Memo

To: RGV Inc

From: Dulce M. Perez
CC:

Date: 4/29/19
Re: Revenue Assessment

Thank you for the opportunity to assess your sales data in order to provide recommendations for
increasing your sales. The analysis and recommendations below are based on the data you
provided, which covers a period from May 2004 through June 2006. The analysis below is based on
this data alone. Therefore, our recommendations should be tempered by your knowledge of business
realities and your market. Please let us know if we can answer any questions concerning the
analysis or the recommendations provided.

ANALYSIS 1 – Least Sales Based on Country

Analysis

According to my research, there are seven countries which are not producing enough sales. The seven
countries according to my spread sheet and pie charts are Poland and Norway with 0% and Finland,
Italy, Portugal, Spain, and Argentina with 1%.

Graphic
Row Labels Sum of Total
Argentina $ 8,119.10
Austria $ 139,496.63
Belgium $ 35,134.98
Brazil $ 114,968.48
Canada $ 55,334.10
Denmark $ 34,782.25
Finland $ 19,778.45
France $ 85,498.76
Germany $ 244,640.63
Ireland $ 57,317.39
Italy $ 16,705.15
Mexico $ 24,073.45
Norway $ 5,735.15
Poland $ 3,531.95
Portugal $ 12,468.65
Spain $ 19,431.89
Sweden $ 59,523.70
Switzerland $ 32,919.50
UK $ 60,616.51
USA $ 263,566.98
Venezuela $ 60,814.89
Grand Total $ 1,354,458.59

1
 Recommendation

Based on my findings, I believe it is important to take fast action with these seven countries. Although,
reducing the price will guarantee us more customers, it is important to keep in mind what can bring us
more profit. Therefore, I believe the best way to increase profit would be by selling one and giving
another for half the price, instead of selling all the products for half the price.

For example, if we have a product that sells for $10.00 and we were to sell it four times, we would get
$40.00 and reducing the price to $5.00 would get us $20.00. Now let’s say we have the same product
for the same amount ($10.00), but instead of reducing the price to $5.00, we would sell one and give
one half off. If we were to sell this product four times, instead of making $20.00, we would make $60.00.

ANALYSIS 2 – Products in Ruins

Analysis

Based on my research, I have realized there are five products that are not selling. The products are
Longlife Tofu, Chocolade, Geitost, Gene Shouyu, and Longlife Tofu. Instead these products have been
decreasing at a fast pace, with just three years there has been a drastic change.

