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A telecommunications
growth story
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Contacts
Vincent de La Bachelerie
Marc Chaya
Holger Forst
Julia Lamberth
Serge Thiemelé
Jonathan Dharmapalan
ey.com/telecommunications
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Foreword
Welcome to Ernst & Young’s Shifting markets in global telecoms has seen Africa becoming a significant market for
first telecommunications study international operators. Recognizing the increasing importance of telecommunication
focused on the African region. investments in Africa and the fast growing telecommunications industry on the
This is one of the ongoing continent, Ernst & Young has conducted its first industry study on the region.
series of major studies
conducted by Ernst & Young to Senior executives from 28 major telecommunications operators right across Africa
participated in the study by giving us their first-hand industry perspectives. We
monitor and analyze the
conducted in-depth interviews with all these participants, supported by research,
evolving views of business
analysis, and insights from our global analyst team and industry professionals.
leaders across the global
telecommunications industry.
We hope you find this report relevant and thought-provoking, whether you come to it
as a participant in the African telecommunications market or as a customer, investor,
regulator, or informed observer. We would like to thank once again all the participants
who have given their time to help us produce it.
Vincent de La Bachelerie
Global Telecommunications Leader
Contents
Research Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Executive summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2
African telecommunications in context . . . . . . . . . . . . . . . . . . . . . . . . . .4
Challenges in the African market . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Telecommunications industry response . . . . . . . . . . . . . . . . . . . . . . . .22
The way forward in the African telecommunications market . . . . . . . .32
Key success factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39
Research methodology
Participants
Michel Aka-Anghui Percy Grundy Nazir Patel
Chief Financial Officer, Managing Director, Group Executive: Finance,
Atlantique Telecom Millicom Ghana Limited MTN Group Limited
Executive summary
During the period from 2002, the French telecommunications market grew at a
compound annual growth rate (CAGR) of 7.5% and the Brazilian market at 28%,1 while
the African market experienced 49.3% growth.
This growth has been powered by an African economy that has been thriving on the
back of the commodities boom and increased liberalization. Even with the current
economic downturn, it is expected that the African telecommunications market will
continue to grow faster than any other region over the next three to five years.2
These cables are expected to be a force for change in both the voice and data markets
for the countries that the new cables reach. At the same time, many operators and
governments are building national and metropolitan fiber networks to enable easy
access to the new services.
The second area that operators are targeting to increase revenues is the introduction
of value-added services, with mobile banking at the forefront of these applications.
| Exexutive summary
Multinational operators are on the lookout for acquisition targets to enable geographic
expansion. Consolidation seems inevitable, with moves into new segments being a key
defensive strategy for many players.
Operators are using innovation to maximize market share and the stage is set for a
contest between converged, value-added operators and low-cost voice-focused
operators.
These include regulatory and political uncertainty. While political stability in Africa on
the whole has improved, Operators are wary of the ability of governments to interfere
in the regulatory process. The need for regulatory independence has never been
higher.
Operators are struggling to find and retain talent. This is not a challenge unique to
African operators, as across the globe operators are struggling to attract talent to fill
key technical and management positions.
African telecommunications in
context
A deeper look into these figures reveals that only 6 countries (Libya, Tunisia, Algeria,
Gabon, Seychelles and South Africa) have penetration levels higher than 80%, while
24 fall below the 20% penetration mark and 17 have mobile penetration levels of less
than 10%. (See Fig 1.1)
In the sub-categories of developed, emerging and virgin markets, there are still
substantial differences between individual countries. However, the potential for
additional growth even in the developed markets remains strong, as operators move to
broaden the set of services that they offer.
Countries in the emerging market category are currently the source of greatest focus,
as operators look to enter these markets or aggressively entrench their positions to
fend off competitors and new entrants. Licenses in this segment are at a premium and
attract the attention of many of the prominent regional players. This is evidenced by
the recent attention garnered by the privatization of Malian incumbent operator
Sotelma.
