Colorex PDF

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New Colorex collection

Colorex is safe, stays safe
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Index
1. Introduction/Background............................................................... 3
2. Running time of the collection........................................................ 3
3. The collection description and overview......................................... 3
4. Technical improvements in the collection....................................... 5
5. Segmentation and requirement ...................................................... 7
6. Colour range................................................................................... 8
7. The Colorex Plus colour proposition.............................................. 11
8. Accessories.................................................................................... 12
9. Specials..........................................................................................13
10. Phase in/phase out, logistics, ordering..........................................14
11. Marketing communication tools.................................................... 15
12. Technical....................................................................................... 16
13. Pricing........................................................................................... 17
14. Product hierarchy..........................................................................18
15. SAP numbers complete collection.................................................. 19

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1. Introduction/Background
The actual Colorex collections on the markets are: Colorex EC/SD, Colorex Plus and Colorex
Concept. The 3 ranges are on the market since more than 5 years, during this time we noted
that the Colorex EC/SD and the Colorex Plus proposition are sold in similar segments in the
market place. It was therefore decided to offer a unified collection keeping the possibility to
have the Colorex EC/SD as a standing alone collection. The requested books shows that the
interest for the unified collection is high so that we invested quite some time in this brochure
to explain similarities and differences as well segments were the products can be sold.
Colorex Concept is out of scope in this Colorex 2011 collection and will be addressed next
year in the homogeneous collection.
2. Running time of the collection
Usually the sales of Colorex SD/EC are not driven by the launch of new collection the existing
collection is now running since 2005 and we do expect to have this collection also running for
5 to 6 years.
3. The collection description and overview
The collection consists now of 21 Items (colours) in the Colorex EC/SD version, 4 items
(signal) in the Colorex SD version only and 5 colours in the Colorex EC/Basic Plus version
and one slip resistant studded R11 Plus version. Following the positioning of the products as
well the segmentation of the market will be addressed. This may not be valid for all markets
and should be only and indication to help people which are not a customized with this
segments which are not addressed every day by our sales people.
3.1. Positioning
Thanks to the help of experienced sales people the 5 products were positioned as follows:
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The customer has now the possibility to choose among 7 possible solutions for the required
application. 5 of them are known as products we keep on stock:
• Colorex EC
• Colorex SD
• Colorex EC Plus
• Colorex Basic
• R11 Plus
Not a SKU item and to be used only for special request and absolutely not because customer
or even our sales people believe it may be cheaper than Colorex EC Plus is Colorex SD Plus.
This product may be requested if a lower limit higher than 50 kOhm is required.
The last application which may require all good properties of Colorex on concrete with the
exception of conductivity values is solved by using Colorex Basic. Different markets have
different approaches. One good solution is to use regular Colorex and install it without
conductive glue , earthing and so on. Other markets prefer to use Colorex Concept taking
advantage from the broader color range and the coated surface. Last but not least Allura
Ceramic could also be used paying attention to the fact that this product is 2.5 mm thick and
consequently more expensive.
3.2. New Names and positioning names
New names were also adopted to help in positioning the most rewarded product. The well
known name which found there way in many specifications, literature and mindsets are kept.
3.2.1. New positioning names

High Performance outline that the EC products are the most performing products as they
shows the best BVG values and are fulfilling the requirements where measurements in
combination with a person are specified (IEC 61340-4-5 and ESD STM 97.1).
Performance outlines that this product is performing where electrical conductivity values are
specified or required. In some markets the product is also used when electrical conductivity is
not needed but the other characteristic like the chemical resistance or the possibility of
abrasive cleaning are key factors.
Standard is used in the application were electrical property is not specifically required.
3.2.2. Changing names

