NEWEPO COMPANY

COMPANY ANALYSIS REPORT

SUBMITTED BY:
CHARU AUKTA
HP UNIVERSITY
BUSINESS SCHOOL
 INTRODUCTION

1. About The Company

A new era has started where people around the world prefer to be globally
present and active in every corner of world. The global presence in itself is
goodwill for the company as well as it will benefit in its overall growth. NeoEpo
provides such platform to the companies all over the world to showcase its
products and trade globally, to have a universal market for its products on few
clicks.

NeoEpo Incorporation is a USA based company which facilitates global trade in

Business to Business (B2B) space. The primary focus is to facilitate and
promote import and export transaction throughout the globe. The company
also establishes domestic transaction and helps to build a platform to find
potential buyers/ sellers and convert those lead to sale.

2. History

NeoEpo Incorporation was started in 2015, in USA.

It has a subsidiary in India named, NeoEpo India Private Limited, incorporated

on 27 August 2015 and is registered at Registrar of Companies,Chandigarh. Its
authorized share capital is Rs. 100,000 and its paid up capital is Rs. 100,000.
Company is also involved in other computer related activities [for example
maintenance of websites of other firms/ creation of multimedia presentations
for other firms etc.]

NeoEpo India Private Limited's Annual General Meeting (AGM) was last held on
27 September 2017 and as per records from Ministry of Corporate Affairs
(MCA), its balance sheet was last filed on 31 March 2017. Ajay Kumar and
 Indira Devi are appointed as directors of NeoEpo India Private Limited.

3. It’s Business Model

Following are the features of NeoEpo’s transactions:

• NeoEpo’s business model is very simple to understand; it makes

transactions fully protected and effective.
• Buyers and sellers are verified and authenticated on various criterions to
make an effective sale.

• The transaction is only preceded when both buyers and sellers are
satisfied to take it further.
• There is no scope for delayed payments or bad debts.

• No commission or payment is charged from any party involvedunless

there is a proper transaction of sales.
• Payments can only be done through NeoEpo Inc.

Following are few processes to thoroughly understand how a transaction takes

place on NeoEpo’s platform:
• Create Account: The very first step is to create an account on NeoEpo’s
official website: www.nepepo.com for free, by verified buyers and
sellers. Further the transaction is being followed up by creating a link
between interested buyers and sellers to convert it in sales. The
commission is charged on the basis of nature of products and its quality.

• Seller profile: Seller has to start by creating an account on NeoEpo’s web

site for free; sellers should agree to receive payments only through
NeoEpo Incorporation. Sellers are verified on various criterions to
provide a safe background for transaction to happen. Then sellers profile
is made public on NeoEpo’s official website, after that the interested
buyers are introduced to sellers, to proceed with the transactions.

• Buyers Profile: likewise, Buyers has to start by creating an account on

NeoEpo’s web site for free; buyers should agree to give payments only
through NeoEpo Incorporation. Buyers are verified onvarious criterions
to provide a safe background for transaction to happen. Then buyers
 profile is made public on NeoEpo’s official website, after that the
interested buyers are introduced to sellers, to proceed with the
transactions.

• Introduction stage: Buyers don’t need to go through a list of sellers, the

relevant sellers will be informed and then buyers will be directly able to
communicate directly. The transaction will only be proceeded if buyer is
satisfied with seller.
 •
• B2B Transaction: A transaction consist of three parts , as follows:
1. Contract Agreement: When the buyer is satisfied with seller, a
contract agreement is formed. On the basis of that partial/full
payment is made and a seller starts on dispatching product, as per
agreement. Then the transation moves on to enforcement stage.
 2. Enforce Agreement: After receiving report on dispatch
completion by seller, NeoEpo Inc. checks the compliance of
agreement, if it’s rightly done; the transaction is moved to
payment of full amount. If not, then buyers and sellers are asked
to resolve thedifferences, if still not solved the buyer is returned
with escrow amount.
3. Payment: When everything goes as planned, NeoEpo Inc. charges
the commission from escrow amount. The shipment papers are
collected from seller, then the payment is done to seller from
escrow amount. Papers are provided to buyers by NepEpo.