Angola has seen an annual GDP growth rate of 20%. Mobile penetration in the country
3 BMI-T Communications Technologies Handbook
2008 has grown from 14% in 2006 to 31% in 2008.4 It is expected that the Angolan market
will double from its current penetration rate over the next two years. With only one
GSM operator dominating the market, this could become a key battleground in the
next 12-18 months should the regulator license another GSM operator as expected.3
“The African market has a Countries in the virgin sector may present some of the greatest risks as well as some of
lower penetration rate, leading the greatest opportunities. The reasons for their slow development are varied. Some,
to higher opportunities for such as Ethiopia, have been characterized by slow liberalization of the market, while
growth” others, such as Somalia, are marked by political uncertainty.
Other virgin markets have simply been neglected as operators focus their attention on
Mobile operator
more potentially lucrative markets. As these more lucrative markets reach penetration,
smaller markets, such as Mozambique, Tanzania and Mali are beginning to receive
greater interest.
Fig 1.1
ia
Tunis
co
oc
or
M
Algeria
Libya
Egypt
Western Sahara
Mauritania
Cape Verde Mali
Senegal Niger
Gambia Eritrea
Chad
Guinea-Bissau Burkina Faso Sudan
Guinea
Djibouti
Togo
Ivory
Ghana
Coast
Liberia Ethiopia
Cameroon Central African Republic
da
Congo
an
Ug
Sao Tome & Principe Gabon Democratic Republic Kenya
of Congo
Rwanda
Burundi
Key
Tanzania Seychelles
Less than 20%
Zimbabwe r Mauritius
sca
Namibia
ue
ga
mbiq
da
Botswana Reunion
Ma
Moza
Swaziland
5 Wireless Intelligence
Regional snapshot
West Africa has seen its growth driven primarily by development small markets, are moving aggressively to use
in its largest market, Nigeria. 2008 saw Nigeria overtake South telecommunications as a catalyst for broader economic growth.
Africa as the largest mobile market on the continent. The region
is expected to continue to be the fastest growing region with The Horn of Africa remains under-penetrated. Because of
Nigeria and Ghana showing the strongest subscriber growth. political uncertainty in Somalia, mobile penetration remains low.
In Ethiopia, limited competition has resulted in mobile
Growth in Southern Africa, however, is beginning to slow as the penetration remaining below the 2% mark.
South African market starts to reach saturation point. The more
liberalized markets in both Southern and Eastern Africa have North Africa has a reputation for having the most mature
made these regions attractive to investors and both have markets on the continent but the delayed privatizations in
experienced high levels of foreign direct investment. Algeria and Tunisia are holding them back. The closure of the
second fixed-line operator in Algeria in late 2008 is testament to
With the South African market aproaching saturation, operators the status of competiveness in that market.
are working quickly to broaden their offerings and move into the
enterprise services field. The greater than 100% penetration in Libya, along with the
political dispensation, may limit the options for
East Africa is moving ahead, with countries such as Kenya and telecommunications growth in the territory.
Tanzania reporting rapid growth. Kenya, with the resurgence of
Telkom Kenya under the ownership of France Telecom, and the The slow deployment of 3G services has put most countries in
launch of Econet’s Yu service, is one of the most competitive the region behind a number of other African countries, in terms
markets on the continent. Uganda, Burundi and Rwanda, while of technical advancement.
60%
50%
40%
30%
20%
10%
0%
Q2 06 Q2 07 Q2 08
Northern Western Central Eastern
“The opportunity for sustained Africa is the fastest growing mobile market in the
growth in Africa may be higher
than those in other emerging world
markets”
The last five years have been a golden age for mobile telephony on the continent. Between
2002 and 2007, the mobile phone market in Africa grew by 49.3% (CAGR) as opposed to
Mobile operator
Asia which grew at 27.4%.7
“Strong growth is still Even with the great disparities between individual African countries, the average mobile
expected in the telecom penetration for the continent stands at 37% and this is expected to rise to 61% by 2012.8
market: first with voice, then Compared with Asia, where mobile penetration is already at 53% and Europe, where
with data when voice becomes penetration has topped 125%, it is clear where the fastest growth is likely to be over the next
more mature” five years.8
Mobile operator Pre-paid mobile services continue to be the dominant form of transaction on the continent
accounting for 96% of users.8 Only South Africa, with a 13% contract customer base, has
less than 90% of its market on pre-paid.8 As operators strive to bring low APRU subscribers
onto their networks, pre-paid should continue to be the preferred method of payment.
