Patanjali Ayurved

Patanjali Ayurved Limited is an Indian consumer goods company.

Manufacturing units and headquarters are located in the industrial area of
Patanjali Ayurved Limited
Haridwar while the registered office is located at Delhi.[5] The company
manufactures mineral and herbal products. It also has manufacturing units in
Nepal under the trademark Nepal Gramudhyog[6] and imports majority of herbs
in India from Himalayas of Nepal.[7][8] According to CLSA and HSBC, Patanjali
is the fastest growing FMCG company in India. It is valued at ₹30 billion
(US$420 million) and some predict revenues of ₹5,000 crore (US$700 million)
for the fiscal 2015–16.[9][10][11] Patanjali declared its annual turnover of the year
2016-17 to be estimated ₹10,216 crore (US$1.4 billion).[12]Baba Ramdev has
stated in his interview withCNN-News18that profit from Patanjali Products goes
Type Private[1] Industry
to charity.[13]. It was listed 13th in the list of India's most trusted brands (The
Consumer goods Founded
Brand Trust Report) as of 2018, and ranks first inFMCG category. [14]
2006
Founder Baba Ramdev
Acharya Balkrishna
Contents Headquarters Haridwar,
History Uttarakhand, India

Revenues Area served Indian Subcontinent and

Middle East[2]
Production
Products Foods, beverages,
Products
cleaning agents,
Sales and distribution
personal care
Controversies products, Ayurvedic
See also medicine
References Revenue ₹12,000 crore
External links (US$1.7 billion) (2017-
18[3])
Number of 2,00,000 (2011–12)[4]
employees
History
Website Patanjali Store
Baba Ramdev established the Patanjali Ayurved Limited in 2006 along Patanjali Corporate
with
Acharya Balkrishna with the objective of establishing science of Ayurveda in

accordance and coordination with the latest technology and ancient wisdom[1.5][16][17]

Balkrishna owns 98.6% of Patanjali Ayurved, and as of March 2018, has a net worth of US$6.1 billion [1. 8]

Revenues
 Revenues
Year (In ₹ Crore)

2010-11 185
2011-12 453
2012-13 841
2013-14 1,184
2014-15 2,006
2015-16 5,000

2016-17 10,561 [19]

2017-18 11,000 [3]

Future Group which has tied up with Patanjali sells about ₹30 crore (US$4.2 million) worth of Patanjali products every
month.[20][21][22]

Production
Patanjali Food and Herbal Park at Haridwar is the main production facility operated by Patanjali Ayurved. The company has a
production capacity of ₹350 billion (US$4.9 billion) and is in the process of expanding to a capacity of ₹60,000 crore (equivalent to
₹640 billion or US$9.0 billion in 2018) through its new production units at several places, including Noida, Nagpur, and Indore.[3]
The company plans to establish further units inIndia and in Nepal.[23][24]

In 2016, the Patanjali Food and Herbal Park was given a full-time security cover of 35 armed Central Industrial Security Force
(CISF) commandos.[25][26][27] The park will be the eighth private institute in India to be guarded by CISF paramilitary forces. [27]
Baba Ramdevis himself a "Z" category protectee of central paramilitary force[s27]

Products
Patanjali Ayurved[28] produces products in the categories of personal care and
food.[29][30] The company manufactures more than 900 products including 45 types
of cosmetic products and 30 types of food products. According to Patanjali, all the
products manufactured by Patanjali are made from Ayurveda and natural
components[31][32][33][34][35] Patanjali has also launched beauty and baby
products.[36] Patanjali Ayurvedic manufacturing division has over 300 medicines
for treating a range of ailments and body conditions, from common cold to
chronic Toothpaste by Patanjali Ayurved
paralysis.[37][38][39]

Patanjali launched instant noodles on 15 November 2015.[40][41][42] Food Safety

and Standards Authority of India slapped a notice on the company as neither Patanjali nor Aayush, which are the two brand names
under which Patanjali got licenses, have got any approval for manufacturing instant noodle [4s3. ][44][45][46]

In 2016, Patanjali has announced to enter the textile manufacturing centre. The company is reported to manufacture not only
traditional clothes such asKurta Payjama but also popular western clothes such asjeans.[47]

On 5 November 2016, Patanjali announced that it will set up a new manufacturing plant Patanjali Herbal and Mega Food Park in
Balipara, Assam by investing ₹1,200 crore (US$170 million) with the manufacturing capacity of 1,000,000 tonnes (2.2 × 10 9 lb) of
goods per year. The new plant will be the largest facility of Patanjali in India and will be operational by March 2017. Patanjali
already has around 50 manufacturing units acrossIndia.[48]
Sales and distribution
Patanjali Ayurved sells through nearly 4,700 retail outlets as of May 2016. [33][49] Patanjali also sells its products online and is
planning to open outlets at railway stations and airports. [50] Patanjali Ayurveda has tied up with Pittie Group and Kishore Biyani's
Future Groupon 9 October 2015.[33] As per the tie-up with Future Group, all the consumer products of Patanjali will be available for
the direct sale in Future Group outlets.[51][52][53] Patanjali Ayurveda products are also available in modern trade stores including
Reliance retail, Hyper city and Star Bazaar apart from online channels.[33][54][55][56][57] Patanjali Ayurved, co-founded by yoga guru
Ramdev, is targeting Rs 10,000-crore revenue in 2016-17, after sales grew 150 per cent in the previous financial year to Rs 5,000
crore.[58]

Patanjali Ayurved has also started its FMCG expansion in form of dealership and distributorship channels across the country and
expects wider growth in Overseas distribution as wel[l5. 9]

Controversies
On 21 June 2017, The Nepal Department of Drug Administrationasked Patanjali Ayurved in a public notice to immediately recall
six medical products as they were found to be of “substandard quality”. All medicines mentioned in the notice — six out of seven
from Patanjali — had failed the microbial tests used to detect bacteria, mold and other toxin [s6.0][61]

In 2015, the Maharashtra governmentannounced plans to sell excessive material from its Van Dhan Jan Dhan scheme to Patanjali.
The government set up this scheme to sell medicinal and herbal products, derived from the forests of Maharashtra,to the consumer
in government-established shops[.62] Forest MinisterSudhir Mungantiwarstated that its plan to sell wholesale to Patanjali is an effort
to increase production from the Van Dhan Jan Dhan scheme. Members of the opposition party have stated that the forest products
are a national asset, and plans to sell them to Patanjali is a form of favoritism[6.3]

Patanjali’s Amla juice had also been suspended by the armed forces’ Canteen Stores Department (CSD) in April after it failed the
quality test at a Public Health Laboratory in Kolkata [6. 4]

See also
Acharyakulam
Bharat Swabhiman Trust
Patanjali Yogpeeth
Yog gram

References
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External links
Official website

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