This is how the Business model of NeoEpo works. It holds the credibility to
perform the task with 100% surety and very less chances of malfunctioning.
This company keeps up with the promises made prior to the transaction and
long after it actually happens.

4. Product Line: NeoEpo provides a wide range of products, broadly

categorized as textiles, optics, electronics and carpets. The main focus of
NeoEpo is in providing the highest quality products in the lowest prices
possible. India is a home to various products, but readymade garments are one
of the most traded items to USA and Europe. NeoEpo marks a vast range of
products from authentic textile industry players, to meet the demand of
buyers overseas. Company is also looking forward to expand its business in
traditionally handcrafted products such as; crockery, home utilities, storage
boxes, trays & platters, vases & pots and accessories. NeoEpo already provides
attractive deals over traditionally made apparels and stoles & wraps andcarpet
ranges also.

SWOT Analysis
STRENGTHS WEAKNESSES base of OPPORTUNITIES THREATS
Systematicprocess competitors, such as 1. Creative marketing 1.Competitors as big
Online availability alibaba,amazon& indiamart techniques players in market
Cross border Less popularity
2.More skilled Not all sellers are
availability 3.Less employees
employees
2. Large customer
Does not charge 4.Small product line
3. Niche marketing
ready to deal in global
before actual 5. Low social media
4.Wide social media platform
transaction avalibility
coverage
• Less attractive
Less no. of 6. Less information
5. Giving discounts
deals
competitors for about company on
and offers on deals
global trade in internet Less capital
6. Building of trust
Indo-US/UK involved
7. Less buyers and
among buyers and
platform sellers involved Growing power
sellers
of competitors
Share option for 8. Less intertrested
7. Speed up
employees buyers in products Risk of new
transactions
Deterministic available entrants
8. Creation of new
directors of compny 9. Quality sellers are Communication
network
not avilable for barriers
Creating base
9. Travel around
through dealings Fluctuation in
country to find more
communication 10. Limited Presence of currency
sellers
Good work company in India Economic
10. Wide publicity
culture 11. No proper analysis policies 10.Shipping
11. Bring coverage to
of needs and wants of costs Produ ct
Young employee
innovative products
buyers quality issues
base
12. Personal Demand and Supply
12. Slow overall growth
assistance to gap
of company
customers
13. No mobile
13. Educate sellers for
application available
improvements
14. Less traffic on
14. Convey needs of
website
buyers to sellers
15. Less content about
15. Take feedback
successful transaction
from buyers and
on site
sellers
16. No feedback tab on
16. Take note on
site.
scope of
17. Less involvement
improvements in
with buyers & sellers overall company and
its processes
 Competitor Analysis
are demanded by the Top E-commerce players such as alibaba,
amazonbusiness, eBay & indiamart are major competitors of NeoEpo; all are
with high presence globally. Large customer base of competitors gives a great
challenge to company to grow existentially. These companies have large
investments involved and are equipped with new technologies and platforms
to market products on wide
level. Being a “Big Brand” people easily rely on these companies to join and to
establish sales agreements. Well, in India people are less educated about the
global trade platforms and there are many core villages ignorant of marketing
their products outside of country or even their own state. The rural regions of
India are abundant of traditional eye catching art pieces and handicrafts, these
areas are untouched by e-commerce global players and buyers and customers
throughout the world.

By analyzing improvement marketing and policies which can in turn help

NeoEpo to grow as a trading company. Following are some top companies and
their strategies & workings:

1. Alibaba.com: Alibaba Group Holding Limited is a Chinese multinational e-

commerce, retail, Internet, AI and technology conglomerate founded in
1999 that provides consumer-to-consumer, business-to-consumer and
business-to-business sales services via web portals, as well as electronic
payment services, shopping search engines and cloud computing services. It
owns and operates a diverse array of businesses around the world in
numerous sectors, and is named as one of the world's most admired
companies by Fortune.
By serving 2 billion consumers and servicing tens of millions of merchants
worldwide Alibaba has emerged as a Global E-commerce player with its
footprints in E-Commerce, Logistics, Payments, Marketing Services, Cloud
computing and meta-market businesses.