Telecommunications growth should continue to be driven by voice services, but within a few
years, data is expected to become an increasing part of the income of operators across the
continent.
While the GSM family of technologies – based on wideband CDMA (W-CDMA) – are likely to
dominate the market, there are challenges in the form of CDMA EVDO and WiMAX. At
present, there are only 14 W-CDMA networks on the continent, with three of these in South
Africa. This is clearly a market still in its infancy, but it is estimated that by the end of 2012
there will be 63 million W-CDMA connections on the continent as opposed to 7.6 million
CDMA EVDO connections.9
Fig 1.4: African mobile subscribers 2000-1210
700,000,000
600,000,000
Medium growth High growth
500,000,000 phase phase
400,000,000
300,000,000
200,000,000
Q4 02
Q4 03
Q4 004
Q4 05
Q4 006
Q4 07
Q4 008
Q4 009
Q4 10
Q4 011
12
20
20
20
20
20
20
2
2
2
2
2
Q4
“Our main investment is going The “digital divide” still needs to be crossed
for geographical coverage
(from big cities to rural areas) With 70% of the population of sub-Saharan Africa still living in rural areas, the challenge
rather than for new to operators is to reach remote pockets of potential consumers in a cost-effective way.11
technologies” Figure 1.6 illustrates how low the overall coverage of the population remains across the
continent. While North Africa or countries like South Africa are approaching 100%
Mobile operator population coverage, the average across sub-Saharan Africa is just over 50%. This
figure has only increased by 10% in the last four years, at a time when penetration
levels have more than doubled.11
Until now, operators have been able to concentrate their efforts on urban areas, but as
growth from these areas starts to slow, there is likely to be a need to look further afield.
These rural initiatives carry their own challenges, with the provision of infrastructure to
support telecommunications services especially pertinent. The focus has been on
ensuring that communities, rather than individuals, are connected and this is unlikely to
change in the short term. Governments across the continent are particularly concerned
with driving telecommunications into areas that have not had access in the past. Many
of the public projects underway at the moment, including the deployment of fiber in
Botswana, Malawi and Rwanda, are about increasing accessibility to rural communities.
Fig 1.5: Proportion of rural population by region 200711 Fig 1.6: Mobile population coverage in Africa 200612
% population % population
90 100
80 90
70 80
60 70
60
50
50
40
40
30
30
20 20
10 10
0 0
es
Ar rica
a
ia
a
a
sia
ia
ric
ric
ric
As
As
at
lA
Af
Af
Af
Af
Af
er
ab
rn
n
rn
e
nt
er
dl
st
he
he
Ce
id
st
Ea
rt
ut
M
Ea
No
h
So
ut
ut
So
So
This figure is unlikely to change dramatically, as fixed line services will not be in a
position to challenge mobile services as the preferred method of connecting
consumers to networks in the short to medium term.
However, the investment into new fixed networks to provide backhaul and core
network services is seeing rapid growth. This investment is coming from individual
operators looking to access more cost-effective and reliable networks. These next-
generation networks also provide the foundation for delivering high-speed network
access for businesses and consumers.
15
Egypt
Tunisia
10 South Africa
Botswana
Namibia
Morocco
5 Gambia
Swaziland
Senegal Gabon
Ghana
Tanzania Nigeria Ivory Coast
Chad Kenya
Mozambique
0
10 20 30 40 50 60 70 80 90
% mobile
penetration
The high cost of bandwidth is often a result of the reluctance of some countries to
deregulate their international gateways, and the reliance of many countries on satellite
links for international connectivity. Most of the countries in the eastern region of the
continent are completely dependent on satellite as a backhaul mechanism, as is almost
every landlocked country. It is this dependence that has stimulated the participation of
operators and governments in the laying of submarine cable systems.
