STUDENTS ATTITUDE TOWARDS ENTREPRENEURSHIP

CHAPTER-4

FINDINGS OF THE STUDY, SUGGESTIONS,

CONCLUSION

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STUDENTS ATTITUDE TOWARDS ENTREPRENEURSHIP

FINDINGS OF THE STUDY

 In this study most of the respondents are males (60%)

 In this study respondents are under graduate students from Musaliar college of
arts and science
 In this study reveals that most of the under graduate students are moderately
aware about the business
 According to this study we can able to understand that most of the students are
interested to commence/start a business
 Most of the students(37% agree & 23% strongly agree) that entrepreneurship is
the safest career path in todays globalized world, and some of them are
negatively responded whereas a limited number of students are not having any
opinion about the same
 It was found that majority of the students (45%) were of the opinion that
entrepreneurship is a risky business
 Majority of the students (38%) disagreed to the opinion that those who cannot
get a decent job venture into entrepreneurship
 Majority of the students (54%) agreed that it is difficult to get finance for new
business
 Majority of the students (41%) were of the opinion that sound technical
knowledge is required to start a business
 Majority of the students (55%) agreed that lack of finance is the main reason
why many students do not start a business
 Majority of students(54%) agreed that a business cannot be started without good

knowledge of product and services

 Majority of the students(46%) wanted to be their own boss

 34% students disagree that they rarely need or want help from others
 51% of students agreed that they usually defend their views when someone
disagrees with them

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STUDENTS ATTITUDE TOWARDS ENTREPRENEURSHIP

 Majority of the students (42%) agreed that they like challenges that really
stretch their abilities
 Majority of the students (46%) agreed that when faced with a challenge they
think more about the result of succeeding than the effect of failing
 34% students disagree that entrepreneurship is for those who want to become
rich, whereas 25% students agree
 Majority of students (34%) agree that money is what motivates students towards
entrepreneurship
 37% of the respondents were of the opinion that it is attractive for students to
start a business
 It seems that the respondents want to start a business not because there is no
other alternative to earn their living for them.
 A good number of students are motivated by the need for independence to
think of starting up a business as one important alternative to earn money.
Various literatures on entrepreneurship consider the need for independence as
one of the important characteristics of entrepreneurs.
 Changing and improving the society is cited as one of the motivators to
consider starting up a business by the young people included in the study. This
refers to the need to be socially responsible which is possessed by some of the
respondents.
 A good number of students claimed that they think of starting a business to
change their hobby or leisure time activities in to business.
 Most of the respondents attached very little value to respect and recognition
from the society as the reason for considering starting up a business.
 One of the most important reasons often cited as a motivator to start a business
is to gain the financial benefit associated with owning and running a business.
It is one of the important reasons put by the respondents to think of starting a
business.
 Employment creation is of least concern for the students to start a business

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STUDENTS ATTITUDE TOWARDS ENTREPRENEURSHIP

SUGGESTIONS

 Majority of the students surveyed agree that entrepreneurship can be considered

as a career option in today’s globalised world. However only 26% of students
surveyed were very much attractive to start a business. The institute can play a
role of a catalyst by providing information, support and mentoring to the
students interested in entrepreneurial careers so that the number of students
interested in pursuing entrepreneurship careers can be increased.
 It was found that finance was the major obstacles for students in starting a
business venture. There was significant relationship between starting a business
and financial obstacle. Many students were of the opinion that lack of finance
is the major reason for not starting a business. Although there are many banks,
financial institutions, government agencies, venture capital firms, angel
investors providing finance and subsidies for new business there is lack of
awareness about these institutions and the schemes offered by them. The
institute should organize awareness programmes in order to create awareness
and provide information about these agencies and their schemes for new
businesses. Visits can also be organized to such agencies and institutions to
create awareness about their schemes so that the students are aware and can
avail these schemes and start their business ventures.