Marketing Mix of Alibaba:

• seeks to enter newer and newer markets. It therefore offers Product:

There are many different services and products offered in its marketing
mix. There is Alibaba.com which is the world’s largest B2B sales
platform for small enterprises. Aliexpress is an online retail store for
buying products which are exported to a whole lot of countries by
Chinese businesses. Autonavi which offers maps is the market leader in
navigation in China. Taobao is one of the largest consumer toconsumer
online shopping platform which offers commission free transactions.
Alibaba also has a group shopping platform called Juhuasuan which
offers flash sales. Alipay is another of its services which is a platform for
online payments without any transaction fees. It is also present in media
with its own film company called Alibaba Pictures. Alisports and Ali
health are the other two services for sports events and pharmaceutical
ecommerce platform respectively.

• Price: The pricing strategy that Alibaba uses is penetration pricing as it

discounts and cash backs to the customers on its site and reduces its
cut from the customers .
Some of the services that they offer do not involve any transaction
cost. Some of the services like Aliexpress have no registration fee as
well. The primary revenue earned by Alibaba is through the
advertisements that are done on their site by businesses.
The secondary revenue is from customers who take membership. It also
sometimes employs competitive pricing to offer products at prices
similar to the competitors to drive the sales. Overall it is much more
economical for most of the users.
 • Place: Internet is used by Alibaba as the intermediary. Its services are
online and therefore are distributed through websites. Through thisthey
are able to reach a wider audience for their niche products. Almost 80%
of ecommerce in China happens on Alibaba. Because of the digital
platform for conducting business they are able to cut down on
distribution costs. They have recently made a foray into the US market
with an IPO which is one of the biggest in its history. Alibaba has many
manufacturers on its list, so orders can be placed in a bulk and they will
be shipped from these manufacturers in India, Pakistan or Czech
Republic to the place from where they are ordered. The payments can
be done through Alipay, wire transfer or Western Union. The
warehouses are well equipped with state of the art technology to
process the orders.

• Promotion: Alibaba promotes the brand through a number of channels.

It advertises through traditional channels like print media, radio and TV
advertisements. It advertises through catchy taglines. As most of the
services offered are online Alibaba promotes through digital media as
well. They have also been the sponsors for international events like
Beijing Olympics. It has also sponsored Australia-China Business Week
which was one of the high-profile events in the business world. The
other ways in which it promotes itself is through offers, discounts,
festive sales and cashbacks for purchases on its ecommerceplatforms.

SWOT Analysis of Alibaba:

• Strengths: Following are the strengths in SWOT Analysis of alibaba:

1. Scale of operations: One of the first strengths of Alibaba that cometo

my mind is the sheer scale of operations and the market which it
majorly operates. China is the most populated country in the world
and is one of the leading economics and to have a strong hold in such
a market and be a market leader is no mean feat. This kind of a
 success story is sure to go a long way in scripting Alibaba’s growth
trajectory.
2. Market Share: As of 2015, Alibaba had a market share of 58% in
China and its closest rival was far away at 22%. One of the major
strengths of China is that this market share dominance comes
because of the backing of solid manufacturers who are capable of
manufacturing at mass levels and supplying across the world.
3. Good relationship with partners – Alibaba also provides a very
conducive environment to all those who participate in scripting its
success. Merchants, Consumers, third party dealers etc. all get access
to financial schemes, scalable platforms, cloud storage and real time
access to all information. This makes it very attractive for more and
more partners to join hands with Alibaba.
• Weaknesses: following are the weaknesses in SWOT Analysis of Alibaba:

