What is Mission Statement?

A mission statement is a brief description of why a company or nonprofit organization

exists. In one to three sentences, it explains what the company does, who it serves,
and what differentiates it from competitors. It’s used to provide focus, direction, and
inspiration to employees while it tells customers or clients what to expect from the
business.

What is Main Component of Mission Statement?

1. Customers
2. Product and services
3. Markets
4. Technology
5. Survival, growth and profitability
6. Concern to public image
7. Technology
8. Self-Concept
9. Concern for employees

Why Important is Mission Statement?

Most companies have a mission statement that gives people an idea of their
overall goals for the organization. These statements may be generated and
passed out to employees, included in the employee handbook or manual and
posted for the world to see on the company website. While it may simply seem
like good marketing to have one, there are important reasons for having a
mission statement

Table of Contents
Large scale Foreign Companies Mission statement ................................................................................ 2
Nike ..................................................................................................................................................... 2
IKEA ..................................................................................................................................................... 3
Loreal .................................................................................................................................................. 4
Large scale Foreign Companies Mission statement

Nike

OUR MISSION:

BRING INSPIRATION AND INNOVATION TO EVERY

ATHLETE* IN THE WORLD
 *IF YOU HAVE A BODY, YOU ARE AN ATHLETE.

 Concern to public Image TO EVERY ATHLETE* IN THE

WORLD
 Growth BRING INSPIRATION AND INNOVATION

IKEA

Our Mission:
Offer a wide range of well-designed, functional home furnishing
products at prices so low that as many people as possible will be able
to afford them.

Customer (At prices so low that as many people as possible will be

able to afford them)
Product and Services (functional home furnishing products)
Market (Offer a wide range)
Loreal
Our Mission:

To provide the best in cosmetics innovation to women and men around the world
with respect for their diversity.

Customer (Women and Men)

Product and Services (To provide the best in cosmetics innovation
to women and men)
Market (Around the World)