Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
By
Mr. Ashish B. Chate
(AIMS Institute of Management studies, Pune)
APPROVED FOR
FINAL SUBMISSION
July 2012
1. Introduction
i. Introduction
ii. Research Objective
iii. Research Methodology
iv. Limitation
v. Conclusion
3. Research Methodology
i. Type of study
ii. Sampling Method
iii. Questionnaire Design
iv. Questionnaire Content
4. Data Analysis
i. Introduction
ii. Frequencies
a) Age of respondents
b) Gender of respondents
c) Education level of respondents
d) Frequency of shopping
e) Adequacy in product assortment
f) Level of satisfaction about store ventilation
g) Perception about store lighting
h) Response about space management of store
i) Response regarding to store accessibility
j) Shelf planning of product
i. INTRODUCTION
ii. SUMMARY OF THEORETICAL STUDY
iii. EMPIRICAL STUDY
iv. ACHIEVEMENTS OF RESEARCH OBJECTIVES
v. RESTRICTIONS OF THE STUDY
vi. RECOMMENDATIONS
Recommendations based on research design
Recommendations based on findings
i. Introduction
Objectives:
The following objectives are drawn from the overall aim of
the study:
To determine the essential characteristics of layout of
Hyper stores;
To establish if problems are encountered by consumers
with regard to different store settings while shopping
around Hyper stores;
To investigate whether consumers are satisfied with the
level of service they get from Spencer’s in terms of
accessibility, quality of merchandise and general
appearance.
To make recommendations to improve store design
&layout in Spencer’s.
i. Introduction
The outside store appearance affects consumer’s choice of a
store. Therefore, stores should pay attention to external
appearance; if the external appearance is not attractive,
customers will not enter. Both service and merchandise quality
exert asignificant influence on store performance, measured by
sales growth and customer growth, and their impact is mediated
by customer satisfaction. The aims of the literature review are
much more than a mere survey of the information that results in
a list of items representing some literature on the area of study.
It is Understand that the literature review is more of a “research
facilitator”, because it influences the research at many stages of
its development, from its inception to the conclusions. The
literature review provides a conceptual framework to be built in
which facts, relationships and findings of this research study can
1. Merchandising
2. Store atmosphere Consumer Perception Preference for
3. In store service store
4. Accessibility
5. Reputation
6. Promotion
7. Facility
8. Post-transaction
Product pricing
Markdown
Marketing
Merchandising Customer Loyalty
Retail sales
Assortment
Planning
x. Conclusion
In summary, retailers should seek to sell products that satisfy the
buyer’s needs and provide store layouts that entice customers to
move around the store to purchase more merchandise than they
may have planned originally. In so doing, it should be
remembered that the sale is made only when the actual purchase
is complete and retailers should continue to reinforce the buyer’s
positive attitudes about their stores at all times, even after the
sale.
It also can increase rates of customer retention which leads to
increased profitability and store loyalty.