NATIONAL INSTITUTE OF CONSTRUCTION

MANAGEMENT AND RESEARCH

SCHOOL OF DISTANCE EDUCATION

ASSIGNMENT

MODULE 58

PROJECT WORK – LONG PAPER

(PGPM – 41)

TOPIC - FEASIBILITY STUDY OF SHOPPING MALLS IN QATAR

FOR 2022 FIFA WORLD CUP

SUBMITTED BY

GAURI GANESAN

Regd. No. 29-08-31-7506-2111

 INDEX
1. Synopsis of the study

2. Why a Leisure complex in the country?

2.1 Socio - cultural ambience in today's world
2.2 Need for socio – commercial spaces
2.3 Attitudes of people towards spending their leisure time
2.4 Redefining Fun & Entertainment
2.5 Plazas – Drawing people together
2.6 Hitting the right Target – People

3. A walk through Doha Qatar

3.1 History
3.2 Demographics
3.3 Economy
3.4 Sports
3.5 Transport
3.6 Climate
3.7 Architecture
3.8 Places of Interest

4. Case Studies
4.1 Case Study 1 – City Centre – Doha, Qatar
4.2 Case Study 2 – Villagio – Doha, Qatar

5. Current Economy & Current plan of Qatar

6. Qatar National Vision 2030 Plan

6.1 Introduction
6.2 The National Vision
6.3 Defining characteristics of Qatar’s future opportunities and
Challenges
6.4 Modernization & preservation of tradition
6.5 The needs of this and coming generations
 6.6 Managed Growth and uncontrolled expansion
6.7 The Size and the Quality of the Expatriate Labor Force and
the Selected Path of Development
6.8 Economic Growth, Social Development and Environmental
Management
6.9 Guiding Principles of Qatar’s National Vision
6.10 The First Pillar – Human Development
6.11 The Second Pillar – Social Development
6.12 The Third Pillar – Economic Development
6.13 The Fourth Pillar – Environmental Development
6.14 Achieving the vision

7. Changes to the 2030 plan

8. Qatar’s 2022 World Cup Stadiums Promise Eco-Friendly

Soccer Utopia

9. The Eco friendly, carbon neutral stadiums

10. Steps towards Qatar 2022 – The Leisure Complex

11. Effects on Country’s Investments

12. World Cup 2022 – The 5 potential problems areas for

Qatar

13. Increase in Infrastructure projects

14. Implications on the Economy as a Whole

15. Conclusion

16. Bibliography
 1. Synopsis of the study

Qatar, one of the fastest growing economies in the world received an unexpected
windfall when it won the bid to host the World cup FIFA championship 2022 bid in
December 2010. Qatari economy which had already drafted a highly ambitious
development plan with its Qatar’s 2030 vision had further notched up their
development activities upon winning the bid to host this coveted event.

The country is now poised for a massive economic development with the
government estimated to invest at least 100 billion US dollars on its infrastructure
development over the next 5 years. With such a massive expectation of people
pouring in the country there has arisen a need for a huge number of entertainment
and recreation centers, shopping malls, relaxation centers and a whole hospitality
complex.

At present in Doha, Qatar there is a need for a place which offers wholesome
entertainment, recreation and relaxation for all age groups and sexes. There is
immense pressure growing on the present shopping malls and entertainment centers
as they are in highly limited numbers. They are highly crowded most of the times and
as a result people are keeping themselves busy just being home. So investment of
the Government in such socio economic enterprises has become very important and
essential. With the country winning the bid more tourist attractions are needed; they
would need these to give people a reason to come to Qatar and spend their money
and time here.

Qatar plans to invest 6 billion dollars in a retail, entertainment and hospitality

complex which will become the primary leisure complex in the country. This Doha
festival city will not only attract tourists all over the world but also reduce the
pressure on the existing malls. It will give the people a centre or a common front to
socialize, relax and enjoy. It will provide a platform for mental relaxation through
active and passive recreation.

Thus my study shall justify the need for more shopping malls and recreation spaces
(Doha Festival City) in this small country which has won the bid to host the FIFA
World cup 2022.
 2. Why a Leisure complex in the country?

• Today’s day to day life has become so hectic and people are overworking
themselves such that they have very little time to spend for themselves & their
family. They cannot find an outlet to these relaxation urges, though they
desperately want to.
• In a city like Doha-Qatar, men keep themselves busy with work where as
women sit at home most of the time doing nothing in their leisure time.
• Children have half their day to themselves sitting idle and wasting away their
time. The youth spend their leisure time in bowling alleys, hookah centers or
net cafes.
• At present in Doha, Qatar there is a need for a place which offers wholesome
entertainment, recreation & relaxation for all age groups & sexes. It is a place
which gives you complete value for money and time to recharge you’re worn
out batteries.
• There is immense pressure growing on the present shopping malls and
entertainment centers as they are in highly limited numbers. They are highly
crowded most of the times and as a result people are keeping themselves
busy just being home.
• So investment of the Government in such socio economic enterprises would
be a perfect solution in a city like Doha where people have forgotten to relax &
know themselves-their basic need!!!

Entertainment & recreation for every person is different, through different sources.
Mental refreshment, physical fitness & entertainment - all in one a package deal.

It would encourage a wider participation of a number of communities to be in

harmony. It would promote tourism & exchange centers and would be the most
popular hangout place and a landmark and itself.
The whole complex could comprise of:

Recreation
• Shopping malls
• Game courts
• Ice skating, bowling
• Auditoriums
• Exhibition spaces
• Creative arts

Multi-Entertainment
• Multiplexes
• Food courts

Relaxation
• Gym
• Yoga Centre
• Swimming pool & spa
• Massage centers

2.1 Socio - cultural ambience in today's world

• We are people of changes and explosion in all the walks of life, literal as well
as virtual. Positive and negative; pros and cons of the same have been felt,
realized and faced by our generation.
• The society today is changing for the entire world; so fast that it seems
impossible to cope up with its pace if we are not on our toes all the time. This
feeling and freight of losing it; has given rise to stresses in the work as well as
family areas.
• These stresses; if not relieved in time; it’s not going to take us too long to
have a society of all individual entities and all of us forgetting and disagreeing
that; "Man is a social animal.“
• The ever-degrading social ambience of the metropolitan really makes us think
about what can be done about it as a part of this same society. Analyzing the
social scenario one definitely senses the need of each individual to be with
people, in the form of various clubs or groups.
• People look at it as a break from their strenuous work routines and tensions of
survival. How many ever-such breaks that can be provided are welcomed by
society.

2.2 Need for socio – commercial spaces

• First of all creating a space whereby people will get an opportunity to spend
some time with their families, friends and other fellow citizens and secondly
relieve work tension of an individual and be stress free. This will be a place
where man will stop alienating himself and be a part of a happy crowd.
• Sociologists have conducted such studies and revelations are surprising.
According to them if anything a good number of people irrespective of their
social, financial and sometimes even intellectual status enjoy is the movies.
• A shopping spree that will take them away from their worries for a while and
recharge them. The various forms of media and entertainment are the most
powerful social mind building elements. Can all this not be pulled together to
create such a place where man does not have to be told to be nice to
everyone and befriends.
• Over the last few years with a gradual increase in purchasing power, the
average person's attitude towards shopping and leisure has undergone a
major transformation. The section of the income pie that is spent on shopping
has increased for each and every individual irrespective the income and social
status.
• Today, consumers have started to invest in leisure differently, spending more
on activities rich in entertainment or diversion value but requiring little time to
enjoy. The most frequently encountered definition of entertainment is "an
evening of shopping, dining out and movie."
2.3 Attitudes of people towards spending their leisure time

• Shopping as a part of leisure has always been a human preoccupation and

has reflected basic social values. The opportunity for leisure entertainment to
improve the environment is an important issue for urban renewal and
planning.
• People are normally brought together in the pursuit of leisure activities, which
inevitably generate social involvement thus, attracting many users for different
activities.
• "Man always wants to observe and also wants to be observed".
• It has also given direction and momentum to societal processes. The aim of
complex is to provide an alternative direction for the conceptualization and
creation of a public place.
• The measure of truly successfully urban place lies in the ability to
accommodate varying functions for different groups in the city and all this
multiple stuff happening at one place.

2.4 Redefining Fun & Entertainment

• The leisure complex acts as a common front for people from all over the city
to socialize, relax and enjoy. The society gets a medium for social interaction
and exposure to surroundings.
• To promote general understanding of value of sports and physical recreation,
encouraging wider participation of people to mix and enjoy.
• Providing a platform for mental relaxation through active and passive
recreation.
• In recent years due to new means of communication and transport, more time
is available for leisure.
• Doha’s highly growing pace of construction has lead to more and more stress
in the lives of the people.
2.5 Plazas – Drawing people together

• It can be an independent identity, which fits into the leisure complex to create
an urban space that would be active and interesting at all hours contributing to
life and excitement of the city.
• Cities are centers of concentration, jam - packed with increasing urban
development and commensurate loss of aesthetic quality, the environment
becomes monotonous, impersonal and standardized.
• Today people experience very little. Rarely is visual satisfaction experienced
and as a result the individual’s aesthetic sensitivity remains unawakened. The
present quality of life as generated due to work ethic is partly represented by
population, decaying city center and partly by precarious human relationships.
• Thus, a need for a public space. Any place open or otherwise where people
go to in order to entertain, relax or generally to seek fulfillment to their social
need and supplement the deficiency of the house and wok environment in a
public space.
• Piazzas, monument, parks, seaside resorts, large spaces along a busy
thoroughfare are all public places. One group of public space including, public
festivals, market places etc. exhibits and sets up a great amount of
spontaneous, direct and multiple human sustaining the sense of community.
• The other includes promenade, beaches, public grounds, cinemas,
restaurants etc, which allows individuals to co - exist self-sufficiently with other
in the same place. They set up an indirect subconscious communication
between people.
• Public space also combines exterior space and building for active and passive
recreation. Public spaces in city are negative spaces; the vacant space left
behind after the building, roads and other infrastructure has been laid.
• A fundamental requirement of urban space is actual physical enclosure
because it is by containment that place, sub places and links are defined and
sensed. Large places without breaks, without features contained within are
boring to move across because everything is seen at the entry, nothing
unfolds and there are no sequences of sight to sustain interest and
expectations.
• An interesting place is one in which there are changing definitions with
sequences of formal and informal spaces, links and moments of revelation.
Today most of public space in the city is dull in which movement yields no
sense of change and interest especially in entertainment places.
• Most of the shopping spaces are boring and punctuated.
• "Plazas are an urban form that draws people together for passive enjoyment"
– by J.B.Jackborn.

