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In the past four decades, Singapore Airlines has gained a stellar reputation in the highly competitive
commercial aviation business by providing customers with high-quality services and dominating the
business travel segment. Singapore Airlines has been the most awarded airline in the world for years.
For example, he won the Best World Airline Award from the prestigious travel magazine in England,
Condé Nast Traveler 23 of the 24 times nominated. The aircraft also won the Skytrax Airline of the Year
award three times over the past decade. This award is a reflection of Singapore Airlines' customer focus.
‘One of the key elements of Singapore Airlines' competitive success is that it manages to navigate
skillfully between the poles that most companies consider different: providing service excellence in a
cost-effective manner. Singapore Airlines fees are lower than all other full service airlines. In fact, the
cost level is so low that it is comparable to budget airlines. From 2001 to 2009, the airline cost per seat
kilometer available was only 4.6 cents. According to the 2007 International Air Transport Association
study, the costs for full-service European airlines are 8 to 16 cents, for US airlines 7 to 8 cents, and for
Asian airlines 5 to 7 cents per kilometer of seats available. Singapore Airlines even has lower costs than
most low-cost airlines in Europe and the United States, which range from 4 to 8 cents and 5 to 6 cents,
respectively.