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Running head: CATERPILLARS MISSION AND VISION STATEMENTS

Homework Assignment 1.5

Caterpillars Mission and Vision Statements

Submitted to the Worldwide Campus

In Partial Fulfillment of the Requirements

For MGMT 436 Course

Jim Warnick

Embry-Riddle Aeronautical University

January 2018
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CATERPILLARS MISSION AND VISION STATEMENTS

For this activity, analyze both the Mission and Vision Statements of the approved firm you will

use in your Strategic Audit Report. This analysis could consist of the following steps for both

your Mission and Vision Statements:

 Identify your firm’s Mission and Vision Statements.

 Describe if the current Mission and Vision Statements are effective and why.

 Recommend new Mission and Vision Statements, if need be, and support your

work.

 Develop a Mission Statement and or a Vision Statement, if your firm does not

have one. Support the new statement.

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CATERPILLARS MISSION AND VISION STATEMENTS

Caterpillars Mission Statement

“Our mission is to enable economic growth through infrastructure and energy

development, and to provide solutions that support communities and protect the planet”

(Caterpillar, 2018)

Mission Statement Effectivity

As one reads Caterpillars mission statement, it is easy to come to a positive solution that

even though they are a global company that is in the business of utilizing the world’s largest

earth moving equipment that creates devastating changes to the earth’s surface, they are

dedicated to making sure they are doing it for the right reasons. With this they are seen as the

leader in ensuring that even though the earth’s surface is disrupted it is put back for our future

life.

Caterpillars Vision Statement

“Our vision is a world in which all people’s basic needs – such as shelter, clean water,

sanitation, food and reliable power – are fulfilled in an environmentally sustainable way and a

company that improves the quality of the environment and the communities where we live and

work.” (Caterpillar, 2018)

Vision Statement Effectivity

Caterpillar’s vision statement ensures that they see what the needs of human life is all around

the world. They are ensuring that they are able to replenish what they have removed or change

and that the environment is not impacted in any way.

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CATERPILLARS MISSION AND VISION STATEMENTS

Recommend new Mission and Vision Statements

I believe that the Mission and Vision Statements that caterpillar has developed are fully

sufficient for their company to ensure that everyone that reads them, has a complete

understanding of what the future holds not only for its business, but also for the concern of

human life as how they impact the earth.

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CATERPILLARS MISSION AND VISION STATEMENTS

References

Caterpillar. (n.d.). Retrieved January 19, 2018, from https://www.caterpillar.com/