MEDIA AND INFORMATION

LITERACY
3 MAIN BENEFITS OF MIL
- Represented as the capability to access, analyze and
invent media. 01 In the teaching and learning process, it
equips the teachers with enhanced knowledge
to empower future citizens.

02 MIL imparts crucial knowledge about functions

ARTICLE 19 of the Universal
Declaration of Human Rights
- “Everyone has the right to freedom of opinion and
expression; this right includes freedom to hold
opinions without interference and to seek, receive and
impart information and ideas through any media and
regardless of frontiers.”
of media and information channels in
democratic societies, reasonable understand
ing about the conditions needed to perform
those functions effectively and basic skills nece
ssary to evaluate the performance of media
and information providers in light of the
expected functions.
A society that is media and information literate
03 fosters the development of free, independent
and pluralistic media and open information
systems.
To enjoy the Benefits of MIL, the following are required:

MIL Women,
curriculum men and
Citizens
MIL should enable
teachers should have
marginalized MIL
groups, should be
should be to teach MIL knowledge such as
considered seen as an
about location
TITLE
with the people living
as a whole essential tool
objective of and with disability, to facilitate
and providing them consumption indigenous
with essential people or ethnic
intercultural
combination of information
tools so that minorities, dialogue,
of as well as
competencies they can should have mutual
about the
(knowledge, engage with equal access understanding
production and a cultural
skills, MIL channels to
as autonomous of information understanding
attitudes) information
and rational and of people
young knowledge
citizens
MEDIA LITERACY

ACT ACCESS

ANALYZE
REFLECT &
EVALUATE

CREATE

- A 21ST century advent to education which is an understanding to access, analyze, evaluate,

create, reflect and act using all forms of communication. Media literate people are better to figure
out the complex messages we got from TV, radio, Internet, newspapers, magazines, books, billboard
s, video games, music and other forms of media. Media literacy skills are involved in the educational
standards of every state - language arts, social studies, health, science and other subjects. Many
educationists have determined that media literacy is an effective and engaging way to employ criti
cal thinking skills to a wide range of issues.
Media Literacy Skills can Help
People to:

• Develop critical thinking skills

• Understand how media messages shape our culture and society
• Identify target marketing strategies
• Recognize what media maker wants us to believe or do
• Name the techniques of persuasion used
• Recognize bias, spin, misinformation and lies
• Discover the parts of the story that are not being told
• Evaluate media messages based on our own experiences, skills, belief
s and values
• Create and distribute our own media messages
• Advocate media justice
INFORMATION LITERACY

Critical
Technology
Thinking

Synthesis Problem
Solving

Communication

- Has been called as the Information Age in the beginning of the 21st century because of the explo
sion of information output and information sources. This refers to a set of skills requiring people to re
cognize when information is needed and have the ability to locate, evaluate and use effectively the ne
eded information. It is also more essential in the contemporary environment of rapid technological ch
ange and generating information resources. Because of the expanding complexity of this environmen
t, people are exposed to diverse, generous information choices – in their academic studies, in the wor
kplace, and in their personal lives.
INFORMATION LITERACY

- forms the basis for lifetime learning. It is accepted in all disciplines, to all learning environments
and to al levels of education. It permits learners to master content and extend their investigations,
become more independent and assume greater control over their own learning.

INFORMATION
- is available in the libraries, community resources, special interest organizations, media and the
Internet and more
- comes to people in unfiltered formats, raising questions about its authenticity, validity and
reliability
- accessible through multiple media, as well as graphical, aural and textual and these pose new
challenges for people in evaluating and understanding it

AMERICAN LIBRARY ASSOCIATION PRESIDENTIAL COMMITTEE ON INFORMATION LITERACY

(JANUARY 10, 1989, WASHINGTON, D.C.)
- “ Ultimately, information literate people are those who have learned how to learn. They know how
to learn because they know how knowledge is organized, how to find information and how to use
information in such way that other s can learn from them. They are people prepared for lifelong
learning, because they can always find the information needed for any task or decision at hand.”
An Information Literate People is able to:

Determine the extent

of information needed

Understand the economic, legal and

social issues surrounding the use of Access the needed information
information and access and use infor effectively and efficiently
mation ethically and legally.

Information
Literate
Use information effectively to Evaluate information and its
accomplish a specific purpose sources critically

Incorporate selected information

into one’s knowledge base
TECHNOLOGY LITERACY

- Skill of a person working independently and with others, to responsibility, appropriately

and effectively uses technology tools to access, manage, integrate, create and communicate in
formation.

LEARNERS WHO HAVE OBTAINED TECHNOLOGICAL LITERACY ARE ABLE TO:

Locate, use
Develop skills
and synthesize
Problem necessary to
Communicate information
-solve function in the
found using
21st century
technology
 According to the International Society for
Technology in Education, technology literacy re
quires learners to demonstrate skills in several
areas, these are: Learners use technology to demonstrate
creative thinking, problem solving and
• CREATIVITY AND INNOVATION
knowledge construction

Learners use technology to communicate and

• COMMUNICATION AND COLLABORATION collaborate in order to enhance their learning
of others

• RESEARCH AND INFORMATION FLUENCE Learners use technology to find and use
accurate, up-to-date information

Learners understand what it means to be a

• DIGITAL CITIZENSHIP citizen in the digital world and practice ethical
behavior when they use technology

• TECHNOLOGY OPERATIONS AND CONCEPTS Learners illustrate an understanding of

technological systems and concepts