MUH.

NUR HASAN SYAH

FOOD,
NUTRITION &
TOURISM
Indonesia prospect & opportunity

Yogyakarta, 22 April 2019

Kuliah Tamu
Prodi S1 Gizi, FIK, Universitas Aisyiyah Yogyakarta
Outline

Introduction
Food as a Tourism Phenomenon
Food, Nutrition and Tourism
FOOD, NUTRITION & TOURISM - MNHS
Outline

Introduction
Food as a Tourism Phenomenon
Food, Nutrition and Tourism
FOOD, NUTRITION & TOURISM - MNHS
Reasons for vacation for
some people
Food
Shopping
Events
Recreation
FOOD, NUTRITION & TOURISM - MNHS
Bukit Bintang Kuala Lumpur
FOOD, NUTRITION & TOURISM - MNHS
Food is not only related to biological needs, but
also social and cultural aspects, including tourism.
Food is an important aspect of tourism
experience.
Therefore there is an opportunity to develop food
and nutrition-based tourism.
FOOD, NUTRITION & TOURISM - MNHS
“No tourism without food”

Food and nutrition are something

that affects the senses of tourists
that are felt much stronger and more
longer than any other tourist
experience.

FOOD, NUTRITION & TOURISM - MNHS

Different kinds of tourism based on food
and nutrition have arose in recent years,
such as wine tourism, food tourism,
culinary tourism as food and nutrition
based tourism, as well as cultural, ethno
tourism, event tourism etc., where food
and nutrition represent an important
part.

FOOD, NUTRITION & TOURISM - MNHS

It’s quite true that the search for
different, unusual and tasty food
has been an important part of
decision for tourist trip and stay
since the advent of tourism as
modern phenomenon.

FOOD, NUTRITION & TOURISM - MNHS

Outline

Introduction
Food as a Tourism Phenomenon
Food, Nutrition and Tourism
FOOD, NUTRITION & TOURISM - MNHS
WHAT DO YOU OFFER
IF A GUEST AROUND? food
FOOD, NUTRITION & TOURISM - MNHS
Food and nutrition obtain character of tourist
phenomenon when they are related to a specific
kind of food or familiar kind of food, but prepared
in a special manner and served to guest, having in
mind the entire special ambient of the space of a
given tourist destination (the view, the climate, the
spirit of the place etc.) which is inimitable and
unique only for that tourist place.

FOOD, NUTRITION & TOURISM - MNHS

Terms
in food CULINARY TOURISM CULINARY TOURS GASTRONOMY
TOURISM

and
tourism TRADITIONAL FOOD TOURISM NUTRITION TOURIS
CUISINES OF TOURIST
DESTINATIONS

FOOD, NUTRITION & TOURISM - MNHS

 Cooking school holidays, where
guests not only taste the local
specialties, but directly participate in
their preparation together with the
Examples
chefs;

Visiting the food producers that

produce special kind of food
Dining in famous local restaurants characteristic for certain culture,
with renown chefs, buying local food region of tourist destination (e.g.
from domestic malls, shops and coffee plantation tours, tea
food-markets; plantation tours, chocolate lovers
tours, the ubiquitous wine tours and
the like).

FOOD, NUTRITION & TOURISM - MNHS

 Culinary tourism as a
sub kind of cultural
tourism, regarding the
fact that it comprises
consuming food in a
socio-cultural setting of
the host -state, as well
as a way of nutrition
typical for that culture.

FOOD, NUTRITION & TOURISM - MNHS

 Event Tourism
Cultural
manifestations Sport manifestations
Economic
(carnivals, (tournaments,
manifestations (fairs
masquerades, championships, single
and alike)
concerts, fashion matches)
shows or alike)

Food
FOOD, NUTRITION & TOURISM - MNHS
FOOD & HEALTH

FOOD, NUTRITION & TOURISM - MNHS

Healthy eating is not about strict nutrition
philosophies, staying unrealistically thin, or
depriving ourselves of the foods we love. Rather, it is
about feeling great, having more energy, stabilizing
our mood, and keeping ourselves as healthy as
possible, all of which can be achieved by learning
some nutrition basics and using them in a way that
works for us.

FOOD, NUTRITION & TOURISM - MNHS

Understanding tourists’ needs
and wants in terms of healthy
food consumption is of
paramount importance to
hospitality businesses. Food,
tourism and health could
really be a possible synergy.

FOOD, NUTRITION & TOURISM - MNHS

Factors Affecting Food Consumption in Tourism

FOOD, NUTRITION & TOURISM - MNHS

 Factors
Influencing
Tourist Food
Consumption

FOOD, NUTRITION & TOURISM - MNHS

Outline

Introduction
Food as a Tourism Phenomenon
Food, Nutrition and Tourism
FOOD, NUTRITION & TOURISM - MNHS
Cultured, well travelled, adventurous and environmentally
conscious modern tourists prefer to undertake a lifestyle of
health and well-‐being while exploring the local culture and
cuisine during holidays. In this contest, food and tourism
represent a powerful tool to reach and maintain health.