16 Internet users
14 Broadband subscribers
12
10 Africa average
internet penetration
8 5.4% (2007)
0
Egypt Algeria South Kenya Botswana Cote
Africa d’Ivoire
14 www.internetworldstats.com
15 World Bank, Ernst & Young Analysis
16 International Telecommunications Union;
Ernst & Young Analysis
“We are noticing the Mobile licensing has helped to unlock growth
emergence of a number of
countries who have adopted a The initial wave of GSM licenses issued during the 1990s, such as Vodacom and MTN
converged/unified license in South Africa and Safaricom in Kenya, ignited the mobile flame in Africa. However,
regime. This blurs the old our research shows that it wasn’t until the second wave of licenses were issued in the
distinction between fixed and late 1990s and early 2000 that mobile penetration across the continent started to
mobile services” become a mass market phenomenon.
Fixed line operator The awarding of new licenses in 2009 is likely to be dominated by the license
conversion process in South Africa which should see a substantial number of value-
added network services providers permitted to run their own networks. The number
that actually launch services is likely to be much smaller.
As regulators across the continent look to increase competition, the awarding of new
licenses will continue. Already the governments of Morocco and Mozambique have
indicated that they intend to issue a license for an additional mobile operator during
the course of 2009.
The introduction of unified licenses in countries such as Ghana, Uganda and Nigeria
has resulted in greater opportunities for operators. These licenses allow operators to
choose the technology most suited to their needs and allow mobile operators the
opportunity to venture into the fixed line environment, as well as offering value-added
services.
“Governance, including In our research, political uncertainty topped the list of external factors faced by
regulatory authority and operators in Africa. This indicates that although the political environment has been
political structure, in Africa is relatively stable for the last few years, operators are still mindful of the potential for
volatile” serious conflicts. Even in reasonably stable democracies, simmering hostilities or local
disputes may make conducting business difficult.
Mobile operator
Operators also identified the rise in competition as one of their chief concerns. This
competition, fostered by demand and government involvement across the region, has
“We are considering
resulted in decreasing ARPUs. Operators view this level of competition as
alternative sources of power unsustainable in the medium term with consolidation inevitable.
like solar energy”
Another key concern identified by operators was the lack of reliable infrastructure,
Mobile operator especially surrounding the supply of power to base stations. Power supply can be
unreliable, forcing operators to explore alternative sources of power like solar, wind or
generators.
According to a recent report Nigeria produces only 10% of the power it requires on a
daily basis, leaving many companies and facilities without power for long stretches of
time.19 This forces operators to make contingencies, including generators at every
base station, to ensure consistent operation. Having to maintain and fuel these
generators adds to operational costs.
Fig 2.1: The biggest external challenges facing telecommunications operators in Africa20
% of operators who listed it as a challenge
50
45
40
35
30
25
20
15
10
5
0
s
n
r
n
ty
t
st
ur
we
en
tio
io
in
Co
ct
tit
Po
ta
up
ru
pe
on
er
rr
st
m
nc
vir
Co
fa
Co
lu
en
in
ica
gy
ry
lit
lo
to
Po
no
la
gu
ch
Re
Te
Mobile operator Regulators have, however, increasingly been taking their consumer protection role
more seriously, with networks across the continent being taken to task for poor service
provision. Zambia, Nigeria and Senegal are just three examples where large operators
have been compelled to address weaknesses in their offerings under the threat of fines
or being barred from advertising their products and services.
The continued existence of fixed line monopolies, which typically keep pricing high in
many countries, remains an obstacle to growth, as does monopoly access to
international gateways.
100% No data
90%
80%
70%
60% Full
competition
50%
40%
Partial
30% competition
20%
Monopoly
10%
0%
Fixed International Mobile Internet International
local fixed long services gateways
services distance
“Training and knowledge of Difficulties of running operations across multiple countries create a unique set of
the employees are essential to internal challenges for operators. The complexity of internal processes and systems
reach the objectives of the can make it difficult for operators to respond quickly to market demands and
company” competitive threats.
