“DEVELOPING PAKISTAN’S NEXT

GENERATION OF LEADERS”

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OUR STORY SO FAR
25 Out of school  Pakistan is in the midst of an EDUCATION EMERGENCY where large
numbers of children are out of school
Million children
Orange Tree  Group of college students and some philanthropists teamed up and

2011 established
decided to launch a holistic program to provide quality education
and healthcare.

100 Starting 


Initial pledges as low as Rs. 100 / month
Total annual fundraising has reached Rs. 42 million
Rupees contribution
163 Current 


Initial batch of 11 students has grown to 163 alumni
OTF is a registered nonprofit organization today with a mission of
Students alumni providing mainstream education and quality healthcare to the
deserving students.
 WHAT WE DO
 Orange Tree Foundation (“OTF”) - A tax-exempted, not-for-profit Educational Society based in Karachi
working towards EQUAL EDUCATION for all Pakistanis.

Unique Mother and Child Program – Mothers are taught along with the children

Targets working families who are financially

Supports education of deserving children in challenged yet at the same time, eager to
mainstream schools provide the best available education to their
children

CRITERIA
Parents have completed high school education and based in Karachi
 Office peons  Tailors
 Runners  Salesmen
 Drivers  Computer operators
ORANGE TREE FOUNDATION-PRESENTATION 2
 A GLIMPSE OF OUR WORK

ORANGE TREE FOUNDATION-PRESENTATION 3

 PLACEMENTS IN LEADING INSTITUTIONS
 163 financially challenged students are studying in leading schools and colleges under the OTF Scholarship
Program

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 SOME ALUMNI ACHIEVEMENTS
 Daughter of a driver is studying in Dow Medical College and receiving scholarship purely on merit.
 Sons of deaf and mute parents are studying in Habib School and doing well in studies.
 Daughter of an office assistant working in a Travel Agency, is one of the brightest students at Reflections
School and she has recently become a Hafiza.
 Son belonging to a family abandoned by his father, is now studying in ICAP to become a Chartered Accountant.
 Mother of students is doing MBA from IoBM while her children are studying in Reflections School.
 Similarly, Father of students is studying in ICMA while his children are studying in Reflections School.
 Son of a drug addict is now studying in PETARO and is an outstanding student.
 Son of a driver has graduated from Generation School under Orange Tree program and is now becoming a
speech therapist from Ziauddin Hospital.
 Son of a printer has graduated from Nixor College on merit under Orange Tree program and is now studying in
ICAP to become a Chartered Accountant.
 An orphan girl is studying in Iqra University and is even receiving scholarship due to her outstanding results.
 There are 150 more stories of achievements and struggles of students and parents.

ORANGE TREE FOUNDATION-PRESENTATION

 PROPOSAL FOR FUNDRAISING

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 FUNDRAISING FOR ANNUAL CARNIVAL
 Orange Tree Family Funfair is OTF’s annual fund
raiser held every January
 Audience from all over Karachi
 Expected attendance of

10,000+
OTF is currently seeking sponsors for its
landmark annual event

ORANGE TREE FOUNDATION-PRESENTATION 6

 LAST YEAR’S EVENT

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 EVENT SCOPE
ACTIVITY ORANGE TREE FAMILY FUNFAIR 2019
VENUE KHADDA MARKET HOCKEY STADIUM, DHA
DATE 27 JANUARY 2019
FOOTFALL 10,000+
AUDIENCE MASSES (SEC A+, A and B)
BIRD’S EYE VIEW AUDIENCE WILL COMPRISE OF THE FOLLOWING:

AGE GROUP (YEARS) PERCENTAGE

4 – 15 35%
15 – 30 35%
30+ 30%

ORANGE TREE FOUNDATION-PRESENTATION 8

 TARGET AUDIENCE
DEMOGRAPHIC PSYCHOGRAPHIC BEHAVIOURAL GEOGRAPHIC

 Male / Female  Predominantly  Mid to High PRIMARY

 Married Conservative and Discretionary Spending  Clifton, Defence
Moderates / Some  Strong Online Presence
 Age Group  PECHS /
Liberals
 35%  4 – 15 Bahadurabad
35%  15 – 30
 Strong Religious Values
  KDA
 30%  30+  Active on Social
SECONDARY
 Income Groups networks (Instagram /
Facebook)  Gulshan-e-Iqbal
 Low Income
 Saddar
 Middle / Upper
Middle
 High Income

ORANGE TREE FOUNDATION-PRESENTATION

 VALUE TO SPONSORS - CONCEPT
 Create an opportunity to interact with prospective customers and deliver brand
message
CONCEPT  Engage target audience in healthy activities to increase brand recognition
 Involve children in activities which are in sync with brand vision to support CSR

 Engage families in clean fun filled activities

 Fund raiser based on a festival concept
PLAN
 Introduce brand message to schools and parents
 Create environment inline with brand vision

ORANGE TREE FOUNDATION-PRESENTATION

 MARKETING PLAN
 Promotion of the event will be done through our website, our Facebook
SOCIAL MEDIA event page “Orange Tree Family Fun Fair 2019”, and the Orange Tree
Facebook page (which has 28,000 likes), Instagram and Snapchat
 Social media influencers will also be used.