Graphic

l Page 2
 Poduct Name Sum of Unit Purchase Price Total Sales
Alice Mutton $ 1,349.40 $ 35,482.20
Aniseed Syrup $ 114.00 $ 3,080.00
Boston Crab Meat $ 706.30 $ 19,048.30
C?te de Blaye $ 5,902.40 $ 149,984.20
Camembert Pierrot $ 1,638.80 $ 50,286.00
Carnarvon Tigers $ 1,612.50 $ 31,987.50
Chai $ 651.60 $ 14,277.60
Chang $ 786.60 $ 18,559.20
Chartreuse verte $ 500.40 $ 13,150.80
Chef Anton's Cajun Seasoning $ 413.60 $ 9,424.80
Chef Anton's Gumbo Mix $ 196.10 $ 5,801.15
Chocolade $ 71.40 $ 1,542.75
Escargots de Bourgogne $ 227.90 $ 6,664.75
Filo Mix $ 196.00 $ 3,383.80
Fl?temysost $ 829.90 $ 20,876.50
Geitost $ 74.50 $ 1,713.50
Genen Shouyu $ 86.80 $ 1,813.50
Gnocchi di nonna Alice $ 1,770.80 $ 45,121.20
Gorgonzola Telino $ 595.00 $ 16,172.50
Grandma's Boysenberry Spread $ 290.00 $ 7,345.00
Gravad lax $ 140.40 $ 3,047.20
Guaran? Fant?stica $ 216.00 $ 4,782.60
Gudbrandsdalsost $ 1,036.80 $ 24,307.20
Gula Malacca $ 435.20 $ 10,524.20
Gumb?r Gummib?rchen $ 923.40 $ 21,534.90
Gustaf's Kn?ckebr?d $ 285.60 $ 7,232.40
Ikura $ 979.60 $ 22,140.20
Inlagd Sill $ 554.80 $ 14,542.60
Ipoh Coffee $ 1,205.20 $ 25,079.20
Jack's New England Clam Chowder $ 432.10 $ 9,098.10
Konbu $ 230.40 $ 5,234.40
Lakkalik??ri $ 662.40 $ 16,794.00
Laughing Lumberjack Lager $ 137.20 $ 2,562.00
Longlife Tofu $ 114.00 $ 2,566.00
Louisiana Fiery Hot Pepper Sauce $ 622.60 $ 14,607.00
Louisiana Hot Spiced Okra $ 122.40 $ 3,519.00
Manjimup Dried Apples $ 1,971.60 $ 44,742.60
Mascarpone Fabioli $ 460.80 $ 9,171.20
Maxilaku $ 388.00 $ 9,500.00
Mishi Kobe Niku $ 465.60 $ 8,827.00
Mozzarella di Giovanni $ 1,217.40 $ 25,738.80
Nord-Ost Matjeshering $ 776.58 $ 14,775.54
Northwoods Cranberry Sauce $ 504.00 $ 13,760.00
NuNuCa Nu?-Nougat-Creme $ 235.20 $ 4,051.60
Original Frankfurter gr?ne So?e $ 460.20 $ 9,685.00
Outback Lager $ 552.00 $ 11,472.00
P?t? chinois $ 739.20 $ 19,512.00
Pavlova $ 704.20 $ 18,748.05
Perth Pasties $ 904.80 $ 21,510.20
Queso Cabrales $ 744.80 $ 13,902.00
Queso Manchego La Pastora $ 516.80 $ 12,866.80
R?d Kaviar $ 201.00 $ 4,200.00
R?gede sild $ 129.20 $ 4,740.50
R?ssle Sauerkraut $ 1,385.20 $ 26,865.60
Raclette Courdavault $ 2,761.00 $ 76,296.00
Ravioli Angelo $ 417.30 $ 7,807.80
Rh?nbr?u Klosterbier $ 339.45 $ 8,650.55
Sasquatch Ale $ 246.40 $ 6,678.00
Schoggi Schokolade $ 368.70 $ 15,231.50
Scottish Longbreads $ 392.50 $ 9,362.50
Singaporean Hokkien Fried Mee $ 396.20 $ 9,332.40
Sir Rodney's Marmalade $ 1,215.00 $ 23,635.80
Sir Rodney's Scones $ 366.00 $ 9,636.00
Sirop d'?rable $ 666.90 $ 16,438.80
Spegesild $ 300.00 $ 6,144.00
Steeleye Stout $ 612.00 $ 14,536.80
Tarte au sucre $ 2,227.80 $ 49,827.90
Teatime Chocolate Biscuits $ 315.70 $ 6,159.50
Th?ringer Rostbratwurst $ 3,713.38 $ 87,736.40
Tofu $ 469.65 $ 8,630.40
Tourti?re $ 244.95 $ 5,121.00
Tunnbr?d $ 167.40 $ 4,840.20
Uncle Bob's Organic Dried Pears $ 846.00 $ 22,464.00
Valkoinen suklaa $ 149.50 $ 3,510.00
Vegie-spread $ 693.50 $ 17,696.30
Wimmers gute Semmelkn?del $ 931.00 $ 23,009.00
Zaanse koeken $ 191.90 $ 4,358.60
Grand Total $ 56,500.91 $ 1,354,458.59

l Page 3
 Recommendation

Because these five products have been decreasing at a fast rate, the best solution would be to remove
them from the market completely. Removing no profit products would decrease transportation costs
and would decrease production and transportation costs, allowing the company to focus their efforts in
more profitable products.

ANALYSIS 3 – Sales by Vendor

Analysis

Based on my findings, there are four vendors who have been doing a good job by keeping the sales
above 6,000. As for Callahan, although he does not do a bad job with the sales, they could be better.
The last three vendors have been below 5,000 and therefore need to work on their sale techniques.

Graphic

Sum of Quantity Column Labels

Row Labels Buchanan Callahan Davolio Dodsworth Fuller King Leverling Peacock Suyama Grand Total
Beverages 421 1308 1607 519 1069 948 1310 1572 778 9532
Condiments 149 634 651 493 709 486 670 1252 254 5298
Confections 340 989 1333 365 863 742 1346 1535 393 7906
Dairy Products 918 726 1525 639 910 940 1308 1455 728 9149
Grains/Cereals 213 688 422 74 645 320 887 1000 313 4562
Meat/Poultry 378 419 544 135 702 395 525 921 180 4199
Produce 224 411 492 41 297 268 327 558 372 2990
Seafood 393 738 1238 404 860 555 1479 1505 509 7681
Grand Total 3036 5913 7812 2670 6055 4654 7852 9798 3527 51317

Recommendation

l Page 4
 In order to increase profits, vendors must have great customer service and know about sales
techniques. Therefore, all employees (good and bad) should attends monthly meetings, workshops,
and academies to increase their knowledge.

SELF ASSESSMENT
Pretending to be hired for a company to increase profit is no easy task and can be challenging for
someone who does not have such knowledge. From completing the Excel project, I learned there is
so much more to businesses and organizations than what I thought. In order to keep a business
running one must have the knowledge and understand business, which can be hard for someone who
has never had a business class such as myself. Although, I found this project very challenging, I
enjoyed it very much. I was put to think in ways I had never done so before, such as seeing how profit
can be increased.
I always look for sales and although I do not like the product, I will buy it if it is on sale just to try it.
Which is something many of us do not think about when buying groceries. It is a way of selling
products that are not being bought enough, or at other times they are new products that businesses
want people to try.
While working on my final I believe I have gained more knowledge in the business filed, not just for
making decisions, but really trying to figure out how to increase prices and make vendors improve on
their skills.

l Page 5