Fig 2.3: The biggest internal challenges facing telecommunications operators in Africa22
Mobile operator % of operators who listed it as a challenge
90
80
70
60
50
40
30
20
10
0
ns
s
g
t
se
ke
fin
in
io
nc
es
ar
af
at
oc
m
na
St
er
pr
to
Fi
op
al
of
ee
rn
st
te
Sp
Co
In
30
25 Africa
20
15
10
India
5
Mobile operator With cable landing points controlled by incumbent monopolies, the cost of a 1Mbps link
(US$7000) is substantially higher than in other regions. This is opposed to a cost
price to the operators of $2000 per Mbps.26
Under-prioritization of
open access in
backbone
environment
25 African Renewal
26 Tectonic
27 Ernst & Young Analysis
Mobile operator In South Africa, the impact of Cell C as a competitor is beginning to be felt as the index
moved sharply downwards in 2008. The Egyptian index was flat from 2004 to 2006,
“In future, our market will but the launch of 3G services and the entry of Etisalat in 2007 has raised the level of
become hyper competitive as competition. While the Kenyan market was relatively flat in this analysis, more recent
one or two licenses are in the developments, including the price war triggered by acquisitions by global operators
offing. It will mean too much and the launch of a fourth mobile operator should see this change.
competition in GSM”
While increased competition is viewed favorably by regulators and consumers, our
Mobile operator research indicated that operators in highly contested markets were uneasy about the
sustainability of the level of competition and the effect on ARPUs.
8,500
6,500
5,500
“We see governments asking There is a heavy tax burden on both consumers
for more and more taxes
which in the end impact and operators
airtime and pricing”
Across the continent, taxation is a key concern for operators with the average taxation
on operator profits at 30%. Governments have chosen to place a heavy tax burden on
Mobile operator
mobile operators in terms of a tax on profits as well as higher license fees to bring
more money into the fiscus.
“On the continent, telecom
companies are considered as Kenyans, for example, pay a tax of 26% on mobile communications and Safaricom has
cash cows and used as tax been acknowledged as the highest corporate tax payer in the country for 2007.29 In
collectors of indirect tax rather Namibia, the incumbent operator absorbed a 15% tax increase on pre-paid airtime,
than taxing the consumer allegedly to reduce the impact on students and the elderly.
directly. Telecom companies
have embarked on educating In our research, respondents also raised the issue of excise duties on handsets as a
the government on the need roadblock to getting the lower end of the market on the network. Operators believe
to reduce taxes on tariffs in their efforts to roll out lower-cost handsets have been stifled by high taxes.
order to boost growth in
demand. The process is slow” Respondents interviewed favored the use of indirect taxes such as VAT as the method
of taxation. This would allow operators to drive costs lower and allow government to
Mobile operator recoup lost tax revenues through increased usage of mobile services. VAT rates on the
continent range from 5% to 23%.30
Fig 2.7: Total taxes as a share of total revenue by mobile operators - 200631
%
60
50
40
30
20
10
0
Ca bon
R da
Se a
n
Ta bia
h a
Ga a
Ni a
Ug a
az l
nd
Sw ega
ric
an
ny
ut nd
i
oo
ri
an
an
ge
m
ila
Ke
Af
Gh
er
So wa
nz
n
Za
Site sharing and tower companies could offer African operators increased economies
of scale and improved profitability, although operators have shown resistance to this
idea up to now.
A profitable enterprise
Telecommunications companies have historically had high EBITDA margins. The
margins recorded by some African operators place them high up on the world rankings
when it comes to profitability, with at least five African operators having EBITDA
margins above 50%.32
Not all African operators are seeing this kind of positive margin, and operators
struggling to compete in markets that are dominated by a single operator may
experience significantly lower EBITDA margins.
32 Wireless Intelligence
Telecommunications
industry response
“The focus in Africa is on African assets are attracting local and foreign
acquiring other players with a
portfolio of network assets in interests
order to extend the
geographical footprint” Even with the challenges presented by the business environment on the continent,
operators are keen to acquire assets and licenses.