Colorex Basic Plus is the former Colorex Plus AS. The AS (Anti Static) label was misleading
and some customer believed that this product was bearing some electrical properties. The
only property is on antistatic behavior according to EN 1815 which is imperative for any floor.
R11-Plus is the new name for Colorex plus ST (ST for studded). This name was to close to SD
and lead to misunderstandings. In some languages ST and SD sound exactly the same. In
addition adopting R11 makes the performance of the product clear.
In the following table which will be found also in the booklet the positioning is summarized.
The technical values will be on the backside of the book as for all other for all other Forbo
collections.
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4. Technical improvements in the collection
The collection stability contributed and will contribute to the strong product identity. The
various evaluations on the product are now fully implemented and some of them can be
marketed and other will just make the product more enjoyable. Few to me mentioned.
a. Surface
The surface of Colorex is rated to be one of the best when it comes to a clean room or
application on raised floor. Same applies for environment where very intensive cleaning
(abrasive at best) and very good chemical resistance is required. The fact that the surface can
be repaired is one additional USP.
On the other hand, the surface scuffs to easily, dirt pick up is quite fast and cleaning with
inappropriate education leads to poor results and unsatisfied customers.
The surface was ameliorated by improving the sanding steps in the finishing department, so
that the test results show a noticeable improvement in the first 3 weeks of intensive use and
cleaning (including red Pad treatment).
This means that we must continue to underline the typical features of our Colorex surface
and make sure that correct cleaning is in place.
b. Conductivity, Unigrid, and narrow range
The process to control the conductivity of both ranges EC and SD was improved, so that the
conductivity of Colorex is safely in the middle of the declared range. This also allowed us to
eliminate the use of Unigrid as well as the requirement to have a primer for the installation
(cost saving). Few markets still recommend the use of primer. We urge those markets to
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inform customer that this is not a need any more. There is only limited to no primer stocked
in Giubiasco and we always have to throw away old stuff.
c. Sustainability
The growing environmental concerns were taken as an opportunity to reduce the

environmental footprint of Colorex. As the inputs collected from the Colorex Key Account
Managers as well as from market varied from “This will help and is a new story” to “Not
necessary, difficult to sell since we always pointed out the product to be from virgin raw
material”, this part will not be outlined in the brochure.
Nevertheless, following improvements can be marketed: Substantial improvement on the

grey energy (calculated with GABI) from the old to the new collection by:
o Use of green energy in Giubiasco 7.1%

o Yield improvement (including dimension change) 3.6%
o Process improvement and better use of equipment 2.5%
o Use of post industrial PVC (15%) 6.0%
o Total 19.2%
Back falls of sustainability:

o Green energy is obviously more expensive. We hope this can be marketed to
win projects or increase price.
o Yield improvement: the dimension was adapted from 610 to 615 cm. Some
customer like RFM may ask for a 1% discount since they cannot use the
exceeding material. On the other hand the material can be used for both
imperial and metric panels and made availability and storage case for them.
o We offer to visit all RFM with major problems. We may be able to surprise
them with a better solution they have now.
d. Post industrial content of raw material
Depending on the country you are in or the way you positioned Colorex so far you may
declare different content of post industrial raw material. So far only US declared to have 36%
of post industrial raw material since CaCo3 was considered to be post industrial. So US may
now claim 51 % of post industrial raw material, all other markets may claim 15%. Since the
local regulations may differ there may be different declarations.
Some customer will claim this to be a recipe change. This is not the case: the recipe remains
the same we just buy the PVC from another source which by the way undergoes the same
stringent specification as virgin PVC.
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5. Segmentation and requirement
The new collection and especially the brochure takes in account that Colorex goes in
segments which are not the usual ones and that some deeper knowledge is required from the
sales people and the next level of promoters (distributors)
The main segments are:
- ESD
- Pharma
- Health Care
- Industry
a. ESD Market
For the well known ESD market (for Colorex) the possibility to use two different products
depending of the application is outlined. For new buildings and raised floors the 2mm
Colorex EC or SD is the preferred solution. EC gives additional safety, BVG values (20 volts)
and complies to the measurement person-shoe-floor. The EC Plus version makes the product
suitable for renovation and for applications where minimum down time is a key factor.
b. Pharmaceutical Market
For the pharmaceutical market the already known skirting and corner offer was improved
and will further be improved when the collection will be on the market.
Special attention was given to the corners. The already unique fact that these corners are
made of one piece of Colorex and the back is reinforced were improved to give them an even
more professional and industrial look. Doing so, we were also able to reduce the production
time per piece so that also big pharmaceutical projects can be supplied in time.
Some markets pointed out that for this special market wall covering is required. Since Forbo
doesn’t have the capability to produce wall coverings we partnered with an Italian supplier so
that we can source a wall covering satisfying our specification so that we can offer 4 matching
colors (white, beige, green, blue). This product will be available next year and can be sold
only in combination with Colorex due to the limited capacity of our sub supplier.
c. Health care Market
For the health care segment the usual Colorex EC and Colorex SD remains an can be
specified according to local requirements. Colorex EC is usually used in sensible area where a
low Body Voltage is Key and Colorex SD is usually preferred for the preparation room or
laboratories with less stringent conductivity requirements (price is the driver). To be noted
that often also around Operating theaters where heavy beds need to be moved around
Colorex is the preferred choice because the floor is quite hard and beds rolls better on these
surfaces and does not indent making starts difficult.
d. Industrial Segment
For the industry (not ESD) the standard solution is usually what is needed. SD can be glued
firmly to a good subfloor and the Colorex Basic Plus can be used for restructuring or where
lead time is key or where raising moisture cannot be controlled by vapor barriers.
Last but not least our R11 plus can satisfy industrial requirements where dirt may be hided
and higher slip resistance is required.
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6. Color Range
The stability of our collection is appreciated by many of our customer to the extent that some
colors are even specified in worldwide specification and some colors of already 10 years old
collections are still required. This is why the most part of the colors were kept.
a. White to Black
The major change are visible on the grays were 3 new colors were added, an old gray from an
old collection reused and Basalt restyled to Etna.
White / Grey / Black
Everest Montblanc
Ivory Adula
Kilimanjaro Quartz
Moonstone Granite
(from 2002 colour range)
Gobi: dismissed Etna

