REVIEWER PARA MAKA-GRADUATE
DIASS
The transmission models of
communication
SMCRENCFE
 Sender/source/encoder- person/group
that create the message
 Message- ideas or meaning, may be
verbal or nonverbal, transmitted from
source to receiver.
Verbal and non-verbal
 Channel-medium used to transmit the
message
 Receiver/ decoder- person/group
intended to receive message
 Encoding and decoding
Encoding: way communication source
creates message (Choice of words,
language)
Decoding: processing of message by
receiver
 Noise- interference that may be
physical or psychological (physical:
choppy connection, psycho: stress)
 Context- situation in which
communication takes place
 Feedback- response or reaction of
receiver
 Effect- consequence or result/lack of
result of communicative act.
Harold Laswell- communication occurs
when:
A source sends a message through a
channel or a medium to a receiver
producing some effect.
(source-message-channel-receiver-
effect)
Wilbur Schramm-
Communication- latin “communis”
means
“common””shared understanding”
Field of exp Field of exp
signal
Source Decoder
encoder destination
Functions of Communication
SISEM
1. Surveillance- news and
information role of comm.
ex- news media
2. Interpretation- analysis,
commentary and other meanings
found in message Persuasion/
influence of attitude
3. Socialization- transmission of
values and culture within society
education function of comm. And
media
4. Entertainment- relaxation
5. Mobilization- media’s ability to
generate public action about
social issue.
Task of Communication and Media
IICSCCEM
1. Information- provide information
about events and conditions of
society and world
2. Indicating relations of power-
facilitating innovation and
progress
3. Correlation- explaining and
interpreting the meaning of vents
and info. Providing support for
established norms and authority.
4. Socializing- coordinating
separate activities.
5. Consensus-building- setting
orders of priority and signaling
relative status
6. Continuity- expressing dominant
culture and recognizing
subcultures and new dev’ts.
Mainitaining commonality of
values
7. Entertainment- providing
amusement
8. Mobilization- campaigning for
societal objectives
Levels of communication
II.DGP.DMM
Intrapersonal comm. –internal
communication process
ex: thought process, writing in journal,
REVIEWER PARA MAKA-GRADUATE

prayer
Intrapersonal comm. -2 person/ small
group
1. Dyadic comm. – 2 persons
involved
2. Group comm. – 3 or more
(meeting/ classes more of one-
face to face and able to give
feedback)
3. Public comm.- large group
(public lecture/church)
feedback is restricted
Categorized:
Direct interpersonal Communication –
face-to-face communication

Mediated interpersonal communication-

uses technology i.e. internet or phone
Mass communication- transmission of
messages to large audiences