1. Way too many sellers : Alibaba is not putting a cap on the number of
sellers who register to partner up with the company. This has
resulted in a huge number of sellers competing in the online market
place. While this is good for the buyers, it might not be so good tothe
buyers. Not being able to taste success because of the huge
competition will make the sellers withdraw from the contract. When
Alibaba went public a couple of years ago, there were more than 8.5
million active sellers and the number has only been going up ever
since. Because of this, a few reputed brands have pulled out from
selling their products on Taobao and Tmall, the two websites by
Alibaba.
2. Very high discounts : Not being able to allow sellers to sell at fair and
profitable prices is another weakness that the company has. Itmakes
most of its revenues by selling advertising spaces for the sellers. The
sellers are being suppressed now and do not have the freedom or
opportunity to sell at profitable rates.
 • Opportunities: following are the opportunities in SWOT Analysis of
alibaba:
1. Experience in China: The opportunities that Alibaba has in store are
immense. Most of these result from the strengths. Since it has a
sound base in the Chinese market and an in-depth understanding of
the e-commerce business, it has immense opportunities in term of
tapping other markets. Thought the Indian market has twodominant
players, a big blown entry by Alibaba sure has the ability to create
ripples.
2. Rising Investments and demand of E-commerce portals: Very few E-
commerce portals garner the amount of trust which Alibaba has.
Naturally, when Alibaba expands to a new country, it comes with the
years of trust on the brand. And hence, it gives tough competition to
the local e-commerce players. Plus, it has the backing of the
manufacturers.
• Threats: following are the threats in SWOT Analysis of alibaba:
1. Overall rising competition: Other entities like Tencent and JD.com are
local competitors to Alibaba in China while Amazon and eBay are the
global threats.
2. Stability of the economy: The stability of the Chinese economy will
also play a role in deciding the success of the business. But since
almost all of Alibaba’s business comes from within China, theglobal
markets will have an impact only in dire situations.
3. Dropping profitability: With rising demand in service levels from E-
commerce portals, the profitability of most E-commerce firms is
dropping which is a point of worry for Alibaba as well.

2. Amazonbusiness: Amazon Business provides purchasing solutions that

allow registered businesses to shop for business supplies onAmazon.Hoping to
reap the same success as their B2C market, the platform (initially launch in
May 2015).

Amazon Business gives administrators the ability to add and manage business
account users and features, such as payment methods and shipping addresses,
approval workflows, and reporting options, depending on the business needs.

Companies registered on Amazon Business have accessibility to discounts on

a wide variety of items from school supplies to IT and lab equipment.

According to Amazon, with a full suite of tools to enable B2B ecommerce, all
sizes of businesses, from SBA organizations to large enterprises, can find new
ways to engage professional customers in supply chain relationships using the
platform.
Amazon Business allows companies to cater to the specific requirements of
business customers by providing features optimized for business to business
transactions, such as:

1) Exclusive Business SKUs: You can create listings only for businesses, visible
only to business buyers.

2)Business Pricing and Quantity Discounts: Discounted business prices and

tiered quantity discounts are only available to customers in the Amazon
Business Seller Program.

For businesses, finding attractive pricing is as essential as finding the right

product, and customers have many suppliers from which to choose. Business
prices and quantity discounts can help capture customers’ attention, gain their
trust, and earn their business.

The Amazon Business Seller Program offers two types of discounts:

 • Business Price: A discounted price available to Amazon Business Seller
Program customers regardless of the quantity purchased.
• Quantity Discount: Tiered discounts available to Amazon Business Seller
Program customers for highervolume purchases. Each seller in the
Amazon Business Seller Program specifies tiers for quantity pricing.

3) Tax Exemption: Amazon has extended the tax exemption program to sellers.
You can now provide tax exemption for qualified purchases with just the click
of a button.

4) Seller Credentials: As a seller, you can also add credentials such as ISO 9001
certified, small business, women, minority and veteran-owned business to
your seller profile, which will be displayed to business customers.