(was Basalt)
new colour
restyled colour
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b. Blue, Green and Yellow
On the Blues and the Yellows only a new Colour was added to complete the range. Cobalt
respectively Assuan are the new appealing Colours. The Green were also extended by one
Colour (Musk) and on request of the KAM meeting Jasmine and Basil were restyled to
Twilight and Jade.
Blue / Green / Yellow
Pacific Kiwi Sahara

Twilight
Niagara (was Jasmine) Oasis
Jade
Atlantic (was Basil) Assuan
Cobalt Musk Lux
new colour
restyled colour
c. Signal
The signal Colours remain unchanged and find a special place in the collection. They are not
supposed to be sold as a whole floor but intended to mark or highlight special places like
extinguisher, safety shower or areas with special requirements.
Signal
Sole Amazonas
Fuego Azzurro
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d. All Colours an Product Numbers at a Glance
Everest Montblanc Pacific

SD 150201 SD 150204 SD 150221 Kiwi Sahara
EC 250201 EC 250204 SD 150225 SD 150213
EC 250221
EC 250225 EC 250213
Ivory NEW Adula Niagara

SD 150202 SD 150205 SD 150222 Twilight NEW Oasis
EC 250202 EC 250205 EC 250222 SD 150234 SD 150215
2 EC 250234 EC 250215
5
Kilimanjaro NEW Quarz Atlantic Assuan NEW

SD 150203 SD 150207 SD 150223 Jade NEW SD 150219
EC 250203 EC 250207 EC 250223 SD 150236 EC 250219
EC 250236
Moonstone NEW Granite NEW Cobalt NEW Musk NEW Lux

SD 150206 SD 150208 SD 150224 SD 150232 SD 150212
EC 250206 EC 250208 EC 250224 EC 250232 EC 250212
Etna NEW Azzurro

SD 150240 Fuego Amazonas Sole
SD 150231 SD 150235 SD 150237 SD 150231
EC 250240 EC 250235
EC 250231 EC 250237 EC 250231
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7. The Colorex Plus colour Proposition
The Plus collection was offered in 10 colours till today: 5 colours in EC and 5 colours in AS.
With this restyling we take the opportunity to optimize the offer to the past request. The sales
concentrated on 5 colours and both versions were requested for those colours. We therefore
decided to offer 5 colours in both versions Colorex EC Plus and Colorex Basic Plus, so that the
collection matches the sales and the stock handling and answer to request will be improved.
The five colours are:
o Montblanc
o Adula
o Quarz
o Niagara
o Sahara
These items will be stocked as before in Germany and can be ordered as before.
For all other Colours from the Colorex EC/SD collection, lead time and extra charge have to
be taken in account (see chapter 9 specials).
We changed from a cost per sqm to an entry price of 500€ which is the cost for starting a new
Colour on the mould. Doing so smalls orders (below 185 sqm) becomes unattractive and
bigger orders more attractive (cheaper) than before. This systems only works if this
additional costs are passed to the end customer, in case this is not happening PM and
Operations Director will refuse production.
The lead time will be 45 working days.

