SUPERMATH Analytics Conference Features Traffic, Energy, Fraud and Healthcare Solutions

SUPERMATH, a new business intelligence conference slated for November 10 at the Del Mar Marriott,
envisions us in a smarter world driven by predictive analytics. Combining inspiring keynotes by national
thought leaders with cutting-edge technology demonstrations in a variety of fields, the conference is a
day-long expo of innovation.

Following morning keynotes, Mayor Jerry Sanders will open the technology expo where more than 20
companies will showcase business intelligence solutions in a variety of fields including bioinformatics
and predictive analytics.

Keynote speakers include: energy-policy analyst, transport economist and environmental activist Charles
Komanoff, recently featured in Wired magazine; Brian Knauss, Director, Analytic Platforms, eBay; Cheryl
Max, Director, Functional Capabilities, World Wide Demand Programs, IBM; Dr. Eric Topol, a pioneer in
advancing individualized and wireless medicine; and Pamela Scanlon, Executive Director of San Diego’s
Automated Regional Justice Information System (ARJIS). Others include Michael Victoroff, M.D., Chief
Medical Officer for Parity Computing; Amy Chui, Vice-president of Risk Analysis and Management at
Sempra Energy, and Revathi Subramanian, Director of Research & Development with the SAS Institute,
Inc.

The expo of cutting-edge technologies will be showcased in four industry “neighborhoods” – Risk,
Security and Fraud; Healthcare and Medicine; Media, Marketing and Social Networks, and Energy,
Infrastructure and Clean Tech. As a recognized analytics cluster, San Diego is home to more than 100
area companies involved in creating new analytics technologies and services used nationally and
internationally.

Among the more than 20 innovative predictive analytics technologies to be demonstrated are:

LinkedIn (social media beta test) -- Exclusively for SUPERMATH, LinkedIn will demo its new beta product
called Signal, which provides a new way to consume information and news that’s most relevant to
professionals using its networking site. Signal is the first LinkedIn product aimed at helping professionals
glean the most relevant insights from status updates and news. SUPERMATH attendees will be given
access to the private beta so they can experience how their personal LinkedIn profiles create a more
effective social search and news search engine, updated to the minute.

SPAWAR (ship and fire identification and mapping) -- The RAPid Image Exploitation Resource (RAPIER)
uses advanced image algorithms to detect, classify and map ships and identify and map fires using high-
resolution satellite imagery. In case of wildfires, the algorithms can locate thermal “hot spots” behind
thick smoke. It is a valuable tool for first responders, disaster response coordinators, maritime law
enforcement, and port authorities.
“We are very excited to be showcasing many of the new and innovative analytics applications being
developed in the San Diego region and nationally,” said Conference Chair Tom Clancy, a director of the
San Diego Software Industry Council and Managing Director at Tao Venture Partners. “These
applications are being used to analyze and optimize everything from traffic flow and roadway operations
to laboratory research and wildfire burn rates and directions. This conference brings exciting stories to
business and the general public about the significant roles and possibilities analytics present for creating
a healthier, safer and more efficient world.”

ABOUT THE SAN DIEGO SOFTWARE INDUSTRY COUNCIL

The San Diego Software Industry Council is one of San Diego's oldest and largest trade organizations for
regional software companies, related technologies and services. The Council supports the
entrepreneurial spirit within the San Diego software and IT industry by providing a forum for the
exchange of ideas, sharing of resources and promotion of industry goals. More information about
SUPERMATH can be found at http://www.supermathconference.com.