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PRESENTATION IN ENGLISH: CHARACTERISTICS OF A PRODUCT

MARKET MANAGEMENT TECHNOLOGIST

PRESENTED BY:
DANIEL FELIPE CASAMACHIN DIAZ SHEET:
1667992

NATIONAL LEARNING SERVICE SENA


CENTER OF INDUSTRIAL TRAINING AND DEVELOPMENT OF SOACHA
SEVILLA VALLE DEL CAUCA
YEAR 2018
. Proposal for packaging or packaging design
presentation of the product

brand: the name of the product to be launched in the market will be named

pulp of frozen fruit pulpifruit

packaging: 2-gauge polyethylene bag will be handled

because: they offer greater resistance and protection to the product, they are easy
to recycle

polyethylene bag
the label:

brand label: goes on the back of the product

. composition: fruit and ascorbic acid


. uses: for home remedies, its use in beauty treatments is possible
the pulp of frozen fruit is ideal for nectars, juices, combinations, smoothies, ice
creams, snows, milkshakes, sauces, yogurt, chutneys, fresh water, scrapes,
mirrors, stews, desserts, pastries, cocktails, jams, gelatins, muses, etc. .
. frozen fruit
. content: 250 to 300 gr
. lot
. due date: approximately 18 months
. price to the public: 1,000 to 1,200 $
. company that manufactures: distribuciones pulpifruit located in the municipality of
sevilla diagonal valley 50ª # 35-28 Tel: 2199906

barcode
logo:

advertising tools
web advertising tools:
free websites
professional websites
web positioning tools
mobile optimization
social networks:
facebook, twitter, whatsapp etc.
email marketing:
direct mailing
massive mail
others:
personal business cards
normatividad that applies to suggested packaging
resolution 4143 of 2012

(december 7)

by which the technical regulation is established on the sanitary requirements that


they must comply with the materials, objects, plastic and elastomeric containers
and equipment and their additives, intended to come into contact with food and
beverages for human consumption in the national territory.

arguments of why carry out the proposal

our strategic plan is to make the presentation of our packaging attractive and
inspire the confidence of all buyers, our product
frozen fruit pulp is highly viable. since it is a product free of preservatives,
chemicals and also price according to customers is highly accessible. therefore,
they need an alternative in such products that is competitive with market prices.
we focus this project based on the demand of the pulp of frozen fruit in the
colombian market given the need to always have pulps in the home for the
frequency with which these products are used (malted desserts, juices, etc.). the
project ends with the creation of a microenterprise called
pulpifruit that manufactures a natural product that is not harmful to health. our
company wants to provide the public with confidence, security and economy as we
work to be recognized in the market by offering a good quality product. we are
interested in selling our product to all supermarkets, stores and other points of
sale.

public to which the product is directed

it is evident that distributions "pulpifruit" located in the municipality of sevilla valley


(demographic segmentation) has been working with 178 families on average, who
inhabit the urban area of the municipality of seville developing visits per week and
by sectors, wings that offer with security of buy your products in addition, the
company "pulpifruit" directs its products to the whole family from children 5 years
old and older to the elderly. we also focus our products to stores, supermarkets,
independent businesses.
name and identity of the product.

The product that will be offered to the community is the sale of the fruit pulp, a
concentrated product, obtained from sifting the edible part of ripe, healthy and
clean fruits. The fruit pulps come in different flavors and are known to possess a
varied range of nutritional compounds among which are fiber, vitamins and
minerals. Comes in 250-to-300-gram presentations packed in a 2-gauge
polyethylene bag
Product without any contraindication, in such a way that it complies with all the
expectations of the community and that its commercial value is within the reach of
the population in general.
The type of product is a consumer product intended for personal consumption
In the homes.

product characteristics.
. frozen fruit pulp is a high-yielding product with low constant temperature, which
contributes to the economy of colombian society

. it is a product does not contain dangerous preservatives and can be stored up to


18 months frozen

. for each bag of 300 grams you get 10 glasses of natural juice in terms of direct
consumption

. this product is consumed by people from 5 years old and upwards, generally
everyone

. frequently used product

. of accessible use
good of the consumption: as it is a product of frequent use it is possible to be
obtained with facility, to a consto very accessible in several presentations for
benefit in general.

product benefits

freezing preserves the aroma, color and flavor of the fruit over a period of time,
much greater than that of fresh fruit.

with respect to the natural fruit, the pulps have a great advantage, if they are not
consumed, they do not rot in a couple of days, what happens with the fresh fruit.
they facilitate the preparation of juices put in the blender the pulp of fruit, add water
(i do not use sugar), process for less than a minute and ready
high nutritional value, fruit consumption has multiple benefits, as is widely known;
they are an indispensable source of fiber for a good functioning of the digestive
system, they have important levels of vitamin a, e and c, proteins, natural sugar,
water and does not contain cholesterol.

opinions of the "clients"

thank you for conducting the user satisfaction survey. It will not take more than five
minutes to complete it and it will be of great help to improve our services. The data
that is included in it will be treated anonymously

¿which one or which of the following aspects attract you from the product?

simplicity

easy to use

it's fashionable

none of the above

¿which one or which of the following aspects do not attract you from the product?

i do not need it

it's boring

it's complicated
¿would you buy this product at a price of [1000 and 1200 pesos]?

very likely

probably

it is unlikely

it is not likely

this product is from the pulpifruit company. ¿does that make it more, or less interesting for
you?

more interesting

less interesting

neither more nor less interesting, there is no difference

i do not know

¿what is your general satisfaction with our products?

appalling

Regular

acceptable

good

excellent

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