5) Business Product Identifiers: You can provide manufacturer and distributor

part numbers (MPN/DPN) to make their products easily discoverable by
customers or National Stock Numbers (NSN) for purchases from government
procurement.
Amazon Business is also available to customers in U.S. Territories (American
Samoa, Guam, Northern Mariana Islands, Puerto Rico, Virgin Islands) and
APO/FPO addresses.

Amazon Business FBA Fee Schedule

The Amazon Business Seller program includes a monthly subscription fee and
certain applicable referral fees. These features are available to sellers in the
Amazon Business Seller Program only.

Monthly subscription fee: Sellers are required to have a Professional Selling

Plan to participate in the Amazon Business Seller program,and the associated
Monthly Subscription Fee and other Selling Fees apply. For a limited time,
sellers participating in the Amazon Business Seller program pay no additional
monthly program fee to participate.
 The Fulfillment by Amazon Fee Schedule applies to business orders fulfilled by
Amazon. For business transactions involving products in the categories listed
below, Amazon deducts the greater of the applicable referral fee percentage
or applicable per-•item minimum referral fee calculated on the total product
value (the total amount paid by the buyer for all units of a product within a
product category in a purchase: price * quantity + shipping + gift wrap),

excluding any taxes collected through Amazon’s tax calculation services.

business model and Pro-Tip: Prior approval may be required to offer products
in the categories listed under “Categories Requiring Approval. Referral fees on
orders from Amazon Business customers vary by product category.

Critical Analysis of NeoEpo

NeoEpo Inc. has a wide scope of opportunity in developing its capabilities to
grow as a trading company and e-commerce platform in India as well as USA.
The company needs to establish its image and create a brand name in B2B
business service provider’s space. It can look forward to increase its customer
base by giving them attractive discounts and policies regarding ease in
shipment of product to USA and Europe.

Proper marketing strategies and creative policies should be adopted to

increase the visibility in target market, improvement in logistics functioning
and showcasing of products can bring more attention of buyers and sellers
towards the company and its site. India’s yet-to-mature B2B ecommerce
industry with large untapped potential of growth presents a great opportunity
to companies who want to enter this market. NeoEpo can grab this as an
opportunity and contribute towards the growth in India’s B2B ecommerce
industry.

1. Outside view of company: Being a startup a company is a small scale

enterprise striving for growth by its interesting business model and unique
 ideas, to bring it in practice a company needs to plan a roadmap towards it
business of NeoEpo, it have its presence on some social media platform
such as Facebook, YouTube and LinkedIn but the content available there is
not that prompting and requires a lot of creative publicity ideas in order to
attract more and more buyers and sellers to it. Following are some prosand
cons of NeoEpo, if viewed by an outsider for first instance:
• Pros:

➢ Clearly explains the business process of company.

➢ Easy access to buyers and sellers by merely creating anaccount.

➢ Career page is also available, gives an idea that the companyis

providing employment opportunities to candidates.
➢ Tagline of company “facilitating global trade” perfectly reflectsthe
nature of business.

➢ Websites gives a clear message on what exactly thecompany

➢ Wide variety of products available under few heads.

• Cons:

➢ Website lacks the power to attract interest.

➢ Fewer graphic are used in website.

➢ Even after availability on social media, the contentis not that

prompting.
➢ Less information available on internet regarding its turnover and
profitability, to check the status of company.
➢ Poor marketing strategies.

➢ Products price, discount and picture is nowhere available on site

except few links.