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8. Accessories
For this launch we took the opportunity to outline the accessories offer which was improved.
To be mentioned: The inner and outer corners, the 12 m long and 15 cm wide skirting as well
as the ventilated skirting with corners and connectors for Plus.
a. Inner and Outer Corners
The launch of this collection corresponds with the last improvement done on the inner and
outer corners. The moulded Colorex corner used to be reinforced by gluing on an epoxy paste
which was sanded in a later stage. This was nit very healthy for the people involved in the
production and was also expensive so that we did not pushed to sell as the factory was not
making any money. Now with the new solution where we apply a moulded piece which just
look fantastic, this tool can be pushed. Just to be sold under the cost of doing the corners on
site. TP remains as low as actual.
b. Ventilated Skirting for Plus and “Pharma Solution”
One of the features of Colorex Pus is to be “ventilated” thank to the interconnected

Honeycomb structure on which he lays. To allow humidity to escape and to have a proper end
at the wall ventilated skirtings with connectors and corners are available.
In case a water tight floor is wished we do offer a special profile to be combined with the
Colorex 12m skirting.
c. Welding Rod
The welding rod offer remains and for the new Colours matching weld was developed. After 4
years we are producing the welding rod for all Vinyl Collections, no major complains were
registered. Never the less it was brought to our attention that welded Colorex Plus installed in
high traffic fails after a while. After extensive testing and tested Areas we came to the
conclusion n that a 5mm Welding rod can take more movements and is a better solution.
Therefore for the 5 Plus colours in collection a 5 mm welding rod will be stocked in Giubiasco
and will be available on request.
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9. Specials
Colorex SPECIALS 2011 ‘Specials’ is a product that is not a stock keeping unit (SKU)
Special Minimum One-time charge Leadtime Not possible

quantity
Colorex SD and EC
1. Special colours and out of collection 500 m² EUR 1’500.00 15 working • solid (uni) colours
colours days • other thicknesses
in size 610*610 mm or 615*615 mm or
615*1230 mm or thickness 3 mm
2. Colours from current collection but in • different chip size
special size and/or special thickness • size 613*613 mm
a) in special size 610*610 mm or 250 m² EUR 1’000.00 * 15 working or size 613*1226
615*1230 mm days mm
b) in 3 mm thickness 500 m² EUR 1’000.00 * 15 working
days
Colorex Basic Plus and EC Plus
3. Colours not from Colorex Plus collection 59.152 m2 = 160 EUR 500.00 45 working • different sizes
but from current Colorex SD/EC tiles days • different
collections thicknesses
4. Colorex SD Plus in colour from current 59.152 m2 = 160 EUR 500.00 45 working • different surface
Colorex SD/EC collection tiles days materials than
Giubiasco
products
5. Special colours and out of collection 500 m² EUR 2'000.00 45 working
colours days
Colorex Weld
6. Special colours in 4 mm Ø 20 coils = 2’000 EUR 350.00 20 working • multicolour
lm days • other Ø than 4 mm
or 5 mm
7. 5 mm Ø
a) in current Colorex SD/EC collection 2 coils = 100 lm EUR 350.00 * 20 working
colours days
(for colours from Colorex Plus
collection the 5 mm weld is a SKU)
b) in special colours or in out of 40 coils = 2’000 EUR 350.00 20 working
collection colours lm days
* No surcharge is applied when special size, thickness or Ø can be run with regular, scheduled production.
Overrun policy: The sales organisation commits itself to purchase up to 10 % of overrun with a
maximum of 500 m².
Make & Ship: Any special run must be shipped within 2 months after production. No make to stock
possible, any stock remaining after 2 months will be invoiced to the initiating market and shipped to the
desired location.
All requests for specials must be directed to the International Customer Service (ICS) in Giubiasco on
ICS-Giubiasco@forbo.com.
Giubiasco Operations reserve the right to turn down a request for a special production.
We strongly advise sales organisations to always check requests for specials with the Giubiasco Quality
& Innovation Department before accepting orders from customers.
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10. Phase in/out, logistics and ordering
All items from the new Colorex EC/SD collection (which includes Plus) will be available from
Forbo-Giubiasco SA as of September 1st. The distribution system has not changed.
- The old collection size will remain serviced (production on specific request) for 3
months after September 1st meaning November 30th.
- A gradual phase out will be realized by reducing the service level on item level by:
o Our customer service will suggest the 610 format or “old” colours, in case of
restyled ones, till available
o Our customer service will suggest the 615 size as soon as the stock level
decreases
- Availability of old colours and size from December 1st:
o As long as on stock sales will be made with regular TP
o If not available items will be produced as specials (see special rules).
o Sell off of old items will start in March at reduced TP.
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11. Marketing communication tools