FOOD, NUTRITION & TOURISM - MNHS

Other issue

The advent of global brands in nutrition can be a

threat not only to cultural and culinary
heterogeneity and can impoverish local tourist
offer, but also it hides in itself many health risks
related to this kind of nutrition which is
industrially unhealthy in its essence, unlike the
local food which is much more healthy and
natural.

FOOD, NUTRITION & TOURISM - MNHS

FOOD, NUTRITION & TOURISM - MNHS
WHAT ABOUT
THIS?

FOOD, NUTRITION & TOURISM - MNHS

FOOD, NUTRITION & TOURISM - MNHS
FOOD, NUTRITION & TOURISM - MNHS
 “
A new category of tourists is now emerging: people that
like healthy eating and discharge unhealthy food, with
the aim to protect their health also during travel.

FOOD, NUTRITION & TOURISM - MNHS

 HEALTHY EATING IS NOT
ABOUT STRICT NUTRITION
PHILOSOPHIES, STAYING
UNREALISTICALLY THIN, OR
DEPRIVING OURSELVES OF
THE FOODS WE LOVE.
RATHER, IT IS ABOUT FEELING GREAT,
HAVING MORE ENERGY, STABILIZING
OUR MOOD, AND KEEPING
OURSELVES AS HEALTHY AS POSSIBLE,
ALL OF WHICH CAN BE ACHIEVED BY
LEARNING SOME NUTRITION BASICS
AND USING THEM IN A WAY THAT
WORKS FOR US.

FOOD, NUTRITION & TOURISM - MNHS

FOOD SAFETY AND TOURISM

The guidelines for food safety in tourist zones

(ftp://ftp.fao.org/codex/Meetings/CCLAC/cclac14/, 2004)

People not only seek new food experiences but continue to

demand safer and healthier food. While safe and healthy food
cannot assure a destination’s success, food bad quality can help
to determine its failure.

FOOD, NUTRITION & TOURISM - MNHS

 HEALTHY Nutrition Facts Label on packaged foods has
been available since 1994 (U.S. Food and Drug
CHOICES & Administration, 1994), the same details are not
provided on most restaurant menus, menu
NUTRITION boards, or foods sold in venues for immediate
consumption, such as movie theaters, sport
FACTS arenas, and grocery store delis.

FOOD, NUTRITION & TOURISM - MNHS

NUTRITION VS FOOD PRICES
Foods with high nutritional
value tend to be more
expensive:
• Fresh vegetables and
fruit,
• Unrefined cereals,
• Extra virgin olive oil
• Fish

FOOD, NUTRITION & TOURISM - MNHS

 HEALTH, NUTRITION & TOURISM
The phenomenon of wellness and well-‐being tourism
is growing. As defined by Muller and Kaufmann (2001),
wellness tourism is “the sum of all the relationships
and phenomena resulting from a journey by people
whose main motive is to preserve or promote their
health”. Not only the psychological, but also the
physical benefits of tourism appear to have gained
increasing importance and healthy nutrition
represents one of the most important determinants.

FOOD, NUTRITION & TOURISM - MNHS

PROSPECT & OPPORTUNITY

FOOD, NUTRITION & TOURISM - MNHS

 HOW SHOULD WE DO?
• Culinary (gastronomy) and food tourism could develop throughout the entire
year, with special emphasis being given to the seasonal character of some fresh
sorts of food (fruit and vegetable);
• Indonesian food and nutrition is very diversified in terms of the differences in
climate from one place or region to other, as well as in terms of differences in
food and nutrition conditioned by different ethnicities and confessions;
• Culinary (gastronomy) and food tourism can successfully develop together with
rural, cultural, ethno and food tourism;
• Indonesia possesses traditional hospitality and excellent chefs who know how
to prepare traditional food that is especially wanted by foreign tourists;
• In many places, urban or rural, there are opportunities for developing different
kinds of manifestational tourism related with food and nutrition, where tourist
can also participate (preparation of food and beverages) on different types of
fairs, festivals and so on.

FOOD, NUTRITION & TOURISM - MNHS

THANK YOU

FOOD, NUTRITION & TOURISM - MNHS

References
• Aslimoski, P., & Gerasimoski, S. (2012). Food and nutrition as tourist
phenomenon. Procedia-Social and Behavioral Sciences, 44, 357-362.
• Hrelia, S. (2015). Food, Tourism and Health: a Possible
Sinergy?. Almatourism-Journal of Tourism, Culture and Territorial
Development, 6(11), 1-10.
• Gheorghe, G., Tudorache, P., & Nistoreanu, P. (2014). Gastronomic
tourism, a new trend for contemporary tourism. Cactus Tourism
Journal, 9(1), 12-21.
• Mak, A. H., Lumbers, M., Eves, A., & Chang, R. C. (2012). Factors
influencing tourist food consumption. International Journal of
Hospitality Management, 31(3), 928-936.

FOOD, NUTRITION & TOURISM - MNHS