ELECTRONIC MEDIA
OTHER MEDIA  Popular news channels will cover the event.
 Like every year, popular radio channels in Urdu and English will also market
the event to attract people from all over Karachi.
PRINT MEDIA
 Editors & Journalists reporting for entertainment will be invited to attend

ON EVENT  Sponsor logos on tickets and all banners that are placed over the ticket stalls
PROMOTION  Standees, banners and media wall
 Sponsor logos are presented on backdrops and photo booths
 Continuous branding of sponsors being played on screen during the event
ORANGE TREE FOUNDATION-PRESENTATION
 MARKETING OPPORTUNITIES
 Ground Activation Sponsored Activity
 Logo Insertions on all POSM as a Partnership
 Digital Integration
 Logo on Tickets More than 25 schools and colleges participate in the event.
Tickets are sold in these schools and colleges. Students bring their families
and also volunteer at the event.
 Event’s snapshots with your logo as a partner
 Merchandising Rights

ORANGE TREE FOUNDATION-PRESENTATION

 PREVIOUS PARTNERS
 Previous partners have been leading brands which have benefited from the strong publicity achieved
during the event

ORANGE TREE FOUNDATION-PRESENTATION

 FOOD
AREA
Grand Bazar
CORPORATE SITTING
STALLS AREA

KIDS KIDS ARENA

ARENA
SPONSORSHIP PACKAGES

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 OPTIONS FOR SPONSORSHIP

PLATINUM RS. 1,500,000

GOLD RS. 1,000,000

KID ARENA RS. 700,000

ORANGE TREE FOUNDATION-PRESENTATION 15

 PLATINUM SPONSOR (Qty 1)
 200 Free Passes
 Logo as a main sponsor of the event in all communication
 Logo Placement on event page as well as orange tree Facebook page (28k likes)
 Logo placement as a Main sponsor on flyers
 Logo placement as a Main Sponsor on Posters



Logo placement as a Main Sponsor on Tickets
Branding space on Panels as a Main Sponsor at the Venue
RS. 1,500,000
 Logo in Video montages
 2 stalls at the venue at food or corporate area
 5 Minutes appearance as Addressing note in the event
 Group Photograph (Event Closing)

ORANGE TREE FOUNDATION-PRESENTATION 17

 GOLD SPONSORS (Qty 2)
 100 Free Passes
 Logo as a Co-Sponsor of the event in all communication
 Logo Placement on event page as well as orange tree Facebook page (28k likes)
 Logo placement as a Co Sponsor on flyers
 Logo placement as a Co Sponsor on Tickets



Branding space on Panels as a Co Sponsor at the Venue.
1 stall at the venue, corporate or food area
RS. 1,000,000
 2 Minutes appearance as Addressing note in the event
 Group Photograph (Event Closing)

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 KID ARENA SPONSOR (Qty 1)
 50 Free Passes
 Branding as a sponsor of Kid Arena with main logo
 Logo Placement on event page as well as orange tree Facebook page (28k likes)
 Logo placement as a Main sponsor on flyers



Logo placement as a Main Sponsor on Posters
Logo placement as a Main Sponsor on Tickets
RS. 700,000
 Group Photograph (Event Closing)

ORANGE TREE FOUNDATION-PRESENTATION 19

 OTHER SPONSORSHIPS
PARTICULARS
Official Communication
Partnership
Official Tea Partnership
Official drinks Partnership
Official Parking Partnership
Corporate stall
Stall in food area
ORANGE TREE FOUNDATION-PRESENTATION
DESCRIPTION UNIT(S) RATES
Logo on ground panel, one in corporate 1 Rs. 250,000
Logo on ground panel, 1 stall space in 1 Rs. 300,000
food area and one in corporate
Logo on ground panel, 1 stall space in 1 Rs. 300,000
food area and one in corporate
Logo on ground panel, 1 stall at 1 Rs. 300,000
entrance and one in corporate
Local and MNC Stalls 10 Rs. 200,000
Eateries 22 Rs. 70,000
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 THANK YOU
http://www.orangetreefoundation.org

@orangetreefoundation

@orangetreefoundation
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