2. Criticism of NeoEpo as a company: A company should always view its

 criticism as opportunities towards growth. There are few criticismsthat
should be cautioned and worked upon:
• Less popularity: NeoEpo is very less popular as compared to its
competitors such as Alibaba, Amazon Business, eBay & Indiamart.
The company can use social media as a platform to improve the
visibility, such as: paid advertisement on third party website,content
creation and providing information to interested people asking
queries on websites like: quora and blogging sites. Blogging can help
to increase the online availability, viral marketing and SEO is also a
good idea.
• Fewer employees: The employee strength of company is quitelow.
Though, company seems to increase its customer base through
recruiting youths of India.
• Small product line: The company showcases few range of products
broadly categorized in textile, electronics & carpets. It should
increase the category of industrial product range, to attract more
buyers.
• Low social media availability: The social media availability ofcompany
is limited and the content quality should be improved.
• Less information about company on internet: Internet is the place
where everybody search for companies performance since its
inception, its profitability, its turnover and financial strength od
company, which is nowhere available oninternet. It should provide
details upon these above stated things.

• Less buyers and sellers involved: The buyers and sellers are few in
number and should be increased by adopting creative Marketing
strategies.
• Less interested buyers in products available: Maybe the buyers aren’t
interested in the products which are available on website, so product
range should be increased.
 • Quality sellers are not available for dealings: Handling the gap
between the quality standards demanded and provided by sellers
holds a big responsibility for company. The company should
constantly convey to sellers about the trends and quality
requirements of buyers outside.
• Limited Presence of company in India: In India itself the company has
a very less availability and limited presence. The ones who are
already dealing with an intermediary for trading can also sell
showcase their products because there might be whole new bunchof
buyers available on this platform.
• No proper analysis of needs and wants of buyers: The needs and
wants of the buyers should be examined thoroughly and respected
sellers should be contacted which can hopefully fulfill the
requirements, if not then guidance can be provided to related sellers
to work on needs and produce a product of that nature. This can lead
to the satisfaction of buyers as well as up gradation of sellers.
• Slow overall growth of company: The Company has been
incorporated in year 2015, since then the growth isslow.
• Less traffic on website: There seem to be less traffic or customers on
website, it can work on its marketing strategies to have a larger
customer base.
• No feedback tab on site: There can be a feedback tab on website,in
order to know the perspective of viewers over the company and its
website.

• Less involvement with buyers & sellers: The Company seems tobe
less engage in one on one conversation with buyers and seller
regarding their needs and assistance. There should be a proper
platform for buyers and sellers to respectfully accept their
suggestions and provide them assistance for their queries and
 doubts.
• Non availability of proper picture of products, price, discounts &
description of product on website or anywhere. The companycan
work upon giving a realistic view of available products over its
website and social media platform.

3. If appointed as a CEO, what will I do to improve the companies working:

As a CEO of NeoEpo Inc. I can think on doing certain things which can be
improved and some can be introduced. There is always a scope for
improvement in every sphere of life, there is always a way to get the best
out of the problems we face in our lives and same goes for a Company.
Every problem gives an opportunity and every opportunity gives a chance
to grow and become a better company. There are various criticisms in
regards to company, which I’ve already stated above which can be
successfully overcome and engaging in following activities can be usefulin
that context:
• A proper showcasing of products, its picture, price and descriptionto
give a realistic outlook to the products available.
• Adding animation and attractive pictures on website, to make itmore
colorful and attractive.
• Using Creative marketing techniques: Various marketing techniques
can be used to create a larger customer base for company, such as
digital marketing, social media marketing, blogging, involvement in
third party and paid advertisement.
• More skilled employees: The skilled employees must be recruitedto
give a good mix of talent and skills in human resources of company.
• Niche marketing: A niche industry must be selected which will give
company an edge over the big competitors; Indian traditional
handicraft is very popular and is very much in demand. Companycan
provide a range of such products to the buyers in USA which do not
 have access to such kind of products only made in India.
• Wide social media coverage: Adding good quality content on social
media platforms like Instagram, Facebook, YouTube & LinkedIn can
produce large customer base for company.
• Giving discounts and offers on deals: Providing discounts and offers
can bring huge traffic on website and also attracts more buyers to
website.
• Building of trust among buyers and sellers: Trust is the utmost priory
of any business. Trust can be built by good communication and
keeping onto the promises, and sticking to customers even after the
transaction is complete.
• Speed up transactions: The time lags can be cared for. The totaltime
taken from filing a requirement till its fulfillment, it should not take
longer than 3 to 4 days. Shipment process can be looked for in
reducing time.
• Creation of new network: New network of sellers can beestablished
by communicating more of the sellers and buyers also.
• Travel around country to find more sellers: Company can look for
various sellers by traveling to rural areas where there is lot of
preserved art and handicraft hidden in the rural populationof India,
which can add to company’s seller base and niche marketing of
handicraft products.
• Bring coverage to innovative products: New innovative products
made by various research teams and AI people can be considered to
sell to overseas buyers and can be advertised on website.
• Personal assistance to customers: Buyers should be given a platform
and involved conversation to provide them assistance to cleardoubts
and confusion. To sellers it can be given assistance in form of
educating them regarding global trade opportunities.
 • Educate sellers for improvements: To inform sellers about the
improvements which will benefit them to sell more products to
buyers overseas and ask them to upgrade the quality of products.
• Convey needs of buyers to sellers: The need and requirements of
buyers should be conveyed to sellers for improvement and up
gradation.
• Take feedback from buyers and sellers: Taking feedback after a
transaction and also suggestions on website regarding product range
and working of company should be invited and looked upon.
• Take note on scope of improvements in overall company andits
processes.