2.6 Hitting the right Target – People!!!

• The residents in the primary and secondary market areas will account for
about 80 to 85 percent of the business here. The rest will be residents living
beyond the secondary market area or visitors to the area.
• The market area's size is a function of multiple factors. It cannot be taken for
granted that each center has the same geographic area as has been marked
by a circle of a defined radius on a map.
• Common sense says that the target markets distance from this center is the
time of travel. A bad road or a congested stretch makes even short travel
unattractive. Location close to a more laned road increases the geographic
market on that side.
• A good location necessarily possesses accessibility—how easily visitors can
get to the center and exit it. Area forces must be taken into account. Any
physical features—hills, valleys, military outposts, hospitals, shopping malls or
industrial areas—must be taken into account for their effect on traffic creation.
• Weather patterns also cannot be ignored. If the location is either in a rundown
area, or is such that travelers need to pass through some rundown areas to
reach it, then it will be a great downturn to potential traffic.
• Factoring in competition is important. This includes both direct competition,
such as other entertainment centers, as well as well as indirect competition,
like public parks and recreational areas.
• An analysis of a market can focus on criteria, which turns out to be too broad,
including age, sex, race, educational attainment and income.
"Psychographics," which focuses on people's attitudes, motivations, and
 lifestyles is a better predictor of demand. These factors drive people's
expectations from these socio – cultural centers.

3. A walk through Doha Qatar

• Doha is the capital city of Qatar. With a population of 1,700,000 according to

the 2010 census, it is located in the Ad Dawhah municipality on the Persian
Gulf (25.3° N 51.5333° E).
• Doha is Qatar's largest city, with over 80% of the nation's population residing
in Doha or its surrounding suburbs, and is also the economic center of the
country. Doha is home to the Education City, an area devoted to research and
education.
• Doha was the site of the first ministerial-level meeting of the Doha
Development Round of World Trade Organization negotiations. The city of
Doha also held the 2006 Asian Games.

3.1 History

• In 1850, the city of Doha was founded under the name Al-Bida. The name
"Doha" came from the Arabic ad-dawha, "the big tree. “
• The reference is to a prominent tree that must have stood at the site where
the original fishing village arose, on the eastern coast of the Qatar peninsula.
In 1882, al Rayyan built the fortress, in southwestern Doha. The following
year, led a Qatari army to victory against the Ottomans.
• The city was made capital of the British protectorate of Qatar in 1916, and
when the nation gained independence in 1971, Doha remained the capital of
Qatar. In 1917, the fortress, which is located in the center of the city, was
built.
• In 1949, oil exportation began in Qatar. Today the nation as a whole produces
over 800 000 barrels of oil daily. In 1969, the Government House opened.
Today it is considered to be Qatar's most prominent landmark.
• In 1973 the University of Qatar opened, and in 1975 the Qatar National
Museum opened in what was originally the ruler's palace in 1912. The Al
 Jazeera Arabic satellite television news channel began broadcasting in 1996,
with headquarters and broadcast center in Doha. Sheikh Hamad Bin Khalifa
Al-Thani currently rules in what some consider being Qatar's most beautiful
city.

3.2 Demographics

• Doha's demographics are unusual as the majority of residents in the city are
expatriates, with Qatari nationals forming a minority. The largest portion of
expatriates in Qatar are from South Asian countries, mainly India, Pakistan
and Bangladesh, with large amounts of expatriates also coming from the
Levant Arab countries, Egypt, North Africa, and East Asia.
• Doha is also home to expatriates from the United States, France, South
Africa, United Kingdom, Norway, and many other countries.
• In the past, expatriates in Qatar were not allowed to own land; however, now
people who are not Qatari citizens can buy land in several areas of Doha,
including the West Bay Lagoon, the Qatar Pearl and the new Lusail City.
Ownership by foreigners in Qatar entitles them to a renewable residency
permit, which allows them to live and work in Qatar.

3.3 Economy

• Much of Qatar's oil and natural gas wealth is visible in Doha, which is the
economical center of Qatar. Doha is home to the headquarters of the
country's largest oil and gas companies, including Qatar Petroleum, Qatargas
and RasGas.
• Doha's economy is built on the revenue the country has made from its oil and
natural gas industries, and the Qatari government is rapidly trying to diversify
the Qatari economy in order to move away from this dependence on oil. As a
result, Doha is currently experiencing a very large boom, with the city
developing very rapidly - this is mostly the result of Sheikh Hamad bin
Khalifa's modernization program.
• Like the nearby city of Dubai in the United Arab Emirates, Doha's economy is
moving away from its dependency on the oil and natural gas industries, like
Dubai, Doha's main focus is going to be tourism.
• Doha is seeing huge amounts of growth, with the population of the city
increasing by more than 60,000 between 2004 and 2006; this has caused a
boom in the real estate sector, with real estate prices skyrocketing.
• Construction is also booming in Doha, a result of Qatar winning the FIFA
world cup bid and increasing corporate and commercial activity in Doha; this
is most visible with the changing skyline of the city, as Doha has over 50
towers currently being constructed, the largest of those being the Dubai
Towers.

3.4 Sports

• Doha is home to a number of sports stadiums, many of which were renovated

in preparation for the 15th Asian Games, held in December 2006, which Doha
spent $2.8 billion for preparation. Sports venues in Doha and its suburbs
include:
• Hamad bin Khalifa Stadium
• Thani bin Jassim Stadium
• Jassim Bin Hamad Stadium (Al Sadd Stadium)
• Al Rayyan Stadium
• Al-Arabi Stadium
• Hamad Aquatic Centre
• Khalifa International Stadium - Main venue for the 2006
Asian Games.
• Khalifa Tennis Stadium
• Qatar Sports Club Stadium
• ASPIRE Academy, launched in 2004, is a sports academy which aims to
create world-class athletes. It is situated in the Sports City Complex, which
also includes the Khalifa International Stadium, the Hamad Aquatic Centre
and the Aspire Tower.
• The MotoGP motorcycling grand prix of Doha is held annually at Losail
International Circuit, located just north of the city.

3.5 Transport

Roads

• The Mowasalat transportation company recently introduced a new bus system

in Doha. The bus system covers many areas of the city, and there are stops
throughout the city.
• The bus system is mainly used by lower-income groups, and does not attract
many from the higher-income groups in the city, which has resulted in
increased congestion on the roads of Doha, as most people prefer cars.
• Doha also has a large taxi system. The taxi service is named Karwa and the
cars have a sea green color.
• Doha is facing a tremendous problem with respect to congestion on its roads.
Despite attempts at introducing public transport to relieve congestion, the
city's main roads are unable to cope with the huge amount of traffic.
• The city has seen significant effort dedicated to improving its road system
recently, with major intersections being constructed in high traffic areas and
new intersections and highways being planned throughout the city. While this
will alleviate the city's congestion problems in the long term, it has resulted in
large amounts of traffic being diverted to already busy intersections.
• Many projects to relieve the traffic problems in the city have been introduced,
and most of the busy intersections of the city are being upgraded to improve
the flow of traffic.

Air

• Doha International Airport is Qatar's only international airport. It is the hub of

Qatar Airways, and it is served by many other international airlines. Because
of the rapid growth in Qatar, and the rapid growth of Qatar Airways, many now
 consider the airport too small and unable to properly handle all of the traffic
that goes through the airport.
• This problem was recently addressed with a large expansion that was made
in anticipation of the 15th Asian Games. In order to accommodate increased
traffic, the terminal was expanded. This temporarily eased the size problem,
but because of its small size and limited space for expansion, this has not
been enough to permanently solve the problem of the airport crowding.
• The new airport, the New Doha International Airport, has been constructed
near the existing airport.

3.6 Climate

• Doha is situated in the Arabian Peninsula, and as such its climate is very hot.
Temperatures average over 40 degrees Celsius (104 °F) from May to
September, and humidity is variable. Dew points can reach above 25 degrees
Celsius in the summer.
• During the summer months, the city averages almost no precipitation, and
less than an inch (25 mm) during other months. Rainfall is scarce (average 70
mm per year), falling on isolated days mostly between October to March.
During cool winter nights the temperature can drop below 7 degrees Celsius.

3.7 Architecture

• The stunning architecture of Doha is homage to the Islamic art characteristic

of the Persian Gulf region. Stunning archways and smooth exteriors typify the
urban environment of Qatar, and a few select spots provide glimpses of
design perfection.
• The National Museum of Qatar, for example, is a consummate architectural
achievement. Its palatial construction walls in a couple halls, exhibit rooms,
and three courtyards. In the heart of the attraction is an arcaded structure
that accentuates while simultaneously overpowering the neighboring
buildings.
• Taken altogether, the museum has held its own as a singular Arabic work of
art in its mere walls and exteriors, let alone its contents.
• The Corniche , a several mile long monument to intelligent urban design, is
another must see for any architectural tour of the Gulf region. Those who
walk this area, frequenting the stores, culture, and greenery surrounding and
defining it, will appreciate the detailed landscaping and accommodation to
pedestrian lifestyle the Corniche exudes.
• From these constructions to Qatar University to a half dozen mosques,
Doha’s landscape is dotted with architectural feats, so be to literally sight see
when touring this visual city.

3.8 Places of interest

• Along the Corniche, near the National Theatre, the Al Bida park has a number
of attractions including a cafeteria and small group of shop. There is a water
feature, Ferris wheel and for kids, a half-pipe for skateboarding and roller-
blading.
• The Al Koot fort which is also known as the Doha Fort built in the Moorish-
style has display of traditional crafts and paintings. It is collated at the corner
of Doha's Jasim bin Mohammed and Al Qalaa Streets, near the old souq area.
It is open to the public daily, except for Saturdays and Friday Mornings.
Admission is free.
• The 'pearl port' of Qatar, Al khor is 60 km north of Doha. Until the 1940s it was
the centre of the pearl diving industry. It remains a thriving fishing port. There
is an attractive Corniche overlooking the blue waters of the bay
• The Al Zubara fort was built during the reign of Sheikh Abdullah Bin Qassim
Al Thani in 1938 as a police post. A small four-bastion structure around a
courtyard, it was used by the military until well into the 1980s. Two
kilometers beyond the fort are the ruins of various other coastal fortifications,
and there are a number of deserted fishing villages in the area.
• Doha's beautiful Corniche is one of the finest in Middle East. Stretching for 7
km, it is popular with residents and tourists who wish to keep fit or just want to
take a gentle stroll and admire the sea and scenery.
• The Sea Line beach resort.
Day visitors are welcomed at this resort, near Mesaieed 55 km south of Doha.
• Qatar National Museum
• Built in 1901 as the palace of Qatar's then ruler, the late Sheikh Abdullah Bin
Qassim Al Thani, the Fariq Al-Salatah Palace now houses the Qatar National
Museum. Just a short distance from Doha's modern waterfront, the Corniche,
it is acknowledged as one of the finest museums in the region, winning the
prestigious Aga Khan Award for restoration and rehabilitation of Islamic
Architecture in 1980.
 4. Case Studies

4.1 Case Study 1

CITY CENTRE, DOHA QATAR

PROJECT City Centre, Doha

Qatar

LOCATION Near Al Corniche, Doha

Qatar

ARCHITECT GHD Global, Doha

SITE AREA 1,00,000 sq.mts

Introduction

• City Center Mall, Doha is the largest mall in the Middle East which is situated
in the heart of the city. The mall is located right off the Corniche, or the center
of town.
• City Center rivals some of the best malls in the US. Mall of America pales in
comparison to this place.
• The mall is so popular among the locals and the tourists that it attracts 50,000
visitors per working day. The number of shoppers visiting the mall doubles on
weekends and holidays.
• The City Center is magnificently built and looks after all the needs of the
visitor. The mall has three levels and it houses 350 shopping outlets including
hundreds of world-class brand names.
• It is the biggest shopping mall in the middle east , containing many
international outlets such as Benetton, Debenhams, Next, Claire's a mix of
upscale Arabian specialty shops, furniture and interior decorating stores &
many more shops.
4.1.1 Site, landscaping & parking

• a) Site Area - The site covers an area of about 1,00,000 sq.mts

• b) Shape & Size - Site is rectangular in shape.

