Documenti di Didattica
Documenti di Professioni
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POTENTIAL
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MILLENNIALS ARE
2
MILLENNIALS HAVE STRENGTH
IN NUMBERS
O F T H E G L O B A L P O P U L AT I O N
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OF THE CURRENT
ACCOUNT FOR
AS WELL AS VIETNAM
4
MILLENNIAL
THE , AND GENERATION
healthy lifestyle
convenience
control
network
multi-taskers
Copyright ©2016 The Nielsen Company. Confidential and proprietary.
vocal / social
authenticity
connected
6
THE
GENERATION
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8
I’M A MASTER
IN VIETNAM
73%
WATCH TV AND USE INTERNET AT THE
SAME TIME (WEEKLY)
94%
Copyright ©2016 The Nielsen Company. Confidential and proprietary.
IN VIETNAM
70%
Copyright ©2016 The Nielsen Company. Confidential and proprietary.
80% 63%
Source: The Cambridge Group 12
I’M FOR IT
48% 34%
Source: Nielsen Global New Product Innovation Survey, Q1 2015
13
I’M FOR IT
73% 51%
Source: Nielsen Global Survey of Corporate Social Responsibility, Q1 2014
14
I WANT MY FOR ME
7 food attributes that appeal to Millennials more than Boomers
FAIR TRADE
GLUTEN-FREE ORGANIC
Copyright ©2016 The Nielsen Company. Confidential and proprietary.
CAFFEINE-FREE
HIGH PROTEIN
51% 49%
12% 13%
Copyright ©2016 The Nielsen Company. Confidential and proprietary.
EVERYWHERE
81% 66%
Copyright ©2016 The Nielsen Company. Confidential and proprietary.
MILLENNIALS GEN X
IN VIETNAM
27.2 22.4
HOURS HOURS
Copyright ©2016 The Nielsen Company. Confidential and proprietary.
75% 67%
BRANDED WEBSITES TV
53% 62%
ONLINE VIDEO ADS MAGAZINES
Copyright ©2016 The Nielsen Company. Confidential and proprietary.
48% 62%
ADS ON MOBILE DEVICES NEWSPAPERS
58% 16%
29%
4%
Copyright ©2016 The Nielsen Company. Confidential and proprietary.
Category
I EAT 1 Category 2
OUT AT LEAST Category 1 OF MYCategory
I EAT MOST DINNER 2
ONCE A WEEK MEALS ON THE GO OR WITH
FRIENDS
Source: Nielsen Out-of-Home Dining Habits Survey, Q3 2015, Nielsen Generational Lifestyle Survey, Q1 2015 21
MILLENNIAL
Copyright ©2016 The Nielsen Company. Confidential and proprietary.
IS
A THING OF THE PAST?
23
Copyright ©2016 The Nielsen Company. Confidential and proprietary.
24
MINE THE MILLENNIAL
BUILT GIVE
TRUST CONTROL
IMPACTS DIVERSE
MORE VISIBLE EXPERIENCES
25