TV Programme Proposal

1. Title, Logline & Idea Synopsis

Contrast
Contrast is a TV show basically aimed to compare and contrast your lives in a different
country. The lottery of birth has made us who we are, but what would’ve it been like if
we were born in a different country, would we be the same person, what condition
would be different. These are some of the question every Pakistani wants to know. In
this TV show many of these questions will be answered with the help of statistics,
audience questions and by asking questions from a live guest from a different country.
2. Objectives
The show basically aims to educate and develop the citizen of Pakistan so that it can
also aim to prosper in the coming days like all the other develop countries. The reason
being that the living condition and the quality of life of the people living in Pakistan is
among the lowest in the world. Therefore all the people will want to know how the
condition are different in other countries and how we should act to increase the
quality of life in our country.
3. Unique Selling Point
There aren’t any similar TV shows that is solely aimed to compare the life of people in
different parts of the world but if we try to understand the meaning behind
international TV channel in any country they are basically doing the same thing but
they are basically generalizing it as a whole but this show is specifically doing this sole
job and compares and contrasts these aspect of lives.
Similarly there are some online websites (https://www.ifitweremyhome.com/ ,
https://www.mylifeelsewhere.com/ ) that compare the living standards of different
countries but they only show raw stats with no emotion whatsoever. Contrast
however will invite a guest from a foreign country (famous or normal), either in to the
studio or using a video uplink where audience and the host will be able to interact and
ask question from this guest so that people will feel a sense of immersion and
engagement.
4. What are the programme’s values?
The main aim of this show is to entertain and inspire the Pakistani citizen as to develop
and look up to all the bad conditions of the country so as to develop into something
better.
5. Target Audience Profile
The show is basically aimed for people aged between 25 – 40 years because people
between these ages have a general outlook of how their life is and are bored of their
monotonous day to day life but the younger audience will also find it intriguing to
know how their life will be in a different country because they want to know and find
different ways to have fun in their lives so this show will basically give them a outlook
of how their life would be in a different country.
6. Program Format
 Platform -- YouTube or Weekly TV show
(It can be both as first telecasted on TV and the uploaded to the YouTube or
Web channel)
 Duration -- 15- 17 Minutes
 Frequency -- Every Saturday, Once a week.
 Timing – Each Episode will be uploaded on Saturday 10 am
 The program will require a local presenter of Pakistan or a host who will
explain the various aspects of the show and ask questions as from the
audience and from himself to the guest from each episode coming from
different countries which can be a common citizen of that country so that he
can explain from the point of view of his daily routine of everyday life.
 Using a local presenter or host will enhance the audience experience as the
audience of Pakistan can more easily relate to him and act as a channel to
communicate for the audience. As for the being a common citizen will also
explain as most of the audience will also be able compare and contrast with
that character more easily as compared to some celebrity or famous person.

7. The look and tone of the show

The overall show will be light hearted tone to it neither being too serious nor too
cheerful so as to gain the viewers’ attention towards the show and making it light
and easy to absorb. Most of the show will be done in the morning time in a set
location resembling a house will be used so people can have a sense of belonging
and easily identify that it’s a show about everyday life. like
8. Physical & Personnel Requirements
 A studio based show hosted in Islamabad with the setup of the studio to
resemble that of comfortable and house type location so that the viewer
can easily identify and relate to it.
 The show will require Multiple Camera E.g Panasonic GH5 (4K) etc. each
with their own tripods, boom poles and shotgun mics, Directional and
studio built in lights, video and audio switchers also a live uplink streaming
screen and other furniture required to make the show look like it is done at
home
  The show will also have its own control room where it will also be recorded
with its own PGM monitor and other required computer artist and sound
engineer working within
 A crew of 7-10 members will be required which will consist of
o Cameramen Gaffer and boom pole operator
o Producer
o Host
o 2-3 computer operators
o Floor Manager
o 1-2 switcher operator
o Makeup artist

9. Programme Structure/ Treatment

 The show shall be divided into three major segments

o Opening Segment Animation (10-15 Seconds)

o In the first segment the host shall start with a monologue by

introducing himself and then explaining and introducing the country
that will be compared with our lives in Pakistan. (00:40). Afterwards
some of the major things about why that country is famous with the
help of some pre made Produced Package. (2-3 Minutes)
Break
o The second segments will begin with a welcome back and then
reminding the audience of the topic and then the host shall explain
the common stats about the difference and similarity of the country
with Pakistan such as Health, Life, Economy, Basic needs,
Expenditures, and geographical differences with voice over and
different visual running and explaining each stat. E.g “Australians
spend 182.7 more money on health care then Pakistan which is why
they live 15.02 years more than an average Pakistani”~ visual to go
with the Voice running in the background (4-5 Minutes)
Break
o In the third segment the host will introduce the guest and talk about
the normal daily routine of life in that country and how they
 experience life in their countries which also contain question and
answer session as well. (08-12 Minutes)
o Closing Remarks (00:30)
o Closing titles (00:10)

10. Programme Feasibility & Budget

Equipment Purchase one time

No. Description Amount

1 3x Camera Panasonic HC-X1000 500,000
or Similar
2 Lens Kit 100,000
3 Lights 200,000
4 Mics 200,000
5 Furnishing 200,000
6 Computers 200,000
7 Audio, Video Switchers and other cables etc. 300,000
Grand Total 1,600,000

Production and Staff per Episode (Weekly)

No. Description Amount

01 Research 50,000
02 Production Staff 100,000
03 Rights, Music, Talent, Visuals 100,000
04 Crew & Personnel 200,000
05 Production Expenses 80,000
06 Miscellaneous 80,000
07 Rent 200,000
Grand Total 810,000

Note: All the required Budget should initially be invested by investors and then later on
will earn its profit through Sponsors and will invest further in the making of upcoming
episodes.