11.1 Description and costs
Description Price €
Sample book combined Includes brochure and Colorex 16.40
Plus sample
*optionally with repair sample + 7.50
set
Sample book Colorex EC/SD Including brochure 11.40
only
Brochure combined 10 pages 1.25
Colorex EC/SD A4 sampling Single pieces 2.00
Colorex EC/SD 61.5x61.5 Single tiles 3.00
sample
Plus samples Colorex EC Plus 18.6x18.6 5.00
R11 Plus 18.6x18.6 5.00
R11 Plus Single pieces 10.00
Colorex Basic Plus Single pieces 12.00
Colorex EC Plus Single pieces 16.00
11.2 Book availability by country
Combined Combined with Standing

Colorex EC/SD repair sample alone Colorex
and Plus EC/SD
Switzerland W 41 - -
Germany/Austria W 40 W 41 -
France W 40 W 41 -
MEAT - W 41 -
Belgium (F) W 41 - -
Belgium (Dutch) W 37 - -
Netherland W 37 - W 41
Italy W 38 - -
UK/Ireland W 38 - -
Nordic W 39 - -
Portugal W 39 - W 41
Spain/South America W 39 - -
IS general W 39 W 39 -
11.3 Cost taken centrally and cost to be budgeted
This collection was supposed to be launched more than one year ago. The collection was
added and taken out several times from the marketing program as well as from the
budget. Since it was finally decided to launch in 2011 no markets had budgeted money for
the launch. For this reason it was decided to use central money to finance half of the
books which were supposed to be necessary for the launch (for detailed number refer to
the attachment). For the second half of the books you are requested to take them on the
budget 201. In case markets have spare money on the attachment you can see that the
material will already be produced in 2011 and may be taken. Please note that repair
sample will e invoiced.
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12. Technical
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13. Pricing
The pricing of a product which is already on the market is obviously already known to sales
organisations and customers. The product is used by several multinational companies so that
it may be advisable to consult with the Product Manager if reference prices are available.
For some markets the Colorex Plus proposition may be new and some indication may be of
helpful to fix the sales price. Colorex Plus was developed to solve some need of customers
helping them to save money overall. This means that we are selling them a solution to save
money and time, on the other hand we will take advantage selling a high valuable cost and
must pay attention to not drop the price because the product appear to be more expensive
that the regular products (like Colorex EC/SD) we are used to sell. The two major saving for a
customer are: reduced down time when installing a new floor and reduced installation cost
starting from the subfloor preparation to all steps to have the floor properly installed. This
cost are now included in the product: just look at thickness, weight and technical solution like
honey comb and ventilated backing. The price will obviously vary from segment to segment
and from project to project and from the market (competition) situation. Never the less it
make less sense to have to big differences in a market which is more and more global and it
make definitively no sense to sell at prices were we do not achieve expected %EBIT for
flooring.
NS Price €/m2
Colorex EC Plus 80-100
Colorex Basic Plus 65-80
R11 Plus 50-65
In case you are already selling at prices which are below the indication it would be wise to
contact the Product Manager since volume is always welcome to the factory and this
indication is by far not meant to be a rule.
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14. Product hierarchy
COLOREX COLLECTION 2011 -
size thickness product hierarchy status