• c) Orientation of the building - The building is placed in the center of the entire
site. It is oriented in the N-S direction

• d) Site Accessibility - City Centre has

its main entrance on the northern
side of the plot and a secondary
Pedestrian
Towards
Entry
entrance on the western side of the plot. Parking

Service entry is from the secondary

entrance on the western side itself.

• e) Location & Surroundings

City Centre is located right off the corniche. Post the Asian games in Dec
2006 a huge cluster of office towers is constructed in the area after the
Sheraton hotel.
Towards the northern side of City centre the Qatar financial towers and the
Dolphin tower is located.
On the Western side a shopping plaza called the Salam plaza is located.

• f) Climatic factors affecting site - The predominant wind direction is north-

north westerly. Doha climate is very hot and average temperature is 40oC
from May to September and below 7oC during winters. Humidity is variable.
The city averages almost no precipitation.

• g) Landscaping - Landscaping is confined to the entrance of the mall.

The external landscaping helps in relating the building to the site.
Small trees and date palms are planted at the entrance to give the Mall a
blend of traditional Arabic architecture & modern architecture.
 Lawn areas are located on either side of the Driveway at the main entrance
on th northern side of the plot.
Use of a lot of curves in landscaping has given the entrance a very grand and
inviting feel.
The curved landscape used is designed for its utility as well as appearance.

• h) Parking - The uncovered parking on the eastern side is broken up with

planting
Parking facilities are available for about 1500 cars at the ground and
mezzanine level.
Systematic arrangement of cars and proper security at all times makes the
mall safer and efficiently serve the people.
Proper signages are used on the circular columns for a customer to easily
identify his vehicle. The size of the letters and words used is legible and
compatible with the pictographs and environment and are clear and
consistent.
Car wash facilities are also provided in the parking area.
All service ducts and pipelines are properly covered and merged well with the
surroundings.
Proper lighting and adequate 7.3m driveways are provided on both the levels.
 4.1.2 Zoning of activities

GROUND FLOOR
1. Main entrance 3. Bowling Alley
2. Parking for 1000 cars 4. Ice Skating rink

FIRST FLOOR
1. Carrefour Hypermarket 3. Food joints
2. Parking for 500 cars 4. Shops

SECOND FLOOR
1. Shops
2. Food joints & cafes

THIRD FLOOR
1. Shops 4. East food court
2. West food court 5. Gaming arcade
3. Multiplex

4.1.2 a) Land Distribution

• The built up area accounts to about 70% of the total site area and 24% is
concreted area which includes roads, pavements, steps etc.
• Very scanty vegetation of about 4% is present and services account to 2% of
the site area.
 24%

4%
2%
70%

Built up Landscape Services Concreted

Land Distribution

4.1.2 b) Circulation Flow

Main entry
Parking Parking

Ice skating rink Bowling

Cafes
Alley

Lifts & Escalators

Carrefour Hypermarket Shops

Shops
Lifts & Escalators Lifts & Escalators
Shops Shops

Atrium

Food court & Food court &

Multiplex Shops Game arcade
 15% 7% 2%
10%

5%
3%
3% 55%

Food courts Services Shopping area

Game Arcade Ice skating & Bowling Multiplex
Circulation Parking

Area Distribution

4.1.3 User profile

45
45
40 35
35
30
25
20 15
15
10 5
5
0
Children Youngsters Above 30 Above 50

• City center witnesses 45% of a youngster crowd mostly in the evenings. On

weekends the mall is overcrowded and the number is double than on
weekdays.
• The age group above 30yrs accounts to about 35% who spend most of the
time shopping and in food joints.
• Since the mall has large circulation space, old people above 50yrs account to
about 5% only.
• Children spend most of their time in the gaming arcade, ice skating rink and
the children's play area which comes to about 15% of the total user
population.
 4.1.4 Planning

4.1.4.1 Ground Level

• The entrance lobby leads to grand stairs which leads to first level of the mall.
• Grid planning and proper segregation can be seen in the planning of the
centre. The Ice skating Rink is located right in the centre of the mall which is
the main attraction for the people.
• To the western side is the 6 lane bowling alley and snooker centre.
• To the eastern side is the children’s play area which is water theme based.

4.1.4.1a) Main Entrance

• Huge glass façade at the entrance gives a bold look to the mall.
• Artificial palm trees are used to give a traditional Arabian look.
• Strong security & cameras are present to ensure security at all times of the
day.
• Tensile roof structure at the entrance gives a spectacular feeling to the visitor.
• The interior resembles a huge tent, and smack-dab in the middle is a beautiful
glass arch. Marble floors, stairways, and a waterfall makes the interiors look
spectacular.

4.1.4.1b) Ice Skating Rink

• The Ice skating ring is the main attraction of the mall and is open throughout
the day.
• All levels can be seen by the visitors standing around the periphery of the void
which overlooks the ice skating ring.
• The void gives a feeling of openness to the mall. The glass elevators can be
seen from the void.
• Glass domical roof above the void.
• The ice skating rink is used mostly by youngsters and spectators are allowed
to watch.
4.1.4.1c) Bowling Alley & Snooker center

• Water body and bridge present on the ground floor acts as an inviting
entrance to the bowling alley.
• There are 6 lanes and 5 snooker tables. A snacks counter is also present.
• Most of the times the bowling alley is occupied by youngsters during the
evenings. The ice skating rink can be viewed from here.

4.1.4.1d) Children’s play area

• The children’s play area which is to the eastern side of the ice skating rink is
opened during the evenings and is water theme based.

15%

8%

12% 55%

10%
Ice skating Rink Bowling Alley Main entrance
Children's play Area Circulation

Area Distribution on the Ground floor

4.1.4.2 Level 1

• To the eastern side of the Ice skating rink is Carrefour which is a huge
hypermarket chain.
• To the western side of the Ice skating rink International outlets such
as Benetton, Debenhams, Next, Claire's a mix of upscale Arabian specialty
shops, furniture, interior decorating stores & many more shops are present.
• Kiosks are present along the huge passages in the center on both the sides.
4.1.4.2a) Reception

• Reception desk is located rite in the center near the ice skating rink on the
first floor.
• They give an excellent 24 hr service to the customers.

4.1.4.2b) Carrefour hypermarket

• It’s the biggest hypermarket in the Gulf region and City Centre earns its main
profit from this source.
• The government buys the goods from wholesale dealers at a reasonably low
rate and sells it to the customers at the market rate. Main aim is to satisfy the
customers than to earn profit.

4.1.4.2c) Kiosks & ATM Centers

• ATM centers and the Commercial bank outlet is located on Level 1 of the
mall. They give a 24 hr service to all the visitors.
• Kiosks located in the center help in reducing the huge circulation space.

4.1.4.2d) Food joint

• Fast food joints are located just outside Carrefour and they serve as a
screening to the toilets and other ancillary services located right behind the
food joint.

4.1.4.2e) Management office

• The management office functions very efficiently and helps all the visitors with
all possible information needed.
• Proper systematic arrangement of signages is used to help the visitors locate
areas.
4.1.4.2f) Toilets

• Toilets are located behind the food joint. Electrical room is also located on the
first level.
• Local phones are also located in the service area.
• Service elevators are located in the lobby area behind the food joint.

3% 2%
15% 30%
5%

10%

35%
Carrefour Hypermarket Shops Toilets & services
Food joint Circulation Management office
Kiosks & ATM Centres

Area Distribution on the Level 1

4.1.4.3 Level 2

• To the either sides of the Ice skating rink are branded outlets for shopping.
• Clothing - Baby shop, splash, zara, sana, dwell, highland, limited toons,
identity
• Shoes – Hush puppies, shoe mart
• Accessories - City lifestyle, Home centre, music centre, body shop, strand
bags, quick silver

4.1.4.4 Level 3

• To the either sides of the Ice skating rink are shopping outlets as well as the
food courts and game arcade.
4.1.4.4a) Grand Cine center

• The grand cine center is located on the eastern side of the ice skating rink. It
has 9 huge screens and the food court is located just near the cineplex.
• Ticketing counters are located on either side of the main entrance to the
cineplex. The spectacular entrance gives the cineplex an identity of its own
on level 3.
• Small food stalls are located in the buffer zone before entering the screens.

4.1.4.4b) Ticketing Counters

• ·Ticketing counters are located on either side of the main entrance to the
cineplex. The spectacular entrance gives the cineplex an identity of its own
on level 3.
• ·Ample of space is provided near the queuing area.
• ·Area of the counter - 20 sq.m , Queuing area - 80 sq.m, No. of counters
provided - 2 , No. of counters required – 6, No. of screens – Nine

4.1.4.4c) Concessions area

• Small food stalls are located in the buffer zone before entering the screens. In
order to ensure that the lobby does not get overcrowded, the timings of the
movies are managed well.
• Since all screens are provided on the same floor, a central refeshment area is
provided. They provide a variety of junk food ranging from different flavours of
popcorns, nachos, sandwiches, soft drinks etc.
• Also special saving combos are available. They also have caterers who serve
inside the theatres during the interval, to provide more ease and comfort to
the public.
4.1.4.4d) Eastern Food court

• The eastern food court is located just near the Grand cine centre which acts
as a plus point. It is bigger in size as compared to the western food court.
• The food court caters to about 600 people at a time. The sitting area is
located right in the center of the food court and all the eating outlets on its
periphery.
• The food court boasts of having many outlets such as KFC, Baskin Robbins,
Starbucks, Colosseum, Burger King, Pizza Hut, McDonald’s, Subway, Pizza
Express, plus some local outlets as well.
• The lighted oval false ceiling gives a spectacular feel to the interiors of the
food court.

50
50
45
40
35
30 25
25
20 15
15 10
10
5
0
Children Youngsters Above 30 Above 50

User Profile – Eastern Food Court

4.1.4.4e) Western Food court

• The western food court is located just near the Game arcade.
• The food court caters to about 450 people at a time. The sitting area is
located right in the centre of the food court and all the eating outlets on both
sides.

50
50
45
40 35
35
30
25
20
15 10
10 5
5
0
Children Youngsters Above 30 Above 50

User Profile – Western Food Court

4.1.4.4d) Game Arcade

• The Game arcade is located on the western side of the ice skating rink.
• Different kinds of games such as rock climbing, computer games, ice slides,
dashing cars keep children and youngsters occupied throughout the day.
• It has a 3d effect theatre and a section dedicated to lan gaming.

4.1.4.5 Proposed Level 4

4.1.4.5 a) Exhibition hall

• Exhibition hall is proposed on level 4 along with a health club.