Mobile operator
The race to dominate the African market is being driven not only by potential growth,
but also the ability to build synergies across a continent-wide network. However, our
analysis shows that it may be challenging for those operators looking to enter Africa for
the first time. For those operators that have established themselves on the continent, the
business processes required to successfully operate a network and service the varying
needs of the market, is institutional knowledge that will be hard to replicate.
The scale of regional operators also allows them to extract economies of scale that
enable them to procure infrastructure at costs that smaller operators can not.
From our research, market position across the continent is considered the key to
survival. It is clear that the primary focus for operators at present is the acquisition of
customers. This acquisitive trend is likely to last for the next few years as more licenses
become available and both established operators and new entrants vie to grow market
share.
33 Blycroft
34 These large operators include MTN,
Vodafone/Vodacom/Safaricom, Zain, Millicom,
Etisalat, Orascom, France Telecom/Orange
“We foresee more The outsourcing model has not yet taken off in
infrastructure sharing in the
future due to cost sensitivity Africa
on the part of new operators
According to respondents interviewed, African operators wish to retain control of their
coming into markets. Many
infrastructure and are resistant to outsourcing their non-core activities.
operators may choose to
transfer the capex they would
However, there is some acceptance that in order to reach some of the outlying areas it
have to incur into opex, and may be necessary to share physical infrastructure such as towers. To make these
regulators may begin to force ventures more viable, operators may be forced to initially create a common
or enable operators to infrastructure while estimating the viability of individual areas.
collaborate to a greater
degree” Operators with operations in multiple territories are also hesitant to centralize
operations because of the potential for job losses in individual operations. The use of
Mobile operator outsourced services is more prevalent in more mature markets as vendors look to
reduce costs rather than simply acquire more customers.
“We believe that the African
markets are each different, The emergence of pure infrastructure companies demonstrates that infrastructure
and therefore synergies services can be shared among a number of operators. However, our research
between countries are very highlights this is not the preferred route for growing companies as they require more
difficult to achieve and shared direct control over their base infrastructure. This may change in the future as margin
services will not work. This is pressure starts to impact and operators seek ways to reduce costs.
very different from our model
Alternative models to outsourcing present an opportunity for emerging operators to
in other geographies where we
forge a broad coalition with some of the more vertically integrated vendors. By
see more opportunities for
leveraging a relationship with vendors able to control the supply chain, it should be
shared services”
possible to cut the cost of deploying a network, introducing a low-cost model to the
African arena.
Mobile operator
The cost advantage that Chinese vendors, for example, are bringing to the market can
help address the issues surrounding rural infrastructure deployment. Already these
companies are winning deals across the continent with end-to-end contracts starting to
emerge. This kind of service may gain in popularity as competition increases and
operators look for ways to boost their competitiveness.
The difference, however, between Africa and Eastern Europe is not disproportionate,
indicating that operators on the continent are investing the appropriate amount in
relation to the income they are receiving.
The scale of networks necessary to cover many of the more rural areas means that
operators are expected to have to continue to invest heavily in the short term. This
investment is part of the strategy required to deliver services to a rising subscriber
base and is essential for the continued success of the operators.
Our research shows that the biggest players on the continent are spending heavily in
order to ensure that their networks can cope with increased demand. MTN has raised
its capex/revenue rate from 19% in 2006 to 21% in 2007.35 Considering that this is on
the back of rising revenues, the monetary value of this investment has increased
significantly.
“In Europe, the decrease of Fig 3.1: Quarterly mobile capex/revenue by region(%)36
turnover per minute is
30
associated with higher
subsidies and is compensated 25
by a rise in interconnection
Africa
earnings. In Africa, the 20
Eastern Europe
decrease of turnover per
minute is associated to a rise 15
Middle East
in the number of subscribers, Western Europe
10
which requires important
investments. Consequently, 5
the capex on turnover ratio is
higher” 0
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2006 2006 2006 2007 2007 2007 2007 2008 2008
Mobile operator
Fig 3.2: Mobile operator capex per subscriber 200737
36 Wireless Intelligence
37 Ernst & Young Analysis
While SAT-3 provided a taste of the advantages of proper access to countries on the
west coast, East African countries have had limited access to reliable and cost-effective
bandwidth. The east coast of Africa is expected to benefit from new infrastructure with
the TEAMS cable system linking Kenya to the United Arab Emirates and the Seacom
cable which will run down the eastern seaboard of the continent and link South Africa,
Mozambique, Madagascar, Tanzania and Kenya with India and Europe.
