incorporate them into Crystal nue metrics and manage informa­tion revenue, and improve compliance,
Reports® software; and view them transparently to comply with regulations. please contact your SAP representa­
via a portal. The objective is to make You can: tive or visit us online at
up-to-date revenue information avail­ • Improve your bottom line in a tough www.sap.com/sapbusinessobjects/bi.
able to the people in your organization economic environment by accurately
wherever and whenever they need it. predicting deferred revenue streams Revenue Recognition Defined
and capitalizing on opportunities to
A Comprehensive Picture of Revenue recognize revenue as early as possible Revenue recognition represents
With at-a-glance visibility, revenue • Minimize the risk of noncompliance the inflow of assets that result from
recog­nition analytics give you a com­ by making decisions based on vali­ earning activities, such as selling
plete understanding of your revenue dated revenue data a product or service. Recognition
situation from multiple perspectives. • Gain unique perspectives on the occurs when the revenue is formally
You can compare forecasts to actuals market by combining risk and strate­gy recorded in a com­pany’s accounts or
and view key revenue-related metrics management financial state­ments. The concept of
such as days sales outstanding, profit • Reduce costs and increase produc­ revenue recog­nition, then, determines
margin, and year-to-date budget. You can tivity by eliminating manual pro­cesses how much and when revenue is
also view important revenue-recognition and speeding the amount of time recorded in financial statements.
metrics such as deferred revenue, required to access revenue numbers
revenue backlog, and more. Information • Enhance the decision-making SAP® BusinessObjects™ business
is displayed according to region, line of process with KPIs and analytics drawn intelli­gence solutions offer revenue
business, or time period. Drill-down from multiple sources to overcome the recognition analytics that enable
functionality, meanwhile, allows you to obstacles posed by information silos people in your organization to make
delve into revenue infor­mation for • Gain a holistic view of revenue sound business decisions – based on
specific customers and analyze details positions by combining data from accurate data – that comply with
at the order line, con­tract, or material multiple sources prevailing rules and regulations. This
level. In the end, this integrates risk and • Maximize the value of existing helps you minimize risk while improv­
strategy manage­ment into your day-to- invest­ments by leveraging data you ing your ability to maxi­mize revenue
day business activities, helping you already have wherever possible. In addition, the
make decisions that capitalize on offering can be combined with other
available revenues in a compliant SAP BusinessObjects solu­tions to
manner and improve your overall give you an integrated view of risk
business performance. and strategy management.
Quick facts www.sap.com /contactsap

Summary
High-tech companies often conduct business according to long-term, multifaceted sales and
service contracts that pose a wide range of revenue recognition challenges. With revenue
recognition analytics supported by SAP® BusinessObjects™ solutions, you can make daily
business decisions based on accurate revenue data and capitalize on available revenues to
improve business performance.

Business Challenges
• Shifting rules and regulations governing revenue recognition
• High risk of noncompliance
• Pressure to recognize as much revenue as possible as soon as possible

Key Features
• Revenue data analysis – View key revenue metrics sliced by region, line of business, and
time period
• Decision support – View revenue details at the order line, contract, and material level to
make informed business decisions
• Accounting compliance – Take action in accordance with rules that govern revenue
recognition practices

Business Benefits
• Improve your bottom line in a tough economic environment by accurately predicting
deferred revenue streams and capitalizing on opportunities to recognize revenue as early
as possible
• Minimize the risk of noncompliance by making decisions based on validated revenue
data
• Gain unique perspectives on the market by combining risk and strategy management
• Reduce costs and increase productivity by eliminating manual processes and speeding
the amount of time required to access revenue numbers
• Enhance the decision-making process with key performance indicators and analytics
drawn from multiple sources to overcome the obstacles posed by information silos
• Gain a holistic view of revenue positions by combining data from multiple sources
• Maximize the value of existing investments by leveraging data you already have 50 093 996 (09/03)
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well as their respective logos are trademarks or registered trademarks
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for informational purposes only, without representation or warranty of
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and services are those that are set forth in the express warranty
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herein should be construed as constituting an additional warranty.

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