4. Why can company fail: NeoEpo is a start-up company, with a unique

business model. It has a scope of growing, and to grab a space assuccessful
US-Indo Company in E-commerce industry. Nevertheless all odds should be
examined beforehand to avoid such conditions in future.
• The company’s strength comes from its employees and their
determination towards work. Company should engage itsemployee
and try to preserve the current employee strength. For this the
existence of human resource department should be there who will
look after the needs and requirements of the employees.
• Failed transaction: A failed transaction can deteriorate thegoodwill
of company. Just like a successful transaction gives the increased
customer base, a failed one reduces it.
• Inability to create a good seller and buyer’s relationships can lead
to fall of company.
• Negative publicity can happen if enough steps are not taken torightly
market the products and the company.
• Large customer base and wide popularity of competitors suchas
 alibaba and amazon business can lead to stagnation/decline in
growth of company.
• If right marketing steps are not taken timely there are chances this
company to not grow further.

5. Viral Marketing Techniques:

• Target the appropriate audience and channels: The very first step to
develop a viral marketing campaign is to find out who your targeted
audience are and where your target audience lives online. Nothing
goes viral on its own; you need to send the right message to the right
people. Your message needs to create the interest, if you want them
to share with others. The channel is equally important as because if
you are marketing in a wrong channel then you won’t be able to
reach your targeted audience. If you are unable to reach the targeted
audience then you won’t be able grow the interest.
Let me give you a specific example here- If your targeted audience is
women aged 18-24, middle-class, single then it might be a good idea
to incorporate Pinterest into your marketing channel to go viral.
Because, Pinterest is a marketing network where 80% young women
is active there.
• Create videos: Another excellent way to go viral is by making avideo.
A video can make your viewers engage in your product and
experience.
If you add a video on YouTube or Daily motion, then you can share
that video with your friends. If they find it interesting and useful they
will share it as well. Eventually, the video becomes popular, it can
end up spreading all over the internet.
Moreover, if your video is really interesting then people will embed
your video on their websites or blogs. As a result, people will notonly
watch your video from video sharing platforms but also they will see
 your video from different websites. This will make it even more
popular. The thumb role for making a video viral is the more
shocking, memorable or funny your video is, the more likely it is togo
viral.
• Offer valuable product or service for free: Who does not like
something valuable for free? I don’t think so you will get manypeople
who would say they don’t want to get something valuable for free.
That’s why, “Free” is the most powerful word in a marketer’s
vocabulary. Most viral marketing programs offer valuable product or
service for free to attract attention.
Wilson’s Second Law of Web Marketing is “The Law of Giving and
Selling”.It means once you give away something, you sell something.
By giving away something valuable you may not profit today or
tomorrow but if you can generate people interest on you then you
will profit soon. But how?
Here is the process:
Free generally attract the visitor’s eyeballs. Eyeball then see the
others desirable things that you are selling and increase their desire
to buy! Eyeballs bring sales opportunities, valuable email addresses
and advertising revenue. That means if you want to earn something;
first you should pay for it.
• Create emotional appeal: Viral marketing can’t make much of an
impact unless it has got an emotional appeal. Viral marketing is100%
about emotions. That’s why this is the most effective technique
among all viral marketing techniques.
Now the question is how you can create a very strong emotion?
Here are some of the points you have to follow to create emotion.
You need to- create something which is filled with love or hate,
Either be an idiot or a genius; create something that will make people
happy or insanely angry.
• Enable sharing, embedding and downloading: Nurses advice at flu
season, stay away from people those who are having cough, don’t
touch your eyes, mouth or nose, and wash your handsoften because
the viruses only spread when they’re easy to transmit.
Similarly, if your message or content is easy to share, downloador
embed then it will be spread as fast as virus does. That means you
need allow people to:
➢ share your content or message easily