Both the TEAMS and the Seacom cable systems should provide the impetus for vital
price reductions in the cost of access to international bandwidth for both operators
and customers alike. The open nature of these systems, where no single organization
controls access, may prove to be the single most important aspect of
telecommunication growth in Africa, as a lack of international gateways has inhibited
growth to date.
Down the west coast there is the Glo-One cable system linking Ghana and Nigeria and
potentially other countries to Europe. There are a number of other projects in various
stages of completion including the EASSy cable system down the east coast and the
West African Cable system.
The building of terrestrial links into these systems is equally important as it should
eliminate the dependence of landlocked countries on satellite connectivity. However,
satellite is expected to continue to play a part in connecting the continent, especially in
remote areas where access to the fiber backbone will be challenging.
The amount of voice and data that will be carried by satellite should drop from the 80%
that it stands at today. The final quantity carried by satellite will be determined by a
number of factors, including the pricing of fiber access, as well as the extent and
reliability of networks inside individual African countries.
“NGN’s will allow us to deploy Fig 3.3: Prospective African submarine cables38
London
a wider range of products and England
Fujairah Mumbai
United Arad India
Mobile operator Port Sudan Emirates
e
D’Ivoir
Dakar Sudan
Senegal Massiwa
nin
Co , Ghana
, Cote
ge ria India
“Business customers’ Ni
u,
e Djiboutu
s, Nig
no
Abijan
ra
o
to
g y ,
Acc
La nn
investment into fiber networks o
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“3G has the biggest growth 3G technologies have the greatest potential
potential in African countries,
but in four to five years’ time” The strong investment by operators in GSM technologies should make W-CDMA the
natural choice for rolling out broadband access to the wider population. It is expected,
Mobile operator however, that operators will choose a variety of technologies to meet the needs of the
individual markets. This could include a mixture of W-CDMA, CDMA EVDO and WiMAX
technologies, depending on the individual specifics of each country. These could include
license conditions as well as spectrum availability. The Ugandan regulator has revealed
that the country is running out of space in the GSM bands and if this is replicated in
other countries, it could create opportunities for other wireless broadband
technologies.
While WiMAX is garnering attention at the moment, it is not expected to have a large-
scale impact on the market. In particular, it has been hampered by the cost of the
technology, which can not yet compete with GSM or CDMA, as well as by the failure of
the WiMAX vendors to meet their own deadlines for delivering mobile WiMAX devices.
There are concerns that over-licensing on the part of regulators in some countries may
result in the creation of sub-scale markets. It is expected that operators will divide into
two main groups, those looking to offer a converged service and those that will retain a
voice-only offering. This may evolve into a contest between low-cost operators on one
side and converged, value-added operators on the other.
Fig 3.5: Recent wireless broadband 3G license awards in selected markets40
“20% of people have a bank Africa has led the way in mobile payments
account in Senegal and I think
services such as micro The failure of the formal banking sector to penetrate the mass African market has
payments could be quite opened the door for mobile operators to build sophisticated and successful mobile
popular in near future” payment services. In this respect, Africa has taken the lead internationally and the M-
Pesa service launched by Safaricom in Kenya and Wizzit in South Africa are two
Mobile operator examples of this.
“Mobile banking, or more Mobile banking offers a number of key advantages to users, specifically a low
specifically mobile money transaction cost and the removal of the need for a physical banking infrastructure. The
transfer, holds great potential strong brand presence that mobile operators have throughout their coverage areas
as a converged service” makes it easier for them to engage potential clients than is the case with traditional
banks. Handsets can also be configured to deal with payments and existing mobile
billing systems are especially suited to micro-transactions.
