Nukkad Shops is digitising small and medium

size grocers, the segment which constitutes

90% of Indian retail sector, using its cloud
based commerce platform. We are bringing
them back to relevancy by making them
efficient and competitive in this already
disrupted market.

LAXMI NARAYANA, HYDERABAD

HAPPY NUKKAD SHOPS CUSTOMER
MARKET OPPORTUNITY 01

• India has 14 Million retail stores and 15% of them are ready for
tech adoption

• Grocery stores account for more than 65% of all retail activity in
India

www.nukkadshops.com
• 90% of them are controlled by small & medium size businesses.
These businesses fair poorly on tech adoption

• We are targeting Class A, Class B & Class C Stores (~ 40%

market share)

• FMCG companies spend $4.5 Bn a year in marketing

• Small & medium retailers accounts for 90% of FMCG revenues.

Yet, they don’t command equivalent trade schemes that
organised retail chains do
MARKET OPPORTUNITY 02

CLASS A+ CLASS A CLASS B CLASS C CLASS D

Wholesalers = 5% Standalone or small chain Double shutter stores = 10% Single shutter stores, keeps Extremely small format, keeps
supermarkets = 2% about 250-750 SKU’s = 30% about 100-250 SKU’s = 50%

7,00,000 2,80,000 14,00,000 42,00,000 80,00,000

stores stores stores stores stores

Nukkad Shops Elite Nukkad Shops Pro Nukkad Shops Lite

WHAT IS NUKKAD SHOPS? 03

Commerce platform enabling retail businesses to be more efficient, competitive and earn more.
It helps retailers with four key aspects:

1. DAY TO DAY OPERATIONS

2. CUSTOMER ENGAGEMENT
3. PROCUREMENT APP
4. MOBILE STORE FRONT
Nukkad Shops is building an entry point to unorganised retail sector. At scale, overall network
comprising retailers, manufacturers, distributors, customers, goods and service providers will
be immensely valuable.
THE SOLUTION 04

NS PRO
✤ A comprehensive technology solution for grocery stores and multiple
apps for different stake holders to interact with them
NS PRO - Positioned towards High end Grocers

✤ A cloud based Point of Sale (PoS) System

NS ELITE - Positioned towards Supermarkets

NS ELITE
✤ A warehouse solution to manage centralised purchases

✤ Consumer mobile app that allows shoppers to discover local stores,

place orders, review offers and coupons, track reward points

✤ A B2B Procurement app for retailers to purchase inventories. App

allows retailers to optimise inventory to maximise ROI
THE BUSINESS CASE & GOALS 05

• We expect retailer revenues to increase by

about 20% within a year

• Value addition through data driven tools

• Empowerment against modern trade and

eCommerce threats
SALES MODEL 06

We have two major sales strategies in play in form of Direct Sales and
Channel Sales. We have Direct sales presence in 5 major cities and are
planning to go to top 10 cities by end of FY’18.

DIRECT SALES CHANNEL SALES

• Present in top 5 Indian cities • 52 partners covering 10 states

• Will expand to 10 major cities by • To recruit 200 partners in 2018

end of 2018
• Will offer marketing & Lead
• Will create high concentration in generation support
important markets
TRACTION 07

Number of Deployments in given year REVENUE (Cr)

Growth

• Deployments grew at 26% on month on month basis in 2017 • Our Revenue from 2017 was at Rs 4.2 Cr
• We have deployed 1500+ stores • Revenue for 2018 is projected at Rs 21.38 Cr
• By End of 2018, we expect to deploy 5000+ stores • Our revenue in 2022 is projected at Rs 2164 Cr
• By End of 2022, we expect to deploy 100,000 stores
2017 IN GLANCE : PRODUCT USAGE 08

2.8 Mn 105 Cr+

Transactions processed Transactions worth processed

375 26%
Average transaction size Month on month growth in terms
of customer acquisition
REVENUE STREAMS - 09

OPERATIONAL

HARDWARE SALES
We earn monies through hardware sales. Our current margin is at
30% of hardware cost, which will increase to 35% by end of second
half, 2018. We will achieve this by optimising logistics and supply
chain.

MONTHLY SUBSCRIPTION (SAAS)

We collect a subscription fee from shops between 500-1,000
rupees based on the number of terminals employed.

PROCUREMENT APP
Nukkad Shops is partnering with retail distributors to help grocers
with stock replenishments. Nukkad Shops will charge commission
on top-line. We signed our first deal with Walmart .
REVENUE STREAM - THIRD PARTY 10

INTEGRATIONS
PAYMENTS
• UPI: We plan to integrate UPI with Nukkad Shops POS. We have
completed agreement with Standard Chartered Bank and ICICI Bank.

• Integrating with Payment Acquirers: We have completed integration with

few players - Ezetap, mSwipe, and Paynear.

WORKING CAPITAL LENDING:

We will tie up with NBFC’s to offer short term working capital loans. We are in
talks with Multiple NBFC’s.

THIRD PARTY APPS:

Nukkad Shops will allow third-party apps on our platform and receive a share
of all transactions done by the same. We are working with ClearTax and
Playwin.
COMPETITION 11

• Have 2500+ deployments • Have 4000+ deployments • Have 1000 deployments

• Raised about 10 Mil • Raised about 8 Mil+ • Raised about $4.5 Mil

• Provide product at one time cost • Works as POS aggregator • Were giving the product at 3 Yr lease

• Wants to monetise by connecting • Strong FMCG background but, poor • Business model was to connect brands
brands with Kirana stores tech background with Retailers

• Strong sales and marketing • Wants to monetise connecting brands • CAC and retention cost was very high
background with Kirana stores • Shut down as couldn’t raise next round
• Faced product related issues multiple
time
HOW IS NUKKAD SHOPS DIFFERENT 12

• 80% of machines we sold are in use Vs Snapbizz’s 30%

• We make Rs 10,000 / sale and makes Rs 500 per store

per month as SAAS fee

• We plan to take monthly SAAS fee to Rs 1000 per store

per month by end of 2018

• Our CAC is 1/3rd and retention cost is 1/5th of the

competition

• We are focused on building the scale and a strong eco-

system around retailer first

LEADERSHIP TEAM 13

VIVEK SHUKLA NIRANJAN KUMAR

CEO SVP - Sales & Marketing

TEAM
We have a top notch team of 50+ engineers, award winning designers and
business development folks.
KULA SEKHAR REDDY VINODH NAIR
Head of Sales Head of Engineering
WHERE WE ARE 14

1700+
Shops deployed

AROUND 25,000
Consumer app downloads

STARTED TALKING
To local angels and VCs about raising Series A
PRESS TESTIMONIALS AWARDS WE WON 15

“The fast disappearing “The champion of small stores.

neighbourhood ‘Kirana’ stores, an Hyderabad-based Nukkad Shops
integral part of the Indian middle- wants to get kirana shops back into
class lives, is back in the reckoning” reckoning” Best Indian Startup in the
“Get In The Ring”

"Silver Award of
Distinction" from
the 22nd Annual
Communicator
"The neighbourhood grocery shops
Awards selected
are often low-tech and pretty by Academy of
unorganised. Nukkad Shops aims to Interactive and
provide hi-tech weaponry to them to Visual Arts
fight back against the well-funded
megaliths that the mobile grocery
giants are becoming”
 THANK
YOU!
vivek@nukkadshops.com
+91-73372-97622