ABOUT THE BRAND

Ninety Percent, co-founded by Shafiq Hassan and Para Hamilton, is a London-based women’s wear
brand that’s trying something new. Bringing together ethics and aesthetics, the newly launched label
offers women the option to Dress Better, with pieces that prioritize product and people over profits.
Based on a pioneering business model, the company will share 90% of its distributed profits between a
diverse range of charitable causes and those who make the collection happen. Plus, customers will
have influence over where the money goes — each purchase comes with the option to vote for a
cause.

CONCEPT

We are a London-based contemporary label launched in 2018 that’s trying something new: sharing
90% of our distributed profits between charitable causes and those who make our collection happen.
There’s more. We’d like you to decide where our money goes and help us start a consumer movement
that empowers makers and wearers

OUR ETHICS

We are striving to improve our social and environmental legacy with a new business model that
reinvests our profits across a range of organisations that safeguard people and the planet. Shopping
NINETY PERCENT and voting to support one of the affiliated charitable cause’s makes you part of a
forward-thinking movement that, we hope, transcends trends.

PRACTICES

We treat our people and planet with respect and always pursue positive practices. Garments are
made in excellent manufacturing facilities that have workers welfare being key to their business values
both in Bangladesh and Turkey.
MOTTO

#Dress better to unite our community and start something meaningful. We are conscious about style

good.
and totally committed to making fashion for goo

PRODUCTS

AESTHETIC
The collection is feminine and low maintenance. Relaxed silho
silhouettes
uettes are its core alongside close-fit
close
jersey staples and sumptuous knits. Design focus is on fit, fabric and finesse to make detail driven
pieces that work effortlessly together to elevate the everyday.

FABRICS
Materials are chosen very carefully and so
sourced
urced only from reputable suppliers. Most of our jersey
pieces are made from organic cotton while Tencel, (made from renewable wood pulp in a closed loop
system), is one of the most heavily featured materials in our collection. Sometimes the fabrics required
requir
for our more technically demanding designs aren’t quite as sustainable as we’d like. When this
happens, research begins on how to develop and improve for future collections. Sustainability is an
endeavour that’s high on our agenda; we'll share our progress and encourage your feedback as we
start this journey.

VISIBILITY ON SOCIAL MEDIA

Ninety percent is a brand which has a well active Instgaram and Facebook page. As other brands they
have been using social media as the point of contact between the customers and brand for notifying
their new collections and various campaigns

Instagram they have followers around 6261 and they are using this platform to inform the customer
about the recent updates about the brand and for running various campaigns.

One of the successful campaigns in Instagram was the #imadetheclothes hash tag challenge to
support the fashion revolution. On 24 April 2013, the Rana Plaza building in Bangladesh collapsed.
1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in
history. That’s when Fashion Revolution started.

Since Fashion Revolution started, people from all over the world have used their voice and their
power to tell brands that things must change. And it’s working. The industry is starting to change.
More brands are being open about where their clothes are made. More manufacturers are making
their factories safer.
But the story is far from over. We are only just getting started. We can’t stop until every garment
worker who makes the clothes we love is seen, heard, paid properly and working in safe
conditions. Your voice does make a difference. We need to make this Fashion Revolution Week
bigger and bolder than ever before. Ask brands #whomademyclothes?

To support this NINETY PERCENT promoted the event called #IMADETHECLOTHES, to recognize
the workers and people who has been associate with the garment till it reach the customer

Facebook they have huge fan following and ninety percent is using this page to post the videos of
their delighted customers and Employee profile video to educate the world about the healthy
working atmosphere
 PROCESS FLOW

Your order arrives

You find your unique code

Printed on the care label3

Visit ninetypercent.com/vote

Enter your unique code and vote

to support your chosen cause

Distribution of 90% of the profit

SOCIAL MEDIA CAMPAGIN
Social media campaign is a coordinated marketing effort to reinforce or assist with a business goal
using one or more social media platforms. Campaigns differ from everyday social media efforts
because of their increased focus, targeting and measurability.

Ninety Percent by considering the current scenario and need for educating the customers regarding
the environment conservation
ion planned to start a social campaign connecting instagram and facebook
as part of the world environmental day a campaign to save the mother earth by using the method of
aforestation.

THEME
NINETY PERCENT in this environmental day is coming up with a campaign to save planet earth with
the hashtag #LetzSaveMotherEarth by planting a tree.
CONCEPT
NINETY PERCENT is planning to send a pack of seed along with garment when you shop any
merchandise through their online portal.

ill be attached along with the wash care label which contains the usual QR code for
A pack of seed will
the voting.

TO make the May as a memorable month campaign is starting from the May 1st and it will go on till
June 4th. On June 5TH NINETY PERCENT will acknowledge each and every customer by planting the
number of tree equal to the number of customers who has taken the initiate to buy the merchandise
and planted the seed during the period of 34 days.

Brand will also acknowledge the customers by publishing their name on the website
w after the
campaign.
PHOTOS OF MERCHENDISE WITH SEED PACKT ATTACHED
MARKETING

NINETY PERCENT is a brand which is already doing many social activities through their existing
concept. This time they are looking into more upon a campaign with zero investment and campaign
which will increases the sales
es by creating an emotional marketing for the products with the hash tag
#LETZSAVEMOTHEREARTH.

PROMOTION POSTERS OF INSTAGRAM AND FACEBOOK

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