• Seating space is provided just outside the hall along the ice skating rink void.
• Shops are also proposed on this level along with a bowling alley.
4.1.5 Circulation

• To get around the center, there are elevators and escalators in the middle of
the complex as well as on the island areas on the sides.
• The glass elevators which are located near the ice skating rink add to the
beauty of the centre. A glass barrel vault roof covers the escalators on either
side.
 4.2 Case Study 2

VILLAGIO MALL, DOHA QATAR

PROJECT Villagio mall, Doha

Qatar

LOCATION In Sports city, Doha

Qatar

ARCHITECT Qatar Design

Consortium, Doha

SITE AREA 3,09,205 sq.mts

Introduction

• Villagio Mall, Doha is one of the largest malls in Qatar which is situated on the
outskirts of the city. The mall is located between the Sports city and Hyatt
plaza on Al Waab Street.
• The mall has started to gain popularity among the locals and the tourists. The
number of shoppers visiting the mall doubles on weekends and holidays.
• The Villagio mall is amazingly built with a mock Italian design mostly in the
interiors than the exteriors. It looks after all the needs of the visitor. The mall is
a single storyed structure and it houses 220 shopping outlets including
hundreds of world-class brand.
• It has many international outlets such as Evans, Oasis, Xanaka, Penny black,
Pinkie, Dorothy perkins, Wallis, River island, Next, Cool cat, Limited too &
many more shops.
4.2.1 Site, landscaping & parking

a) Site Area - The site covers an area of about 3,09,205 sq.mts

b) Shape & Size - Site is irregular in shape.

c) Site Accessibility

• The Villagio mall has two main entrances Pedestrian

Entry
on the eastern and south eastern side
of the plot. Parking

• ·Service entry is from the north western

side of the plot.

d) Orientation of the building

The building is placed in the centre of the entire site. It is oriented in the East -
West direction.

e) Location & Surroundings

• The mall is located between the Sports city and Hyatt plaza on Al Waab
street.
• ·Towards the northern side the sports academy and the sports city tower is
located.
• ·The eastern side is flanked by the Khalifa stadium, Friday mosque and the
orthopedic sports hospital.
• ·On the western side a huge shopping plaza called the Hyatt plaza and
Leisure land is located which is still under construction.
f) Climatic factors affecting site

• The predominant wind direction is north-north westerly.

• Doha climate is very hot and average temperature is 40oC from May to
September and below 7oC during winters. Humidity is variable.
• The city averages almost no precipitation.

g) Landscaping

• Landscaping is confined to the entrance of the mall.

• Small trees are planted at the entrance of the mall and scanty curved patches
of lawn & small shrubs are present.
• Lawn patches are located near the covered parking areas on the eastern side
of the plot.
• Use of very less landscaping gives a very dull look to the mall. More
enhancement of the mall being present in a desert is highlighted.
• Very scanty vegetation and a lot of paved area increase the surface heat

h) Parking

• Covered parking facilities are available for about 2000 cars at the ground
level.
• Systematic arrangement of cars and proper security at all times makes the
mall more safe and efficiently serve the people.
• Generally on weekends the city centre mall is jam packed and parking is
impossibility in the older mall's multi-storeyed car park.
• However due to ample parking space a person can easily nab a covered
parking space and drift around the mall in relative serenity.
• Car wash facilities are also provided in the parking area.
• All service ducts and pipelines are properly covered and merged well with the
surroundings. Proper lighting and adequate 7.3m driveways are provided.
 4.2.2 Zoning of activities

GROUND FLOOR

1. Main entrance 3. Ice skating rink

2. Shopping area 4. Proposed multiplex
5. Food court 6. Parking for 2000 cars

15%

45%

35%
5%
Built up Landscape Parking Concreted

Land Distribution

4.2.2 a) Land Distribution

• The built up area accounts to about 45% of the total site area and 35% is
covered parking area.
• Very scanty vegetation of about 5% is present and concreted area accounts
to about 15% of the site area.
4.2.2 b) Circulation Flow

Ice skating rink

Parking

Food court

Shops
Main entry

Shops Canal Main entry

Carrefour
Hypermarket
Shops

Parking

Art gallery Multiplex

 10%
25% 3%

25%
10%

17% 5% 5%

Food courts Services Shopping area Canal

Ice skating Multiplex Circulation Parking

Area Distribution

4.2.3 User profile

45
45
40
35 30
30
25
20 15
15 10
10
5
0
Children Youngsters Above 30 Above 50

• Villagio mall witnesses 45% of a crowd of the age group above 30yrs mostly
in the afternoons and evenings. On weekends the mall is not that crowded as
weekdays.
• Youngsters accounts to about 30% who spend most of the time shopping and
in food joints, cafes etc.
• Since the mall has large circulation space, old people above 50yrs account to
about 10% of the user population.
• Children spend most of their time in the gaming arcade and the ice skating
rink which comes to about 15% of the total user population.
 4.2.4 Planning

4.2.4.1 Ground Level

• Both the entrance lobbies located on the eastern and south eastern side of
the site lead to a huge open space with a domical roof giving a spectacular
look to the mall.
• Grid planning and proper segregation can be seen in the planning of the
centre. The canal is located nearly in the centre of the mall which is the main
attraction for the people.
• To the northern side is the ice skating rink, food court, gaming zone and many
branded outlets for shopping.
• To the western side is the huge hypermarket chain Carrefour which is
occupied by families mostly in the afternoons and evenings.
• To the south western side is the proposed multiplex area which has 13
screens including an Imax luxury theatre.
• The shopping area is spread over the entire stretch of the mall such as Evans,
Oasis, Xanaka, Penny black, Pinkie, Dorothy perkins, Wallis, River island,
Next, Cool cat, Limited too & many more shops.

4.2.4.1a) Main Entrance

• A huge glass arch at both the entrances gives a bold look to the mall.
• Strong security & cameras are present to ensure security at all times of the
day.
• The icing on the cake for this mall is the canal that runs through the centre,
and gondolas are tied up along the canal, ready to transport customers
through the huge shopping complex. Bridges cross over the canal.
• The ceiling , imitates the sky very successfully. It gives a feeling of openess to
the mall as a person enters the mall.
• Both the main entrances have a domical roof covering which gives a
spectacular feeling to the visitor.
 4.2.4.1b) Ice Skating Rink

• The Ice skating ring on the northern side of the mall is one of the
main attraction of the mall and is open throughout the day.
• The food court is located along the periphery of the rink and people using the
food court can enjoy the stunts and performances in the ice skating rink.
• The changing rooms and lockers are located at the rear side of the rink. A
buffer zone for is also located on the right hand side of the rink which is used
by parents and coaches.
• The ceiling is given the look of the sky. The ice skating rink is used mostly by
youngsters and spectators are allowed to watch.

4.2.4.1c) Bowling Alley & Snooker centre

• The bowling alley is present in the gaming zone of the mall near the ice
skating rink.
• It is a 6 lane alley. A food counter is also present.
• Most of the times the bowling alley is occupied by youngsters during the
evenings. The ice skating rink can be viewed from here.

4.2.4.1d) Reception

• ·Reception desk is located rite at the entrance of the mall.

• ·They give an excellent 24 hr service to the customers.
• ·The curved desk in wood gives a very classy look to the reception.

4.2.4.1e) Carrefour hypermarket

• It is located on the western side of the mall on the ground level and is the
biggest hypermarket in the Gulf region and Villagio earns its main profit from
this source.
• ·The rates are very nominal and since everything is available from eatables,
clothing, accessories, electronic goods to stationary furniture etc, families and
youngsters use the hypermarket to its fullest.
• Proper computerized billing system and security makes the market even more
efficiently usable by the customers.

4.2.4.1f) Kiosks & ATM Centers

• ATM centers are located all over the mall. They give a 24 hr service to all the
visitors.
• Kiosks located in the centre help in reducing the huge circulation space.

4.2.4.1g) Management office

• The management office functions very efficiently and helps all the visitors with
all possible information needed.
• Proper systematic arrangement of signages are used to help the visitors
locate areas.

4.2.4.1h) Shopping area

• ·Branded outlets for shopping are located on all over the mall.
• Clothing - Evans, Oasis, Xanaka, Penny black, Pinkie, Dorothy perkins,
Wallis, River island, Next, Cool cat, Limited too & many more shops.
• Shoes - Hush puppies, Faith, Milano
• Accessories - Claire's, body shop, strand bags, Reserve naturelle, Bijoux
terner, Pearle opticians

4.2.4.1i) Toilets

• Toilets are located near the food joint and they are spread on the peripherial
areas of the mall.
• Local phones are also located in the service area.
• Service areas are located in the lobby area behind the food joint.
 4.2.4.1j) Villagio Cineplex

• The Villagio cineplex is proposed on the south western side of the mall. It is
proposed to have 13 huge screens including an imax luxury theatre and a
small food court is located just near the cineplex.
• A circular food court is located in the buffer zone before entering the screens.
• A total of 2,796 seats are proposed and it covers a total of about 5731 sq.mts.
VIP seats are allotted in the first 3 screens which are of larger area as
compared to the other screens.
• Screen 13 is the imax luxury theatre which has big cushioned sofas as
seating.

4.2.4.1k) Ticketing Counters

• A huge Ticketing area is located just before the concessions area of the main
entrance to the cineplex. The spectacular entrance gives the cineplex an
identity of its own in the mall.
• A huge space is provided for the queuing area.
• Area of the counter - 20 sq.m, No. of counters provided - 10 , No. of counters
required – 15, No. of screens – 13

4.2.4.1l) Concessions area

• A circular food court is located in the buffer zone before entering the screens.
• In order to ensure that the lobby does not get overcrowded, the timings of the
movies are managed well. Since all screens are provided on the same floor, a
central refreshment area is provided.
• They have also proposed catering services to serve inside the theatres during
the interval, to provide more ease and comfort to the public.
• VIP seats will be given special service as well. To make the food court area
more interesting a sort of art gallery displaying various articles is proposed on
the periphery of the food court.
 4.2.4.1m) Art Gallery

• An art gallery is proposed inside the food court area. It will be along the entire
periphery of the food court merging with display boards of advertisements.
• The art gallery will help to enhance the food court area and also increase the
activities inside the zone. It beautifies the ambience and adds shades to the
surrounding.

4.2.4.1n) Food court

• The food court is located just near the ice skating rink on the northern side of
the mall which acts as a plus point. It is located all along the periphery of the
rink which helps in gathering a lot of people to this side of the mall.
• The food court caters to about 400 people at a time. The sitting area is
located just outside the rink and all the eating outlets on its periphery.
• The food court boasts of having many outlets such as KFC, Baskin Robbins,
Starbucks, Colosseum, Burger King, Pizza Hut, McDonald's, Subway, Pizza
Express, plus some local outlets as well.
• The lighted sky ceiling gives a spectacular feel to the interiors of the food
court.