Colorex EC 61.5 x 61.5 2.0 02 001 0004 600108 unchanged
61.5 x 61.5 pre-grooved 2.0 02 001 0004 600111 NEW
61.5 x 61.5 3.0 02 001 0004 600112 NEW
123 x 61.5 2.0 02 001 0004 600113 NEW
Colorex SD 61.5 x 61.5 2.0 02 001 0004 600203 unchanged
61.5 x 61.5 pre-grooved 2.0 02 001 0004 600210 NEW
61.5 x 61.5 3.0 02 001 0004 600211 NEW
123 x 61.5 2.0 02 001 0004 600212 NEW
Colorex Signal SD 61.5 x 61.5 2.0 02 001 0004 600404 unchanged
Colorex EC Plus 60.8 x 60.8 10.6 02 001 0008 601000 New name
Colorex Basic Plus 60.8 x 60.8 10.6 02 001 0008 601100 New name
Colorex r-11 Plus 60.8 x 60.8 10.6 02 001 0008 601200 New name
Colorex Weld SD/EC 100 m 4 mm 04 003 0006 609114 unchanged
Colorex SD inner corners 04 007 0005 609607 Improved
Colorex SD outer corners 04 007 0005 609608 improved
Colorex skirtings 2 x 12.30*0.15 m 04 007 0007 609611 NEW length
Colorex Plus grey ramp 122 x 15 cm 04 007 0008 601215 unchanged
Colorex Plus coloured ramps 122 x 15 cm 04 007 0008 601216 unchanged
Coves 50 m - 04 007 0006 609602 unchanged
Colorex Plus ventilated skirting 25 m - 04 007 0007 609631 Unchanged
Colorex Plus outer corner profile - 04 007 0005 609620 unchanged
Colorex Plus inner corner profile - 04 007 0005 609621 unchanged
Colorex Plus connecting profile - 04 007 0008 609606 unchanged
Colorex Plus cove forming profile 2.50 m - 04 007 0008 609605 Unchanged
- 19 -
15. SAP numbers complete collection
COLLECTION 2011 COLOREX SD TILES
SAP Material Description

39501 150201 20 61.5*61.5 COLOREX EVEREST SD
127658 150202 20 61.5*61.5 COLOREX IVORY SD
127659 150203 20 61.5*61.5 COLOREX K'MANJARO SD
47854 150204 20 61.5*61.5 COLOREX MONTBLANC SD
63431 150205 20 61.5*61.5 COLOREX ADULA SD
127660 150206 20 61.5*61.5 COLOREX MOONSTONE SD
63438 150207 20 61.5*61.5 COLOREX QUARTZ SD
127705 150208 20 61.5*61.5 COLOREX GRANITE SD
127706 150212 20 61.5*61.5 COLOREX LUX SD
63444 150213 20 61.5*61.5 COLOREX SAHARA SD
127708 150215 20 61.5*61.5 COLOREX OASIS SD
127671 150219 20 61.5*61.5 COLOREX ASSUAN SD
127710 150221 20 61.5*61.5 COLOREX PACIFIC SD
63442 150222 20 61.5*61.5 COLOREX NIAGARA SD
58047 150223 20 61.5*61.5 COLOREX ATLANTIC SD
127674 150224 20 61.5*61.5 COLOREX COBALT SD
127731 150225 20 61.5*61.5 COLOREX KIWI SD
47863 150231 20 61.5*61.5 COLOREX SOLE SD
128161 150232 20 61.5*61.5 COLOREX MUSK SD
47862 150233 20 61.5*61.5 COLOREX FUEGO SD
128163 150234 20 61.5*61.5 COLOREX TWILIGHT SD
58050 150235 20 61.5*61.5 COLOREX AZZURRO SD
128164 150236 20 61.5*61.5 COLOREX JADE SD
47856 150237 20 61.5*61.5 COLOREX AMAZONAS SD
127675 150240 20 61.5*61.5 COLOREX ETNA SD
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COLLECTION 2011 COLOREX EC TILES

