2. Moneyball:The Art of Winning an Unfair Game - by Michael Lewis 3. How to Win Friends and Influence People - by Dale Carnegie 4. Good to Great - by Jim Collins 5. The Hard Thing About Hard Things - by Ben Horowitz 6. Made to Stick: Why Some Ideas Survive and Others Die - by Chip & Dan Heat 7. Rework - by Jason Fried & David Heinemeier Hansson 8. Thinking, Fast and Slow - by Daniel Kahneman 9. Purple Cow: Transform Your Business by Being Remarkable - by Seth Godin 10. The 4 Hour Workweek - by Timothy Ferris 11. The Innovator's Dilemma - by Clayton M. Christensen 12. Scalling Up Excellence - by Robert Sutton and Huggy Rao 13. How to Understand, Communicate, and Control Uncertainty Through Graphical Display - by Howard Wainer