INTERNAL FACTOR ANALYSIS SUMMARY (IFAS)

FACTORS WEIGHT RATING WGTD COMMENTS

SCORE
STRENGHTS
S1 Quality of Brand .15 5 .75 Quality is the key for success
S2 Experience of Management .05 4 .20 Knowledgable of global marketing
S3 Product Integration .10 4 .40 Ease of interoperability of
products
S4 Employee Relations .05 3 .15 Fully Staffed, trained and working
as teams
S5 CAT International .15 3 .45 Recognized by name world wide

WEAKNESSES
W1 Research and .05 2 .10 High cost to keep up, Newly
Developement trained employees with knowledge
base
W2 Distribution of Product .05 2 .10 Delivering of products due to
limited assembly plants
W3 Financial Uncertanties due .15 2 .30 Weather conditions that have
to Economics upset with reduce economic finance but have
weather construction demands for
rebuilding of infastructure
W4 Global Markets (Asia) .20 2 .40 Gaining footage in the Asian
market
W5 Manufacturing Facilities .05 4 .20 Currently investing in new
facilities

TOTAL SCORES 1.00 3.05