➢ allow people to easily embed it on their own sites

➢ download the content

Moreover, from a marketing standpoint, you should simplify your

message so that people can easily understand which will encourage
people to share with others. Everything you do to make that easier is
going to improve your campaign.
• Social Outreach: Social outreach is another effective viral marketing
technique. It’s easier for you to reach more people when influential
individuals in your industry are recommending your product or
service, or putting your content in front of your target people.
Reach out to influencers in your industry and ask if they will be
interested to give a try your product or service, or to see your
content but don’t directly ask them to share your content, as they’ll
normally spread it if they find it useful for their followers.
Let me share with you my personal experience on social outreach.
Recently an article has been published in our blog with the title “Best
SEO Tools For 2016 Recommended By Industry Experts” and I have
notified them their recommendations have been featured in our blog
post. Many of them have shared this article into their social
networks.
The important thing is to offer a very unique content that can
 genuinely benefit their followers/readers, and leverage that aspect to
get them to share your content.
• Reinforcement: A one-time viral message can quickly be forgotten.
People just have seen your campaign. They think it was interesting,
unpredicted, their emotions has reached a high level – you grab their
complete attention.
You might think your job is done.

If you think so then it may not be a good idea as I said at the

beginning one time viral message can be forgotten quickly.
Now what will you do?
As you already grab the people attention now you need to act. One
of the easiest ways of doing that is to give them more. I will take
progressive insurance ad campaign as an example. Think about
progressive insurance and their long running ad with their
spokesperson Flo. People may not have required insurance when
they first saw the progressive ad. But, after seeing few versions of the
same message, people will remember the name progressive when
they need insurance.
Therefore, having a series of viral messages will strengthen the
effectiveness of your campaign.
6. INTERVIEW EXPERIENCE : This was avery interesting interaction in ahich we gained
an experience about how to interact with a customer and how to convince him to buy
your product . All over it was a very interesting interaction with people .

7 . DIFFERENT WAYS THAT I WILL CONTRIBUTE TO THE COMPANYS

GROWTH:

As a fresher i will put in all my efforts for the growth of the company . Being an intern i will
look forward to learn new things and gain some experience so that i can improve my skills
and decision making power . I will work hard with my team mates to attain the goals of the
organisation.
 CONCLUSION
NeoEpo has wide opportunities to grow its presence and grow its business
substantially. Few areas of improvements can be looked after and can be
brought into practice. The key requirement is of marketing and publicity of the
company and its website. When done as team and good determination it will
lead to the overall growth of company. Employee engagement as well as
customer’s assistance should be of priority and there should be constant up
gradation in product ranges and services provided by company. Thus, company
can climb the stair case of progress with combined effort and good luck in its
pocket. It will be nice to join NeoEpo Incorporation, looking forward to add
towards the success of this company.

Thank you.