60 55

50

40
30
30

20
10
10 5

0
Children Youngsters Above 30 Above 50

User Profile – Food Court

4.2.4.1o) Game Arcade

• The Gaming zone is located on the eastern side of the ice skating rink on the
ground level.
• Different kinds of games such as rock climbing, computer games, ice slides,
dashing cars keep children and youngsters occupied throughout the day.
• It has a 3d effect theatre and a section dedicated to lan gaming.
5 Current Economy & Current Plan of Qatar

• Qatar is one of the smallest countries in the world and is also one of the
richest.
• It’s economy is reliant on the export of LNG, crude oil and fossil fuels. But
Qatar has expected that they could not rely on these exports by 2030 and
only 20% reliant in 2015 a mere 4 years from now.
• Qatar has brought in many attractions and franchises, like the pearl and Doha
Tribeca Film Festival (DTFF). These attractions and franchises were made to
bring people to Qatar but the latest and probably most successful will be the
2022 FI

The Current plan

• Suitable Economic Diversification

A diversified economy that gradually reduces its dependence on hydrocarbon
industries enhances the role of the private sector and maintains its
competitiveness through:
• Expansion of industries and services with competitive advantages derived
from hydrocarbon industries
• Design and development of economic activities in which Qatar can specialize,
including the technical and human requirements of these activities.
• A knowledge-based economy characterized by innovation; entrepreneurship;
excellence in education; a world-class infrastructural backbone; the efficient
delivery of public services; and transparent and accountable government FIFA
World Cup.
6 Qatar National Vision 2030 plan

6.1 Introduction

• The State of Qatar is enjoying a period of unparalleled prosperity, with

exceptional economic progress being evident in the increasing standard of
living of its people.
• Major advances in economic, human and social developments continue to
occur. Qatar has also progressed politically. Qatar’s Permanent Constitution
was ratified in 2004 and came into effect in June 2005.
• The Constitution defines the roles of the three state powers and the rights and
duties of Qatari citizens.

• Despite rapid economic and social gains, as well as political change, Qatar
has maintained its cultural and traditional values as an Arab and Islamic
nation that considers the family to be the main pillar of society.
• Under the wise leadership of HH the Emir, Sheikh Hamad bin Khalifa Al-
Thani, the country continues to implement important initiatives that will propel
Qatar to fully developed nationhood, and strengthen its role in the
international community.
• Qatar is at a crossroads. The country’s abundant wealth creates both
previously undreamt of opportunities and formidable challenges.
• It is now imperative for Qatar to choose the best development path that is
compatible with the views of its leadership and the aspirations of its people.

6.2 The National Vision

• The National Vision defines broad future trends and reflects the aspirations,
objectives and culture of the Qatari people.
• By shedding light on the future, the Vision illuminates the fundamental choices
that are available to Qatari society. Simultaneously, it inspires Qatari people
to develop a set of common goals related to their future.
 • Qatar’s National Vision defines the long-term outcomes for the country as a
whole rather than the processes for reaching these outcomes.
• It provides a framework within which national strategies and implementation
plans can be developed.

• The National Vision aims at transforming Qatar into an advanced country by

2030, capable of sustaining its own development and providing for a high
standard of living for all of its people for generations to come.

6.3 Defining Characteristics of Qatar’s Future – Opportunities

and Challenges

• Qatar’s sound management of its bountiful hydrocarbon resources will

continue to secure improvements in standards of living.
• However, an improved standard of living cannot be the only goal of a society.
To remain true to its values, Qatar must balance five major challenges:
• Modernization and preservation of traditions
• The needs of this generation and the needs of future
Generations
• Managed growth and uncontrolled expansion
• The size and the quality of the expatriate labor force and the
selected path of development
• Economic growth, social development and environmental
management
6.4 Modernization and Preservation of Traditions

• Preservation of cultural traditions is a major challenge that confronts many

societies in a rapidly globalizing and increasingly interconnected world Qatar’s
very rapid economic and population growth have created intense strains
between the old and new in almost every aspect of life.
• Modern work patterns and pressures of competitiveness sometimes clash
with traditional relationships based on trust and personal ties, and create
strains for family life. Moreover, the greater freedoms and wider choices that
 accompany economic and social progress pose a challenge to deep-rooted
social values highly cherished by society.
• Yet it is possible to combine modern life with values and culture.
• Other societies have successfully molded modernization around local culture
and traditions.
• Qatar’s National Vision responds to this challenge and seeks to connect and
balance the old and the new.

6.5 The Needs of this Generation and the Needs of Coming

Generations

• Qatar will meet the needs of this generation without compromising the needs
of future generations.
• Sustainable development is a process that seeks to meet the needs of the
present generation without compromising the ability of future generations to
meet their needs. This is often called intergenerational justice.
• The rights of future generations would be threatened if the depletion of non-
renewable resources were not compensated by the creation of new sources
of renewable wealth.
• This could happen in at least three ways.
• First, the financial returns from hydrocarbon wealth could be used inefficiently,
delivering low returns.
• Second, spending on “trophy” or conspicuous projects could prove costly.
• And, third, overly aggressive economic development could lead to economic
overstress and risk, tipping the environmental scales irreversibly.
• Qatar’s National Vision will choose the development path that carefully
balances the interests of the current generation with the interests of future
generations.
6.6 Managed Growth and Uncontrolled Expansion

• Qatar wants to make up ground quickly, but there are speed limits Qatar is
currently experiencing great expansion in its economic activities.
• However, this growth could deplete its resources, overstrain its economy and
derail it from its targeted objectives.
• Stresses from economic overheating and imbalances can manifest
themselves in rapidly rising prices which, if persisting, will lead to financial
vulnerabilities; deterioration in the quality of public services; low and stagnant
labor productivity; deterioration in project quality and completion;
environmental damage; and widening social cleavages and tensions.
• For these reasons Qatar must develop at a pace that is consistent with the
realistic expectations of sustainable improvements in livelihoods and in the
quality of life.
• It must target growth rates that are compatible with its capacity for real
economy expansion.

6.7 The Size and the Quality of the Expatriate Labor Force and
the Selected Path of Development

• Qatar must choose a development path that is compatible with the targeted
size and quality of expatriate labor that are determined by Qatar’s leadership
and people.
• Qatar is currently experiencing high rates of population growth due mainly to
massive urban development, large-scale investment projects and rising
government expenditure.
• These factors have led to a large increase in the ratio of expatriates to locals
in the labor force, and a particularly sharp and unanticipated rise in the
immigration of unskilled workers.
• The composition of a nation’s population will determine the nature of its
society.
• Qatar must determine a suitable size and quality of its expatriate labor force.
 • It must weigh the consequences of recruiting expatriate workers in terms of
their cultural rights, housing and public service needs, as well as the potential
negative impact on national identity, against the anticipated economic benefits
that accrue from an increase in the numbers of foreign workers in the total
labor force.

6.8 Economic Growth, Social Development and Environmental

Management

• Economic development and protection of the environment are two demands

neither of which should be sacrificed for the sake of the other.
• Development patterns can, and often do, have negative effects on the natural
environment.
• Environmental degradation can be reduced through investment in advanced
technologies designed to minimize the damage caused by economic projects.
• It can also be reduced by avoiding rapid and unplanned growth.
• Even with Qatar’s best efforts, it is impossible to entirely avoid harming the
environment, given a development pattern that depends in its early stages on
oil, gas, petrochemicals and heavy industries.
• Qatar has already committed to enforcing international standards for
environmental protection when designing and implementing its industrial
projects.
• The country must also commit to making its future path of development
compatible with the requirements of protecting and conserving the
environment.
• Wherever there is an environmental cost to be paid for economic progress, it
must be compensated with investments in technologies that help improve the
environment.
• However, Qatar’s efforts in protecting the environment will not be sufficient.
• Qatar is a part of the Gulf Region, which forms one ecological system that is
affected by the practices and activities of every country in the region.
• It will be necessary to engage and to encourage all of the Gulf States to
protect and conserve the environment.
 • The next step in Qatar’s National Vision will be to clarify the above mentioned
choices.

6.9 Guiding Principles of Qatar’s National Vision

Qatar’s National Vision is based on the Guiding Principles of the Permanent

Constitution and the directions of Their Highnesses the Emir, the Heir Apparent and
Sheikha Mozah, as well as on extensive Consultation with government institutions
and local and international experts.

The National Vision builds on a society that promotes justice, Benevolence and
equality. The Vision embodies the principles of the Permanent Constitution which:

• Protects public and personal freedoms;

• Promotes moral and religious values and traditions; and,
• Guarantees security, stability and equal opportunities

Qatar's National Vision rests on four pillars

Human Development - development of its entire people to enable them to sustain a

prosperous society
Social Development - development of a just and caring society based on high moral
standards, and capable of playing a significant role in the global partnership for
development
Economic Development - development of a competitive and diversified economy
capable of meeting the needs of, and securing a high standard of living for, all its
people both for the present and for the future
Environmental Development - management of the environment such that there is
harmony between economic growth, social development and environmental
protection
6.10 The First Pillar – Human Development

• Hitherto, Qatar’s progress has depended primarily on the exploitation of its oil
and gas resources.
• But the country’s hydrocarbon resource will eventually run out. Future
economic success will increasingly depend on the ability of the Qatari people
to deal with a new international order that is knowledge-based and extremely
competitive.
• To meet the challenge, Qatar is establishing advanced educational and health
systems, as well as increasing the effective participation of Qataris in the
labor force.
• In addition, Qatar will continue to augment its labor force by attracting
qualified expatriate workers in all fields.
• Qatar aims to build a modern world class educational system that provides
students with a first-rate education, comparable to that offered anywhere in
the world.
• The system will provide citizens with excellent training and opportunities to
develop to their full potential, preparing them for success in a changing world
with increasingly complex technical requirements.
• The system will also encourage analytical and critical thinking, as well as
creativity and innovation.
• It will promote social cohesion and respect for Qatari society’s values and
heritage, and will advocate for constructive interaction with other nations.
• In order to further support human development, Qatar will aspire to be an
active center in the fields of scientific research and intellectual activity.
• To improve the health of Qatar’s population, Qatar aspires to develop an
integrated system for health care, managed according to
World-class standards that will meet the needs of existing and future
• generations to provide an increasingly healthy and lengthy life for all of its
citizens.
• All health services will be accessible to the entire population. Qatar will strive
to increase the effective labor force participation of its citizens.
 • However, for the foreseeable future Qatar will not have a sufficient number of
citizens to manage the complex systems, infrastructure and other
requirements of a rapidly growing, diversifying and technologically
sophisticated economy.
• In order to realize Qatar’s future ambitions, it will be necessary to make up for
the shortages of local labor with expatriate workers.

• Attracting and retaining the right mix of skills will require appropriate
incentives, as well as institutional arrangements for ensuring the rights and
safety of expatriate labor.

6.10 a) Human Development Outcomes - An Educated Population

A world-class educational system that equips citizens to achieve their

aspirations and to meet the needs of Qatar’s society, including:

• Educational curricula and training programs responding to the current and

future needs of the labor market
• High quality educational and training opportunities appropriate to each
individual's aspirations and abilities
• Accessible educational programs for life-long learning
• A national network of formal and non-formal educational programs that equip
Qatari children and youth with the skills and motivation to contribute to
society, fostering:
• A solid grounding in Qatari moral and ethical values, traditions and cultural
heritage
• A strong sense of belonging and citizenship
• Innovation and creativity
• Participation in a wide variety of cultural and sports activities
• Well-developed, independent, self-managing and accountable educational
institutions operating under centrally-determined guidelines
• An effective system for funding scientific research shared by the public and
private sectors and conducted in cooperation with specialized international
organizations and leading international research centers
 • A significant international role in cultural and intellectual activity and scientific
research

6.10 b) Human Development Outcomes - A Healthy Population: Physically

and Mentally

A comprehensive world-class healthcare system whose services are accessible to

the whole population, including:

• Effective and affordable services in accordance with the principle of

partnership in bearing the costs of health care
• Coverage of preventive and curative health care, both physical and mental,
taking into account the differing needs of men, women and children.
• High quality research directed at improving the effectiveness and quality of
healthcare
• An integrated system of health care offering high-quality services through
public and private institutions operating under the direction of a national health
policy that sets and monitors standards for social, economic, administrative
and technical aspects of health care
• A skilled national workforce capable of providing high quality health services
• Continued commitment by the state to provide sufficient funds for maintaining
the health of Qatar’s population in accordance with the principle of partnership
in bearing the costs of health care.

