COMM1201

INTRODUCTION TO CORPORATE COMMUNICATION

FINAL PROJECT BRIEF (GROUP)
SEPTEMBER 2018 SEMESTER

LECTURER: MDM. AMLI HAZLIN AHMAD MOKHTAR

TITLE: CORPORATE COMMUNICATION PRACTICES BY MILO MALAYSIA

MARKS

FINAL REPORT: 55 MARKS (20%)

PRESENTATION: 20 MARKS (10%)

GENERAL OBJECTIVE

 To analyze the practice of corporate communication by MILO Malaysia.

SPECIFIC OBJECTIVES

 To describe the corporate identity elements of the company

 To evaluate the employee relations programs conducted
 To evaluate on corporate social responsibility (CSR) programs conducted
 To discuss on government relations programs conducted
 To evaluate the media relations programs conducted
 To explain the effectiveness of selected promotional materials produced

THE BRIEF

As a group, analyze the corporate communication practices by MILO Malaysia.

You may analyze the company based on secondary data collected from corporate websites, internet, or
printed materials such as annual reports, newsletters, news articles, brochures, etc. You are also expected to
explain each component listed below with good justification and specific examples.

A. REPORT (20%)
Your report should contain the following information:
No. Aspects / areas to be analyzed
1. Introduction (1 mark)
2. Background of the company with examples of its products/services.
Include description of the history, types of products/services, branches, etc., supported with relevant
pictures. (4 marks)
3. Description on FIVE (5) corporate identity elements of the company.
Describe each element. Explain the effectiveness of each element with relevant picture. (10 marks)

4. Evaluate TWO (2) employee relations programs implemented by the company.

Include description of the programs and relevant pictures. Explain the effectiveness of the programs.
Attach relevant articles. (4 marks x 2 = 8 marks)

5. Evaluate TWO (2) types of CSR programs implemented by the company.

Include description of the programs and relevant pictures. Explain the effectiveness of the programs.
Attach relevant articles. (4 marks x 2 = 8 marks)

1
6. Description of ONE (1) government relations program the company.
Include description of the programs and relevant pictures. Explain the effectiveness of the program.
(5 marks)

7. Evaluate TWO (2) types of Media Relations programs implemented by the company.
Include description of the programs and relevant pictures. Explain the effectiveness of the programs.
Attach relevant articles. (4 marks x 2 = 8 marks)

8. Describe FOUR (4) types of promotional materials produced by the company.

Include description of the promotional materials and relevant pictures/attachments. Explain the
effectiveness of the promotional materials (3 marks x 4 = 12 marks)
9. Summary: Explain how those programs have helped the company/brand to enhance its corporate
identity and corporate image; and nourish positive relationships with its stakeholders.
Explain the effectiveness of the programs by relating your answer to corporate’s identity, image and
stakeholders’ relationships. Justify your answer. (5 marks)

SUBTOTAL MARKS: 62

DURATION

Final project report (20%): 10 DECEMBER 2018 – 11 FEBRUARY 2019

THE SPECIFICATIONS AND FORMAT OF THE FINAL REPORT

 Cover page & Table of Content

 Font: Times New Roman, 12; Spacing: 1.5
 Maximum number of pages: 50 (exclude attachments)

ASSESSMENT BREAKDOWN FOR FINAL REPORT (20%)

 Content : 62 marks
 Format & organization : 1 mark
 Language : 2 marks
TOTAL MARKS : 65 MARKS

B. PRESENTATION (10%)

Content of presentation:
Your power point slides should contain the following information
No. Aspects / areas to be analyzed Max No. Name of
of Slides presenter
1 Background of the assigned company in with examples of 2
products/services.

2. Description on FIVE (5) corporate identity elements. 4

3. Evaluation of TWO (2) employee relations programs

implemented. Justification on the effectiveness/ineffectiveness.
3
4. Evaluation of TWO (2) types of CSR programs implemented.
Justification on the effectiveness/ineffectiveness
4

2
5. Description of ONE (1) government relations program
conducted. Justification on its effectiveness/ineffectiveness
2
6. Evaluation of TWO (2) types of Media Relations programs
implemented. Justification on the effectiveness/ineffectiveness
3
7. Evaluation of FOUR (4) promotional materials produced.
Justification on the effectiveness/ineffectiveness
3
8. Summary: What is your overall opinion on the corporate
communication strategies implemented by the brand? Relate
2
your answer to corporate identity, image and stakeholder
relationships.

DURATION

The presentation will be held on 11 FEBRUARY 2019 during class hour.

THE SPECIFICATIONS AND FORMAT OF THE PRESENTATION

 Power point slides

 Maximum of 20 slides only
 Presentation time: 30 minutes
 Q&A session: 5 minutes

INDIVIDUAL ASSESSMENT BREAKDOWN FOR THE PRESENTATION (10%)

 Knowledge : 7 marks
 Language : 2 marks
 Presentation skills : 3 marks
 Appearance : 2 marks
 Q&A : 3 marks
 Creativity & Extra Efforts: 3 marks

TOTAL : 20 MARKS
RULES AND REGULATION

 Distribute tasks fairly among group members.

 Presentation attire: Formal
 If any one of the group members is not contributing fairly to the preparation of the project report,
then the remaining group members may exclude the respected person’s name.
 Late submission of report will NOT be entertained.
 Late comers for presentation will NOT be allowed to present.
Plagiarism is strictly prohibited. Zero mark will be given if one’s work is found copied from the others.
 TWO (2) copies of the report have to be submitted before you start your presentation or else,
you are NOT allowed to present. ONE (1) colored-printed copy and ONE (1) black & white
printed copy.
 Hard copy of the slides has to be included in both copies of the report (as Attachment).
 On the presentation day, you have to bring your own laptop.

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