What are Opioids?

Tara Eyre, Tyler Bate, Mary Taylor, Bailey Jones

Background Information
Opioids
National Abuse
Utah Abuse
Utah Women Abuse

Utah Department of Health, Violence & Injury Prevention Program (2017). Prescription opioid deaths.
 Why Women
“...pillsseem different...They’re regulated and
coming from a doctor, maybe not your doctor,
but there is a safety component and the reality
is, is that safety component really doesn't
exist.”

--A Mother Addicted after C-Section

Our Approach
Hashtags
#HOPEioids

#OpioidsEndMoreThanPain
Social Media Posts
Instagram
Twitter
Snapchat
Facebook
Infographic
 Outcomes
1. Increase General
knowledge about opioids

2. Empower Women to
use opioids responsibly

3. Inform family members and friends

how to help a loved one who is
struggling with opioid addiction
 10-15 minutes total
1. Tyler: (3-4) Background info, the issue, and our target population - why is this population
crucial?
a. + 3 minutes game
2. Bailey: (2 min) What is the approach we took to reach this population?
a. Hashtags
b. Social media posts
c. Brochure
d. Infographic
3. Tara: (2 min) Show deliverables/explain - highlight 5 top posts
4. Mary: (2 min) Wrap-up:
a. Influential to the target demographic

+ 5 minutes for questions

https://opioids.thetruth.com/o/articles/videos/rebekkahs-story?gclsrc=aw.ds
80% of heroin users started with a prescription painkiller.
Hashtag Options
#HOPEioid #HOPEinOPIOIDfreelife
#HOPEinOPIOIDS
#endthecrisistoday #OPIOIDHOPE
#FightOpioidsNow
#FAMILIEsagainstOPIOIDS #OpioidsEndMoreThanPain

#IchooseHOPEIOIDS

#PutTheHopeInOPioids

#hopeinopioids

#PROpioid (like, “Be a Pro!”)

#STOPTHECRISISTODAY

#treatyourselfnotyouraddiction
@ Mentions
INSTAGRAM:

@cdcgov (Centers for Disease Control)

@americanpublichealth (American Public Health Association)

@intermountain (Intermountain Healthcare)

@opioidawarenessfoundation (Opioid Awareness Foundation)

TWITTER:

@ONDCP (Office of National Drug Control Policy)

@AAOA_tweets (Allied Against Opioid Abuse)

@AORecovery (Advocates for Opioid Recovery)

Social Media Feedback: Ida
Tweets Facebook
more context in the skyscraper message grammar & editing needed "an"
Messaging clarity on post with man help family members and friends
who are your posts trying to focus on? who are they helping?
"better ways to get high" is a no.
Snapchat
Different message on the pizza one
add in messaging about opioids with the orange post "opioids can affect her more than you know" ?
emphasis on a different word?
maybe more messaging "there is help for your family"
Find out how you can have hope.. into the message
Instagram
concept is great, but the joke is a little hard to understand
add more information into the message about helping a
loved one
different messaging on the ice cream message