6.10 c) Human Development Outcomes - A Capable and Motivated Workforce

Increased and diversified participation of Qataris in the workforce through:

• Broad investments in certification and training programs by public and private

institutions
• Incentives for Qataris to enter professional and management roles in
business, health and educational sectors
• High quality training opportunities for all citizens, corresponding to their
ambitions and abilities
 • Increased opportunities and vocational support for Qatari women
• Targeted Participation of Expatriate Labor
• Recruitment of the right mix of expatriate labor, protecting their rights,
securing their safety, and retaining those who are outstanding among them.

6.11 The Second Pillar – Social Development

• The State of Qatar aspires to advance and develop the social dimensions of
its society by nurturing Qatari citizens capable of dealing effectively and
flexibly with the requirements of the age they live in, and by preserving a
strong and coherent family that enjoys support, care and social protection.
• Women will assume a significant role in all spheres of life, especially through
participating in economic and political decision-making.
• Qatar will seek to build a safe, secure and stable society based on effective
institutions.
• The country will promote tolerance, benevolence, constructive dialogue and
openness toward other cultures in the context of its Arab and Islamic identity.
• Moreover, it will provide its citizens with their basic needs and guarantee them
equal opportunities.
• Qatar will also enhance its important and constructive regional role, especially
within the framework of the Gulf Cooperation Council, the Arab League and
the Organization of Islamic Conference.
• As a responsible member of the international community, Qatar will contribute
to attaining internal security and peace and will fulfill its international
commitments.

6.11 a) Social Development Outcomes - Social Care and Protection

• Strong cohesive families that care for their members, and maintain moral and
religious values and humanitarian ideals
• An effective social protection system for all Qataris that ensures their civil
rights, values their contribution in developing their society, and ensures an
adequate income to maintain a healthy and dignified life.
A Sound Social Structure

Effective public institutions and strong and active civil society organizations that:
• Preserve Qatar’s national heritage and enhance Arab and Islamic values and
identity
• Provide high quality services that respond to the needs and the desires of
individuals and businesses
• Establish a secure and stable society operating on the principles of justice,
equality and the rule of law
• Enhance women’s capacities and empower them to participate fully in the
political and economic spheres, especially in decision making roles
• Develop a spirit of tolerance, constructive dialogue and openness towards
others at the national and international levels

International Cooperation

Qatar will continue to build upon its role in the international community in the
following areas:

• An increased regional role economically, politically and culturally, particularly

within the framework of the Gulf Cooperation Council, the Arab League and
the Organization of Islamic Conference
• Intensification of cultural exchange with the Arab peoples in particular and
with other nations in general
• Sponsorship and support of dialogue among civilizations promoting
coexistence between different religions and cultures
• Contribution towards international peace and security through political
initiatives and developmental and humanitarian assistance
6.12 The Third Pillar – Economic Development

• A vibrant Qatari economy is the foundation on which economic prosperity and

steady improvement in livelihoods will be built.
• Sustaining prosperity over the long term requires wise management of
exhaustible resources to ensure that future generations inherit ample means
to meet their aspirations.
• This management must secure optimum utilization of these resources and
create a balance between reserves and production, and between economic
diversification and the depletion of non-renewable hydrocarbon resources.
• Qatar’s bountiful hydrocarbon resources can be leveraged to make
sustainable development a reality for its entire people.
• Converting these natural assets into financial wealth provides a means to
invest in world class infrastructure; build efficient delivery mechanisms for
public services; create a highly skilled and productive labour force; and
support the development of entrepreneurship and innovation capabilities.
• If attained, these achievements would in turn provide a broader platform for
the diversification of Qatar’s economy and its positioning as a regional hub for
knowledge and for high value industrial and service activities.
• However, the challenges should not be underestimated.
• The first challenge is to enable the private sector to play an essential role in
achieving sustainable development.
• Training and support for entrepreneurs is a basic precondition for enabling the
private sector to carry out its required role, besides providing financial and
non-financial support mechanisms that will help incubate and grow small and
medium-scale enterprises.
• Qatar has already made good headway in developing a political and
organizational climate that supports the business sector. But further steps to
enhance competitiveness and attract investment will be needed in a dynamic
and increasingly borderless international economy.
• A second challenge will be to choose and manage a pathway that delivers
prosperity yet avoids economic imbalances and stresses.
 • Once inflation becomes ingrained, or hurried development projects are
implemented, or public services can no longer cope with bourgeoning
demands, there will be risks to sustaining prosperity and to social cohesion.
• Skillful and farsighted economic management and effective and agile
institutions will be needed to attenuate these risks.
• Qatar’s economic strategy must be alert to a range of risks that could
potentially limit the achievement of its ambitions. The best security against
these risks lies in open and flexible markets, affordable social protection
mechanisms, and precautionary and strategic financial reserves.

6.12 a) Economic Development Outcomes

Sound Economic Management

• Reasonable and sustained rates of economic growth that secure a

high standard of living for this generation and for future generations
• Financial and economic stability characterized by low inflation rates,
sound financial policy and a secure and efficient financial system
• A stimulating business climate capable of attracting foreign funds
and technologies and of encouraging national investments
• Open and flexible economic structures capable of competing in a
changing world
• Coordination with Gulf Cooperation Council states and with Arab
and regional economic organizations to establish trade, investment
and financial ties

Responsible Exploitation of Oil and Gas

• Optimum exploitation of hydrocarbon resources, establishing a

balance between reserves and production, and between economic
diversification and the degree of depletion
• A vigorous oil and gas sector that generates advanced
technological innovations and contributes to the development of
human resources and economic capacities throughout Qatar
 • A fully developed gas industry that provides a major source of clean
energy for Qatar and for the world
• The long term maintenance of strategic reserves of oil and gas to
meet the needs of national security and sustainable development

Suitable Economic Diversification

A diversified economy that gradually reduces its dependence on

hydrocarbon industries, enhances the role of the private sector and
maintains its competitiveness through:
• Expansion of industries and services with competitive advantages derived
from hydrocarbon industries
• Design and development of economic activities in which Qatar can specialize,
including the technical and human requirements of these activities
• A knowledge-based economy characterized by innovation; entrepreneurship;
excellence in education; a world-class infrastructural backbone; the efficient
delivery of public services;
and transparent and accountable government

6.13 The Fourth Pillar – Environmental Development

• The State of Qatar seeks to preserve and protect its unique environment and
nurture the abundance of nature granted by God.
• Accordingly, development will be carried out with responsibility and respect,
balancing the needs of economic growth and social development with the
conditions for environmental protection.
• The environmental pillar will be increasingly important as Qatar is forced to
deal with local environmental issues, such as the impact of diminishing water
and hydrocarbon resources, and the effects of pollution and environmental
degradation, as well as international environmental issues such as the
potential impact of global warming on water levels in Qatar and thereby on
coastal urban development.
 • Assessing the severity of risks and dealing with anticipated changes will
require mobilizing capacities and coordinating efforts to tackle problems that
arise.

6.13 a) Environmental Development Outcomes

A Balance between Development Needs and Protecting the

Environment

Preserving and protecting the environment, including air, land, water

and biological diversity, through:
• An environmentally aware population that values the preservation of the
natural heritage of Qatar and its neighboring states
• An agile and comprehensive legal system that protects all elements of the
environment, responding quickly to challenges as they arise
• Effective and sophisticated environmental institutions that build and
strengthen public awareness about environmental protection, and encourage
the use of environmentally sound technologies.
• These institutions will also conduct awareness raising campaigns, employ
environmental planning tools, and carry out environmental research
• A comprehensive urban development plan for Qatar that adopts a sustainable
policy with regard to urban expansion and population distribution
• Encouragement of regional cooperation to put in place preventive measures
to mitigate the negative environmental effects of pollution arising from
development activities
• A proactive and significant international role in assessing the impact of climate
change and mitigating its negative impacts, especially on
countries of the Gulf
6.14 Achieving the Vision

• Qatar’s National Vision provides the foundation for the formulation of a

National Strategy.
• The Strategy will help the nation to realize the Vision by setting and prioritizing
concrete development goals with time-bound targets.
• It will also articulate the necessary processes, stakeholder roles, and the
expected performance standards which are needed to deliver on the Vision.
• As a next step, the General Secretariat for Development Planning (GSDP),
with the guidance of Qatar’s Higher Authorities, will coordinate the formulation
of this National Strategy, in consultation and in full partnership with all
stakeholders, especially civil society, the private sector, ministries and
government agencies.
• As part of this process, GSDP will initiate and encourage broad stakeholder
engagement so as to ensure wide understanding of, and commitment to, the
Vision.
• The National Strategy will provide a medium-term framework for fully
coordinated, articulated and aligned sectoral and enterprise strategies.
• These will contain plans; programmes and projects conceived and designed
to help the country realize the National Vision. Achievement of the Vision is a
national responsibility. All sections of Qatari society and all sectors have an
important role to play.
• This will require signification institution and organizational capacity building;
efficient and transparent delivery of public services; fruitful public private
cooperation and partnerships; the creation of a vibrant climate for business;
and a larger space for civil society.
7 Changes to the 2030 Plan to make 2022 happen

Qatar has a plan for 2030, a plan to completely change Qatar and turn it into a
major player in the global economy. But with the new opportunities available and
the change of the world’s demands will alter Qatar’s plans for 2030. But how
much will be done in 2022? And how will those plans change?