60756 250201 20 61.5*61.5 COLOREX EVEREST EC
127652 250202 20 61.5*61.5 COLOREX IVORY EC
127653 250203 20 61.5*61.5 COLOREX K'MANJARO EC
56541 250204 20 61.5*61.5 COLOREX MONTBLANC EC
63423 250205 20 61.5*61.5 COLOREX ADULA EC
127654 250206 20 61.5*61.5 COLOREX MOONSTONE EC
63425 250207 20 61.5*61.5 COLOREX QUARTZ EC
127732 250208 20 61.5*61.5 COLOREX GRANITE EC
127733 250212 20 61.5*61.5 COLOREX LUX EC
63444 250213 20 61.5*61.5 COLOREX SAHARA EC
127734 250215 20 61.5*61.5 COLOREX OASIS EC
127655 250219 20 61.5*61.5 COLOREX ASSUAN EC
78118 250221 20 61.5*61.5 COLOREX PACIFIC EC
127735 250222 20 61.5*61.5 COLOREX NIAGARA EC
63429 250223 20 61.5*61.5 COLOREX ATLANTIC EC
127656 250224 20 61.5*61.5 COLOREX COBALT EC
127736 250225 20 61.5*61.5 COLOREX KIWI EC
128162 250232 20 61.5*61.5 COLOREX MUSK EC
128165 250234 20 61.5*61.5 COLOREX TWILIGHT EC
128166 250236 20 61.5*61.5 COLOREX JADE EC
127657 250240 20 61.5*61.5 COLOREX ETNA EC
COLLECTION 2011 COLOREX SD/EC WELDS

61451 150901 COLOREX WELD EVEREST 100 M 4 MM
128554 150902 COLOREX WELD IVORY 100 M 4 MM
128555 150903 COLOREX WELD K'MANJARO 100 M 4 MM
63096 150904 COLOREX WELD MONTBLANC 100 M 4 MM
63572 150905 COLOREX WELD ADULA 100 M 4 MM
128583 150906 COLOREX WELD MOONSTONE 100 M 4 MM
63095 150907 COLOREX WELD QUARTZ 100 M 4 MM
61453 150908 COLOREX WELD GRANITE 100 M 4 MM
63834 150912 COLOREX WELD LUX 100 M 4 MM
64246 150913 COLOREX WELD SAHARA 100 M 4 MM
65827 150915 COLOREX WELD OASIS 100 M 4 MM
128584 150919 COLOREX WELD ASSUAN 100 M 4 MM
63835 150921 COLOREX WELD PACIFIC 100 M 4 MM
64247 150922 COLOREX WELD NIAGARA 100 M 4 MM
61452 150923 COLOREX WELD ATLANTIC 100 M 4 MM
128586 150924 COLOREX WELD COBALT 100 M 4 MM
64678 150925 COLOREX WELD KIWI 100 M 4 MM
82586 150931 COLOREX WELD SOLE 100 M 4 MM
128589 150932 COLOREX WELD MUSK 100 M 4 MM
63094 150933 COLOREX WELD FUEGO 100 M 4 MM
128592 150934 COLOREX WELD TWILIGHT 100 M 4 MM
64248 150935 COLOREX WELD AZZURRO 100 M 4 MM
128593 150936 COLOREX WELD JADE 100 M 4 MM
- 21 -
83388 150937 COLOREX WELD AMAZONAS 100 M 4 MM

128594 150940 COLOREX WELD ETNA 100 M 4 MM
COLLECTION 2011 COLOREX SD/EC INNER CORNERS

74856 1700 01 PREFORMED COLOREX INNER CORNER
COLLECTION 2011 COLOREX SD/EC OUTER CORNERS

122829 1800 01 PREFORMED COLOREX OUTER CORNER
- 22 -
COLLECTION 2011 COLOREX SD/EC SKIRTINGS AND COVES

46966 1500 00 COVES 2 X 25 M
129180 1600 01 COLOREX SKIRTINGS 2*12.30*0.15 M
COLLECTION 2011 COLOREX BASIC PLUS

52993 611004 10.5 60.8*60.8 COLOREX BASIC PLUS
COLLECTION 2011 COLOREX EC PLUS

49207 621004 10.5 60.8*60.8 COLOREX EC PLUS
52997 621005 10.5 60.8*60.8 COLOREX EC PLUS
59323 621007 10.5 60.8*60.8 COLOREX EC PLUS
57209 621013 10.5 60.8*60.8 COLOREX EC PLUS
53000 621022 10.5 60.8*60.8 COLOREX EC PLUS
COLLECTION 2011 R11 PLUS