 There was no significant relationship found between technical knowledge and

interest to start business. However many students felt that lack of technical
knowledge prevents them from starting businesses. In order to equip the
students with the technical knowledge about the products and services the
institutes can organize short term training and skill development programs for
the potential entrepreneurs so that they are confident enough to venture into
business. Also programmes to equip students with technical and legal
formalities in starting a business can be organized so that they can start business
with confidence
 It was found that there is a significant relationship between interest in business
and personality traits of the students. This study supports the personality traits
and intention based models of entrepreneurship .There was a significant
relationship between personality traits like, independence, seeking challenge,
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achievement motivation, leadership etc. The instates as well as entrepreneurship

development agencies should focus on the development of these personality
trains in the students so that more and more students can be attracted towards
entrepreneurial careers.

 Improving business support and assistance for the young people through/in
terms of :

o Providing business counseling so as to help the young people/student’s

identify, evaluate and exploit business opportunities

o Providing working space for the young people free of lease at least until
their businesses gets established.

o Offering practical short term trainings on entrepreneurship with the help

of experts and successful entrepreneurs.

o Meeting successful entrepreneurs or being exposed to success stories

can greatly help the young people to be motivated to entrepreneurship.

o Giving a better media coverage on entrepreneurship.

o Various Medias [TV, Radio. News Papers, magazines, etc.] can play a
crucial role in stimulating the youth towards entrepreneurship through:

o Inviting successful business people and presenting their success stories.

o Opening a discussion forum on entrepreneurship by involving university

Professors, and others with the required expertise on the subject matter
and conducting competition on idea or opportunity identification,
business plan development, and the like on media.

 The central Govt. of India introduced some of the projects and schemes for
empower the youths and women’s like Start-Up India, Stand -Up India, and
Make in India. So we suggest the1n to utilize these kind of schemes
introduced by the Govt. of India, and some other schemes by various state
Govt.
 The existing Govt. has introduced various schemes for women empowerment,
like Stand-Up India and some of subsidy loans so we suggest them to utilize
these kind of schemes announced by the Central and the state Govt.

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STUDENTS ATTITUDE TOWARDS ENTREPRENEURSHIP

CONCLUSION

As per the researcher’s opinion, students, are very much interested to start their own
business as an alternative option than waiting a job offer. And to put the positive attitude
in to action, they need practical skills, on how to run a business, how to get access to
finance, so that they can be courageous and able to address their fear of risks and
security issue.

The more the young people know successful entrepreneurs, the more likely he/she
might become personally interested in starting a business because they have role models
to follow. Moreover, when supported by media campaigns, credible models can have
an influence on young people personal environment, so that parents and relatives will
change their attitude towards entrepreneurship as well and encourage their children to
engage in the field.
Promoting entrepreneurship education- entrepreneurship education is crucial in
assisting young people to develop entrepreneurial skills, attributes and behaviors as
well as to develop enterprise awareness, to understand and realize entrepreneurship as
a career option.

Entrepreneurship education is not only a means to foster youth entrepreneurship and

self-employment but at the same time to equip young people with the attitudes and skills
necessary to cope with the uncertain employment paths of today’s societies.

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STUDENTS ATTITUDE TOWARDS ENTREPRENEURSHIP

BIBLIOGRAPHY

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STUDENTS ATTITUDE TOWARDS ENTREPRENEURSHIP

BIBLIOGRAPHY

 M.M Abraham. Entrepreneurship Development and Management: Prakash

publications
 Velusamy, Arunkumar. ”students attitude towards entrepreneurship” Global
journal of management and business research: A (2014)
 Dr. Manisha, Ms.Reena Kumari Singh. STUDENTS ATTITUDE TOWARDS
ENTREPRENEURSHIP:

WEB RESOURCES

www.entrepreneurship.com

www.shodhganga.com

www.wikipedia.org

www.slideshare.com

www.entreprenurshipindia.com

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