• More tourist attractions/ more franchises; they would need these to

give people a reason to come to Qatar and spend their money here.
• Accommodations; so that people have a place to stay in Qatar either
temporarily like in a hotel, permanently like a house or for holidays
like a beach house, villa
• Investing more in cultural enterprises; with the generations becoming more
educated they would visit places like libraries and museums.
• Qatar should provide these facilities for this generation and they could make
money in the process.
• Investing in the green enterprises; they should invest in the green economy to
save money by using renewable energies which, in the long run, save them
lots of money.
• And in the even longer run Qatar will have a fall back energy when carbon
based energy runs out. And by replacing the fossil fuels they use to power the
country they can export it instead or with the renewable energies.
8 Qatar’s 2022 World Cup Stadiums Promise Eco-Friendly Soccer
Utopia

8.1 Sports City stadium

x Sports City Stadium, located along the Persian Gulf in the eastern coastal city
of Doha, should be the most versatile of the 12 stadiums to be built in Qatar's
proposed $57 billion plan.
x The stadium's primary components are all retractable — its roof, its seats,
even its field.
x Dan Meis, an architect with the Kansas City architecture firm Populous, led
the stadium's design. He explained that he wanted the venue to have a lasting
effect.
x "Often countries will build stadiums for the events, and they have difficulty
utilizing the building afterwards,"
x His vision to incorporate versatility meshed perfectly with a key element of
Arabian culture. Much of the structure's architectural inspiration is drawn from
a Bedouin tent, traditionally used by the Arab ethnic group.
x The tents have a simple architectural design which enables them to adapt to
their environment.
x "The notion of these tents that were flexible and could grow, depending on the
number of people utilizing them, was really interesting,"
x The partially retractable roof, which will open and close in 15 to 20 minutes,
has a design element that sets it apart from others: It will be large enough to
hold people within it.
x The architect saw an opening within the depth of the trusses that support the
roof where people could walk around and look down onto the field.
x It will add to the 47,560-seat occupancy of the stadium, which can be adjusted
downward for concerts, exhibitions, and other non-soccer events.
x Large seating blocks move on trucks, similar to train tracks. They can slide
back and be moved elsewhere to open up space. In that regard, they're
similar to the retractable field, which can be moved to an adjacent site.
x It's similar to what's used at University of Phoenix Stadium in Glendale,
Arizona, where the field is moved off-site to accommodate other events.
x There will also be an in-stadium cooling system to keep players and
spectators from overheating in a climate where temperatures surpass 100
degrees.
x Every venue is expected to take part in a countrywide zero-carbon-emissions
plan. An off-site solar farm will transfer energy to a city grid.
x Solar collectors will use the sun's power to heat up water, which will then be
transported to an on-site water storage tank, which will keep the water's high
temperature.
x When the venue needs to use its cooling system, the hot water will run
through an absorption chiller that will chill the water and send it into another
tank which will pump 64-degree air at the ankle and neck level in each row of
seats.
x The air will be distributed throughout the stadium and ultimately produce an
80-degree temperature near the soccer pitch.
x That cooling system will combine with the stadium's retractable roof, whose
reach will extend beyond the pitch to plazas outside the venue to create an
oasis-like feel in the desert.
x And in that way, Qatar plans to mesmerize the world in 12 years by showing
how the world's most popular sport can be played in
one of the globe's hottest climate.
8.2 Al Wakrah stadium

x Al-Wakrah is one of Qatar's oldest cities, with a long history of commercial

fishing and pearl diving.
x Al-Wakrah stadium, with a capacity of 45,120, takes its cues from the sea that
has played such an important role in the city's history.
x After the FIFA World Cup, the stadium's capacity will be reduced to 25,500
seats.

8.3 Al Shamal stadium

x Al-Shamal stadium will have a capacity of 45,120, with a permanent lower tier
of 25,500 seats and a modular upper tier of 19,620 seats.
x The stadium's shape is derived from the "dhow" fishing boat used in the gulf.
 x Spectators are expected to arrive from the Doha Expressway, water taxis, the
Bahrain-Qatar Friendship Bridge and the new metro rail.

8.4 Khalifa International stadium

x Redesigned for Qatar's successful hosting of the 2006 Asian Games, Khalifa
International Stadium's current capacity of 50,000 will be expanded to 68,030
for the 2022 FIFA World Cup.
x The stadium, which includes sweeping arcs and partially covered stands, is
the centerpiece of Aspire Zone, a sports complex that
includes the Aspire Academy for Sports Excellence, Aspetar Sports Medicine
Hospital and many other sporting venues.

8.5 Lusail Iconic stadium

 x The new Lusail Iconic Stadium, with a capacity of 86,250, will host the
opening and final matches of the 2022 FIFA World Cup.
x Located in Lusail City, the stadium takes its inspiration from the sail of a
traditional dhow boat and is surrounded by water.
x After the FIFA World Cup, the stadium will be used to host
other spectacular sporting and cultural events.

8.6 The New Doha Port stadium

x The new Doha Port Stadium will be a completely modular stadium with 44,950
seats.
x The stadium, which will sit on an artificial peninsula in the gulf, is designed to
evoke its marine setting.
x Water from the gulf will run over its outer facade, aiding in the cooling process
and adding to its visual allure.
x Fans will have the option of arriving on a water taxi or ferry.
x After the FIFA World Cup, the whole stadium will be disassembled and the
seats sent to developing countries to further their football development.
8.7 The Education city stadium

x Education City Stadium takes the form of a jagged diamond, glittering by day
and glowing by night.
x The 45,350-seat stadium will be located in the midst of several university
campuses at Education City, easily accessible for fans both in Qatar and in
neighboring Bahrain, which will be only 51 minutes away from the stadium by
high-speed rail.
x Following the FIFA World Cup, the stadium will retain 25,000 seats for use by
university athletic

8.8 The Umm Slal stadium

x Umm Slal Stadium, located in the vicinity of one of Qatar's most historically
important forts, will have 45,120 seats.
x The design is a modern interpretation of traditional Arab forts, like the one in
nearby Umm Slal Mohammed.
 x After the FIFA World Cup, seating capacity will be reduced to 25,500.
x The stadium will be used by Umm Slal F.C.

8.9 The Qatar University stadium

x Replacing an existing track-and-field stadium on Qatar University's campus,

Qatar University Stadium will have 43,520 seats.
x The stadium's gold façade blends traditional Arabic geometric patterns with
free-form open surfaces, conjuring both past and future.
x The stadium will be used by student athletes following the FIFA World Cup,
with a seating capacity of 23,500

8.10 The Al Gharafa stadium

x The existing 21,175-capacity Al-Gharafa stadium will be expanded to 44,740
seats using modular elements forming an upper tier.
x The facade will be made up of ribbons representing the nations that qualify for
the 2022 FIFA World Cup and will symbolize football and the mutual
friendship, tolerance and respect that the tournament represents.
x The stadium will be downscaled to its existing capacity after the tournament
ends.

8.11 The Al Khor stadium

x Al-Khor is a brand new 45,330-capacity stadium with a stunning seashell motif

and a flexible roof.
x The permanent lower tier seats 25,500, and the modular upper tier seats
19,830.
x The stadium offers spectators a stunning view of the Arabian Gulf [more
commonly known as the Persian Gulf] from their seats and will be located in a
sports-and-recreation zone.
 8.12 The Al Rayyan stadium

x The existing Al-Rayyan Stadium with a seating capacity of 21,282 will be

expanded to 44,740 seats using modular elements to form an upper tier.
x The stadium is designed with a special "media membrane" facade that acts as
a screen for projecting news, updates and current matches.
x The stadium will be downsized to its current capacity after the tournament.

9 The Eco-friendly, Carbon-neutral Stadiums

x All of the stadiums will harness the power of the suns rays to provide a cool
environment for players and fans by converting solar energy into electricity
that will then be used to cool both fans and players.
x When games are not taking place, the solar installations at the stadiums will
export energy onto the power grid.
x During matches, the stadiums will draw energy from the grid.
x This is the basis for the stadiums’ carbon neutrality.
x The upper tier of 9 of the stadiums will be removed after the tournament.
x One, Doha Port Stadium, will be completely modular, and will be
deconstructed following the FIFA World Cup.
x When the tournament ends, the lower tiers of the stadiums will remain in
Qatar, able to accommodate between 20,000 and 25,000 fans, the smaller
stadiums will be suitable for football and other sports.
x The upper tiers will be sent to developing nations, which often lack sufficient
football infrastructure.
x Sending the stadiums to developing nations was an integral part
of the bid, as doing so will allow for the further development of football on the
global stage.
x Along with the stadiums, the cooling technologies just developed shall be
made available to other countries in hot climates, so that they too can host
major sporting events.

x Dr Saud Abdul Ghani, head of the Mechanical and Industrial Engineering at

Qatar University, unveiled a design and construction of an artificial cloud to
shade and cool the open playgrounds to be used in the 2022 World Cup in
Doha.
x The project will be executed in collaboration with Qatar Science and
Technology Park.
x The artificial cloud will move by remote control, made of 100 percent light
carbonic materials, fuelled by four solar-powered engines and it will fly high to
protect direct and indirect sun rays to control temperatures at the open
playgrounds.
 x The initial model of the cloud cost $500,000 but the cost will decrease upon
launching the commercial models which could also be used at beaches, car
parking by using the mobile phone.

10 Steps towards Qatar 2022 – The Leisure complex

x Qatar is now poised for a massive economic development with the

Government estimated to invest US$ 72.5 billion (Dhs.266.62 billion) on its
infrastructure developments over the next five years.
x In its first move towards etching closer to its aggressive plans, Qatar
announced the construction of a brand new shopping complex in the capital
city of Doha.
x A project team has been put in place for the development of the Dhs.6 billion
Doha Festival City, a retail, entertainment and hospitality complex.
x The country has chosen an extremely appropriate time for its construction
activities as costs involved in construction are currently more attractive and
competitive as compared to the previous years.
x The first phase of construction encompasses Swedish furniture giant Ikea,
which is slated for completion in the second half of 2012, with phase two
scheduled to be completed by 2014.
x ACE Hardware, Toys ‘R' Us, Marks & Spencer and Intersport are the other Al
Futtaim brands already confirmed as anchor tenants.
x Several of Landmark Group's brands including Centrepoint, Max Fashion,
Sports Authority, Fitness First, Home Centre and Iconic have also joined the
retail mix.
x Doha Festival city once operational is touted to remain the primary leisure
complex in the county.
x The main contract for the construction of the mall which is expected to be
approximately Dh 3 billion is scheduled to be awarded in the latter half of
2011.
x The government is extremely optimistic about the mall's future after the World
Cup as Qatar will be more visible on the world map and the infrastructure will
be in place to support further growth.
 x The shopping complex is to be located 15 km north of the capital on Al
Shamal Road, a primary arterial route to the city center.
x Thus Qatar is proceeding in full force to develop its infrastructure with
numerous malls slated for commencement over the next few years.
x An interesting challenge to watch for is a check on whether the supply would
exceed the actual demand.
x The Doha festival city is presumed to be a joint venture between Al Futtaim,
Qatar Investment Bank (QIB), Aqaria Real Estate Investment Company and
an independent investor.
x The 433,847 square meter facilities will be designed by DP Architects with the
Al Futtaim Investment Management being awarded the investment managers,
project architect named Arab Engineering Bureau and MACE International
have been named project managers.
x The joint venture agreement with the Al Futtaim Group demonstrates both
parties' firm commitment to not only enhance Qatar's development but amplify
its positioning within the regional and global economy.

