Increasing Student Turnout at the Bryce Jordan Center

Melissa Booker, Irvin Charles, Jungwoo Choi & John McIntosh

Recreation, Park, and Tourism Management

ABSTRACT RESULTS CONCLUSION

As our group members attend Penn State, we commonly recognized that PSU We had this research to increase PSU students’ participation in BJC
students’ participation in Bryce Jordan Center events is currently low. Thus, we events, so we progressed a survey to PSU students to see what are
decided to find solutions for increase of PSU students’ participation in BJC events PSU students thoughts about BJC events. The number of participants
through our research. To do this, we first needed to understand how PSU students in our survey is about 100, so this cannot represent all PSU students’
think about the BJC, so we distributed an online survey to about three hundred idea about BJC. However, we obtained meaningful general trend how
PSU students through methods of randomly sending email and posting the survey PSU students are seeing BJC events.
on PSU student community websites. Through the survey, we found some ● Instagram and Snapchat would be great that BJC uses for
problems that PSU students feel about BJC events. Therefore, based on the result promotion
of the survey, we found several solutions for BJC events. ● Sending E-Mail to students is another excellent way to
promote
● Pop and Hip-Hop genres are what PSU students want to see
the most
● Most of PSU students (about 70%) are satisfied with BJC’s
pricing, but discount of some way is recommended for some
students who are not having good financial status
● Having new convenience service is highly recommended such
as food delivery service

RECOMMENDATIONS

● Use social media platforms via Instagram, Snapchat to reach

INTRODUCTION
Penn State students.

The purpose of our research is to shed light on the most effective marketing ● Provide more Pop and Rap genre concerts, students of Penn

strategies geared towards college students. To change the profit margin will State prefer these types of concerts.

increase revenue from a nearly untapped market. ● Make tickets more affordable to students for a longer duration

● What would be the most effective way to market to students? before upcharges. Students are willing to pay appropriate sums of
money to see their favorite artists however, they should be kept
● How to attract college students to events?
affordable.
● How/what pricing strategy will increase attendance of the Bryce
Min 0 ● BJC should offer additional services from food delivery to
Jordan Center? Max 500 discounted ticket prices based on various things like
● What are the reasons why students attend events? Mean 199.56 memberships, and returning students.
Median 181 ● Host a larger variety of events at the BJC; sporting events,
Mode 100
concerts, celebrity appearances/speakers, games etc.
METHODOLOGY Standard Deviation 111.76
Range 0-500

● Created an online survey to reach out to current Penn State students.

● Sent to RPTM LISTSERV, Various GroupMes ,
● Received 147 responses
● Used 100 responses in our data analyses.
○ The 47 responses we deleted were not currently enrolled as Penn State
students