SYNOPSIS ON

HINDUSTAN UNILEVER MARKETING STRATEGY

Submitted by :

Anmol Kumar

16GSOB101057

BBA 3rd Year

2016-2019

Under the supervision of :

Fatima Qasim Hasan

School of Business

 Introduction

Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai,
Maharashtra. It is a subsidiary of Unilever, a British-Dutch company. HUL's products include
foods, beverages, cleaning agents, personal care products and water purifiers.
HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan
Lever Limited, as a result of a merger among Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd.
and United Traders Ltd. It employs over 16,000 workers, while it also indirectly helping to
facilitate the employment of over 65,000 people. The company was renamed in June 2007 as
"Hindustan Unilever Limited".
In January 2019, HUL said that it expects to complete the merger with Glaxo Smith Kline
Consumer Healthcare (GSKCH India) this year.

Unilever owns over 400 brands, with a turnover in 2017 of 53.7 billion euros, and thirteen
brands with sales of over one billion euros: Axe/Lynx, Dove, Omo, Heartbrand ice creams,
Hellmann's, Knorr, Lipton, Lux, Magnum, Rexona/Degree, Sunsilk and Surf. It is a dual-listed
company consisting of Unilever plc, based in London, and Unilever N.V., based in Rotterdam.
The two companies operate as a single business, with a common board of directors. Unilever is
organized into four main divisions – Foods, Refreshment (beverages and ice cream), Home
Care, and Beauty & Personal Care. It has research and development facilities in the United
Kingdom (two), the Netherlands, China, India and the United States.

Objectives

1. To study the consumer behavior of the customers of Hindustan Unilever products and
perception about that company and products.
2. To see how the Hindustan Unilever is selling their product and taking the advantage of
marketing to sell their products.
3. To study how Hindustan Unilever is giving tough competition to the other consumer goods
companies in India.
 Problem Statement

Hindustan Unilever can be named as one of the successful marketing strategies of the year.
They made a trust level beyond their customers and proved themselves one of the best FMCG
company in India. They give very high competition to their competitors and know very well about
there target audience. The company works very well on 5p’s.

1. The tough competition in the marketing strategy segment. There are many other companies
in India who are giving tough competition to the Hindustan Unilever. eg - P&G, ITC limited,
Parle Agro and many others.
2. Indian consumers are now preferring the natural made product like patanjali and Hindustan
Unilever is making chemical based product.
3. The problems that Hindustan Unilever Limited currently facing is increasing input costs and
operations costs due to rise in raw material costs, increasing imitative and spurious
products, and stiff competition from other FMCG players.

Research Methodology & References

* Websites

* Internet

* News papers

* Surveys

* Reports
 Types of Data

1. Primary Data

Data and original research

Company documents

Diaries and journals

2. Secondary Data

Encyclopedias

Monographs

Letters

Statical Tools

1. MacBook Pages

2. Ms Word

3. Pdf Files