11 Effects on Country’s Investments

x Qatar will spend about $57 billion over the next decade on infrastructure
including stadiums to support the soccer World Cup in 2022, which will boost
lending at the country’s banks
x Qatar expects all Qatari banks to benefit from stronger economic activity and
higher credit demand over the next 12 years.
x The spending will create long-term business growth opportunities for the
banks and “enhance franchise development in their domestic market.
x The country plans to spend $4 billion on the stadium construction and
refurbishment program.
x A new 200,000 population city called Lusail, north of the capital, is scheduled
to be built over the next decade and will feature the stadium that hosts the
World Cup final.
x Qatar expects to construct a rail and metro network, costing more than $25
billion, in Doha and extending to cities outside the capital.
 x Qatar’s overall banking assets of $129.4 billion at the end of 2009
represented about 130 percent of its gross domestic product, which is a low
ratio compared with other developed markets.
x Large foreign banks based in Qatar and the bigger local lenders led by Qatar
National Bank SAQ are likely to benefit the most from the investments.
x Qatar, the world’s biggest liquefied natural gas exporter, is already spending
billions of dollars on property, financial services and aviation.
x Its economy is poised to grow 18.6 percent in 2011, according to the
Washington based International Monetary Fund.
x Securing longer-term funding will be a key challenge for Qatari banks as the
country invests in infrastructure.
x This will probably boost issues of longer-term bonds in international markets
to address maturity mismatches.

12 World Cup 2022 – The 5 potential problems areas for Qatar

Whether it is the searing hot weather, the huge infrastructure challenges or concerns
over fan experience, the 2022 World Cup in Qatar is facing a number of potential
problems areas.

x Climate

Qatar plans to tackle the stifling heat with special cooling systems inside every
stadium, but they are currently completed untested on the scale required for a World
Cup. Extreme temperatures which can rise to 50°C will be a factor for fans as well as
players.

x Construction

Qatar has 12 years to prepare but thry are still taking a huge risk in terms of the
scale of the new construction that is necessary. Of the 12 stadiums, nine do not exist
and three need major renovation. Lusail, the city where the World Cup final will be
staged, is still being built. Billions must also be spent on the road, train and metro
infrastructure.
 x Hotels and size

Qatar currently lacks the required number of hotels rooms and there is also concern
at how such a relatively small country will absorb around 400,000 World Cup fans.
Amazingly, 10 of the 12 stadiums will be located within a radius of just 30 kilometres
in and around the capital city of Doha.

x Fan experience

Qatar has comparatively liberal laws compared to some of its neighbouring states,
but a first World Cup in an Arab country will still be a very new experience for fans.
The few bars and nightclubs in Qatar operate only in expensive hotels and clubs.
Alcohol will be restricted to designated areas, with Qatar's Sharia making it illegal to
show alcohol or be drunk in public.

x Legacy

There is significant doubt over whether a country with a population of 1.6 million will
have any future use for a World Cup infrastructure that will cost an estimated $4
billion to put in place.

13 Increase in infrastructure projects

x Qatar’s win as the 2022 world cup host for FIFA has lead to the emergence of
outstanding opportunities for every industry type, size, and nature of
business.
x Qatar has announced host of infrastructure projects in preparation for the
2022 world cup.
x As per Qatar World Cup 2022 Project, Qatar plans to double the number of
hotel rooms. According to International Bank of Qatar (IBQ), a total of 90,000
hotel rooms would be available by 2022, which is more than 12,000 to the
current hotel rooms.
x In addition, Qatar plans for construction a rail and metro network. The rail and
metro networks are expected to start in the year 2015 and are expected to
cost more than $25 billion.
x Further, there are plans to build the longest bridge in the world, a deep water
port, and a causeway for connecting Qatar with Bahrain.
x The qatar government expects to complete 480Km of roads by 2015.
x Approximately $5.5 billion are to be spent on housing and schools for
expatriates who would be coming to stay in Qatar to support the Qatar World
Cup 2022 project.
x Thus, Qatar's hosting of the 2022 World Cup would mean increased spending
on infrastructure, construction, and manufacturing.
x Increased Government spending means increased business opportunities for
businesses from varied sectors and industry types.

14 Implications on the Economy as a whole

x “Expect Amazing”, was the tag-line of the Qatar Bid committee for FIFA
2022 and this became a reality when FIFA awarded the right to host the 2022
World Cup to Qatar, the first country in the Middle East to get this honour.
x The FIFA World Cup is expected to have a significant impact on the economy.
x Government on track with large spending program Prior to FIFA’s
announcement, Qatar had already outlined a plan to spend around $100
billion, being 87% of GDP (2010 GDP in current prices is estimated at $115
billion) on infrastructure projects as a part of the country’s ambitious National
Vision 2030, to modernize the country.
x The FIFA event has only accelerated the infrastructure spending programme
and can expect the completion by 2022.
x As part of the plan, the government will spend more than $40 billion on
projects, while the remaining share will be from government entities such as
Qatar Petroleum.
x The plan includes, among others, a number of high profile mega projects,
largely in the transportation, tourism, health, education and housing sectors.
x The plan also includes a $25 billion metro and rail network.
x The construction of the first phase of the new $10 billion airport, dubbed the
New Doha International Airport is already in full swing, which will eventually
replace the current airport.
x The first phase of the project is scheduled to open in late 2011 or early 2012,
with later phases being rolled out between 2012 and 2027.
x Once completed, the new airport would have the capacity to cater to 24
million passengers per year initially which could be expanded to handle 50
million passengers.
x Other prominent projects include a $7 billion deep water seaport and a $1
billion crossing to link the new airport with projects in the northern part of
Doha.
x An additional $20 billion will also be spent to build and expand roads. This
does not include the Qatar-Bahrain Friendship Bridge project at a cost of $4
Billion.
x Hosting the World Cup adds a sense of urgency and provides a stiffer
deadline for the completion of projects, critical to showcasing Qatar to the
world.
x As a first step, officials in Qatar have already announced the launch of a
staggering 200 projects in different areas by the first quarter of 2011 and the
metro and rail projects are expected to be complete before the world cup to
accommodate the expected inflow of tourists.
x The Qatar-Bahrain causeway, could finally receive the necessary focus and
attention which will see the project take shape well on time for the mega
event.
x Qatar will receive an unexpected boost primarily in two areas, sports facilities
and hotel/leisure facilities.
x Qatar also plans to build 90,000 additional hotel rooms, although FIFA
requires Qatar to build 65,000 rooms.
x Indeed, the resulting boost to the economy is not to be underestimated, and
comes at a most opportune time.
x It coincides with Qatar reaching the targeted 77 million tons per year of LNG
production and amid much speculation over Qatar’s ability to sustain its rapid
growth after gas related projects are completed.
x The International Monetary Fund (IMF) provided Qataris more reason to
rejoice when it projected a growth rate of 20 per cent for the country next
year.
x Already, Qatar is the second largest recipient of FDI amongst GCC countries
after Saudi Arabia.
x According to the World Investment Report 2010, in turn issued by United
Nation’s Conference on Trade and Development (UNCTAD), Qatar
succeeded in more than doubling the value of FDI flows in a span of one year,
from $4.1 billion in 2008 to $8.8 billion last year.
x The credit partly goes to the sustained progress made by the country’s energy
sector, notably in gas production. The 2022 World Cup event is expected to
increase this FDI flow into the country.
x Qatar is set to benefit enormously from currently planned spending in general,
as well as from the impact of the World Cup.
x Continued economic growth would be the primary result, just when the fast-
paced growth, induced by the large buildup in capacity in the hydrocarbon
sector in recent years, was set to come to an end.
x This vast spending program will also help diversify the economy away from
hydrocarbons. Moreover, the private sector will have a greater role to play, as
the contribution of non-hydro carbon related activities to the economy surges.
x Investment in infrastructure will also help relieve some of the bottlenecks and
shortages that have built up in many areas, because expansion in
infrastructure had not kept up with the rapid growth of the economy or
population.
x The new investments can help set the stage for further growth in the future.
This also bodes well for Qatar’s plans to boost its tourism and become a pole
of attraction in the region.
x Spending will also have tremendous repercussions for the country’s financial
sector. The banking and investment sector could be one of the main
beneficiaries.
x Already, government backed projects have been very instrumental in 2010 in
helping the banking sector’s quick recovery in the aftermath of the global
financial crisis.
x Sustained future plans will help banks generate revenues through top line
growth and increased fee generating businesses. The plan could also result in
deeper stock markets with some companies likely to go public for their
funding.
x This will improve Qatar’s competitiveness and its bid to become one of the
financial hubs for the region.
x GCC firms are expected to vigorously pursue emerging opportunities in Qatar
given the assurance in the form of a new accord reached by the six member
states.
x Intra-regional trade would also get a boost. A good deal of the raw materials
involved in the construction of many projects will be sourced from
neighbouring countries.
x Large regional financial institutions would also benefit by sharing in financing
and servicing the plethora of projects. This would be especially the case as
more and more regional companies take part in the execution of the different
projects and look for local and regional financing.
x There are always risks to take into consideration when assessing such
ambitious plans. To begin with, planned spending runs the risk of putting
pressure on government finances in the short to medium term.
x The government has already issued several bonds in the past few years, and
has increased its borrowing from local banks.
x Moreover, as is often the case, actual spending may tend to exceed budgeted
costs, and the ultimate bill might see some considerable upward revision over
the years.
x However a large foreign asset reserves and strong hydrocarbon revenues
would cushion any sharp unforeseen spike in spending estimates.
x A final consideration is the costly legacy assets that would remain after the
world cup concludes.
x The 12 stadiums that will be built for the event can be overkill for a country of
the size of Qatar, although the authorities intend to get around this by
dismantling and gifting some of the stadiums to other countries once the event
is over.
 x Also, the country runs the risk of building excess supply in certain sectors,
mainly in hotel rooms. Still the bulk of the spending will be on projects that are
critical for the country regardless of the requirements of the World Cup.
x The massive spending plans for World Cup 2022 projects and the ever-
expanding gas industry, it is hardly surprising according to the BP Statistical
Review of World Energy, Qatar’s gas reserves amount to 25.5 trillion cubic
meters, or nearly 14% of proven global reserves. The IMF has issued a
positive outlook for the Qatari economy.
x As suggested, the IMF is expecting economic growth of 20 per cent next year
unless there are serious i n fl a t i o n a r y pressures.
x The inflation rate is projected to hover around the bearable rate of 3 per cent
in the absence of adverse effects of rising energy prices.
x The main sectors that will benefit include construction, infrastructure,
hospitality and banking. There will definitely be significant opportunities for
allied and service industries which are supporting and complimenting the
aforementioned sectors.

15 Conclusion

x My study justifies that the country is now poised for a massive economic
development.

x With such a massive expectation of people pouring in the country there has
arisen a need for a huge number of entertainment and recreation centers,
shopping malls, relaxation centers and a whole hospitality complex.

x At present in Doha, Qatar there is a need for a place which offers wholesome
entertainment, recreation and relaxation for all age groups and sexes.

x There is immense pressure growing on the present shopping malls and

entertainment centers as they are in highly limited numbers.

x They are highly crowded most of the times and as a result people are keeping
themselves busy just being home. So investment of the Government in such
socio economic enterprises has become very important and essential.
x With the country winning the bid more tourist attractions are needed; they
would need these to give people a reason to come to Qatar and spend their
money and time here.

x The Doha festival city will not only attract tourists all over the world but also
reduce the pressure on the existing malls. It will give the people a centre or a
common front to socialize, relax and enjoy.

x It will provide a platform for mental relaxation through active and passive
recreation.
16 Bibliography

x City Centre Management

x Villagio Management

x Qatar Design Consortium

x www.football-marketing.com/qatar.2022.bid

x www.arabianbusiness.com

x www.wired.com

x Qatar National Library