49221 601060 10.5 60.8*60.8 R11 PLUS
- 23 -
COLLECTION 2011 COLOREX PLUS WELDS

61097 150910 WELDING ROD R11 PLUS 100 M 4 MM
132066 150910 WELDING ROD R11 PLUS 50 M 5 MM
COLLECTION 2011 COLOREX PLUS RAMPS

49744 171500 RAMP COLOREX PLUS GREY
75922 171504 RAMP COLOREX PLUS MONTBLANC
76510 171505 RAMP COLOREX PLUS ADULA
76511 171507 RAMP COLOREX PLUS QUARTZ
76514 171513 RAMP COLOREX PLUS SAHARA
76517 171522 RAMP COLOREX PLUS NIAGARA
COLLECTION 2011 COLOREX PLUS INNER CORNERS

COLLECTION 2011 COLOREX PLUS OUTER CORNERS

- 24 -
COLLECTION 2011 COLOREX PLUS SKIRTINGS AND ACCESSORIES

58283 280200 COVE FORMING PROFILE
130473 66/22 VENTILATED SKIRTING BRIGHT GREY 25 M
84400 66/22 INNER CORNER PROFILE BRIGHT GREY
84402 66/22 OUTER CORNER PROFILE BRIGHT GREY
84398 66/22 CONNECTING PROFILE BRIGHT GREY
130472 66/22 VENTILATED SKIRTING DARK GREY 25 M
84401 66/22 INNER CORNER PROFILE DARK GREY
84403 66/22 OUTER CORNER PROFILE DARK GREY
84399 66/22 CONNECTING PROFILE DARK GREY

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New Colorex collection

2. Running time of the collection........................................................ 3

3. The collection description and overview......................................... 3

4. Technical improvements in the collection....................................... 5

5. Segmentation and requirement ...................................................... 7

7. The Colorex Plus colour proposition.............................................. 11

10. Phase in/phase out, logistics, ordering..........................................14

11. Marketing communication tools.................................................... 15

14. Product hierarchy..........................................................................18

15. SAP numbers complete collection.................................................. 19

2. Running time of the collection

3. The collection description and overview

3.2. New Names and positioning names

3.2.1. New positioning names

3.2.2. Changing names

4. Technical improvements in the collection

b. Conductivity, Unigrid, and narrow range

The growing environmental concerns were taken as an opportunity to reduce the

Nevertheless, following improvements can be marketed: Substantial improvement on the

o Use of green energy in Giubiasco 7.1%

Back falls of sustainability:

d. Post industrial content of raw material

5. Segmentation and requirement

c. Health care Market

White / Grey / Black

Gobi: dismissed Etna

b. Blue, Green and Yellow

Blue / Green / Yellow

Pacific Kiwi Sahara

Cobalt Musk Lux

d. All Colours an Product Numbers at a Glance

Everest Montblanc Pacific

Ivory NEW Adula Niagara

Kilimanjaro NEW Quarz Atlantic Assuan NEW

Moonstone NEW Granite NEW Cobalt NEW Musk NEW Lux

Etna NEW Azzurro

7. The Colorex Plus colour Proposition

The lead time will be 45 working days.

a. Inner and Outer Corners

b. Ventilated Skirting for Plus and “Pharma Solution”

One of the features of Colorex Pus is to be “ventilated” thank to the interconnected

Special Minimum One-time charge Leadtime Not possible

10. Phase in/out, logistics and ordering

11. Marketing communication tools

11.2 Book availability by country

Combined Combined with Standing

11.3 Cost taken centrally and cost to be budgeted

14. Product hierarchy

COLOREX COLLECTION 2011 -

size thickness product hierarchy status

15. SAP numbers complete collection

COLLECTION 2011 COLOREX SD TILES

SAP Material Description

COLLECTION 2011 COLOREX EC TILES

SAP Material Description

COLLECTION 2011 COLOREX SD/EC WELDS

SAP Material Description

83388 150937 COLOREX WELD AMAZONAS 100 M 4 MM

COLLECTION 2011 COLOREX SD/EC INNER CORNERS

SAP Material Description

COLLECTION 2011 COLOREX SD/EC OUTER CORNERS

SAP Material Description