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ÅF AB changes
name to ÅF Pöyry AB
(legal)
January February March April May June July August September October November
New brand
Closing
roll-out
SoMe + Web: Aligned transition campaign w content on separated platforms Implementation new brand
ÅF and Pöyry brand remains intact (visual/verbal). No combined logos. • New brand and visual identity
• New SoMe platforms
Preparation new brand • New website
• New marketing material
BRAND GUIDELINE DURING TRANSITION PERIOD
Brand guideline in
transition period
New brand in September: A launch of a new brand is planned for in September, this is a guide to help you in the transition
period.
Two brands, no hybrids: The ÅF brand and the Pöyry brands (logos/visual identity) are to be used separately until the launch
of a new common brand. No hybrids. There is a transition campaign to be used to communicate the merger.
Legal name is ÅF Pöyry AB: There is a difference between brand and legal name. ÅF AB changed it´s legal name to ÅF Pöyry
AB, all legal documents and corporate communication from ÅF AB should be changed to ÅF Pöyry AB (ie. press releases,
agreements, CEO-messages, corporate communication).
Brand name: For the brand name, written and spoken, we say ÅF or Pöyry in transition period.
You can use this material side by side with existing ÅF or Pöyry marketing
material. E.g in an exhibition, you can have an ÅF stand and bring a
campaign roll-up. In your ÅF or Pöyry ppt-presentation you can add a slide
from the campaign to your existing presentation. For all other marketing
materials, treat the brands separately. Do not mix them!
Roll ups and pop up-stands with campaign message will be available for
Campaign material is available for all formats (PPT-slides ads, roll up,
reservation in the ÅF web shop in mid March. digital etc)
Business Cards
Branding &
Merchandise
Existing ÅF and Pöyry products can still be used during
the transition period.
Office branding
Recruitment ads
LinkedIn profile
About us
A new boilerplate for ÅF Pöyry:
Making Future.”