AN ISO 9001:2008, ISO 14001:2004 & OHSAS 18001:2007 COMPANY

VISION STATEMENT

To be an innovative, advanced and authentic global dry flower

organization for emerging as the preferred supplier of exquisite
quality home decoration and home fragrance products while in
conjunction strive incessantly for the progress of our employees'
well-being, the society and the environment, delivering what we call,
"In harmony with nature"
BUSINESS OVERVIEW

• For more than three decades, Ramesh Flowers has been a frontrunner in
India's dry flower industry, creating lifestyle products for enhancing the
living standards of people by using natural botanicals as one of the main
components for its produce.

• Top manufacturers of home fragrance and home décor products.

• Sales turnover: $17.9 Million in 2012

• Market share: 36% in India in this sector

• Dedicated employee strength of 1400 personnel India-wide & overseas.

• Area of site: 325,266 sq. meters

• Constructed area: 59,380 sq. meters
• Open area: 207,885 sq. meters

• In-house dying, bleaching, fragrance and packaging amenities.

• Top-notch effluent treatment plants, green houses and solar heating

systems.
BUSINESS OVERVIEW (CONT’D)

• A dedicated R&D centre to work on development of new designs and

products to keep pace with the business environment dynamics.

• Strong customer network of big wholesalers, manufacturers and

famous retail giants spread across 32 countries.

• Accredited with QMS ISO 9001:2008, EMS ISO-14001:2004, and OHSAS

18001:2007 Certification.

• Our products are well accepted worldwide and are utilized within the
households, offices, public events, celebrations and the hospitality
Industry.

• Flora Classique Inc., a subsidiary of Ramesh Flowers, based at

California, USA extends its support, to undertake activities such as
distribution, marketing and strategic development in the American sub-
continent.
LOCATION – HEAD OFFICE
OUR CUSTOMERS

565 STORES 1415 STORES 1016 STORES

#2 FORTUNE 500
4069 STORES IN U.S. 750 STORES

#50 GLOBAL 500 364 STORES

332 STORES IN 38 1146 STORES
COUNTRIES
OUR COMPETENT STAFF

AROUND 97% HAND MADE

I

WOMEN EMPLOYEE PRODUCTS

INFRASTRUCTURE
STRENGTH & OPPORTUNITIES

Reliability & size

Strong customer base
Huge production capacity
Large Infrastructure
Favorable Hot Climate
Proximity to Port
Market Research
Ever-changing global environmental & social demands
Present macro-economic situation where people buy low value gifts
Diversification-Incense & Candles
Stringent Quality Checks
Competent, experienced & dedicated team
Support of Ancillary Units
WEAKNESS & THREATS

Potential shortage of laborers

Increasing cost of operation
Availability of raw materials viz botanicals
Infestation in Potpourri
Monsoon during Nov & Dec
Bargaining power of supplier & customer
Increasing customer requirement
complexities
Small turnover as compared to the size
High inventory
Non standardized competitors
Continuous escalation of cost to
implement customer’s requirements
ENVIRONMENT INITIATIVE

The factors affecting the environment significantly are

identified and its impact evaluated. Mitigation methods are
under implementation.

15% of our land is assigned for green belt development.

At RFL we do not stop the environment practices within our

campus. We want our employees to practice initiatives at
their residence and neighborhood.