Mobile operator
In order to offer these services, operators need to collaborate with existing financial
services companies. These services usually combine a mobile element with a
traditional banking instrument such as a debit card.
Value-added services can also include the provision of content, as well as more
practical services such as education and healthcare information. The mobile channel
offers one of the greatest opportunities for content providers to deliver music and
video in digital format to the market. However, the sophistication of the average
handset on the continent may prove to be an obstacle in providing this kind of service.
Money transfer
Balance checking
Airtime purchase
Operators that have African experience should have a decided advantage over new
entrants. Complexities in dealing with multiple regulatory environments and rolling out
and maintaining infrastructure in challenging environments is not something that can
be learned overnight.
There are relatively few countries that do not have one of the big regional or global
operators already present, so the chance that new entrants would have to compete
directly with an established player is high. Additionally, with these operators looking to
expand their reach, any new license is likely to attract their attention and competing
against them for licenses may be difficult.
Those countries that have established independent regulators and switched to unified
licenses are likely to find themselves at the forefront of African telecommunications.
With the imminent launch of several submarine cable systems over the next three
years, the bandwidth drought that has plagued the continent should be over. There is
already tremendous investment in new fiber optic networks across the continent.
These networks, in conjunction with next generation wireless technologies, may render
almost all legacy wireline infrastructure obsolete.
The opportunity will be there for larger consumers of bandwidth, such as banks and
government, to access the fiber networks directly, with almost every other user being
able to get sufficient bandwidth via wireless links.
Unified licenses will allow mobile operators to branch out into converged telecoms by
building out their own fixed-line networks. This form of licensing also frees up
resources within the regulatory environment as it moves the focus of regulation away
from the judging and issuing of licenses and refocuses their attention on spectrum
management and consumer protection.
Low-cost telecommunications
The existence of large numbers of people that are not able to afford the current cost of
telecommunications has set the stage for the emergence of true low-cost operators.
The new low cost operator will have to outsource extensively and leverage off
relationships with its vendors in order to reduce costs.
Currently, emerging low-cost operators are more focused on the providing community
services than full mobile services, as much of their target audience is rural and
universal coverage is not economically viable. However, as urbanization continues,
these low-cost operators may expand their operations and compete directly with
existing networks.
The winners in this space should be those operators able to keep their costs at an
absolute minimum while still growing their subscriber base. The emergence of a
successful low-cost operator in Africa should force many of the other operators to
fundamentally rethink their approach to doing business on the continent.
Operators have a clear understanding of the African markets and have developed their
operating models accordingly while they continue to look for new opportunities.
However, operators do face challenges going forward including regulatory compliance,
pricing issues, convergence and consolidation.
Going forward, African operators will need to optimize performance, cut costs, prevent
revenue leakage and increase operational efficiency to maintain profit margins.
As markets reach saturation, the need to share facilities should become more urgent.
While this is likely to start with the sharing of towers in rural areas, as market
pressures increase and coverage becomes less of a competitive advantage, operators
may start looking at sharing infrastructure as a means of containing costs.
In a market that includes a very diverse set of countries, it is crucial that operators
understand the operating environment that they are acquiring and accurately value
the transaction. They are also challenged to extract post-merger synergies timeously
without compromising operational efficiency.
Glossary
ARPU (Average Revenue Per User) is a key performance indicator used by mobile
operators. ARPU represents total revenue divided by the weighted average number of
customers during the same period, expressed monthly.
Converged ICT operators are those offering voice and data services including value-
added network services.
Fiber optic cable is a bundle of thin filaments of glass or other transparent materials
used as the medium for transmitting coded light pulses that represent data, images or
sound.
GSM (Global System for Mobile Communications) is an open digital cellular technology
used for transmitting mobile voice and data services. It is the most widely used 2G
mobile technology standard in Africa and worldwide.
International gateway is a telephone switch that forms the gateway between a national
telephone network and one or more other international gateway exchanges, thus
providing cross-border connectivity.
| Glossary
Mobile phone penetration rate is a term generally used to describe the number of
active mobile phone numbers (usually as a percentage) within a specific population.
Notes
References