YOUR MESSENGERS

Haward Rivera Arbelaez

Monica Arango Castillo
Liliana Stefani Tijerino Gutierrez

Grupo #8

PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE COMPANY:

YOUR MESSENGERS

SERVICIO NACIONAL DE APRENDIZAJE - SENA

TECNOLOGÍA GESTIÓN DE MERCADOS
23 DE ABRIL DE 2019
 YOUR MESSENGERS

PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE COMPANY:

YOUR MESSENGERS

VARIABLE DEFINITION
With this company specialized in corporate messaging at
the national level starting in three of the most important
GEOGRAPHIC (Bogota, Medellin and Barranquilla). We want to replace
SEGMENTATION the old model of own messenger, helping companies
reduce costs and increase profitability, in addition to
offering a comfortable system that is at the forefront of
new technologies.

Facilitate contact between the prospective company and

all the services required in the delivery of packages,
DEMOGRAPHIC messaging and returns to generate a level of confidence
SEGMENTATION and security, starting in the three main cities of the
country, at this moment in Bogota there are 728,784
companies and commercial establishments, in medellin
there are 328,237 and in Barranquilla 50,826 of which
70% are SMEs.
Segmentation of the population starting in three main
cities of the country, at this moment in Bogota there are
728,784 companies and commercial establishments, in
Medellin there are 328,237 and in Barranquilla 50,826 of
which 70% are SMEs.

PSYCHOLOGICAL Your messengers want to establish as a purpose

SEGMENTATION "Facilitate experiences of trust, closeness and
generators of life.
tranquility, provide sustainable solutions with allies that
contribute to the economic, social and environmental
well-being of our stakeholders, with innovation and
excellence ", without distinction of gender,
Age, sex, all services will be provided in the same way.

There may be several types of consumers in the middle

of the market. They are differentiated by their attitudes
related to competitive prices and low costs, and their
level of interest in an efficient and high quality service.
BEHAVIORAL Two additional factors of reliability are important time and
SEGMENTACION value, an expensive example that is reflected in the
provision of consumers to consider an online provider
like Amazon or Google for their purchases.
The consumers:
 Nomads: High activity group digital, prepared for a
new delivery model.
 Hunters: High activity group digital, prepared for a
 YOUR MESSENGERS

new delivery model.

 Quality Seekers: Seek a high service quality and
effective and the Data Protection.
 YOUR MESSENGERS

BIBLIOGRAPHY

 https://www.dane.gov.co/index.php
 https://www.accenture.com/t00010101T000000Z w /co-
es/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Local/cl-
es/Accenture- Banking-Global-Distribution-Marketing-Consumer-Study-
Espanol.pdf
 https://www.elcolombiano.com/negocios/empresas/dos-empresas-por-dia-se-
crearon-en-medellin-en-2018-PA10108016
 https://guiaempresas.universia.net.co/departamento/ATLANTICO/